Abstract: Method, system, and programs for online advertising are disclosed. One or more targets associated with an entity are identified based on a first piece of information related to each target and a second piece of information related to the entity. The one or more targets are considered as likely being interested in content that can be made available by the entity. A connection is established between the entity and each identified target through a bi-directional communication channel. Activities between the entity and each target through the bi-directional communication channel are monitored. The entity delivers the content to an identified target through the bi-directional communication channel established between the entity and the identified target. In response to the delivered content, the identified target is able to provide a feedback to the entity through the bi-directional communication channel.

Abstract: The present invention relates to a method, an intermediate service providing entity and a computer program for managing a distribution list of designated customers. The distribution list includes at least one designated customer, designated by a supplier of products and/or services. The method is realized by an intermediate service providing entity situated in a network. The intermediate service providing entity is in communication with the supplier and the designated customers. The method comprises the steps of: Receiving a re-distributable offer from the supplier. Distributing the re-distributable offer to the at least one designated customer of the distribution list, wherein the designated customer, on its own motion, instructs the intermediate service providing entity to distribute the offer to the at least one pending customer. Monitoring distribution of the offer from each designated customer to pending customers. Monitoring utilization of the offer among designated customers and pending customers.

Abstract: Disclosed are methods and systems for controlling the frequency that a user views an advertisement. In particular, the systems monitor the number of times an advertisement is played to a user. Once the advertisement has been played a predetermined number of times, the advertisement is replaced by another advertisement.

Abstract: The invention includes a method and apparatus for facilitating cross-media use of object codes and object code readers, such as RFID tags and readers, barcode codes and readers, and the like. In one embodiment, a method includes receiving an object code read request from a user device where the object code read request indicates that an object has been read using an object code reader, determining at least one of a provider of the object code read using the object code reader and a provider of the object code reader used to read the object code, and performing at least one operation in response to the object code read response. The at least one operation performed in response to the object code read response may include one or more of determining an object code read response and determining revenue sharing. In one embodiment, a method includes receiving and storing registration information adapted for use in responding to object code read requests.

Abstract: Method of processing information for generating a promotional means (2) granting a commercial benefit to a customer at a point of sale, said method comprising a step of programming a value of the promotional means as a function of at least one technical constraint (3-5) related to said point of sale.

Abstract: A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.

Abstract: Disclosed herein are techniques for identifying customers and their purchasing segments in advance so that advertising impressions can be correlated to the consumers that are being reached by an advertising campaign. A predetermined consumer panel may be characterized by purchasing segment and any other suitable demographics, and tracking techniques such as cookies tied to specific web properties may be used to track online activity by members of the consumer panel. In this manner, each advertising impression for one of the panel members from one of the web properties can be related to a particular purchasing segment, and effectiveness of the campaign can be evaluated based on the types of consumers that are being reached with certain advertisements.

Abstract: A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for increasing the performance of an advertisement network by monitoring requests for advertisements from applications, detecting patterns, and developing and implementing remedial actions to increase system performance.

Abstract: In one exemplary embodiment, eye-tracking data may be collected from a user while the user is viewing a visual sensory stimulus. If the eye-tracking data includes an eye motion pattern exceeding a predetermined threshold, then the eye-tracking data may be used to identify a visual element within the user's field of view. In addition to the visual element, attributes and context information related to the sensory experience may be determined. Information related to the sensory experience may be stored in a repository for purposes of aiding the user's recollection of the visual element at a future time.

Abstract: Systems, methods, and computer-readable storage media for optimizing and reporting time spent by a user engaged in a session. The system first obtains data associated with a presentation of an item of content at a mobile device, the presentation being divided into multiple partitions. Based on the data, the system adjusts at least one respective length of time associated with the multiple partitions to yield at least one adjusted length of time, the at least one adjusted length of time reflecting estimated time of user engagement with content associated with at least one of the multiple partitions. The system then determines an amount of time spent by a user at the mobile device engaging in the presentation based on the at least one adjusted length of time and the multiple partitions.

Abstract: Systems and methods of measurement and modification of advertisements and content are described. In one example, advertisements/content items (or web servers or applications that present the advertisements/content items) send signals to a measurement server in response to certain events or actions. The signals identify the advertisement/content item and the user that caused the event or performed the action. The measurement server aggregates received signals from different advertisements/content items to determine metrics such as digital brand lift (e.g., a change in brand awareness due to an advertisement/advertising campaign). The measurement server can send computed information back to an advertisement/content item, so that the advertisement/content item (or web server/application) can self-modify and/or deploy additional advertisements/content items.

Abstract: A system for classification, including: (a) at least one storage apparatus configured to store information pertaining to a set of ad entity performance data associated with different geographic locations; and (b) at least one processor configured to: define a classification scheme for classification of the performance data into classes based on at least the geographic location identifier in a defining process which includes assigning a score to the geographic location identifier, based on a plurality of quantities of successful occurrences of performance data, each of the quantities is a quantity of successful occurrences having a corresponding geographic location identifier; obtain a respective subset of the performance data; determine, with respect to each class of the plurality of classes, an outcome estimation; compute, for an analyzed performance data, a performance assessment.

Abstract: A computer-implemented method for identifying relationships between online content items uses a computing device including a processor and a memory. The method includes identifying a first content item and identifying a plurality of occurrence results for the first content item. Each occurrence result of the plurality of occurrence results includes an indicator that the first content item was retrieved along with a list of other content items based on an online activity of at least one user device. The method also includes computing a number of co-occurrence events involving the first content item and a second content item from the plurality of occurrence results. Each co-occurrence event includes an indicator that both first content item and second content item were retrieved together in an occurrence result. The method further includes computing a relationship value between first content item and second content item using at least the number of co-occurrence events.

Abstract: Systems and methods for content selection with precision controls include receiving a content selection parameter value and a degree of precision specified by a content provider. A content selection parameter value for a device identifier may be predicted using a predictive model. A precision factor may be associated with the predicted content selection parameter value. Content from the provider may be selected based on a comparison between the predicted selection parameter value and precision factor for the device identifier and the selection parameter value and degree of precision specified by the content provider.

Abstract: Methods, systems, and non-transitory computer-readable media for evaluating changes to one or more advertising campaigns of an advertiser. In one aspect, advertising campaign modification data, specifying advertising campaign changes, is received from a campaign modification data source. A queue of changes based on the advertising campaign modification data is generated, and the changes from the queue are evaluated. It is determined whether to apply the changes to the advertising campaign based on results of the evaluating step and rule data specifying advertising campaign performance metrics and predefined performance metric values.

Abstract: Systems, methods, and media for enhancing form signup yields on websites are provided herein. Methods may include generating a floating callout tab at a location on a webpage, generating a message frame proximate the floating callout tab in response to selection of the callout tab, the message frame comprising a message configured to entice selection of the message frame or callout tab by an end user of the webpage, generating a modal window in response to selection of the message frame or callout tab, the modal window configured to allow the end user to input information into the form provided. The methods also include tracking these steps, analyzing the information generated from the events and optimizing future events.

Abstract: A system providing effective adjustment of an advertising volume is disclosed. Upon receiving use information indicating that advertising information has been used in a terminal device from the terminal device, a variable parameter corresponding to an electronic commodity with which the advertising information is associated on the terminal device and/or a variable parameter corresponding to an electronic commodity as information included in the advertising information is updated and then the advertising information associated with the electronic commodity to be transmitted is controlled on the basis of the variable parameters after the updating.

Abstract: Serving form ads with videos is disclosed, including: receiving from a client device a request including a set of parameters associated with a video; and determining a form ad to be displayed with the video based at least in part on the set of parameters.

Abstract: Systems and methods of the present disclosure relate to optimizing a content campaign of a computer network. A data processing system (“system”) can receive and parse a first content item of the content campaign from a content provider via a computer network to identify a logical element, which can include at least one of a verb, noun and temporal language. The system can identify a variant of the logical element to generate a second content item that includes the variant and maintains the syntactic integrity of the first content item. The system can provide at least one of the first content item and the second item for display on at least one web page responsive to receiving one or more requests for content. The system can analyze a performance metric for each of the first content item and the second content item to determine an optimum performing content item.

Abstract: The present invention generally relates to systems and methods for assessing a multi-media marketing campaign under development. The techniques presented assess, for example, whether pairs of touchpoints of the campaign are compatible in terms of best practices related to content and style and whether contributors to the touchpoints are effectively collaborating.

Abstract: Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.

Abstract: The present invention relates to a method and system that audits email marketing campaigns. The system may include an audit SMTP server and an audit processor. The audit SMTP server may be configured to receive and store email messages transmitted over a public network and addressed to a designated email inbox at the audit SMTP server established for performing quality diagnostics. The received email messages were generated at a source email SMTP server and include a plurality of parts. The audit processor may be configured to parse the individual received email messages into parts and apply a group of different performance processes to the different parts. The audit processor may be further configured to produce and store output data generated from the performance processes that identifies quality characteristics in the different parts that represent faults that will occur from the use of the template in an email marketing campaign.

Abstract: Various of the disclosed embodiments contemplate television viewing behavior data collected from a plurality of television set top boxes by using aggregation to detect an excess or a deficit in viewership for a group of television set top boxes. In some embodiments, a group of set top boxes can be associated with a particular television service provider, cable television head-end, or data warehouse. Additionally, some embodiments can clean television viewing behavior data by detecting and correcting aberrant viewership in a time series, e.g. based on a weekly or an approximately monthly frequency. In some embodiments, the aberrant viewership can be detected by calculating a minimum expected number of viewers for a day and comparing it to the actual number of households that reported viewers for that day.

Abstract: A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.

Abstract: Technology is disclosed for advertisement campaign management. The technology can gather data associated with an ad campaign across multiple dimensions, and receive one or more user chosen dimensions from the multiple dimensions along with a hierarchy for the one or user chosen dimensions to filter the gathered data by. The technology can filter the gathered data into one or more datasets, where each data set is associated with a corresponding sub-campaign. A particular sub-campaign is associated with a particular combination of dimension values of the one or more user chosen dimensions. The technology can gather, for each sub-campaign corresponding to the one or more datasets, (a) a creative, and (b) a bid amount associated with the particular sub-campaign, where the bid amount is an amount paid for the display of the creative.

Abstract: A controller for providing advertisements to a vehicle or a wearable housing, and a computer readable medium, when executed by one or more processors, performs an operation to provide an audio advertisement to the vehicle or wearable housing. A first signal input receives a first camera signal, a second signal input receives a second camera signal, and at least one signal output transmits to at least one acoustic transducer, which provides the audio advertisement to the user. The computer logic that may be arranged within the controller determines whether the direction of the captured images of the advertisements and the direction of the user's eye gaze correspond to one another, and, if so, the computer logic outputs the audio advertisement to the audio transducer.

Abstract: A method of enhancing advertisements to be presented to user on a device is disclosed. A specification of an advertisement that is to be presented to the user on the device is received. The specification of the advertisement is associated with an instruction pertaining to the advertisement that is to be executed based on a direct interaction with the advertisement by the user. An enhancement to the specification of the advertisement is added. The enhancement associates the specification of the advertisement with an additional instruction pertaining to the advertisement. The additional instruction is to be executed based on an indirect interaction with the advertisement by the user. The enhanced specification of the online advertisement is provided to an advertisement engine. The advertisement engine is configured to present the online advertisement to the user and execute at least one of the instruction and the additional instruction.

Abstract: In embodiments of the present invention improved capabilities are described for delivering targeted advertising to users. A digital ad targeting system is adapted to operate with respect to expressly provided profiles of and relating to consumers. The expressly provided profiles may include psychographic information of and relating to consumers. The system may include an application, a database, and/or an interface. Related methods are disclosed.

Abstract: A method and apparatus for dynamically adjusting the user interface of a search engine in order to effectively communicate the improved relevancy achieved through real-time implicit re-ranking of search results is described. Real-time implicit re-ranking occurs without delay after every user action as the search is being conducted, so finding methods of immediately altering the search page without disrupting the user experience is important. Graphical icons next to search results are employed to enable generating and removing re-ranked results, referred to as “recommended” search results. Clusters based on the real-time user model are also displayed to facilitate query reformulations. Sponsored links are selected using the real-time user model along with a combination of RPC and CTR information and are displayed in a manner similar to the organic results, or used to replace the initial sponsored links altogether.

Abstract: A system and process for improving product recommendations for a first user includes receiving a request for one or more product recommendations for a first user, each product recommendation being associated with any one of a plurality of retailers, receiving a plurality of recommendation sets from one or more automated product recommendation systems, wherein the plurality of recommendation sets are generated using different selection models and using ensemble learning to select one or more most relevant product recommendation sets from the plurality of product recommendation sets.

Abstract: There is provided an information processing apparatus including a circuitry configured to initiate an outputting of advertisement information through a display device associated with a person, initiate a generation of an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information, and initiate an adjustment of the advertisement information based on the effect measurement information.

Abstract: Techniques are disclosed for automatically creating or updating predictive models, including digital marketing forecast models. A predictive model is updated in real-time or near real-time using a stochastic gradient descent optimization method based on one or more predictive values associated with an advertising impression that is won in an online advertising auction. Each predictive value, which is obtained from the predictive model, is encoded as an argument in a uniform resource locator (URL) corresponding to the ad impression being auctioned. If and when the ad impression is won, the predictive value(s) and other information can be tracked and immediately available for updating the model using information encoded in the URL.

Abstract: A method for placing online advertisements includes the step of displaying a primary advertisement on a first web page. The method includes the steps of initiating a timer to measure a first time period for which the primary advertisement is displayed. At the end of the first time period, the primary advertisement is switched to display a secondary advertisement on the first web page. In another embodiment, a computer program product stored on a non-transitory computer-readable medium when executed by a processor, performs the method for placing online advertisements. In yet another embodiment, a system to place online advertisements includes a display output to display a primary advertisement on a first web page. The system includes a timer to be initialized to a first time period. The system further includes, an advertisement controller, coupled to the display output and the timer.

Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of deploying a first arrangement of supplemental content items across one or more ad slots of a webpage, determining one or more interactions in relation to the webpage, processing, with a processor executing code, the one or more interactions to identify a collective distribution of attention across the webpage, generating, based on the collective distribution, one or more additional arrangements of supplemental content items, and deploying at least one of the one or more additional arrangements across the one or more ad slots of the webpage. Other embodiments of the various aspects include corresponding systems, apparatus, and computer program products.

Abstract: A method of fixing a problem with a user interface includes receiving information about the page in an optimization server. The page includes a display element. The information is received from a client with a request for code. Source data of the user interface is received by the client from a server distinct from the optimization server. The method further includes determining that an element on the user interface is associated with a known problem and associated fix. The fix includes modification of the element. An expected conversion rate of the user interface with the modified element is higher than prior to the modification. The method also includes generating code for modifying the element in accordance with the fix and providing the code to the client. The client displays the user interface with the modified element based on the source. Modifying the element does not include modifying the source.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on segmented subpopulations, whereby the test promotions are automatically generated. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: An apparatus, system, and method are disclosed for integrating media analytics to configure an advertising engine. In one embodiment, a method includes advertising based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters, monitoring results of one or more of the advertising entities, and modifying one or more of the configuration parameters based on the results.

Abstract: Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables and automatically incorporating constraints on segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are automatically proposed. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are associated with at least one behavioral economics principles. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions automatically formulated using highly granular test variables on subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: A system for enabling collaboration between two or more customer contact campaigns running within a call center environment includes at least one outbound contact server (OCS) resident on a digital medium, the OCS including an automated dialer application resident on a digital medium thereon or accessible thereto for dialing contact numbers from contact records assembled for the running campaigns, a call monitoring and recording system executing from software on a digital medium, for monitoring call dialing progress and business results of completed calls, a central data repository for storing dialing progress and business results data collected by the running outbound campaigns, and a data sharing mechanism executing from software resident on a digital medium, accessible to each campaign running on the OCS for sharing collected data among the running campaigns.

Abstract: A method and system to mediate selection of choice presentation models are described. A models mediator, implemented using software, hardware or both, may be configured to exercise different choice presentation models, collect and analyze information with respect to how well each model performed in succeeding to convince a respective user to purchase one of the presented subscription plans, and determine how frequently each model should be used to generate a presentation of subscription choices.

Abstract: Panel and census data representing accesses by sets of users with multiple types of media platforms to media content associated with multiple media entities is accessed. An overlap in the accessed panel data that represents users who have accessed media content associated with the media entity with more than one of the multiple types of media platforms is determined. Based on the accessed panel data, the determined overlap in the accessed panel data, and the accessed census data, an overlap function that estimates an overlap in the accessed census data is derived. The derived overlap function is applied to census data associated with a media entity to estimate an overlap in the census data associated with the media entity. The overlap in the census data represents users who have accessed media content associated with the media entity with more than one of the multiple types of media platforms.

Abstract: Methods, systems, and products manage advertisements. An advertiser submits multiple advertisements for an advertisement slot in media programming. As viewership and/or demographics change, different ones of the advertisements may be selected for delivery to customer devices.

Abstract: A method for optimizing ad-based conversions is provided. The method may comprise the steps of receiving user input from a user through one or more ad-based entry points, where each entry point providing one or more reference codes in response to the user input; initiating a subscription sequence based on the reference codes; randomizing a plurality of concurrently available advertising campaigns selected based on the reference codes; selecting at least one landing page from the randomized advertising campaigns to be presented to the user based on the reference codes; and determining a conversion rate based at least partially on one or more of the reference codes, the engaged entry point, the selected advertising campaign and landing page.