Abstract: Disclosed is a pitch impregnant composition comprising coal tar pitch, oxidized, or unoxidized petroleum pitch with stearic acid, and particulated metallic pigments including copper, aluminum, steel, silver, iron, tin, nickel and zinc metals and copper-zinc alloys. The process comprises forcing the molten impregnant composition into the surface of the porous article preferably by imposing pressure on the impregnant composition while the article to be treated is immersed therein. Articles so treated exhibit a metallic surface appearance.