Abstract: The present disclosure provides a method for randomly selecting a winner from a group of participants which is verifiably random, removing the requirement of a trusted third party in competitions such as lotteries. Also provided are processing systems and architectures for implementing the method.

Abstract: Systems and methods for providing continuous safe-driver training safely are provided. A safe-driving challenge may be presented to an operator of a vehicle. Data captured by sensors associated with the vehicle may be analyzed to determine whether the operator of the vehicle has completed the safe-driving challenge. Based on a determination that the operator of the vehicle has completed the safe-driving challenge, a notification may be provided to the operator (e.g., indicating to the operator that he or she has successfully completed the challenge). A processor may randomly select whether a reward is to be provided to the operator of the vehicle based on the determination that the operator of the vehicle has completed the safe-driving challenge. Moreover, if a reward is to be provided to the operator of the vehicle, a processor may randomly select a type of reward to be provided to the operator of the vehicle.

Abstract: Systems and methods for redeeming a reward held by an individual are described. A method for redeeming a reward includes determining threshold criteria for provision of a targeted reward redemption offer, identifying at least one individual based upon the threshold criteria, determining the targeted reward redemption offer, and providing the targeted reward redemption offer to the identified individual. A response to the provided targeted reward redemption offer may be received, and an account of the identified individual may be adjusted in accordance with the targeted reward redemption offer and the received response.

Abstract: Systems and methods for providing continuous safe-driver training safely are provided. A safe-driving challenge may be presented to an operator of a vehicle. Data captured by sensors associated with the vehicle may be analyzed to determine whether the operator of the vehicle has completed the safe-driving challenge. Based on a determination that the operator of the vehicle has completed the safe-driving challenge, a notification may be provided to the operator (e.g., indicating to the operator that he or she has successfully completed the challenge). A processor may randomly select whether a reward is to be provided to the operator of the vehicle based on the determination that the operator of the vehicle has completed the safe-driving challenge. Moreover, if a reward is to be provided to the operator of the vehicle, a processor may randomly select a type of reward to be provided to the operator of the vehicle.

Abstract: A method, a computer program product, and a computer system. Activities of at least one customer with at least one tagged merchandise in possession of the at least one customer are monitored. The at least one tagged merchandise includes multiple Internet-of-Things (IoT) devices communicatively coupled over local communication channels to a central IoT hub which is communicatively coupled to an IoT service over the Internet. Each IoT device is designed for a particular application. The multiple IoT devices include respective multiple sensors with each sensor being particularized for the particular application of the IoT device that includes each sensor. The multiple IoT devices include a first IoT device that includes a first sensor configured to sense a type of interaction the at least one customer has with the at least one tagged merchandise to make a determination based on a gamification analysis of a qualifying event or a non-qualifying event.

Abstract: A computer-implemented method for providing a lottery game including providing a lottery ticket for purchase; processing a purchase of the lottery ticket, wherein the lottery ticket was part of a purchase transaction comprising at least one good or service and the lottery ticket; and communicating a result of a lottery game comprising the lottery ticket.

Abstract: Systems and methods for providing continuous safe-driver training safely are provided. A safe-driving challenge may be presented to an operator of a vehicle. Data captured by sensors associated with the vehicle may be analyzed to determine whether the operator of the vehicle has completed the safe-driving challenge. Based on a determination that the operator of the vehicle has completed the safe-driving challenge, a notification may be provided to the operator (e.g., indicating to the operator that he or she has successfully completed the challenge). A processor may randomly select whether a reward is to be provided to the operator of the vehicle based on the determination that the operator of the vehicle has completed the safe-driving challenge. Moreover, if a reward is to be provided to the operator of the vehicle, a processor may randomly select a type of reward to be provided to the operator of the vehicle.

Abstract: Systems and methods to integrate point of sale processing, online order processing, coupon management, WiFi access management, and supply chain and store management, etc. In one aspect, a central server provides point of sale, coupon management and other functions via browser based interfaces. The system provides a coupon to a customer to offer discounts to friends of the customer and/or rewards to the customer if the friends of the customer use the coupon. The system validates the coupon when the coupon is used at POS terminals of the system and tracks the usage of the coupons to select customers for targeting future coupons. In another aspect, the central server is configured to provide the customer with WiFi access at the retail location where the order of the customer is fulfilled and further configured to automatically log the customer into an account of the customer hosted on a third party server.

Abstract: There is provided a method of automatically tagging social network posts with geo-location tags, comprising: for each of a plurality of user generated content items uploaded to a social network from a plurality of different client devices: selecting a specific geographic region mapping dataset of a plurality of geographic region mapping datasets corresponding to a specific geographic region identified by an analysis of the respective user generated content post, mapping by the specific geographic region mapping dataset, a generic term to a specific geographic location within the specific geographic region, and tagging the respective user generated content item with a geo-location tag of the specific geographic location within the specific geographic region.

Abstract: A lightweight machine-to-machine (LWM2M) protocol can be utilized as a management layer for other applications pertaining to communication and retrieval of information from hardware peripherals. The applications can be managed via a client and the applications can communicate to the client via a standard proxy or message broker. Consequently, sensor codes can be decoupled from the client codes, thus allowing them to both be independent interchangeable components of a specific device's architecture. Therefore, sensors can be added, removed, and/or manipulated without modifying the underlying management layer.

Abstract: There are provided systems and methods for merchant item and service return processing using wireless beacons. A merchant may include a returns and customer service area at a merchant location for use in providing refunds, exchanges, or other services related to items sold by the merchant. The merchant location may include a wireless beacon at or nearby the area. The beacon may provide communication services with a device for the user. Using the beacon, the merchant may be informed that a user has arrived at the area and pull up a receipt and/or transaction history for the user with the merchant. The merchant may also be informed about past returns by the user that may assist the merchant in preventing fraud. Moreover, the merchant may also view similar items to the item purchased by the user for use in exchanges, which may include item delivery and/or availability information.

Abstract: Systems and methods for enabling exchange of tradeable items are disclosed. Exemplary implementations may: receive the first tradeable item from a user; determine whether the received first tradeable item is a valid tradeable item within the online gaming platform by identifying the first tradeable item based on the first item-identifying information and by verifying the first tradeable item is a valid tradeable item within the online gaming platform; responsive to determining the received first tradeable item is valid within the online gaming platform, select a second tradeable item from a repository of tradeable items; and dispense, from the repository, the second tradeable item to the user.

Abstract: A computer-implemented method comprises determining an amount of loyalty points stored in a loyalty points account; receiving, from a computing device, a signal indicating selection of one or more items to be monitored; monitoring a purchase price of the one or more selected items and the amount of loyalty points stored in the loyalty points account; determining that a difference between the purchase price of the one or more selected items and the amount of loyalty points drops below a threshold; and responsive to determining that the difference between the purchase price of the one or more selected items and the amount of loyalty points drops below the threshold, sending, to the computing device, a signal causing the computing device to display a notification that includes a selectable option to apply the loyalty points to offset the purchase price.

Abstract: A system and a method generate a recommendation on a mobile device. The system and the method may use a time, a location, a venue and/or an event to generate the recommendation. Further, the system and the method may use an event database to determine current interests of the user. Still further, the system and the method for generating a recommendation on a mobile device may use a transactional history of the user and/or behavior of other users to generate the recommendation. The system and the method may recommend, for example, digital media, news and event information, editorial content and/or physical or digital merchandise. As a result, the system and the method may generate a recommendation that corresponds to the current interests of the user.

Abstract: A computer implemented system and method are disclosed of processing a financial transaction that includes determining an automatic savings amount and rewards amount payments. The system may comprises a checking account, a savings account, an account of a merchant, and one or more computer systems including a communication interface, processor, and memory storing computer-executable instructions. The rewards amount may be calculated based on various techniques.

Abstract: Techniques are described for facilitating the awarding of prizes in chance-based contests in various ways, such as chance-based contests which are part of promotional advertising, etc. In at least some embodiments, the techniques include facilitating the awarding of prizes at the time a contestant enter or plays the contests, while awarding a selected number of prizes, which may be determined before the contest starts. In at least some embodiments, the techniques include employing an award counter to control awarding of prizes in a chance-based contest. For example, an award counter may be incremented at random or pseudo-random times. In at least some embodiments, the contest is associated with a location-based virtual group of users that has one or more associated geographical areas.

Abstract: A method and system for handling overpayment may include an account database containing account information for one or more accounts associated with a user, and the one or more accounts may include a first account associated with the user and the account information includes a balance reflecting liabilities and pending transactions for the first account. A method and system for handling overpayment may include an offer database containing offer information, the offer information including one or more enhancements relating to one or more additional accounts. A method and system for handling overpayment may include a server containing a processor. Upon receiving payment funds that exceed the balance of the first account, the processor may apply a portion of the payment funds equal to the balance of the first account and query the offer database for one or more enhancements applicable to the one or more additional accounts.

Abstract: A contextual services delivery system may comprise a services repository containing services instructions and a contextual services delivery module. The contextual services delivery module may deliver different contextual services to a smartphone and/or a POS terminal in response to a context environment, in order to provide a user with a customized contextual services experience.

Abstract: A method for recording services provided in a mobile service vehicle composed temporarily of a vehicle carriage and a service-specific passenger compartment wherein services are provided by a service provider during the journey. The method includes linking the service provider to the passenger compartment via information technology, determining a service provided during the journey using the passenger compartment, automatically allocating a first service dataset, which corresponds to the service that has been provided, to a service provider's account using the link.

Abstract: A non-transitory computer-readable medium storing a game program for a game which is played through a network causes a computer to realize a selection receiving function of receiving, from one user, the selection of whether to transmit a message to other user, an extraction function of extracting at least one other user to which the message is transmitted, on the basis of a certain condition, a message transmitting function of transmitting the message to the at least one other user extracted by the extraction function when the selection receiving function receives the selection indicating that the message is transmitted to the other user, and a reward giving function of giving a reward to the one user when the message transmitting function transmits the message to the at least one other user extracted by the extraction function.

Abstract: A method including, at a first electronic device including a user-input device and a display, authenticating a user of the first electronic device to connect to a network. In response to authenticating the user, the method includes generating user credentials indicative of authorization of the user to the network, displaying a home screen including a system tray, the system tray including a system tray icon, detecting a first input indicative of a selection of the system tray icon on the system tray. In response to detecting the first input indicative of the selection of the system tray icon, the method includes displaying a status submission user interface overlaid on the home screen, the status submission user interface including a plurality of user-sentiment icons.

Abstract: A method for determining a condition under which a sign has been viewed includes receiving a uniform resource locator from a user endpoint device, where the uniform resource locator is embedded in a machine-readable code displayed on the sign, and extracting information from the uniform resource locator, where the information describes the condition under which the sign was viewed by a user of the user endpoint device. A method for transmitting information describing a condition under which a sign is currently viewable includes generating the information describing the condition under which the sign is currently viewable and inserting the information in a uniform resource locator, where the uniform resource locator is embedded in a machine-readable code displayed on the sign.

Abstract: Technologies for enhancing payment transactions include an acquirer computing system. The acquirer computing system receives a payment authorization request message for a payment transaction associated with a purchase event and event-specific data corresponding to the purchase event. An offer identification query is transmitted to a promotion management computing system via an out-of-band communications channel. Offer redemption instructions corresponding to a matched offer are received from the promotion management computing system via the out-of-band communications channel. Based on the redemption value of the matched offer, a net transaction amount for the purchase event is determined. The payment authorization request message is modified based on the determined net transaction amount. The modified payment authorization request message is transmitted to an issuer computing system via an in-band communications channel.

Abstract: Methods and systems for unifying display of virtual resources are described herein. A virtual session between a client device and a server device may be established. During the virtual session, a user may request, via the client device, to access a uniform resource locator (URL) via a browser associated with the server device. The URL request may be redirected. For example, the client device may receive, from the server device, a request to access the URL via a different browser. The client device may determine another browser with which to access the URL, and the URL may be launched via the other browser. The client device may generate a unified display of the URL launched via the other browser and one or more other URLs.

Abstract: A method for obtaining popularity of an information stream include: obtaining identifier information of each unit information block in an information stream and current local popularity corresponding to the unit information block sent by various user equipments; obtaining, based on the identifier information of each unit information block in the information stream and the current local popularity corresponding to the unit information block sent by various user equipments, current comprehensive popularity corresponding to each unit information block in the information stream; and the current comprehensive popularity corresponding to each unit information block in the information stream is sent to the user equipment, to calculate and deliver the current comprehensive popularity of each unit information block in the information stream on the network device end, so that the user equipment can display, while displaying the information stream, the current comprehensive popularity of each unit information block in t

Abstract: Methods, apparatus and computer readable media for provisioning a prepaid mobile staging account to consumer mobile devices are disclosed. In an embodiment, a staging account provider computer receives a request to provision a prepaid mobile payment staging account from a prepaid staging account application program running on a consumer's mobile device, wherein the request includes identification information. The staging account provider computer then associates the identification information with a staging account program developed by a primary issuer comprising at least one a pre-packaged prepaid mobile account, identifies a financial account of the consumer held by the primary issuer, generates a pre-packaged prepaid mobile staging account from the staging account program of the primary issuer which is loaded with funds from the consumer's financial account, and transmits a confirmation message indicating successful setup to the consumer's mobile device.

Abstract: Systems and methods for providing continuous safe-driver training safely are provided. A safe-driving challenge may be presented to an operator of a vehicle. Data captured by sensors associated with the vehicle may be analyzed to determine whether the operator of the vehicle has completed the safe-driving challenge. Based on a determination that the operator of the vehicle has completed the safe-driving challenge, a notification may be provided to the operator (e.g., indicating to the operator that he or she has successfully completed the challenge). A processor may randomly select whether a reward is to be provided to the operator of the vehicle based on the determination that the operator of the vehicle has completed the safe-driving challenge. Moreover, if a reward is to be provided to the operator of the vehicle, a processor may randomly select a type of reward to be provided to the operator of the vehicle.

Abstract: Implementations of the present disclosure provide a service processing method, device, and system associated with unified resource locator (URL)-based two-dimensional (code). In an implementation, a URL is received from a first service institution. The URL is obtained by a mobile device from scanning a 2D code provided by a service provider and sent to the first service institution. The URL is then parsed to identify one or more data elements including a service network identifier, a service institution identifier, and a payload including a service object identifier. The one or more data elements is sent to the second service institution based on the service institution identifier. Service information associated with the service object is received from the second service institution based on the service object identifier, and the service information is sent to the first service institution for presenting on the mobile device.

Abstract: A platform identifies that a first venue attendee is similar to a second venue attendee based on at least one shared trait. The platform identifies an indicator of positivity about a particular point of interest corresponding to the second venue attendee. The platform selects the particular point of interest as a recommended point of interest for the first venue attendee based on the similarity between the first venue attendee and the second venue attendee and the indicator of positivity about the particular point of interest corresponding to the second venue attendee.

Abstract: A memory stores a log that includes first, second, and third datasets each containing server information collected at different times. The processor forms vectors from the datasets, calculates distance vectors between them and uses the distance vectors and pairwise angles between distance vectors to predict a dataset for a first future time. When the first future time arrives, the processor collects the server information, stores it in a fourth dataset, and calculates a variance between that dataset and the predicted dataset. Using the variance, distance vectors, and angles, the processor determines a second predicted dataset corresponding to a second future time, from which it determines a server usage prediction. If the server usage prediction is below a decommission threshold, the processor decommissions the server. If the server usage prediction is above a capacity threshold, the processor generates a report advising an administrator to upgrade or remove projects from the server.

Abstract: The present invention relates to a method of augmenting a telecommunications call, the method comprising detecting a telecommunications call event at a user telecommunications device 10; selecting an item of media content 101, the item of media content 101 being associated with a uniform resource identifier or URI; augmenting the call with the item of media content 101; detecting a user interaction with the item of media content 101; and on termination of the call, performing an action in dependence on the resource identified by the URI. The invention extends to a corresponding system and apparatus.

Abstract: Implementations of the present disclosure provide a service processing method, device, and system associated with unified resource locator (URL)-based two-dimensional (code). In an implementation, a URL is received from a first service institution. The URL is obtained by a mobile device from scanning a 2D code provided by a service provider and sent to the first service institution. The URL is then parsed to identify one or more data elements including a service network identifier, a service institution identifier, and a payload including a service object identifier. The one or more data elements is sent to the second service institution based on the service institution identifier. Service information associated with the service object is received from the second service institution based on the service object identifier, and the service information is sent to the first service institution for presenting on the mobile device.

Abstract: A method, apparatus, and computer program product are disclosed to improve utilization of fine print for a document. An example method includes receiving information identifying a location and a domain associated with the document, and identifying, based on the received location and domain, a set of fine print clause data structures relevant to the location and the domain. The method further includes transmitting an indication of the set of identified fine print clause data structures to the developer device, and receiving an indication of a selection of a subset of the set of fine print data structures. Finally, the method includes causing generation of a visual representation of the document that displays fine print clauses corresponding to the subset, wherein the location of the fine print clauses in the visual representation is based on a categorization of the fine print clause data structures corresponding to the fine print clauses.

Abstract: Systems and methods to integrate point of sale processing, online order processing, coupon management, WiFi access management, and supply chain and store management, etc. In one aspect, a central server provides point of sale, coupon management and other functions via browser based interfaces. The system provides a coupon to a customer to offer discounts to friends of the customer and/or rewards to the customer if the friends of the customer use the coupon. The system validates the coupon when the coupon is used at POS terminals of the system and tracks the usage of the coupons to select customers for targeting future coupons. In another aspect, the central server is configured to provide the customer with WiFi access at the retail location where the order of the customer is fulfilled and further configured to automatically log the customer into an account of the customer hosted on a third party server.

Abstract: Methods, apparatuses, and computer program products are described herein that are configured to enable a user the ability to create, log, experience and share experiences, sites, editorial commentary, photographs, and videos along either newly created or already defines tours, routes, or hikes, which may be called “urban hiking trails” (i.e. walking tours within cities). Users can choose among different hikes with established sites to see, stops to make, and merchants to visit, along with historical or editorial content to provide information to the user along the route. Merchant partners are given the ability to provide focused targeted advertising to the users that have begun or are about to physically experience such walking tours.

Abstract: In particular embodiments, a consent receipt management system is configured to track and analyze one or more attributes of a user interface via which data subjects are requested to provide consent (e.g., consent to process, collect, and/or store personal data) in order to determine which of the one or more attributes are more likely to result in a successful receipt of consent from a data subject. For example, the system may be configured to analyze one or more instances in which one or more data subjects provided or did not provide consent in order to identify particular attributes and/or factors that may increase a likelihood of a data subject providing consent.

Abstract: Various embodiments utilize a machine learning-based approach to filter items, such as apparel items, based on non-binary gender styles. For example, an electronic catalog of apparel items can be assigned gender scores on a gender scale by a neural network trained to determine a gender score of an apparel item based on an image representation of the apparel item. The neural network may be trained on training data that includes images of various apparel items with gender designations. The apparel items in the electronic catalog are assigned a gender score attribute that reflects how masculine or feminine the apparel item may be. As such, the apparel items can be organized (e.g., sorted, filtered, ranked) based on a non-binary gender score in addition to other attributes, such as item type, size, color, brand, etc. Thus, a user can include non-binary gender style as a search or filtering criteria.

Abstract: Disclosed are an instant messenger (IM) method, client and system based on a dynamic image grid, the method comprising: adding an icon and/or a phonetic symbol combination to an image grid input interface, and editing the same to generate dynamic image grid information; selecting one image grid from the image grid input interface, operating an editing sub-unit of the image grid and sequentially adding a unit instruction of the editing sub-unit to a unit instruction list; and repeating the above operation until the editing of the image grid input interface is complete, and sending the unit instruction list. Compared to a traditional IM method, the present invention enables a user to participate in the process of information creation and parsing, thus providing the user with a larger space for imagination and development, and enabling the user to express their feelings in a more enriched and interesting way.

Abstract: A data processor implemented method for gamification of activity tracking to determine a reward is provided. The method includes obtaining activity tracking information from one or more activity tracking sensors, and comparing one or more associated activity tracking target with the obtained activity tracking information to generate an activity tracking level. The method also includes assessing the activity tracking level for determination of the reward, and interfacing with a payment gateway to make payment to an entity associated with the reward, wherein an amount of the payment is dependent on the reward.

Abstract: Example embodiments relate to, among other things, AI-based voice response systems configured to implement an etiquette protocol and methods, computer-readable media, techniques, and methodologies for implementing an etiquette protocol for AI-based voice response systems. The AI-based voice response system etiquette protocol in accordance provides a mechanism by which an AI-based voice response system can determine a current level of engagement of a user or a group of users with their environment and further determine, based on the current level of user engagement, an appropriate point in time to provide a response to a user request or prompt a user for more information in response to a user request.

Abstract: A system, method, and computer-readable media are described for facilitating management of vendor offers. In one embodiment, a loyalty card, or portion thereof, is presented, the loyalty card having a plurality of loyalty portions associated with a vendor that indicate loyalty of a user based on interaction with the vendor. Subsequently, an indication to fulfill one of the loyalty portions provided on the loyalty card is received. Upon fulfilling one of the loyalty portions, an indication that one of the loyalty portions is completed is provided. In one embodiment, the vendor is a school or a non-profit organization.

Abstract: Techniques are described for facilitating the awarding of prizes in chance-based contests in various ways, such as chance-based contests which are part of promotional advertising, etc. In at least some embodiments, the techniques include facilitating the awarding of prizes at the time a contestant enter or plays the contests, while awarding a selected number of prizes, which may be determined before the contest starts. In at least some embodiments, the techniques include employing an award counter to control awarding of prizes in a chance-based contest. For example, an award counter may be incremented at random or pseudo-random times. In at least some embodiments, the contest is associated with a location-based virtual group of users that has one or more associated geographical areas.

Abstract: Content selection for a mobile device. An apparatus obtains classified weekly consumption data of a consumer, calculates for each consumption class a relative daily value for each day of the week, calculates for each consumption class a content relevance probability in a selected day of the week on the basis of a relative daily value of the selected day of the week affected by a relative daily value of at least one day following the selected day of the week, controls a content selection for the consumer on the selected day of the week on the basis of the calculated content relevance probabilities for the selected day, and transmits the selected content to a mobile device of the consumer on the selected day.

Abstract: A system to display information using a display shelf of a retailer may include a first display configured to be attached to a first edge portion of the display shelf and to display information related to a first product. A second display may be configured to be attached to a second edge portion of the display shelf and to display information related to a second product. The first display and the second display can be configured to have a height similar to a height of the first and the second edge portion of the shelf. The first display and the second display may also be configured to display information related to a third product as if the first display is continuously connected to the second display as an extended display.

Abstract: Disclosed is a technical idea of supporting such that a simulation service corresponding to an internet of things terminal is provided through a user terminal. An apparatus for providing a virtualization service platform according to an embodiment of the present invention includes a storage unit for storing a list of IoT terminals; a processing unit for identifying an IoT terminal selected from the list of the stored IoT terminals; and a control unit for requesting that a cloud server provides a simulation service corresponding to the identified IoT terminal, wherein the cloud server provides, as a response to the request, at least one virtualization object corresponding to the identified IoT terminal to a user terminal.

Abstract: In one embodiment, a method includes sending notifications to one or more users of a social-networking system. Information may be received regarding actions taken by the users of the social-networking system. The information may include parameters associated with each of the actions taken by the users. The method further includes determining correlations between the parameters and the users, and sending notifications to the users of the social-networking system based on the determined correlations.

Abstract: A system and related method are disclosed for location-sensitive social networking. A server has access to a map and a list of points of interest with location data by which they may be located on the map. The server establishes a virtual area around a point of interest based on a certain distance or time from the point of interest, a physical or legal parameter, or some combination of those techniques. Users whose devices are located within the virtual area are published to users of the system, and identified distinctly for social networking and communication. Users may also form groups.

Abstract: Certain embodiments of the disclosure relate to methods and systems that support automated, targeted polling of consumers via an e-commerce promotions platform for administering e-commerce promotional activities, such as, for example, sweepstakes, contests, giveaways, and/or instant wins.

Abstract: Systems and methods for managing a health plan are described. In one embodiment, a method for managing a health plan includes presenting options for a health plan and an incentive program of the health plan, presenting options for configuring a health plan and an incentive program of the health plan, and receiving a selection of an incentive program. In other aspects, the method further comprises receiving a selection of a health plan and an incentive program, storing information about the selected health plan and incentive program, storing information regarding participation in the incentive program, and requesting a reward for a member for completion of the incentive program. In other aspects, the method may further include determining eligibility for an incentive program and a reward of the incentive program.

Abstract: A computer-implemented method for conversion timing inference. A conversion timing model is model is configured to predict a likelihood of conversion based on an entity's elapsed time since a qualified entry event. The conversion timing model is constructed based on a distribution of the conversion timespans of converters. Each conversion timespan describes a length of time between a qualified entry event and a conversion event for a converted entity. A notification of an opportunity to expose a candidate entity to networked content is received and the likelihood of conversion for the candidate entity is determined by: determining an elapsed time since a qualified entry event for the candidate entity and applying the conversion timing model to the elapsed time. A response to the notification based on the likelihood of conversion for the candidate entity is prepared. Timely responses may include the selection of customized content, customized advertising content or bid values.