Abstract: A control center includes a display screen for displaying different social media and social media analytics. The control center includes an enhanced notification device that operates independently and remotely from the display screen. A media controller receives a selection of a search term, selection of an analytic, and selection of a trigger event for the analytic. The control center obtains social media from different networks containing the search term and generates the selected analytic from the social media. The media controller activates the enhanced notification device when the trigger event is detected in the analytic. The activated notification device provides a different environmental attribute than the display screen that is more effective in gaining the attention of the control center operators.

Abstract: An online system receives a request for a video to be presented by the online system to a target user. The online system determines whether to insert secondary content into the video. For such a determination, the online system identifies a position in the video for inserting secondary content. Further, the online system determines a loss score and a gain score. The loss score measures a loss of interaction by the target user if the secondary content were inserted. The gain score includes a monetary compensation to be received by the online system for inserting the secondary content at the identified position. The online system compares the loss score and the gain score. Based on the gain score offsetting the loss score, the online systems modifies the video by inserting the secondary content at the identified position and provides the modified video for display to the target user.

Abstract: A method and system is provided for facilitating affiliate link generation. A user enables the system by identifying a webpage on an affiliate web site. The system performs an initial assessment of the page to extract webpage information, which is compared to information stored in a database. If the extracted information matches stored information, a record of the webpage is displayed and an affiliate link is dynamically generated for immediate use. If the extracted information does not match stored information, a new record of the webpage is created. If the webpage contains product-specific data, a product-specific record is stored. If the webpage does not contain product-specific data, a non-product record is stored. An affiliate link is then dynamically created. The new record of the product and dynamically created affiliate link is added to the database for immediate use.

Abstract: An exemplary virtual reality media system assigns a plurality of display parameters to a three-dimensional (“3D”) virtual object that is to be integrated into an immersive virtual reality world. The plurality of display parameters define a time period during which the 3D virtual object is viewable within the world to a user experiencing the world, as well as a location, an orientation, and a size of the 3D virtual object as these appear to the user during the time period. The system integrates the 3D virtual object into the world in accordance with the display parameters and dynamically changes a display parameter during the time period to change the location, orientation, and/or size of the 3D virtual object. The system further integrates content into the world by presenting the content on the 3D virtual object while the display parameter is dynamically changing. Corresponding methods and systems are also disclosed.

Abstract: Some aspects disclosed herein are directed to, for example, a system and method comprising a client device receiving an input of at least a portion of a message. The client device may transmit, to a server device, the at least the portion of the message for display via a second client device. The client device may determine an identifier for the at least the portion of the message. The client device may determine, based on a lexicon, a marker name for the at least the portion of the message. The client device may generate an association between the marker name for the at least the portion of the message and the identifier for the at least the portion of the message. The client device may store, at a storage location, the marker name for the at least the portion of the message, the identifier for the at least the portion of the message, and the association between the marker name for the at least the portion of the message and the identifier for the at least the portion of the message.

Abstract: In an example system, specific information indicating a specific display element (character string or the like) and link destination information about a page for advertisement or purchase/sale are stored so as to be associated with each other. Upon request for a webpage, a specific display element is detected among display elements to be displayed on the page, and if such a specific display element is detected, browse source data for displaying the webpage in which the detected display element is hyperlinked so as to allow jumping to an advertisement page is generated and transmitted.

Abstract: An apparatus configured to, in respect of first and second virtual reality content (207, 209) each configured to provide imagery for a respective first and second virtual reality space for viewing in virtual reality; and based on first-user-viewing-experience information defining an appearance of an object of interest (205) that appears in the first virtual reality content as viewed, in virtual reality, by a first user (201), and defining a time-variant point of view from which the first user (201) viewed the object of interest (205); providing for display to a second user (202), the second user provided with a virtual reality view of the second virtual reality content (203), of imagery of the object of interest (204) superimposed into the virtual reality space of the second virtual reality content (203) such that the second user (202) is able, while viewing the second virtual reality content, to witness the object of interest (204) as it was viewed by the first user (201).

Abstract: A command center provides ad-hoc search and navigation through different dimensional topic levels that allow users to better analyze and correlate data. The command center not only generates and displays content and metrics associated with an event, but can also generate and display real-time content and metrics for other topics, products, and/or services related to a currently displayed topic. The command center enables a user to navigate through the different dimensional levels simply by selecting items displayed by a remote control application. The command center also automatically synchronizes the content and metrics for any selected dimension to a same corresponding time period.

Abstract: A display of a computing device is updated to present an electronic user interface that provides a keyword entry control. Through the keyword entry control, keywords are received that are associated with an advertisement. Computer processors are used to determine whether keywords are overbroad in accordance with a ratio of a number of times that the keywords have been used in search queries provided by users to a click-through rate of other advertisements presented to the users responsive to the search queries. Low-performing keywords are identified from the overbroad keywords. At the display of the computing device, the electronic user interface is updated to present a visualization of a list of the low-performing keywords, and to provide a set of interactive controls. The set of one or more interactive controls includes a given control that removes a corresponding low-performing keyword from being associated with the advertisement.

Abstract: Embodiments of the disclosure are directed to methods and systems for providing brand specific content and advertising content for use on a mobile device. A mobile device may comprise an operating system component operable to regulate the presentation of advertisement content on a mobile device. The operating system component may receive a template for the advertisement spaces on a device from a branding component. Then, the operating system component may request and receive advertisement content from an outside source. The mobile device may be compatible with multiple brands, and if the brand association is changed, the branding component may build a new template that reflects the updates.

Abstract: The disclosed embodiments provide a system for improving long-term engagement with content feeds. During operation, the system identifies a cohort of users interacting with a content feed. Next, the system divides the cohort into two or more groups of users based on a change in a level of engagement of the users with the content feed. The system then determines, for each group of users in the two or more groups, a feed composition of the content feed for the group. The system also compares the feed composition across the two or more groups of users to identify a factor associated with the change in the level of engagement with the content feed. Finally, the system uses the factor to modulate a subsequent feed composition of the content feed to improve or optimize the long-term engagement with the content feed.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for determining a suggested time for linking interactions with events. A method includes: identifying data for a content provider that includes events and data related to presentation of and interactions of users with content; identifying a model for linking interactions with events that includes criteria for use in evaluating an interaction to determine when to link an interaction to a given event; for each event, determining a number of interactions that occurred in each of multiple time periods prior to a given event; performing a mathematical operation on the number of interactions in each time period producing a result; and determining a suggested time for linking interactions and events based on the result for each time period, the suggested time representing an amount of time before an event in which interactions are appropriately linked to the event.

Abstract: Briefly, embodiments of methods or systems for client side browser notification are disclosed.

Abstract: Playback of a tagged audio stream at mobile communications device, or other processing device, can be controlled transparently to a user of the device by implementing multiple instances of a media player. A Spot Caching Instance of the media player can receive and cache an untagged content stream from an advertisement server. A Content Playback Instance of the media player can be used to play back and process a tagged content stream from a radio station to identify tags. When the Content Playback Instance detects a tag, it transfers control to an Ad Spot Playback Instance of the media player, which can play back part or all of the untagged content stream from cache. When playback of the untagged content stream is completed, the Ad Spot Playback Instance transfers control back to the Content Playback Instance.

Abstract: A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.

Abstract: A system and computer based method are provided for identifying active content in websites on a network. One embodiment includes a computer based method of classifying web content. The method receives content of a web page, and determines a first property associated with the content, the first property including static content. The method executes active content associated with the webpage, and determines a second property associated with the content based at least in part on the executing, the second property including the active content. The method also evaluates a logical expression relating the first property and the second property, and associates the web page with a category based on a result of the evaluation. The evaluation of the logical expression at least in part evaluates whether a constant value matches at least a portion of the content of the web page.

Abstract: A non-transitory computer-readable medium that stores instructions executable by one or more processors to perform a method for identifying a high performing website for placement of an advertisement is provided. The non-transitory computer-readable medium includes, but is not limited to, instructions for compiling a list of N number of existing high performing websites for which a preselected advertisement performs well, instructions for compiling a list of websites which appear together along with any existing high performing website in a search result, instructions for flagging any website which appears together along with an existing high performing website in a statistically significant number of search results as a statistically significant website, and instructions for determining a co-occurrence rate for each statistically significant website and each existing high performing website.

Abstract: The disclosure includes a system and method for generating virtual reality content. For example, the disclosure includes a method for generating virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data with a processor-based computing device programmed to perform the generating, providing the virtual reality content to a user, detecting a location of the user's gaze at the virtual reality content, and suggesting an advertisement based on the location of the user's gaze. Another example includes receiving virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data to a first user with a processor-based computing device programmed to perform the receiving, generating a social network for the first user, and generating a social graph that includes user interactions with the virtual reality content.

Abstract: Advertisement quality measures (e.g., predicted click through rates) are modified in accordance with a user's preferences with respect to domains to which the advertisements relate.

Abstract: A system includes one or more processors configured to receive content, including a product-designation association, for display on a website. The processor(s) are further configured to send a request to an advertisement-providing computer for one or more advertisements relating to the product-designation. Also, the processor(s) are configured to receive the requested one or more advertisements and designate the received one or more advertisements for display in one or more available advertisement slots on the website.

Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

Abstract: Systems, methods, and media for rating websites for safe advertising are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: extracting one or more features from a piece of web content; applying a plurality of statistical models to the extracted features to generate a plurality of ordinomial estimates, wherein each ordinomial estimate represents a probability that the web content is a member of one of a plurality of severity groups; determining a posterior ordinomial estimate for the web content by combining the plurality of ordinomial estimates; generating a risk rating that encodes severity and confidence based on the determined posterior ordinomial estimate, wherein the risk rating identifies whether the web content is likely to contain objectionable content of a given category; and providing the risk rating for determining whether an advertisement should be associated with the web content.

Abstract: A method of providing fixed computer-displayable content in response to a consumer request for content is presented. Upon obtaining a digital image corresponding to the requested content, an advertisement is selected. The advertisement is to be included in an on-demand electronic content corresponding to the requested content. The advertisement is included with the digital image corresponding to the requested content. A fixed computer-displayable content corresponding to the requested content is generated. The fixed computer-displayable content is then provided to the consumer.

Abstract: The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

Abstract: A method of fixing a problem with a user interface includes receiving information about the page in an optimization server. The page includes a display element. The information is received from a client with a request for code. Source data of the user interface is received by the client from a server distinct from the optimization server. The method further includes determining that an element on the user interface is associated with a known problem and associated fix. The fix includes modification of the element. An expected conversion rate of the user interface with the modified element is higher than prior to the modification. The method also includes generating code for modifying the element in accordance with the fix and providing the code to the client. The client displays the user interface with the modified element based on the source. Modifying the element does not include modifying the source.

Abstract: A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.

Abstract: A system for locating, segmenting, annotating and retrieving multimedia files, provides a database of metadata (68) relating to multimedia files (70), a database manager (64), and a database client (66) for accessing the data contained within the database. The database client (66), together with the metadata database (68) and database manager (64) provide a variety of different functionalities, namely a deep linking functionality, a segmentation functionality, a metadata annotation functionality, a retrieval functionality, and an access functionality. The user, through database client (68) annotates the multimedia file or segment of multimedia file with metadata which is saved in the database (68). When the user desires to locate a multimedia file, the metadata is searched or browsed to locate the database entry associated with the multimedia file in question.

Abstract: A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof.

Abstract: A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof.

Abstract: A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof.

Abstract: Detecting, for a content item, associated preference events is disclosed. For the content item, a plurality of preference events from a plurality of users is received. The received preference events are accumulated. Associated events are detected. The effect of the events is reduced when assigning a status to the item.

Abstract: Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients.

Abstract: An engine, platform, system and method of interconnecting content generation, advertisement relevance, and traffic stimulation. The present invention may include the generation of one or more content items into a primary content window, the presentation of one or more content items in a secondary content window, a repeated crawl of the one or more content items in the primary content window, the presentation of a first plurality of advertisements relevant to the repeated crawl, the maintenance of a viewer of the primary content window at least partially based upon the one or more content items in the secondary content window, at least until the presentation of a second plurality of advertisements relevant to the repeated crawl, a targeting of at least one subset of traffic in accordance with the generation of the content in the primary content window, and a tracker that increases proportionally with the relevance of the first plurality of advertisements.

Abstract: A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

Abstract: An online ad provisioning system couples persuasive media items (ads) with an established viewership/recipient set by first identifying a popularity, or number of recipients of a requested media item, and subsequently associating the media item with an advertisement (banner, window, video segment) expecting the established viewership. While conventional advertising seeks to divert the readers attention before their eyes are on the page, the system identifies and targets recipients after their eyes are on the page (or screen, window, etc.). Such an association allows an advertiser to specify, for example, to associate an ad (persuasive media item) with the most popular web page, or to run a commercial in a video stream only if at least a predetermined number of viewers are receiving the stream.

Abstract: A computerized method is disclosed that includes automatically distributing first offer information to at least one first priority contact in a prioritized list of contacts. The first offer information is distributed in response to receiving a request to distribute an offer. The method also includes automatically distributing second offer information to at least one second priority contact in the prioritized list of contacts when a first time period expires.

Abstract: A method is described that includes accessing bids for ranked goods and minimum rank indicators that each specifies a lowest rank for a good that is acceptable to a bidder, assigning a ranked good to a first bidder based on a first bid and a first minimum rank indicator each associated with the first bidder, and outputting a signal indicative of a cost of the assigned rank good based on a second bid associated with a next highest bidder having a second minimum rank indicator that specifies a rank that is inclusive of a rank of the ranked good assigned to the first bidder.

Abstract: The aspects of the disclosed embodiment provide a method and system for user-controlled rendering of mobile advertisements and for context based targeting of content to users. The method includes collecting information associated with location of a user and content displayed on a user device. One or more relevant advertisements are identified based on the information which is collected from the user device. An option to view the one or more relevant advertisements is displayed on the user device. The relevant advertisement(s) are displayed on the user device when the user selects the option to view the advertisement. The method further includes identifying an element of a web page for targeting one or more content on the element. Additionally the method further includes identifying one or more characteristics of the element, wherein the one or more characteristics are identified for determining a context of the element.

Abstract: A method and system for matching informative content to a multimedia content element are provided. The method comprises identifying the multimedia content element in a web-page displayed on a user node; generating at least one signature for the multimedia content element; determining a user impression respective of at least one multimedia content element; determining at least one matching concept based on the at least one generated signature and the determined impression; searching for matching informative content based on the matching concept; and determining a display area within the multimedia content element over which the matched informative content can be displayed.

Abstract: The present disclosure relates to computer-implemented systems and methods for logging website interactions. An example non-transitory computer-readable medium may have embodied thereon instructions executable by one or more processors. The instructions may cause the one or more processors to identify a page tag identifier associated with a web page received from a server. Additionally, the page tag identifier may be further associated with a user and a particular time the web page is received. The instructions may further cause the one or more processors to identify one or more advertisements associated with the web page, the one or more advertisements to be received from an advertisement server. Furthermore, the instructions may cause the one or more processors to associate one or more sub-tags with the one or more advertisements and associate the page tag identifier with the one or more sub-tags.

Abstract: One aspect relates to a social bookmarking system that has the capability of displaying advertisements based on user input provided to the system. Advertisements displayed to the user may be determined based on one or more classifications provided by the social bookmarking system and selected by the user. Further, classification information that is created, used, or otherwise associated with the particular user may be used to determine ads displayed to that user. Another aspect relates to a system for collecting user classifications of content and using such classifications to match ads to appropriate content. In such a manner, more appropriate associations between ads and content may be made. Such classifications may be collected, for example, using a social bookmarking system. Further, advertisers may subscribe to classifications created in the social bookmarking system, allowing their advertisements to be displayed to users that perform actions with the subscribed classification.

Abstract: Methods and systems for providing applications are provided. A method for providing applications may include determining a ranking for each of a plurality of applications based on an auction value of each corresponding application. In some cases, auction values may be determined by application provider bids. The method may also include determining a ranked placement of the applications based on the application rankings. The method may further include displaying the ranked placement according to a first user selection associated with the applications. The method may then include launching a selected application of the ranked placement in response to a second user selection. A system for providing applications may include an application ranker, an application placer and an application launcher.

Abstract: The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.

Abstract: Detecting, for a content item, associated preference events is disclosed. For the content item, a plurality of preference events from a plurality of users is received. The received preference events are accumulated. Associated events are detected. The effect of the events is reduced when assigning a status to the item.

Abstract: A computer implemented method comprises analyzing a plurality of attributes of a sample of online documents using a boosted decision tree and generating a model from it. The model is used to predict a click through rate (CTR) of an additional online document based on the analyzing. The predicted CTR is output to a display device, storage medium or network.

Abstract: Systems, methods, and media for rating websites for safe advertising are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: extracting one or more features from a piece of web content; applying a plurality of statistical models to the extracted features to generate a plurality of ordinomial estimates, wherein each ordinomial estimate represents a probability that the web content is a member of one of a plurality of severity groups; determining a posterior ordinomial estimate for the web content by combining the plurality of ordinomial estimates; generating a risk rating that encodes severity and confidence based on the determined posterior ordinomial estimate, wherein the risk rating identifies whether the web content is likely to contain objectionable content of a given category; and providing the risk rating for determining whether an advertisement should be associated with the web content.

Abstract: Ad rendering parameters for a set of two or more ads may be determined by (a) accepting, for a set of two or more ads, ad information including at least one ad feature having a value that depends on ad rendering parameters, and (b) determining ad rendering parameters for at least one ad from the set of two or more ads using the accepted ad information. Ad rendering parameters may be determined using accepted ad rendering constraints. The ad rendering constraints may include space available and/or a maximum number of ads permitted to be rendered. The act of determining ad rendering parameters may include maximizing a value associated with serving at least one ad from the set of two or more ads with ad rendering parameters subject to the ad rendering constraints. The ad rendering parameters may include sizes of the served ads, and/or a layout of the served ads.

Abstract: Systems and methods are provided for advertising on content-screened web pages. In one implementation, a method is provided that includes receiving an impression request for which an advertising impression is desired, screening HTML content of a web page identified by the impression request, generating a rating based on the HTML content of the web page, and assigning the rating to the impression request.

Abstract: Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.

Abstract: A computer-based system enables categories to be associated with content in an online social networking system. For example, a user of such a system may post a unit of content to such a system and associate one or more categories with that unit of content. As a result, the user-specified categories are stored in the social networking system in association with the posted content. When the posted content is displayed to users of the online social networking system, the categories associated with the posted content may or may not be displayed in association with the posted content. The set of categories associated with the posted content may be modified after the content is posted. Users other than the user who posted the content may be enabled to post other content within the same categories, but may be prevented from modifying those categories.