Abstract: Described herein is a fishing flasher. The fishing flasher may comprise a main body portion which may comprise a passage. A fin may extend from a surface of the main body portion proximate to the trailing end of the main body portion. The fishing flasher may also comprise a removable panel which is sized and shaped to fit within the passage and may be held within the passage by at least one fastener. It is also described herein a fishing flasher kit comprising a main body portion comprising a passage, a fin, and a plurality of removable panels. Each removable panel may have a different surface feature on one or both of the first surface and/or the second surface.

Abstract: An improved fishing lure which comprises a main body which has a baitwell. A body bore extends through the main body and is sized so as to permit a desired gauge of fishing line to pass therethrough while still having sufficient clearance, between an exterior surface of the fishing line and an inwardly facing surface of the body bore, to permit a desired flow of water through the bore and into the baitwell. A removable cover releasably seals an open end of the baitwell. The removable cover has a baitwell bore which is sized so as to permit the desired gauge of fishing line to pass therethrough while still having a sufficient clearance, between the exterior surface of the desired gauge of the fishing line and an inwardly facing surface of the baitwell bore, to permit a desired flow of water and bait therethrough into a surrounding environment.

Abstract: A weighted and holographic plastic spinner blade comprises a plastic elliptical-shaped spinner blade having a body formed in plastic injection molding and, integral to the body, a printed label on a first side of body and a weight at an aft end of body. An ink or foil is hot stamped at a second side of the body to create a holographic image that is visible through the body and printed label, forming visual fish attractant properties. Method of manufacture includes: providing an elliptical-shaped mold; positioning a partially transparent printed label on a first side of mold; positioning a weight member in an aft end of the mold; injecting a polymer composition into the mold to form body; hot stamping foil on second side of the body, the ink or foil forming a holographic image; the holographic image visible through the at least partially transparent printed label and body.

Abstract: The present invention is a fishing hook delivery device for attaching a fishing lure and allowing it to hover above the water such as a dragonfly or other insect would hover over a body of water. A flotation body with a steel or carbon fiber wire attached flexible enough for the wire to sway but not dip into the water from the weight of the lure.

Abstract: A fishing lure includes a transparent lure body having one or more optical windows that operate as lenses for one or more digital cameras mounted within the transparent lure body. The transparent lure body is shaped like a fish, and the optical windows/digital cameras are located at positions that correspond with the eyes of the fish. Annular eye pieces can be mounted over the optical windows to enhance the appearance of the lure. A reflective shroud, patterned to imitate the body surface of a fish, is mounted within the transparent lure body. Light emitting devices within the transparent lure body can be controlled to emit different colored light through the transparent lure body. Detachable bills/fins can be coupled to the transparent lure body to control the movement of the fishing lure through the water.

Abstract: A process where materials are applied to a plastic fishing lure surface, producing a lure that possesses chromatic vicissitude as a result of water temperature fluctuations. A non-thermochromatic base layer of one or more colors is applied to the plastic fishing lure. This layer acts as the visual appearance of the fishing lure in the absence of temperature fluctuations. Clear extender is then used as an additive to the thermochromatic ink. This addition to the ink then allows the ink to be sprayed onto the surface of the lure. This ink-extender amalgam can be applied in multiple layers however the bottom layer must have the least amount of hue saturation. Each layer thereafter would increase in hue saturation. Multiple hue combinations can be utilized. Once the desired number of thermochromatic layers has been applied, an ultra-clear super high gloss lacquer finish is sprayed on to the exterior of all layers.

Abstract: A lure of the present invention has a hollow portion 2 therein, the body 3 being made of a translucent material. A body inner wall surface forming the hollow portion 2 has a polyhedral structure including a first plane 61 and a second plane 62 connected to the first plane 61, and a multilayer colored region 7 including a first colored portion 71 and a second colored portion 72 stacked on the first colored portion 71, the second colored portion 72 having a color that is different from that of the first colored portion 71, is provided on the first plane 61 or a body outer wall surface corresponding to the first plane 61. The lure of the present invention varies in color depending on the viewing direction.

Abstract: A lure of the present invention has a hollow portion 2 therein, the body 3 being made of a translucent material. A body inner wall surface forming the hollow portion 2 has a polyhedral structure including a first plane 61 and a second plane 62 connected to the first plane 61, and a multilayer colored region 7 including a first colored portion 71 and a second colored portion 72 stacked on the first colored portion 71, the second colored portion 72 having a color that is different from that of the first colored portion 71, is provided on the first plane 61 or a body outer wall surface corresponding to the first plane 61. The lure of the present invention varies in color depending on the viewing direction.

Abstract: A game fish lure provided with a body, hook and fishing line retainer. The body is integrally molded with a material which reflects at least one peak wavelength between 300 and 400 nanometers through the semi-transparent body which reflects at least one peak wavelength between 401 and 800 nanometers. The reflective material may either be a fluid dye and/or a reflective particulate. A flavor enhancer, such as sodium chloride, may also be added to the body to further increase the attractiveness of the lure.

Abstract: A coating for an animal decoy or fishing lure with a surface reflection which closely matches the spectral reflectance pattern of the animal that it is designed to mimic, including both human-visible and ultraviolet wavelengths, with the intent of making the decoy or fishing lure appear more realistic to animals that can see in both the human-visible and ultraviolet spectrums.

Abstract: A DLC-coated fishing lure includes a fishing lure base material made of metal and having a predetermined shape; an intermediate layer made of one selected from a first group, a second group and a third group, the first group consisting of at least one kind of metal selected from the IIIb group, the IVa group, the Va group and the VIa group in the periodic table of elements, the second group consisting of at least one of a carbide, a nitride and a carbonitride of the at least one kind of metal, and the third group consisting of a mutual solid solution made of at least one selected from the first group and the second group, the intermediate layer being formed on a surface of the fishing lure base material; and a DLC layer having a thickness ranging from about 0.05 ?m to about 0.55 ?m and formed on the intermediate layer, the DLC layer presenting an appearance of a interference color.

Abstract: A reversible lure and method of making in which a cam lever from a nail clipper is removed and suitable hook and line are attached to opposing ends thereof. The elongate body has opposing first and second ends and a central section with the first end having an angled section extending from the central section, an opening formed in the angled section, and a raised scoop formed on a first side of the central section adjacent the angled section with an interior in fluid communication with the opening in the angled section. A second end has an opening to accommodate a hook or fishing line. Preferably the lure is formed of metal having a polished finish that reflects light.

Abstract: A collapsible luring dredge device includes a hub assembly having a plurality of separate hub sections each adapted to hold an extended spreader bar and together joined into a stacked unit assembled along a central axis with a pair of spring-loaded detents disposed within the stacked unit on opposite sides of the central axis. Inner surfaces of the hub sections at each end of the hub assembly are formed with a plurality of concave cavities arranged in a circular pattern intended to engage the detents as the hub sections are selectively rotated about the central axis. The hub assembly may thus be moved through a set of registered positions between a deployed configuration wherein the spreader bars are maintained in a substantially radial pattern for trolling use and a folded configuration wherein the bars are substantially aligned for storage.

Abstract: The present invention features a luminescent fishing lure for attachment to a fishing line and attracting fish. In some embodiments, the lure comprises a body having a top portion and a bottom portion. In some embodiments, the top portion is opaque and the bottom portion is transparent.

Abstract: An improved artificial fishing lure is provided that comprises a lure body with a hook attached to the rear end, a plurality of discs disposed along the body of the lure, and a spoon portion disposed at the front end of the body. The plurality of discs may be the type of discs traditionally used in fastening jewelry pins. The plurality of discs and the spoon portion of the artificial lure provide random movement through the water, as well as light reflection, to catch the attention of fish in the area.

Abstract: A deep sea fishing lure has a generally cylindrical housing that is covered by a jacket that resembles a favored prey of sport fish such as a squid. The housing is light-transmissive and contains sets of flashing lights. One set of lights is linear and parallel to the direction of travel of the lure through the water. Another set is arranged is a circular array facing aft of the lure. A fiber optic bundle is installed in the housing. An interior end of the fiber optic bundle is next to the circular light set to accept light from the light set and transmit it to the outer end of the fiber optic bundle in order to attract a game fish. A flasher module operates to sequentially flash or blink the lights. A rechargeable power supply supplies power to the lights.

Abstract: A method of creating a surface coating composition comprising the steps of: creating a mathematical model of a vision system of an animal, measuring a set of spectral characteristics from a surface of a first object, entering the set of spectral characteristics as an input into the mathematical model, using an output of the mathematical model to iteratively create the surface coating composition, wherein the surface coating composition is a metamer to the animal, wherein the surface coating composition can be applied to a surface of a second object for the purpose of making the second object look like the first object to the vision system of the animal.

Abstract: A fishing lure component assembly includes a first panel and a second panel. Each of the first and second panels has a first side, a second side and a perimeter edge extending between associated ones of the first and second sides. The first side of each of the first and second panels comprises a light reflective material. The first and second panels each include an upper layer which includes the first side and a lower layer which includes the second side. The lower layer of the first panel comprises a first mating member and the lower layer of the second panel comprises a second mating member. The first and second mating members are configured to be removably coupled together with a leader positioned therebetween to releasably retain the first and second panels on the leader.

Abstract: An apparatus for attracting fish including a fin that imparts motion to the tackle when the tackle is deployed and moves relative to water. A weighted body having a cabochon shape includes a fin member that extends past the body. The fin member includes an attachment portion and a fin that has a non-planar configuration. The attachment portion is secured to a flat surface of the body. In one embodiment the fin extends forward and forms an obtuse angle relative to the attachment portion. In another embodiment the fin has two members disposed laterally on opposite sides of the body. The fins are blades that cause the body to spin or rotate when moved relative to the water. In yet another embodiment the fin extends forward and aft relative to the body, and the fin has openings for connecting lines and hooks, thereby replacing the eyelet of other embodiments.

Abstract: A skin for reclaiming a used or protecting a new fishing lure, a double-wrapped lure, and a related method of making the lure skin, and readying it and shrink wrapping it around a fishing lure, include: (a) a shrink wrappable, paper-thin polyester sheet; (b) a design printed on the polyester sheet, the polyester sheet comprising a design-free zone along its longitudinal side edges; (c) the lure skin forming a tubular shape with open opposite ends for receiving the fishing lure, the longitudinal side edges being adhered to one another, forming a central, lower seam; and (d) between about one and about four spaced apart skin holes in the central, lower seam, each hole corresponding to a belly hook eyelet of the fishing lure. This simplified abstract is not intended to limit, and should not be interpreted as limiting, the scope of the claims.

Abstract: A lure of the present invention comprises a lure body formed as a hollow body by using a transparent material, wherein a plurality of long projections are arranged parallel at predetermined intervals on an inner face of the hollow lure body, a first coloring part is provided on one side face of the long projection, and a second coloring part expressing a color different from the first coloring part is provided on the other side face of the long projection. In the lure of the present invention, the first and second coloring parts provided on the inner face of the lure body can be seen through via the lure body. For example, in the case of viewing the lure from one direction, only the color of the first coloring part can be seen through. On the other hand, in the case of viewing the lure from the other direction, only the color of the second coloring part can be seen through.

Abstract: An apparatus for attracting fish including a fin that imparts motion to the tackle when the tackle is deployed and moves relative to water. A weighted body having a cabochon shape includes a fin member that extends past the body. The fin member includes an attachment portion and a fin that has a non-planar configuration. The attachment portion is secured to a flat surface of the body. In one embodiment the fin extends forward and forms an obtuse angle relative to the attachment portion. In another embodiment the fin has two members disposed laterally on opposite sides of the body. The fins are blades that cause the body to spin or rotate when moved relative to the water. In yet another embodiment the fin extends forward and aft relative to the body, and the fin has openings for connecting lines and hooks, thereby replacing the eyelet of other embodiments.

Abstract: An apparatus for attracting fish including a fin that imparts motion to the tackle when the tackle is deployed and moves relative to water. A weighted body having a cabochon shape includes a fin member that extends past the body. The fin member includes an attachment portion and a fin that has a non-planar configuration. The attachment portion is secured to a flat surface of the body. In one embodiment the fin extends forward and forms an obtuse angle relative to the attachment portion. In another embodiment the fin has two members disposed laterally on opposite sides of the body. The fins are blades that cause the body to spin or rotate when moved relative to the water. In yet another embodiment the fin extends forward and aft relative to the body, and the fin has openings for connecting lines and hooks, thereby replacing the eyelet of other embodiments.

Abstract: The present invention relates to fishing lures equipped with one or more light sources interacting and/or interfacing with one or more light transmission mediums. The light transmission medium acts to illuminate one or more areas proximate to the fishing lure to provide a natural luminance or iridescence. The light transmission medium can be made from a flexible translucent hot melt thermoplastic material extruded into a polymer lens and can be located on an outer surface of a body of the fishing lure or inside the body of the fishing lure. The light transmission medium can also be provided in the form of a soft flexible component made from Plastisol or other similar translucent materials. The light source can be embedded in or located proximate to the light transmission medium to amplify, intensify, and/or disperse light along the light transmission medium to provide a natural looking luminescence to the fishing lure.

Abstract: A collapsible luring dredge device is disclosed comprising a hub assembly having a plurality of separate hub sections each adapted to hold an extended spreader bar and together joined into a stacked unit assembled along a central axis with a pair of spring-loaded detents disposed therein on opposite sides of the central axis. Inner surfaces of the hub sections at each end of the hub assembly are formed with a plurality of concave cavities arranged in a circular pattern intended to engage the detents as the hub sections are rotated about the central axis. The hub assembly may thus be selectively rotated and upon the spring-loaded engagement of the detents, moved through a set of registered positions between a deployed configuration wherein the spreader bars are maintained in a substantially radial pattern for trolling use and a folded configuration wherein the bars are substantially aligned for storage.

Abstract: An improved fishing lure (1) including: a head portion (2); a cap member (6); a body portion (13); at least one plug member (302); and at least one attractant and/or weight means whereby the improved fishing lure provides a means for allowing the angler to control the lure's attraction capabilities, adjusting the lure to suit water and weather conditions and also adjusting its swimming action. In another form of the invention there is provided an improved fishing lure including, a body (13), a head portion (2) connected to the body, the head portion having an interior chamber (3) having a first opening and a second opening to allow water to flow from the first opening to the second opening through the interior chamber, the interior chamber being adapted to receive and retain at least one fishing aid while in use.

Abstract: A fishing lure having a head portion with a first side and a second side. A first eye socket is positioned on the first side of the head portion and a second eye socket is positioned on the second side of the head portion. Each of the first and second eye sockets is substantially semi-spherical shape and each of said first and second eye sockets is coated with a fluorescent substance of substantially uniform application. A first eye component is fixedly secured in at least a portion of the first eye socket and a second eye component is fixedly secured in at least a portion of the second eye socket. Each of the first and second eye components comprise a transparent, substantially spherical material.

Abstract: An apparatus for attracting fish including at least one iridescent member forming an iridescent tail extending from the shank of a fish hook. The iridescent tail includes one or more layers of a translucent film. The layers have an elongated shape with a longitudinal fold. The forward end of the layers is folded over the shank of the hook and secured to the hook. In various embodiments, the iridescent tail includes one or more colored translucent layers, trailing ribbons, and/or a worm-shaped member. The outboard end of the iridescent tail is configured to be pointed or have a V-shape. In another embodiment, the layers have one or more slits parallel to the longitudinal fold.

Abstract: One embodiment of a fishing lure may include a fish-shaped member having at least one hook carried by an outer surface thereof. The fishing lure may further include an electrical unit adapted to be removably received within a hollow compartment of the fish-shaped member. The electrical unit may include a power source, a signaling circuit operative associated with the power source, and a pair of electrical contact elements operatively associated with the signaling circuit and the power source. The pair of electrical contact elements may be capable of operating the signaling circuit based on contact with water.

Abstract: A tube shaped skirted lure comprising a flexible cylindrical silicon tube having a closed end and an open end. A circular channel surrounding the open end and a plurality of flat silicon blanks, each blank having a tab end and a plurality of flexible strands. The circular channel having a “U” shaped cross section. Each tab inserted into the channel and adhesively attached in the channel such that the open end has a plurality of flexible strands radiating out from the open end.

Abstract: A fishing lure comprising a body having a hollow cavity and adapted to be connected to a fishing line, the body having a transparent portion at least partially exposing the cavity, the body having an opening into the cavity and an insert receivable through the opening and having at least a portion extending into the cavity, the insert comprising a spine and a flexible outer structure of a colored material attached to the spine.

Abstract: A fishing lure having a head portion with a first side and a second side. A first eye socket is positioned on the first side of the head portion and a second eye socket is positioned on the second side of the head portion. Each of the first and second eye sockets is substantially semi-spherical shape and each of said first and second eye sockets is coated with a fluorescent substance of substantially uniform application. A first eye component is fixedly secured in at least a portion of the first eye socket and a second eye component is fixedly secured in at least a portion of the second eye socket. Each of the first and second eye components comprise a transparent, substantially spherical material.

Abstract: A fishing lure assembly utilizing a shaft less electric generator which does not require exterior moving components such as a propeller, shaft and bearing to activate the generator, The lure assembly is made up of two segments with a receiver for a weight, a chromed paper insert and a shaft less generator within the nose segment, and a reservoir for holding scent material in the tail segment.

Abstract: Customizable adhesive covers for fishing lures are provided. In one implementation, an adhesive cover includes a top laminate layer adhered to a base layer that is adhered to a bottom adhesive layer. The base layer is treated to facilitate acceptance of a personalized design applied to the middle layer. The adhesive cover is contoured to partially or completely cover one or more sides of a fishing lure.

Abstract: A stealth sinker is disclosed including a body member having a specific gravity greater than 1 and made from a material that reduces visibility to a target fish. A device for attaching a fishing line to the body member is also provided. The material is colored glass, lead crystal glass, colored lead crystal glass or a dense material coated with a reflective surface.

Abstract: Soft, tear resistant gel, gel composites and gel articles for various uses formed from one or a mixture of two or more block copolymers with or without one or more selected other polymers and additives in combination with one or more selected plasticizers being in sufficient amounts to achieve a gel rigidity of from about 20 gram Bloom to about 1,800 gram Bloom.

Abstract: A fishers lure including a spine having a first eye on a first end of the spine adapted to attach a fishing line and a second end on spine adapted to receive a hook. A flexible body surrounding the spine such that the first eye protrudes from the front of the flexible body. A fisher can bend the spine and flexible body into a bent shape and the spine will retain the shape and hold the body in the bent shape. The bent shape will give the lure unique movement in the water that can be adjusted by the fisher re-bending the spine. The flexible body further includes a holographic film that can be molded into the body. A method of forming a plurality of lures from a single mold operation is also disclosed.

Abstract: An arts and crafts material having a foil pattern imprinted thereon. In one embodiment, the arts and crafts material of the present invention includes a sheet of foil substantially uniformly adhered to a corresponding sheet of base material such as foam. Once the foil sheet is secured to the base material, the foil sheet is peeled back to disclose the foil sheet's coating transferred onto the base material. The base material is preferably resiliently compressible. Portions of the sheet of arts and crafts material maybe cut to form particular shapes such as body and tail portions of fishing flies.

Abstract: A lure comprising: a) a hollow body, made of hard plastic, having a shape approximating the front of a natural fish, and including several ribs with through holes; b) several weights, affixed inside the hollow body; c) a resilient skin, having the shape, texture and coloration of the front of a natural fish and an eye sockets, adhered around the hollow body, around the ribs and through the through holes; d) a resilient tail having the shape, texture and coloration of the tail of a natural fish, integral with the resilient skin; the resilient tail including approximately vertical slits; e) a diving bill affixed to the hollow body just below the nose and protruding through the skin; f) a reflective eye attached to the hollow body within the eye socket; g) a line eye hook, affixed to the hollow body at the nose and protruding through the skin; and h) a fish hook eye hook, affixed to the hollow body underneath and protruding through the skin).

Abstract: A soft plastic fishing lure may be made to float by incorporating air bubbles therein by methods and in molds that draw air from inside the molds in which the lures are cast.

Abstract: A fish attractor made of transparent plastic has a triangular body having an aperture at the apex and one centrally located in the base, a substantially larger circular opening positioned centrally in the plane of transparent plastic, layers of holographic tape adhered to the sides of the attractor, the layers having circular openings therein corresponding in size to the opening in the transparent plastic, and a circular piece of plastic film larger in diameter than the circular openings in the layers of holographic tape and adhered to one of the layers of holographic tape such that the piece of plastic film is sandwiched between the plane of transparent plastic and the one layer of holographic tape, the piece of plastic film being stretched to provide a dome that vibrates and produces noise as the attractor moves through water.

Abstract: An animated looking fishing lure uses lenticular or a similar process of printed images as a core of a fishing lure to give a sense of movement or change in the image. The lenticular lens are combined with images of bait by attaching the lens to the image or the image to the lens or by attaching the two together simultaneously. The lens will be attached horizontally or vertically to allow the movement or change to be activated by the movement of the lure in the water up and down, side to side or back and forth. The lures can be different shapes and sizes with the printing encased within the lure.

Abstract: A trolling spoon comprising a frame with fasteners for hooks and a line and which frame has a plastic cover having a color pattern so that the trolling spoon will imitate a fish. The plastic cover is designed as at least two removable, transparent plastic sides, which are easy to fix in position at the frame by at least one fastening structure on each side, and between the frame and the respective plastic sides there is a colour pattern in the form of colour pattern cards, which are protected in room pockets and easily exchangeable for another color pattern after disassemblage of the trolling spoon, whereby one and the same trolling spoon replaces several variants of trolling spoons and the trolling spoon is re-usable after exchange for new plastic sides when the plastic sides have been bitten to pieces.

Abstract: A fishing lure is described containing a cast of a natural bait encased in a castable transparent material designed in hydrodynamically correct shapes and to operate at different depths by utilizing an adjustable buoyancy device. A cast of a natural bait being the embodiment of a natural bait in the form of a castable material taken from the cast of a natural bait and then painted, to which an adjustable buoyancy device is incorporated by containment within the lure or attachment to the lure of a sealed air chamber wherein the adjustable portion consists of a cylinder which is threaded on the inside to accommodate a set screw/gasket seal combination. Rotation of the set screw varies the lure's buoyancy by compressing the air in the air chamber thus varying the fluid displacement volume of the lure and also changing the center of gravity of the lure. Alternatively, the cast can be of a part of the natural bait or a section or surface texture of the bait.

Abstract: A lure and fish attractor includes a non-rotational rigid head assembly, a non-rotational rigid tail assembly, a rigid axle therebetween defining a longitudinal axis of the lure for securing the head and tail assemblies to each other. A solid hub-like cylindrical body portion having an axial channel therewithin is rotationally mounted about the rigid axle. Optical means such as mirrored strips or prismatic film are longitudinally adhered to an inner circumferential surface of the body portion. An outer circumferential surface of the body portion is radially secured to the inner surface and is substantially transparent. Rigidly attached to the outer surface of the cylindrical body portion are spirally slanted fins which induce rotation of the cylindrical body upon the axle reactive to water force impacting upon the fins when the lure is towed upon a fish line associated with a fishing boat.

Abstract: This invention pertain to a new and unique spoon and the process of manufacturing them. The new type of spoon includes a pliable core encased within soft or rubber body. A pliable core allows adjustment of the shape of the spoon to provide differing wobble and swim patterns in the water. The core, which may be made of thinly drawn metal or wire, may bear visual enhancing decals; the body may be either translucent or opaque. Rings at the ends provide a place to attach tackle. Terminal tackle, such as a treble hook, may be attached at either end, thereby giving an angler a choice of two distinct riggings for the spoon; one rigging that leads with the narrow end and the other that leads with the wide end. The unique spoon and the method of manufacturing thereof creates a lure that is more attractive and acceptable to game fish.

Abstract: A lure is formed by pasting together a pair of identical complementary lure members comprising a transparent or translucent material in such a manner that the inner surfaces of the lure members are spaced from each other to form a hollow therebetween. A rattle booth formed separately from the lure members is fixed within the hollow defined by the complementary lure members, and a rattle is housed in this rattle booth. A retainer for a metal connecting member which extends in the lengthwise direction of the longitudinal joint of the complementary lure members may be provided on the same joint portions, and a leg portion of the metal connecting member fixed to the retainer on the complementary lure members extends in the lengthwise direction of the retainer. Accordingly, a rattle-containing lure radiating reflected light efficiently and having colored light emitting characteristics to draw fishes' attention easily can be provided.

Abstract: A unitary or one-piece, integral soft bodied plastic fishing lure may be multi-layered and have two or more distinct colors. Soft bodied fishing lures may emit salt flavors directly into the adjacent water that dissolves salt grains exposed at the surface of the lures directly to the water. Methods of making the multi-colored and salt emitting lures by dipping mandrels into molten plastic and supplies of salt grains are disclosed.

Abstract: A fishing lure made of soft flexible material. The various shapes of the lure resemble fish, bait, squid, lizards, crayfish, jig trailers, swimbaits, reapers, jerk baits, and other shapes. The tail portion of the fish shaped lure normally has a paddle type tail, which when pulled through the water moves horizontally from side to side, imitating the swimming action of fish. These fish lures are often called swimbaits or paddle tails. The lure has a piece of reflective foil, larger than the size of glitter common to prior art, placed on the surface of the lure or within the lure. The reflective strip normally has a holographic design pattern, such as fish scales or other patterns.