Determination Of Advertisement Effectiveness Patents (Class 705/14.41)
  • Patent number: 11893063
    Abstract: Provided are an electronic device and an operating method thereof. The electronic device includes a communicator, a display, and a processor configured to receive search result data based on a search keyword from a first server through the communicator, request, from a second server through the communicator, additional information indicating whether each web page included in the search result data is an advertising page, and control the display to display the search result data, based on the additional information corresponding to the each web page and received from the second server, wherein the additional information is generated by the second server by using a training model trained using an artificial intelligence (AI) algorithm, based on whether the web page includes an advertisement pattern. Also provided are an AI system using a machine learning algorithm such as deep learning and applications thereof.
    Type: Grant
    Filed: May 3, 2019
    Date of Patent: February 6, 2024
    Assignee: Samsung Electronics Co., Ltd.
    Inventors: Sangdeug Kim, Dongjun Kim
  • Patent number: 11887167
    Abstract: A device may receive and transform metric data and share of voice data, associated with digital marketing by an entity, into transformed data, may generate model data from the transformed data, and may divide the model data into training data, test data, and validation data. The device may train models, with the training data, to generate training results, and may process the test data, with the models, to generate test results. The device may process the validation data, with the models, to generate validation results, and may select a first model, a second model, and a third model based on the results. The device may utilize the first model to predict a share of voice, and may utilize the second model to predict a click through rate. The device may utilize the third model to predict a conversion rate, and may perform actions based on the predicted data.
    Type: Grant
    Filed: June 14, 2022
    Date of Patent: January 30, 2024
    Assignee: Accenture Global Solutions Limited
    Inventors: Keshav Rastogi, Amitava Dey, Lakshay Chhabra, Sanjay S. Sharma
  • Patent number: 11836749
    Abstract: Users may engage in a target user activity via digital systems, such as a website, and/or non-digital systems. Users may user various digital channels to arrive at the digital systems or non-digital systems. Users may also arrive at digital systems, such as the website, via different entry pages. A propensity analyzer can, based on activity data associated with users, determine propensities of one or more of the digital channels, digital systems, non-digital channels, and/or entry pages to drive users to perform a target user activity. The propensity analyzer can generate recommendations for revising digital channels, digital systems, non-digital channels, and/or entry pages to increase their propensities to drive users to perform the target user activity.
    Type: Grant
    Filed: August 12, 2022
    Date of Patent: December 5, 2023
    Assignee: State Farm Mutual Automobile Insurance Company
    Inventors: Matthew Cuttell, Shuhui Zheng, Carl Baldone
  • Patent number: 11830040
    Abstract: Methods, apparatus, systems and articles of manufacture to expand panelist enrollment are disclosed. An example first media device includes processor circuitry to at least one of instantiate or execute the machine readable instructions to scan at least one local area network to which the first media device is connected, store an identification of a second media device connected to the at least one local area network, in response to scan of the at least one local area network indicating that the second media device is commonly connected to the at least one local area network with the first media device, add the identification of the second media device to a fingerprint, and transmit the fingerprint to a central facility.
    Type: Grant
    Filed: November 10, 2022
    Date of Patent: November 28, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Achilleas Papakostas, Susan Cimino
  • Patent number: 11790397
    Abstract: Methods, apparatus, systems, and articles of manufacture to perform computer-based monitoring of audiences of network-based media using information theory to estimate intermediate level unions are disclosed. An example apparatus to determine a deduplicated, census-based audience metric of media includes panel union calculator circuitry to calculate a threshold statistic corresponding to an intermediate union of a panel hierarchy, and census union calculator circuitry to calculate a deduplicated audience value corresponding to the intermediate union of the census hierarchy based on the threshold statistic.
    Type: Grant
    Filed: February 7, 2022
    Date of Patent: October 17, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael R. Sheppard, DongBo Cui, David Forteguerre, Jessica Lynn White, Edward Murphy
  • Patent number: 11792448
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Grant
    Filed: April 21, 2022
    Date of Patent: October 17, 2023
    Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
  • Patent number: 11755290
    Abstract: A method of generating an experience analytics script that is override-robust starts with processor receiving a script and generating, based on the script, an experience analytics script that is override-robust. Generating the experience analytics script comprises identifying expressions in the script referencing browser native functions of a browser, and replacing the expressions referencing the native functions of the browser with expressions including one or more references that are set at upon execution. The processor causes the experience analytics script to be executed on the browser of a customer client device. Upon execution of the experience analytics script, a value of the one or more references are set to an iframe window. The iframe window is associated with an iframe providing access to a pure untouched version of the native functions of the browser. Other embodiments are described herein.
    Type: Grant
    Filed: June 30, 2022
    Date of Patent: September 12, 2023
    Assignee: Content Square SAS
    Inventors: Bastien Bessiere, Yaron Bar
  • Patent number: 11710148
    Abstract: A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform extracting meta features for an item to generate sparse feature embeddings for the item; reducing, using a multilayer perceptron, a dimension of the sparse feature embeddings to generate a representation vector for the meta features; extracting, using a recurrent neural network, sequential data from dense traffic features for the item over a period of time; and inputting the representation vector for the meta features and the sequential data from the dense traffic features into a multilayer neural network with a rectified linear unit (ReLU) activation function and a scoring layer to generate one or more performance metrics for the item. Other embodiments are disclosed.
    Type: Grant
    Filed: January 31, 2021
    Date of Patent: July 25, 2023
    Assignee: WALMART APOLLO, LLC
    Inventors: Xuan Cao, Lu Wang, Wei Shen
  • Patent number: 11704600
    Abstract: Approximating a more complex multi-objective feed item scoring model using a less complex single objective feed item scoring model in a multistage feed ranking system of an online service. The disclosed techniques can facilitate multi-objective optimization for personalizing and ranking feeds including balancing personalizing a feed for viewer experience, downstream professional or social network effects, and upstream effects on content creators. The techniques can approximate the multi-objective model—that uses a rich set of machine learning features for scoring feed items at a second pass ranker in the ranking system—with the more lightweight, single objective model—that uses fewer machine learning features at a first pass ranker in the ranking system. The single objective model can more efficiently score a large set of feed items while maintaining much of the multi-objective model's richness and complexity and with high recall at the second pass ranking stage.
    Type: Grant
    Filed: June 27, 2019
    Date of Patent: July 18, 2023
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Madhulekha Arunmozhi, Ian Ackerman, Manas Somaiya
  • Patent number: 11640622
    Abstract: A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may generate training set data and use the training set data to identify parameters indicative of fraudulent traffic to a site and reduce the effect of fraudulent traffic advertisers and publishers. The facility may score the quality of traffic and determine combinations of parameters that are indicative of the quality of traffic to the site. Traffic to the site may be scored based on the combination of parameters associated with the one or more sessions. Lower scores are indicative of traffic having little value to a publisher, advertiser, or third party; higher scores are indicative of traffic having greater value.
    Type: Grant
    Filed: August 21, 2020
    Date of Patent: May 2, 2023
    Assignee: CHANDLER WILKINSON, LLC
    Inventor: Vincent Granville
  • Patent number: 11631104
    Abstract: Techniques for managing a multi-marketplace content presentation are described herein. For example, a computer system indicates, via a graphical user interface at a device associated with an account identifier, multiple web sites that offer an item for which content is to be presented. The computer system receives input indicating a selection of a set of web sites of the multiple web sites. The computer system receives a first control and a first target associated with presenting the content in the set of web sites and generates a second control and a second target. The computer system indicates the item and a first metric associated with presenting the content in the web sites based on the first control and the first target. The computer system indicates the selected web site and a second metric associated with presenting the content in the selected web site.
    Type: Grant
    Filed: September 30, 2021
    Date of Patent: April 18, 2023
    Assignee: Amazon Technologies, Inc.
    Inventors: Robert Joseph Marko, Kara Alison Rosenberg Brass, Satyam Mehrotra, Kevin James Cafaro, Siddharth Srivastava, Bridget Preston
  • Patent number: 11625733
    Abstract: Disclosed are embodiments for determining the impact of one or more latent factors on user interaction metrics based at least in part on an impact model. The embodiments identify a value for a user interaction metric, the user interaction metric measuring interaction with content and identify an impact for a latent factor on the user interaction metric, the impact determined based at least in part on a model providing a relationship between the user interaction metric and the latent factor. Additionally, embodiments may involve adjusting an attribute of the electronically provided content based at least in part on the impact of the latent factor on the user interaction metric.
    Type: Grant
    Filed: October 11, 2017
    Date of Patent: April 11, 2023
    Assignee: Adobe Inc.
    Inventor: Ayman Farahat
  • Patent number: 11620678
    Abstract: An advertising method, device and system, and a computer-readable storage medium are provided. The method includes: acquiring user information; sending the user information to a server that stores an advertising requirement, wherein the advertising requirement includes an advertisement content and an advertising condition of the advertisement content; receiving an advertising instruction of the advertisement content from the server, wherein the advertising instruction of the advertisement content is generated by the server when the user information meets the advertising condition of the advertisement content; and playing the advertisement content in response to the advertising instruction.
    Type: Grant
    Filed: October 14, 2019
    Date of Patent: April 4, 2023
    Assignee: BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.
    Inventors: Yongheng Li, Haibo Fu, Junwei Liu
  • Patent number: 11568469
    Abstract: Features are disclosed for training and using a recommendation model configured to receive inputs from a user via a first channel and a second channel. The recommendation model can be trained with inputs from the first channel and inputs from the second channel. The recommendation model can receive a plurality of inputs from multiple channels and determine a probability of a future potential event for each channel. The probabilities may be based on the probability of a repeat event and the probability of a general event. The recommendation model may generate a recommendation for the user based on the probabilities of a future potential event.
    Type: Grant
    Filed: July 20, 2020
    Date of Patent: January 31, 2023
    Assignee: Amazon Technologies, Inc.
    Inventors: Rongting Zhang, Jie Yang
  • Patent number: 11562399
    Abstract: Methods, apparatus, systems and articles of manufacture to expand panelist enrollment are disclosed. An example apparatus includes a network communicator to enable the apparatus to communicate with a local area network. A media monitor is to monitor a media presentation of the apparatus and report monitoring data identifying the media presentation to a central facility. A network scanner is to scan the local area network and store an identification of a second device connected to the same local area network as the apparatus. A network information processor is to review the identification of the second device connected to the same local area network as the apparatus, the network information processor to add the identification of the second device to a fingerprint if the second device is commonly connected to the same local area network as the apparatus. A fingerprint reporter is to transmit the fingerprint to the central facility.
    Type: Grant
    Filed: May 31, 2019
    Date of Patent: January 24, 2023
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Achilleas Papakostas, Susan Cimino
  • Patent number: 11556961
    Abstract: Aspects of the subject disclosure may include, for example, identifying user preferences for an XR application executing at an XR user system, wherein the user preferences are associated with an XR application user, accessing a historical profile associated with the XR application user, receiving local environment information from a sensor array of the XR user system, selecting an XR object for presentation on an XR display of the XR user system based on the local environment information, the user preferences, and the historical profile, and allocating compute resources to facilitate a rendering of the XR object, wherein the allocated compute resources are selected from a compute resource pool comprising local compute resources of the XR user system and edge compute resources of a network. Other embodiments are disclosed.
    Type: Grant
    Filed: July 23, 2020
    Date of Patent: January 17, 2023
    Assignee: AT&T Intellectual Property I, L.P.
    Inventors: Eric Zavesky, James Pratt, James Jackson
  • Patent number: 11553033
    Abstract: Systems, methods, and computer-readable storage media that may be used to provide an adaptive user interface with a reduced data transmission payload are provided. One method includes identifying a plurality of data files available for transmission to a client device, each of the plurality of data files transmitted as a set of data packets having a payload comprising an amount of data, each of the plurality of data files having different payloads and causing the client device to display a respective user interface component within a user interface on the client device. The method further includes determining a property of the client device and/or a user associated with the client device and selecting a data file from among the plurality of data files in response to the property. The method further includes causing the selected data file to be transmitted to the client device.
    Type: Grant
    Filed: November 4, 2016
    Date of Patent: January 10, 2023
    Assignee: GOOGLE LLC
    Inventors: Matthew Burriesci, Matthew Frisbie, Eric Zhu
  • Patent number: 11537845
    Abstract: Methods, systems and computer program products implementing character-level deep neural networks for information extraction are disclosed. A system uses character-level information retrieved from a transaction record to classify the transaction as a whole and to tag individual sections of the transaction record by entity type. The system processes the transaction record using multiple and separate character-level models. The system can use a one-dimensional neural network for featurization fed into a fully connected network for classification for identifying the most common classes of a transaction record. The system can identify one or more entities, e.g., service provider names, from the transaction using an RNN. The RNN can include one or more LSTM models. The LSTM models can be BI-LSTM models.
    Type: Grant
    Filed: April 12, 2017
    Date of Patent: December 27, 2022
    Assignee: Yodlee, Inc.
    Inventors: Matthew Sevrens, Zixuan Pan
  • Patent number: 11494459
    Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for customizing a set of restrictions for a hashtag or other user-defined annotation that violates guidelines or rules of an online resource based on automated and manual review. In particular, in one or more embodiments, the disclosed systems trigger manual review of user-defined annotations in a social networking system, determine various metrics based on both manual and automated review of content including a particular user-defined annotation, and generate a customized set of restrictions for the user-defined annotation based on those metrics. More specifically, the system can generate and utilize various manual review metrics and a moderated media metric to generate a custom set of restrictions for a user-defined annotation.
    Type: Grant
    Filed: March 9, 2020
    Date of Patent: November 8, 2022
    Assignee: Meta Platforms, Inc.
    Inventors: Nikhil Singhal, Roy Koonammave Jose, Anders Skog, Leonard Chang
  • Patent number: 11487987
    Abstract: An online system receives explicit user data and explicit event data, and implicit user data and implicit event data from a third party system. The online system generates an implicit users/implicit events data feature, an explicit users/explicit events data feature, and an explicit users/implicit events data feature. The online system generates a prediction of the counterfactual rate based on the implicit users/implicit events data feature, the explicit users/explicit events data feature, and the explicit users/explicit events data feature, the counterfactual rate indicating the likelihood that target users matching certain characteristics caused an event to occur when the target are not been presented with content by the online system, the content configured to induce users to cause the event to occur. A combined prediction rate is presented to the third party system based on the counterfactual rate.
    Type: Grant
    Filed: January 10, 2017
    Date of Patent: November 1, 2022
    Assignee: Meta Platforms, Inc.
    Inventors: Andrew Donald Yates, Kurt Dodge Runke, Gunjit Singh
  • Patent number: 11488200
    Abstract: A method for measuring effectiveness of a media-sharing advertisement includes: obtaining delivery destination ID identified in response to an access to a first address, which is based on a first code that is recorded on a print media and includes the first address to access to a first landing page corresponding to a first business entity of the print media and includes the delivery destination ID of the delivery destination of the print media; obtaining delivery destination ID identified in response to an access to a second address, which is based on a second code that is recorded on the print media and includes the second address to access to a second landing page corresponding to a second business entity that satisfies a media-sharing condition and includes the delivery destination ID, and ID of the second business entity; and providing the first and second business entities with the obtained information.
    Type: Grant
    Filed: May 26, 2020
    Date of Patent: November 1, 2022
    Assignee: GOOF, INC.
    Inventors: Yukinori Okamoto, Hirokazu Kondo
  • Patent number: 11475475
    Abstract: The present system, method, and media platform provides tools for increasing advertisement engagement with users by incentivizing engagement with various content displayed within a graphical user interface of a device by providing rewards for such engagement. Content engagement includes interacting with the displayed content or sharing such content on social media and the like, or by any other various action and/or input received from the user indicative of content engagement as defined in a set of parameters provided at least in part by the owners of the content. Content owners can purchase rewards which are selectively, as defined by parameters, distributed to one or more user rewards account upon receiving an input indicating a selection by the user of the content displayed. The user advantageously seeks out the content due, in part, to the rewards offer and relevance to the user's interests.
    Type: Grant
    Filed: March 7, 2020
    Date of Patent: October 18, 2022
    Assignee: Clix, Inc.
    Inventor: Edward M. Sullivan
  • Patent number: 11468458
    Abstract: Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example tangible computer readable storage medium includes instructions that, when executed, cause a machine to at least provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a device, provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request, transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device, and collect media monitoring data from the monitoring enabled media.
    Type: Grant
    Filed: October 16, 2020
    Date of Patent: October 11, 2022
    Assignee: The Nielsen Company (US), LLC
    Inventors: Robert Peter Borland, Jonathon Brett Rubin, Anthony B. Stringer, Adam Schenker, Shailendra Paranjape
  • Patent number: 11468452
    Abstract: Systems and methods are provided for controlling an online advertising campaign. In one embodiment, a computer-implemented method for controlling an online advertising campaign includes receiving a feedback signal reflecting delivery of the online advertising campaign, and comparing the feedback signal to a delivery reference to generate a campaign level control signal. The method further includes receiving a maximum impression bid price for an inventory unit of the online advertising campaign, the maximum bid price for the at least one inventory unit being set by a user, and calculating, using at least one processor, at least a final bid price based on the maximum bid price, on the campaign level control signal, and on an optimization objective for the online advertising campaign, the optimization objective being set by the user. The method also includes submitting, to an electronic market and based on the calculated final bid price, a bid on an impression from the inventory unit.
    Type: Grant
    Filed: October 17, 2019
    Date of Patent: October 11, 2022
    Assignee: YAHOO AD TECH LLC
    Inventors: Jianlong Zhang, Niklas Karlsson
  • Patent number: 11449572
    Abstract: Users may arrive at a website via different digital channels. Users may also arrive at the website on different entry pages of the website. A propensity analyzer can, based on website activity data associated with a website, determine propensities of one or more of the digital channels, and/or one or more of the entry pages, to drive users to perform a target user activity during visits to the website. The propensity analyzer can generate recommendations for revising digital channels and/or entry pages to increase their propensities to drive users to perform the target user activity.
    Type: Grant
    Filed: July 7, 2021
    Date of Patent: September 20, 2022
    Assignee: State Farm Mutual Automobile Insurance Company
    Inventors: Matthew Cuttell, Shuhui Zheng, Carl Baldone
  • Patent number: 11443348
    Abstract: Techniques of the disclosure are directed to sending and receiving messages that allow for content providers to interact with potential recipients and customers. An information distribution system may receive a first message from a content provider via a first client device that includes targeted content, such as a string of characters, an image, a video, and/or some other form of media. The targeted content may also include tags, such as hashtags, which identify or otherwise associate a particular topic with the user-generated content. Further, the targeted content may include a selectable graphical user interface element that a user reading the content may interact with on a second client device. If the user selects the selectable graphical user interface element, the information distribution system may generate a custom message that may be sent on behalf of the user, which may also include a tag, such as a hashtag.
    Type: Grant
    Filed: January 5, 2017
    Date of Patent: September 13, 2022
    Assignee: Twitter, Inc.
    Inventor: Andrew Bragdon
  • Patent number: 11438664
    Abstract: Systems and methods for enhancing virality for a content item are disclosed herein. A content item is uploaded to a content sharing platform over a communication network. Feedback on the content item is received from the content sharing platform over the communication network. Based on the feedback, a virality score for the content item is determined and a determination is made as to whether the virality score meets a virality criterion. In response to a determination that the virality score does not meet the virality criterion, a virality enhancement technique is selected from a virality enhancement database, the content item is modified by applying the virality enhancement technique to the content item, and the modified content item is uploaded to the content sharing platform over the communication network.
    Type: Grant
    Filed: July 30, 2019
    Date of Patent: September 6, 2022
    Assignee: Rovi Guides, Inc.
    Inventors: Vijay Kumar, Urvashi Verma, Gyanveer Singh
  • Patent number: 11430012
    Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.
    Type: Grant
    Filed: January 30, 2020
    Date of Patent: August 30, 2022
    Assignees: AT&T Intellectual Property I, L.P., Xandr Inc.
    Inventors: Samuel Seljan, Ashutosh Sanzgiri, David Crawford Gibbon, Lee Begeja, Eric Zavesky
  • Patent number: 11409801
    Abstract: Systems and methods are described herein for updating search results based on a user's comment or a conversation among users using a media guidance application. A set of search results may be presented to a user or users. Comments or a conversation about the search results may be analyzed by the media guidance application. Selected comments by a user determined to have a greater weight may be used to update the search results.
    Type: Grant
    Filed: April 3, 2020
    Date of Patent: August 9, 2022
    Assignee: ROVI GUIDES, INC.
    Inventors: John Blake, Paul Stathacopoulos, William L. Thomas
  • Patent number: 11403353
    Abstract: Embodiments of this application provide a method of distributing information from an allocator terminal to a client terminal over a communication network. Information allocation data in an information allocation system is collected by processing circuitry. The information allocation system is configured to allocate the information to a client terminal. The information allocation data includes data associated with a process of allocating the information. Data of actual effect and estimated effect of allocating the information is calculated according to the information allocation data. An allocation instruction is generated according to a comparison between the actual effect data and the corresponding estimated effect data. The allocation instruction is provided to the allocator terminal.
    Type: Grant
    Filed: December 14, 2018
    Date of Patent: August 2, 2022
    Assignee: TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED
    Inventors: Xu He, Xiwang Yang, Gong Chen, Chong Peng, Yuanfeng Song, Shi Huang, Bifeng Zhang
  • Patent number: 11403665
    Abstract: According to an embodiment, a computer-implemented method stores a set of historical transaction records pertaining to past consumer transactions, contextual transaction data, and offer activation and redemption tracking logs; receives a request to generate a new item offer; and uses a parameter optimizer to create suggested additional parameters. The parameter optimizer receives the stored records and data and determines a potential impact of the suggested additional parameters on sales of the item. In an embodiment, a visualization of the impact of the set of the parameters is presented on an offer definition interface. In an embodiment, the suggested additional parameters are automatically sent to the offer provider based in part on previous offer data associated with the offer provider.
    Type: Grant
    Filed: May 12, 2021
    Date of Patent: August 2, 2022
    Assignee: QUOTIENT TECHNOLOGY INC.
    Inventor: Steven R. Boal
  • Patent number: 11392983
    Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.
    Type: Grant
    Filed: April 22, 2020
    Date of Patent: July 19, 2022
    Assignees: AT&T Intellectual Property I, L.P., Xandr Inc.
    Inventors: Lee Begeja, Eric Zavesky, Samuel Seljan, Ashutosh Sanzgiri, David Crawford Gibbon
  • Patent number: 11336506
    Abstract: Automatic diagnostics alerts for streaming multiple types of content is disclosed. At a first time, a set of metrics for a plurality of groups of streaming sessions is computed. A streaming session in a group is associated with streaming of a piece of content encoded by an entity. The streaming of the piece of content encoded by the entity is associated with streaming of another piece of content. An anomaly is identified at least in part by performing anomaly detection using the set of metrics. A cause of the identified anomaly is diagnosed. An alert is generated based at least in part on the diagnosis.
    Type: Grant
    Filed: May 30, 2019
    Date of Patent: May 17, 2022
    Assignee: Conviva Inc.
    Inventors: Yan Li, Rui Zhang, Henry Milner, Jibin Zhan
  • Patent number: 11315132
    Abstract: Embodiments for implementing intelligent customer journey prediction and customer segmentation of a processor in a computing environment. A response outcome of a customer journey for a user may be predicted according to an assigned score based on one or more discriminatory sequence patterns identified between one or more groups of customers using one or more machine learning operations.
    Type: Grant
    Filed: February 21, 2019
    Date of Patent: April 26, 2022
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Raghu Kiran Ganti, Dakshi Agrawal, Mudhakar Srivatsa, Pranita Dewan
  • Patent number: 11308525
    Abstract: Systems, methods, and computer-readable media are disclosed for augmenting real-time bidding data with proprietary data. One method includes: receiving, at a server over an electronic communications network from a real-time impression bidder, a bid request or a request to augment a bid request with proprietary data; accessing, by the server from an internal database, proprietary data of a data augmenting service based on a user identifier of the bid request; determining, by the server, proprietary data to include in an augmented bid request based on at least one of the received bid request and the user identifier; formatting, by the server, the augmented bid request into a standardized, augmented bid request; and transmitting, by the server over the electronic communications network, the standardized, augmented bid request to the real-time impression bidder.
    Type: Grant
    Filed: September 23, 2019
    Date of Patent: April 19, 2022
    Assignee: Yahoo Ad Tech LLC
    Inventors: Seth Mitchell Demsey, Matthew M. Patton
  • Patent number: 11295367
    Abstract: There is provided a system for in-store consumer behaviour event metadata aggregation, data verification and the artificial intelligence analysis thereof for data interpretation and associated action triggering. The system may collect in-store consumer behaviour event metadata from a plurality of consumer electronic devices and then uses a trained artificial intelligence analytics engine to provide various artificial intelligence insights useful to such consumers which may further modify consumer behaviour. The trained artificial intelligence analytics engine may have a data interpretation controller configured for intelligently interpreting such aggregated in-store consumer behaviour event metadata and triggering actions accordingly which are then sent electronically to the consumer electronic devices.
    Type: Grant
    Filed: June 22, 2018
    Date of Patent: April 5, 2022
    Inventors: Dipesh Avlani, Sean Taheny, Karl Guiney
  • Patent number: 11288696
    Abstract: Systems and methods for the efficient generation and testing of promotions within a load to card environment are provided. A load-to-card abstraction layer collects store, user and offer data. The test promotions are then generated to span a design space of an offer. The user base is segmented and the test promotions are applied. The promotions include an offer, and the ability to load the offer for later redemption (load-to-card). Redemption and load rates are measured, and can be used individually, or in combination, to gauge consumer engagement with the promotion. Promotions with low consumer engagement may be discontinued, until only optimally performing promotions are remaining.
    Type: Grant
    Filed: September 21, 2017
    Date of Patent: March 29, 2022
    Assignee: EVERSIGHT, INC.
    Inventors: Michael Montero, David Moran
  • Patent number: 11287848
    Abstract: A training apparatus has an input device and a wearable computing device with a bio-signal sensor and a display to provide an interactive virtual reality (“VR”) environment for a user. The bio-signal sensor receives bio-signal data from the user. The user interacts with content that is presented in the VR environment. The user interactions and bio-signal data are scored with a user state score and a performance scored. Feedback is given to the user based on the scores in furtherance of training. The feedback may update the VR environment and may trigger additional VR events to continue training.
    Type: Grant
    Filed: July 24, 2020
    Date of Patent: March 29, 2022
    Assignee: INTERAXON INC.
    Inventors: Christopher Allen Aimone, Trevor C E Coleman, Ariel Stephanie Garten, Kapil Jay Mishra Vidyarthi, Locillo (Lou) Giuseppe Pino, Michael Apollo Chabior, Paul Harrison Baranowski, Raul Rajiv Rupsingh, Madeline Ashby, Paul V Tadich
  • Patent number: 11282092
    Abstract: Systems and methods for universal data modeling are disclosed. Exemplary embodiments include an information processing apparatus that can acquire a plurality of different data types form different sources that contains both anonymous and nonanonymous customer data. This data is ingested into a data repository and a quality control check is applied to the data The data is enriched and data analytics are applied to the data in order to associate at least some of the data with a customer.
    Type: Grant
    Filed: July 18, 2018
    Date of Patent: March 22, 2022
    Assignee: JPMorgan Chase Bank, N.A.
    Inventors: Sid Ratnaswamy, Lana Kapulovskaya
  • Patent number: 11282121
    Abstract: A computer-implemented system and method are provided for obtaining and providing product information to a user. The method comprises creating, with a processor of a purchase evaluation system, a user profile comprising a plurality of purchasing decision factors with each having a respective weight. The method further comprises receiving a product identifier that identifies a product being considered for purchase by a user, and then building or retrieving, in real-time, a product profile based on the product identifier that contains a plurality of product factors corresponding to the purchasing decision factors, each of which contain a value representing a score of the product's relationship to the respective product factor. The method then evaluates the product based on a function that incorporates the purchasing decision factors and the product factors, and creates display data for displaying the identified product and the product evaluation on a display.
    Type: Grant
    Filed: September 17, 2020
    Date of Patent: March 22, 2022
    Assignee: Wells Fargo Bank, N.A.
    Inventors: Corey Michael Nelson, Spencer Holland Touchberry, November Michelle Champion, Gwendoria M. Salley
  • Patent number: 11276079
    Abstract: A method and system for meeting a service level of content item promotion. The method is executable by a server hosting a recommendation service for providing digital content items to a user, the user being one of a plurality of users of the service. Storage communicatively coupled to the server contains data representative of the digital content items, and of the history of interactions of the plurality of users of the service with such digital content items. The method includes upon the server receiving a request for a promotion of a digital content item with a requested service level, calculating a threshold of probability within a distribution of users based on their likelihood that they take action over the digital content item, and providing the digital content item to users within the plurality of users of the service having a probability within the distribution that is above the threshold.
    Type: Grant
    Filed: July 21, 2020
    Date of Patent: March 15, 2022
    Assignee: YANDEX EUROPE AG
    Inventors: Evgeny Andreevich Sokolov, Andrey Petrovich Danilchenko
  • Patent number: 11270338
    Abstract: An approach is provided for optimizing a digital display. Classifications of advertisements are determined. A location of a future action in an event is predicted. A sentiment of an audience is determined. The audience includes spectators at the venue, viewers who are viewing the event via devices receiving a live broadcast of the event, or a combination of the spectators and the viewers. Based on the location of the future action, a digital display is selected from digital displays in the venue and content on the digital display is predicted to be captured as an image by a camera and broadcast to devices of the viewers. Based on the classifications, the sentiment, the location of the future action, and the content being predicted to be captured and broadcast, an advertisement is selected. The selected advertisement is sent to the selected digital display.
    Type: Grant
    Filed: June 19, 2019
    Date of Patent: March 8, 2022
    Assignee: International Business Machines Corporation
    Inventors: James Ward, Michael Bender, Sarbajit K. Rakshit, Shawn D. Hennessy
  • Patent number: 11270349
    Abstract: A portable billboard is presented including a portable media projection subsystem to selectively project media and to supply an enablement signal in response to the media being projected. A location device supplies a geographic location of the media projection subsystem. A verifier receives the enablement signal and the geographic location, and supplies verification information responsive to the media being projected from a stationary location for a predetermined minimum duration of time. A communications subsystem receives verification information and either stores the information for subsequent downloads, or transmits the information to a central controlling server. A targeting subsystem permits an entity to select a target stationary location from a plurality of value weighted target stationary locations. The targeting application typically provides a reward in response to a value of the selected target stationary location.
    Type: Grant
    Filed: April 14, 2021
    Date of Patent: March 8, 2022
    Assignee: Productive Application Solutions, Inc.
    Inventors: Gerald Maliszewski, Peter Ta
  • Patent number: 11238495
    Abstract: A system and method for providing a customized user experience is presented. A system can include one or more processing modules and one more non-transitory storage modules. The usage history of a user can be tracked at an eCommerce retailer. Static information about the user can also be tracked. Thereafter, using the usage history, the static information, and the available promotions of the retailer, a probability of conversion can be calculated for each promotion. Thereafter, the promotion being displayed to the user can be based on the probability of conversion. Other embodiments are also disclosed herein.
    Type: Grant
    Filed: September 21, 2015
    Date of Patent: February 1, 2022
    Assignee: WALMART APOLLO, LLC
    Inventors: Kannan Achan, Venkata Syam Prakash Rapaka, Jeremy King
  • Patent number: 11222357
    Abstract: Systems, methods, and other embodiments associated with computing and generating schedule data structures for items in a display are described. In one embodiment, a method includes accessing a sales data structure corresponding to a store and analyzing sales records for items associated with subcategories to calculate a subcategory profit contribution score for each subcategory. The method may also include selecting a first subcategory from the subcategories as a candidate subcategory of items and analyzing the sales records to calculate an item profit contribution score for each of the items assigned to the candidate subcategory. A first item is selected from the candidate subcategory to be placed on a promotional display space, based upon the item profit contribution score of the first item. A schedule data structure is generated that assigns the first item to the promotional display space.
    Type: Grant
    Filed: May 1, 2017
    Date of Patent: January 11, 2022
    Assignee: Oracle International Corporation
    Inventors: Su-Ming Wu, Mark E. Ferguson, Olga Pak, Olga Perdikaki
  • Patent number: 11222268
    Abstract: The present disclosure relates to a media attribution system that improves multi-channel media attribution by employing discrete-time survival modeling. In particular, the media attribution system uses event data (e.g., interactions and conversions) to generate positive and negative conversion paths, which the media attribution system uses to train an algorithmic attribution model. The media attribution system also uses the trained algorithmic attribution model to determine attribution scores for each interaction used in the conversion paths. Generally, the attribution score for an interaction indicates the effect the interaction has in influencing a user toward conversion.
    Type: Grant
    Filed: March 9, 2017
    Date of Patent: January 11, 2022
    Assignee: Adobe Inc.
    Inventors: Zhenyu Yan, Yang Wang, Arava Sai Kumar, Abhishek Pani
  • Patent number: 11216843
    Abstract: In general, embodiments of the present invention provide systems, methods and computer readable media for a universal relevance service framework for ranking and personalizing items.
    Type: Grant
    Filed: August 12, 2015
    Date of Patent: January 4, 2022
    Assignee: Groupon, Inc.
    Inventors: Amber Roy Chowdhury, Abhaya Parthy, Lei Tang, Sri Subramaniam
  • Patent number: 11216844
    Abstract: Systems and methods are provided for accessing a plurality of inventory item listings accessible over a network, wherein each of the plurality of inventory item listings includes one or more text strings, and creating inventory word vectors for at least some of the text strings of the plurality of inventory item listings. The systems and methods further provide for receiving a user input including an input word, wherein the user input is input by a user to access a primary media content, creating an input word vector for the input word, calculating cosine similarities between the input word vector and the inventory word vectors, and analyzing the calculated cosine similarities to determine one or more keywords from the one or more text strings, wherein the one or more keywords are from the text strings having inventory word vectors with the highest cosine similarities to the input word vector.
    Type: Grant
    Filed: June 8, 2020
    Date of Patent: January 4, 2022
    Assignee: eBay Inc.
    Inventors: Shad Kirmani, Manohara Shankar
  • Patent number: 11216828
    Abstract: Total advertising inventory of a broadcast station can be dynamically allocated between local, or station-sold, inventory and general, or network, inventory. The portion of total inventory allocated to local inventory or network inventory can be adjusted based on feedback from an advertising service, and a broadcast log can be generated based on the adjusted allocation. The broadcast log can be delivered to a media automation system associated with a media station which plays out local inventory in accordance with the broadcast log. When the broadcast log indicates that general/network inventory is to be broadcast, the media automation system stops playing-out local inventory, and allows the advertisement system to broadcast network inventory for a period of time indicated by the broadcast log. Broadcast of local inventory can be resumed early, before the time period indicated in the broadcast log has expired.
    Type: Grant
    Filed: May 26, 2017
    Date of Patent: January 4, 2022
    Assignee: iHeartMedia Management Services, Inc.
    Inventors: Jeffrey Lee Littlejohn, Daniel N. MacTiernan, Amit Aggarwal, Patricia D. Roberts, Kathleen Brougham, Jeffrey Joseph Augustyn
  • Patent number: 11210700
    Abstract: Aspects of the subject disclosure may include, for example, a method including receiving advertisements from a remote advertising content provider and pre-loading the advertisements at a communication device. An advertisement is selected for presentation at a presentation device, based on a user's advertising viewing history, the duration of the advertisement, the device location, the device environment, the user's demographic profile, or the user's activities. The presentation device presents the advertisement responsive to the trigger message. The effectiveness of the advertisement is determined, and the advertisement viewing history is updated; the advertisement is selected based in part on the effectiveness of a past presentation of the advertisement. Other embodiments are disclosed.
    Type: Grant
    Filed: July 13, 2020
    Date of Patent: December 28, 2021
    Assignees: AT&T Intellectual Property I, L.P., AT&T Mobility II LLC
    Inventors: James G. Beattie, Jr., Jeffrey A. Krinsky