Abstract: A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined.

Abstract: Embodiments for a method for ranking social quality of content published on a plurality of web pages are provided. In an embodiment, the method includes receiving at least one log record from a tracking component on at least one web page. The one log record is indicative of at least one user activity on the at least one web page. The method further includes aggregating the at least one log record corresponding to preferably each of the plurality of web pages based on one or more parameters. The method also includes assigning a first score for preferably each of the plurality of web pages based on the aggregating. The first score is indicative of a social quality of content published in the at least one web page. The method includes ranking the plurality of web pages based on the first score.

Abstract: Detecting, for a content item, associated preference events is disclosed. For the content item, a plurality of preference events from a plurality of users is received. The received preference events are accumulated. Associated events are detected. The effect of the events is reduced when assigning a status to the item.

Abstract: Methods and systems for providing applications are provided. A method for providing applications may include determining a ranking for each of a plurality of applications based on an auction value of each corresponding application. In some cases, auction values may be determined by application provider bids. The method may also include determining a ranked placement of the applications based on the application rankings. The method may further include displaying the ranked placement according to a first user selection associated with the applications. The method may then include launching a selected application of the ranked placement in response to a second user selection. A system for providing applications may include an application ranker, an application placer and an application launcher.

Abstract: A system and method are provided for identifying active content in websites on a network. One embodiment includes a method of classifying web content. In one embodiment, the classifications are indicative of active and/or malicious content. The method includes identifying properties associated with the web page based at least partly on the content of the web page and storing said properties in a database of web page properties. The method further includes comparing at least one definition to properties stored in the database of web page properties and identifying the web page with at least one definition based on comparing said definition with said stored properties. The method further includes identifying the web page with at least one category associated with the at least one definition, wherein said category is indicative of active content associated with the web page. Other embodiments include systems configured to perform such methods.

Abstract: The present disclosure provides methods operable by computing device having one or more applications configured to perform functions based on a received verbal input. The method may comprise receiving a verbal input, obtaining one or more textual phrases corresponding to the received verbal input, and providing the one or more textual phrases to an appropriate application on the computing device. The method may further comprise accumulating data on the one or more textual phrases. The data comprises at least a count of a number of times a particular textual phrase is obtained based on a given received verbal input. Based on the count exceeding a threshold, the method may further comprise providing a query corresponding to the textual phrase, where the query is usable to search an advertisement database for one or more advertisements relating to the textual phrase.

Abstract: Methods, systems, and computer programs for categorizing the sensitivity of web pages are presented. In one method, a space of sensitive pages is identified based on the sensitivity categorization of a first plurality of web pages and a second plurality of web pages. The first plurality of web pages is obtained by performing search queries using known sensitive words, and the second plurality of web pages includes randomly selected web pages. Additionally, the method identifies a third plurality of web pages that includes web pages on or near the boundary between the space of sensitive pages and the space of non-sensitive pages. The space of sensitive pages is then redefined based on the sensitivity categorization of the first, second, and third pluralities of web pages. Once the space of sensitive pages is defined, the method is used to determine that a given web page is sensitive when the given web page is in the space of sensitive pages.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.

Abstract: A method of improving a traffic pattern through web page nodes of a website is provided, including selecting web page nodes. The traffic pattern includes a sequence of nodes. Each node represents a first page having a link to a second page in a subsequent node. A visitor to a node prior to a conversion node either navigates to a subsequent node or fails to progress to a subsequent node. The method also includes, for each web page, identifying display elements on the web page node that are associated with a decreased probability that the user progresses through the traffic pattern to a subsequent web page node in the predetermined traffic pattern, determining a metric representing an impact on a conversion attributable to the display elements, ranking the plurality of web page nodes based on the metrics for each web page node.

Abstract: An e-commerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The host is provided with one or more links for inclusion within a page on the host website that correlates with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a product, a product category, or a dynamic selection indicator. Upon activation of the provided link, a visitor computer is served with a page with the look and feel of the host website and with content based upon the associated commerce object. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.

Abstract: An existing distribution of reviews for an entity across a plurality of review sites is evaluated. A determination is made, on behalf of the entity, that the existing distribution should be adjusted. An indication of at least one review site on which the placement of at least one additional review should be targeted is provided as output.

Abstract: A system and method for tracking call activity of a plurality of businesses is disclosed. A global pool of phone numbers is allocated from which to draw numbers. A business-specific pool of numbers is established for business locations involved in advertisements using the Internet via Web pages. As a consumer begins viewing an advertisement for a business, a number is temporarily allocated from the business's pool of available numbers. As the business's pool of unallocated numbers is exhausted, a metric is used to determine whether or not to grow the pool of numbers, to show an untracked ‘fallback’ number for the business, or to reuse a previously allocated number. When one of the temporarily allocated numbers is called, the online consumer it was associated with is credited for making the call and the business is credited and charged for receiving the call.

Abstract: A system and method for providing ratings related to a plurality of websites is provided. One embodiment of the system may include program code adapted to execute as a browser toolbar to implement a method comprising retrieving an identifier from the end user computing device, transmitting a request to a remote computer system for a rating value in response to a web page being loaded into the browser, receiving a rating value from the remote computer system, displaying the rating value in the toolbar, receiving a first user rating of the user from the remote computer system, displaying the first user rating in the toolbar, receiving a user input comprising a second user rating from the end user, transmitting the second user rating to the remote computer system, and displaying the second user rating in the toolbar. The remote computer system may store user ratings and reviews and transmit user ratings, an average rating, and a review count.

Abstract: An interactive political event allows clients to provide feedback to political candidates speakers and/or event producers relative to the event being observed. Feedback options include shout outs, emotapplause, and voting. Ticket scarcity management system adjusts event marketing, and/or ticketed sales methodologies, which include free and paid to maintain optimal conditions for an interactive political event. Multiple video/audio streams of an interactive event are simultaneously distributed as part of a broadcast to enable switching between streams by the online audience members and/or users without interruption of the presentation of the event and may include additional data relative to a candidates and/or speakers history and/or position with respect to issues being debated and/or discussed.

Abstract: One or more target web page documents that include web page content may be obtained. Text content associated with the web page content may be determined. One or more candidate web advertisements may be generated, via a device processor, based on an analysis of the determined text content.

Abstract: A non-transitory computer readable storage medium includes executable instructions to evaluate a web page to derive a web page scoring schema that is contingent upon selected advertising campaign parameters that establish a unique scoring system of an advertiser. A bid on an advertisement opportunity in the web page based is generated based upon the web page scoring schema.

Abstract: A system and method searches, identifies, tests and/or evaluates websites and content related ads for suitability. The results can be used to identify and promote services to prospective advertising affiliates as part of an advertising campaign.

Abstract: A system that facilitates publishing and consuming information that is of time sensitivity, for example, price information. Methods are employed to achieve completeness and freshness in information for a given domain. A preferred embodiment is a shopping site that is capable of comparing prices, purchasing bundled products and dealing with coupons.

Abstract: A system and method for context and community based customization for a user experience is disclosed. The apparatus in an example embodiment includes a user experience customizer to gather context information, automatically produce user experience customization selections based on the context information, collect user activity feedback from a community of users, and use the user activity feedback to adjust the user experience customizer to automatically produce user experience customization selections likely favored by a user based on a correlation of the user activity feedback with the context information.

Abstract: Recorded programs ranked based on social networks is described. In embodiment(s), a content distributor maintains recorded on-demand assets that can be requested by client devices to render as television media content for viewing. For a Network Digital Video Recording (nDVR) system, the recorded on-demand assets are recorded when initially distributed to the client devices as scheduled television media content. The content distributor can form a social network of members based on association(s) of viewers that correspond to one or more of the client devices, and can determine recommended on-demand assets from different ones of the recorded on-demand assets for the members of the social network. The content distributor can then communicate a recommended on-demand asset to a client device that corresponds to a member of the social network where the recommended on-demand asset is communicated for viewing without receiving a viewer selection of the recommended on-demand asset.

Abstract: A method and system for sorting online advertisements to enable users of online advertising networks, auctions, merchants, etc. to identify known or trusted parties are provided. Users designate other users as friends. When a user searches for or browses through advertisements, those advertisements posted by the user's friends are easily identified. Advertisements posted by members of the user's network (i.e., friends of the user's friends) are also easily identified.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: A method for content insertion is provided. In this method, a first media data is received from a server and a placement request is transmitted to a content provider service. As a result, a placement response is received from the content provider service. The placement response includes data identifying a second media data associated with the first media data. The second media data is retrieved and merged with the first media data. After the merge, the first and second media data are transmitted to the server.

Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.

Abstract: A method for enforcing parental-control policies on user-generated content may include identifying a web document with user-generated content and identifying a set of links in the web document that relate to the user-generated content in the web document. The method may also include identifying a target web document for each link in the set of links and determining a parental-control rating for each link in the set of links based on the target web document. The method may further include generating a composite rating of the web document based on the parental-control rating of each link in the set of links. Various other methods, systems, and computer-readable-storage media are also disclosed.

Abstract: An enforceable property right and a system for controlling the manner of use of an item in accordance with usage rights. The enforceable property right includes an item ticket having a security mechanism incorporated therein and specifying an item for which the item ticket can be redeemed and a license associated with the item ticket. The license includes usage rights specifying a manner of use for redeeming the item ticket and a mechanism for unlocking said security mechanism.

Abstract: A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements (“ads”) via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network while reducing the amount of cost, time and potential errors involved in managing the network.

Abstract: A system and method for tracking call activity of a plurality of businesses is disclosed. A global pool of phone numbers is allocated from which to draw numbers. A business-specific pool of numbers is established for business locations involved in advertisements using the Internet via Web pages. As a consumer begins viewing an advertisement for a business, a number is temporarily allocated from the business's pool of available numbers. As the business's pool of unallocated numbers is exhausted, a metric is used to determine whether or not to grow the pool of numbers, to show an untracked ‘fallback’ number for the business, or to reuse a previously allocated number. When one of the temporarily allocated numbers is called, the online consumer it was associated with is credited for making the call and the business is credited and charged for receiving the call.

Abstract: In a search system for searching a database based on a keyword input from a portable terminal while outputting a result of the search to the portable terminal to display, there are provided a search server that searches the database for information including the input keyword, a degree-of-popularity calculating apparatus which acquires number-of-member information from an i-Mode® server having the number-of-member information on the number of members for each menu in which various webpages are sorted for each category thereof, and calculates the degree of popularity of the menu based on the acquired number-of-member information, and information ranking means for ranking a plurality of pieces of information searched by the search server based on the degree of popularity of the menu to which the information belongs generated by the degree-of-popularity calculating apparatus.

Abstract: A computer-assisted method of preparing video and audio content for playback at a plurality of facilities. The method includes transferring the content from a central network computer to at least one remote playback system located in each of the facilities. The method also includes generating, using the central network computer, at least one playlist for each of the facilities, the playlist for determining an order of playback of the content and transferring each of the playlists from the central network computer to the playback system in each of the facilities.

Abstract: Methods, apparatuses, and computer-readable media for generating a website network graph to model one or more networks of websites relevant to subject matter of interest in a category, wherein generating the website network graph includes performing one or more searches relating to the subject matter of interest in a search engine API using one or more relevant keywords in combination with the subject matter of interest, extracting search results from the one or more searches, and identifying online social media websites with content most relevant to the subject matter of interest based on the website network graph.

Abstract: Methods and apparatus provide for a Content Inserter to determine location(s) for secondary content in streaming video. The Content Inserter receives a set of video frames and analyzes data differential(s) occurring in the set of video frames to identify secondary content locations between adjacent video frames. The Content Inserter inserts secondary content at the location(s) for secondary content. A data differential can be a change in subtitle information between video frames, a change in audio data between video frames, a difference in content ratings between regions of video frames, and/or difference in activity levels between regions of video frames. Activity levels correspond to changes in pixel color data of video frames. Thus, the Content Inserter identifies secondary content locations based on characteristics of each video stream and ensures that inserted secondary content is placed in a video stream so that the secondary content will most likely be viewed.

Abstract: Methods and systems for encouraging and identifying new talent, as well as an incentive structure for financing creative/media projects, are described. A social network web site allows users to post their own content, and filters users to the top who have achieved a given level of popularity. Popular users can then post media proposals to a private section of the web site, through which established stars and talent review the proposals. Users, in exchange for access to the private section, grant to a proprietor of the web site an option to make one or more future productions with that user at a reduced rate should that user reach stardom. Established stars and talent, in exchange for participating in a media proposal at a reduced rate, receive an interest in one or more productions by the user if/when the proprietor of the web site exercises an option to make a future production with the user.

Abstract: Systems, apparatuses, and methods for analyzing information about a user are presented which include obtaining at least one search result based on at least one search terms describing the user; presenting the at least one search result to the user; receiving an indication from the user of the desirability of a search result; and performing an action based on the desirability of the search result. Systems, apparatuses, and methods are also presented for determining a reputation score representing the reputation of a user which include collecting search results from data source, determining an effect on the reputation of the user of the search results from the data source, and calculating a reputation score for the user based on the determined effect on the reputation of the user from the search results from the data source.

Abstract: A system for generating an interactive calendar guide to scheduled online events is described. The guide can be presented in any format, including a grid view and a list view, within various media, including at a website hosting the interactive guide and as a widget on a computer display. A user can interact with elements of the guide, select elements of the guide for more information, customize events presented in the guide, filter the results displayed in the guide, send a response to attend an event, go directly to an event from the guide, and modify the presentation format of the guide.

Abstract: An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.

Abstract: A system displays and filters reports including website visitation data in response to receiving user input. The system includes a client for processing the input as a query to a network, which returns the requested data. The system and accompanying method provide a user interface for incrementally adjusting report data and tailoring reports to user specifications. In addition, adjusted reports can be further adjusted per additional data input. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.

Abstract: A method for switching vendors, including sending an invitation to a user to rate a first vendor in response to the user designating the first vendor as a payee, receiving a rating assigned to the first vendor, determining a second vendor as an alternative to the first vendor based on the rating being below a predefined threshold, sending information associated with the second vendor to the user, receiving a request from the user to switch from the first vendor to the second vendor, sending a cancellation notice to the first vendor in response to receiving the request, transmitting user information to a computer of the second vendor for setting up a new account, and charging the second vendor a fee for sending the information associated with the second vendor to the user.

Abstract: Selection of web page advertisements for placement into a web page may use attention data that ranks the elements of the web page according to the attention the elements receive from users during interactions with the web page. The content of ads can be matched to the content of the most highly ranked elements of the web page rather than the web page as a whole. Alternatively, ads can be selected that historically produce a preferred pattern of behavior such as an attention shift from a highly ranked element of the web page to the ad.

Abstract: A level of affinity between a first user and many other users is considered when prioritizing content display when browsing, and ratings display when searching for programs in an electronic program guide or in a browser interface of a playback software application. Ratings from users who have high affinity with the first user are shown with priority over ratings from users who have low affinity with the first user. And, when browsing, programs rated highly by users having high affinity with the first user are shown with priority over programs rated poorly by the users having high affinity with the first user, and programs rated highly by users having low affinity with the first user.

Abstract: The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.

Abstract: A method of advertising using a user profile based on a user's interaction with websites, including the time spent on the website and the user's rating of keywords associated with the contents of the website.

Abstract: According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating.

Abstract: A method of providing feedback related to advertisement data includes receiving a request from a set-top box device at an advertisement data management system. The request indicates that data related to a particular advertisement is to be sent to a mobile device associated with the set-top box device. The method also includes sending the data related to the particular advertisement, and collateral information including customer location information, to the mobile device. Further, the method includes receiving data from a point of sale venue indicating that a transaction based on the data related to the particular advertisement has been completed. The method also includes storing transaction completion data and the customer location information at a database accessible to an advertisement data source system.

Abstract: A system for selecting a candidate information unit for linking to a given information unit based on the content of the given information unit. The content of the given information unit may be automatically determined and then compared to content of the candidate information unit to determine which unit of candidate information to select. When the unit of candidate information is selected, it bears a chosen given information unit and it is linked with the given information unit. The system can be used to implement a structured advertising system for the World Wide Web. Web pages (given information) are searched and indexed, producing indexed content data. This indexed content data is then ranked according to relevancy. The ranked content data are compared to content data of advertisements (candidate information) and an advertisement is selected. The advertisement is then copied onto (linked to) the Web page.