Abstract: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails.

Abstract: The invention comprises a profile system and/or a profile matching system. In the profile matching system, a profile of an individual is received by an external system, such as a company. The received profiled is matched with any of: (1) a second individual, (2) a group, (3) a piece of property, (4) a cluster of property, (5) an event, and (6) a company. A determined match is communicated back to the individual, such as directly to a device worn by the individual and/or indirectly, such as through a phone or tablet of the individual.

Abstract: A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels.

Abstract: A server computer system determines an initial configuration of group types of items based on an initial set of constraints. The initial set of constraints pertains to item data for the items and user data for a plurality of users. The system modifies the initial configuration to satisfy one or more rules pertaining to the initial set of constraints to create an optimal configuration of group types. The one or more rules include at least one rule pertaining to eligibility of individual users of the plurality of users to be assigned to one of the group types. The system allocates one of the group types of the optimal configuration of group types to corresponding individual users of the plurality of users and provides data describing the optimal configuration of group types and the allocating of one of the group types to the corresponding individual users to a system.

Abstract: A document machine may detect a request for provision of a document while that document is available for provisioning. The document machine may update a count of referrals to the document and, based on the count of referrals transgressing a threshold value, generate a substitute document based on the original document. This substitute document may then be provided in response to further requests for the original document after the original document is no longer available for provision. The updating of the count of referrals is based on the identifier of a network that referred a request detected while the first document was still available for provision. The document machine may then provide the substitute document in lieu of the original document in response to a further request for provision of the first document.

Abstract: In one example embodiment, a system includes a first device configured to transmit a request for temporary user rights to media content; and a server configured to: receive the request from the first device, transmit, to a second device having full user rights to the media content, a notification that the server will issue the temporary user rights to the media content to a user account authenticated on the first device, receive, from the second device, an approval to issue the temporary user rights to the media content to the user account authenticated on the first device, issue the temporary user rights to the user account authenticated on the first device, and temporarily revoke the full user rights to the media content from a user account authenticated on the second device.

Abstract: A method is provided in one example embodiment and includes determining a score for at least one parameter associated with an event and a user and applying to the score a filter associated with the at least one parameter to determine whether the score falls within a range defined by the filter. The method also includes displaying the event to the user if the score falls within the range defined by the filter and hiding the event from the user if the score falls outside of the range defined by the filter.

Abstract: Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.

Abstract: A social networking system selects advertisements for presentation to a user while a client device used by the user is in a state that provides limited functionality to the user, such as a locked state. Based on objectives associated with various advertisements, the social networking system determines interactions associated with advertisements and selects advertisements associated with interactions capable of being performed while the client device is in the state that provides limited functionality to the user or associated with no interaction. The social networking system sends the advertisements to the client device for display to the user while the client device is in the state of limited functionality.

Abstract: An apparatus and method for capturing pictures and corresponding information and storing the picture and information in an accessible database. An interface, specifically a map overlay enable one to access information in the database based on geographic preferences. From the interface, direct mailings can be sent from a remote location.

Abstract: A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use.

Abstract: An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

Abstract: Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.

Abstract: A live media broadcast includes core content streamed to multiple users. While all consumers can be presented with the same core content, each individual consumer can be provided with individually customized content from various notification services during commercial breaks. For example, while one consumer can be provided with customized banking updates from her bank account during part of a commercial break, during that same commercial break another user might be provided with social media notifications or reminders from his calendar. Notifications or updates can be received in a text format and converted to an audio or other suitable format at an ad server, and delivered to a media automation system for insertion into a media stream in a way that integrates notifications into the listening or viewing experience without interrupting presentation of the core content.

Abstract: In some embodiments, dynamically generated, individually tailored content from a content producer may be provided through a content distributor to a consumer without revealing the consumer's identity or exposing any of the consumer's data profile directly to the distributor or producer.

Abstract: A system and method for targeting of content is based on indirect gathering of information of users. Activities of a user are recorded and may be aggregated to determine a profile of a user. When a request for content which indicates a publisher is received, a profile of a user and/or a publisher is determined and used to target content to a user.

Abstract: Methods and apparatus are disclosed to generate market segmentation data with anonymous location data. A disclosed example method involves receiving geographic location information associated with a mobile phone user, associating the geographic location information with an identifier unrelated to personal information associated with the mobile phone user, identifying a home location associated with the geographic location information, and associating segmentation information with the identifier based on the home location and without referencing personal information of the mobile phone user.

Abstract: A system is provided. The system comprises a processor, a memory coupled to the processor, and an application stored in the memory. When executed by the processor, the application receives a plurality of first messages from a first plurality of handsets, each of the first messages indicating that one of the first plurality of handsets has installed a first ID, wherein the first ID is associated with a first ID provider, receives a second message from the first ID provider, the second message indicating that new content associated with the first ID is available, and in response to the second message, transmits a plurality of third messages, each of the third messages directed to one of the first plurality of handsets, indicating that new content associated with the first ID is available.

Abstract: Serving form ads with videos is disclosed, including: receiving from a client device a request including a set of parameters associated with a video; and determining a form ad to be displayed with the video based at least in part on the set of parameters.

Abstract: The MULTIPLE-RESOLUTION, INFORMATION-ENGINEERED, SELF-IMPROVING ADVERTISING AND INFORMATION ACCESS APPARATUSES, METHODS AND SYSTEMS (“MISAIA”) transforms content and content identifier inputs via MISAIA components into self-engineered, self-improving advertisements and information accessing unique persistent universal name identifier (UPUNI) outputs. MISAIA receives a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content, obtains an UPUNI menu specification, if the UPUNI menu specification exists, obtains UPUNI record information from an UPUNI directory, generates an UPUNI menu specification from metadata in the UPUNI directory, if one is unavailable, stores the UPUNI menu specification, in the UPUNI directory, in an UPUNI syndicator, generates an UPUNI menu from the UPUNI menu specification, and provides via a processor the UPUNI menu to the requesting client that is responsive to the request.

Abstract: Engagement point management systems are presented. A consumer's behavior can be observed via one or more digital representations. The observed behaviors can be mapped to an expected behavior pattern constructed from individual engagement points. Each engagement point represents a possible communication channel between a third party content provider and the consumer. When a consumer is found within an engagement point, context information associated with the consumer can be matched with contexts of the third party's content.

Abstract: Techniques are disclosed herein for protecting personally identifying information (PII) and behavioral data while delivering targeted assets. In one aspect, a profile is created based on a template and desired characteristics of users to receive one or more targeted assets. The template provides a framework for the user characteristics. One or more clients are provided the template. A manifest that identifies the targeted assets is encrypted based on the profile. The encrypted manifest is sent to the one or more clients. A user profile is generated at a client based on a template. The client attempts to decrypt the encrypted manifest based on the profile created at the client. The client sends a request for any targeted assets that were identified through the attempt to decrypt the encrypted manifest.

Abstract: A system and method for enhancing OEM parts shopping are provided. In example embodiments, a user interface presents a diagram of a product to a user on which the user drills down into to view one or more schematic from the schematics database. A selection of a portion of the product displayed on the user interface is received. A schematic corresponding to the selected portion on the user interface is presented. The schematic indicates selectable items. A selection of an item of the selectable items on the schematic is received. An option to purchase the selected item is presented in response to the selection of the item.

Abstract: A method of organizing media content is disclosed. The method for distributing resources includes a plurality of resources, generated in accordance with consumer-directed attributes of at least two consumers, at least one desired criteria limiting the ones of said plurality of resources available for each of the at least two consumers, an urgency rate, generated in accordance with the consumer-directed attributes and provider preferences related to the plurality of resources, and a distributor that distributes to one of the at least two consumers certain of the plurality of resources according to said urgency rate.

Abstract: Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.

Abstract: Technologies described herein relate to estimating engagement of a person with respect to content being presented to the person. A sensor outputs a stream of data relating to the person as the person is consuming the content. At least one feature is extracted from the stream of data, and a level of engagement of the person is estimated based at least in part upon the at least one feature. A computing function is performed based upon the estimated level of engagement of the person.

Abstract: In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.

Abstract: A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Abstract: A method and apparatus for engaging consumers in the performance of predetermined action. The method comprises the steps determining performance of a predetermined action, providing feedback related to the determined performance of the predetermined action, and broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback. An incentive be provided based upon performance of the predetermined action, or upon broadcasting. The predetermined action may include eating a candy or other edible item. The feedback may include material related to an advertising campaign, or otherwise related to the candy or edible item.

Abstract: Systems, apparatus, and methods for implementing enterprise level social and business information networking are provided. Users can receive relevant information about a database system and its users at an appropriate time. Users can then use this relevant information to reduce errors and limit redundant efforts. For example, an update of a record in the database can be identified, and a story created automatically about the update and sent to the users that are following the record. Other events besides updating of records can also be tracked. A variety of enhanced features and functions are also presented in the context of an enterprise level social and business information networking environment.

Abstract: Disclosed herein is a method for marketing for use with a real-time event that includes: receiving data indicative of demographic information from a plurality of users devices, each user account associated with at least one user; generating a promotional communication associated with the real-time event; receiving a plurality of responses to the promotional communication from at least some of the user devices; providing an offer to the user devices that have responded to the promotional communication; receiving a plurality of responses to the offer from at least some of the user devices; and transmitting, to a third party promoter or one or more content partners, data indicative of demographic information associated with users that have given at least a promotional communication response or an offer response.

Abstract: In accordance with disclosed embodiments, there are provided methods, systems, and apparatuses for aggregating social network feed information including, for example, means for receiving user activity data from one or more social networks; parsing the user activity data to render a plurality of targeting parameters culled from the user activity data; matching one or more of the plurality of targeting parameters with advertising conditions for a social media campaign, wherein the advertising conditions of the social media campaign are contextually relevant to the one or more targeting parameters matched; recommending the social media campaign via a user interface; receiving authorization to launch the social media campaign via input received at the user interface or automatically launching the social media campaign based on pre-defined parameters; and deploying the social media campaign to one or many social media networks. Other related embodiments are disclosed.

Abstract: A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings. A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website.

Abstract: An information provision device includes a reception unit that receives a display request for a product from a terminal of a user; a body-information acquisition unit that acquires physical characteristics of the user; a search unit that extracts, from a content storage unit that stores therein product content including information on physical characteristics, content that is related to the product indicated by the display request and indicates a state in which the product is worn by a model having physical characteristics that are the same as or similar to the physical characteristics of the user; and a transmission unit that transmits the content extracted by the search unit to the terminal.

Abstract: Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected advertising network meets a preference of a user in real time. The method includes: sending a first message including user information to an advertising platform; receiving a second message sent by the advertising platform, where the second message includes delivery information that is determined by the advertising platform according to the user information; and performing advertisement delivery according to the delivery information. According to the advertisement delivery method, apparatus, and system in the embodiments of the present invention, an advertising network is selected with reference to user information, so that the selected advertising network can meet a preference of a user, thereby implementing personalized advertising network allocation.

Abstract: A method and system for generating targeted marketing materials or presentations (e.g., marketing packets) is disclosed. The system utilizes a series of surveys used to identify areas of interests (e.g., academic, sports, location), concerns (e.g., student loans, making friends, paying for school), and also acquire background information of the potential students. This acquired information is then used to generate targeted marketing presentations such as packets that address each student's particular interests and concerns.

Abstract: The disclosure relates to a recommendation engine that may monitor, aggregate, filter, and otherwise process relevant information associated with a user Internet of Things (IoT) environment to provide personal and context-aware recommendations based on relevant real-time knowledge about various IoT devices and other items in the IoT environment. For example, the recommendations may be generated based on ranked associations between the user and the various items in the IoT environment, which may be determined from profiles, states, usage patterns, proximities, and other contextually relevant information about the IoT environment. Furthermore, the recommendations may be uploaded to a recommendation data server, shared with friends, or otherwise used to provide similar recommendations to other users, and in a similar respect, the recommendations may be based on information stored on the recommendation data server and/or recommendations provided to friends or other users having similar profiles to the user.

Abstract: An information provision device includes a reception unit that receives a display request for a product from a terminal of a user; an access-history acquisition unit that refers to an access-history storage unit that stores therein an access history indicating a purchase history or a viewing history of a product, and identifies a product that the user has ever purchased or viewed; an image extraction unit that extracts an image containing the product indicated by the display request and the product identified by the access-history acquisition unit from an image storage unit that stores therein a product combination image; and a transmission unit that transmits information including the image extracted by the image extraction unit to the terminal.

Abstract: An entity of a plurality of entities with a flyer recipient account of a plurality of flyer recipient accounts with flyer-to-recipient matching attributes. A data structure that includes an electronic version of a flyer with flyer-to-recipient matching attributes is received. At least a portion of the flyer is provided to a flyer approver according to approval rules for the flyer. The flyer is distributed to a flyer recipient with the flyer recipient account through flyer reception channel for the flyer recipient if it is determined that the flyer is approved by the flyer approver and the flyer-to-recipient matching attributes of the flyer correspond to flyer-to-recipient matching attributes of the flyer recipient account.

Abstract: Determining a video audience is disclosed, including: identifying a set of videos based at least in part on a received criterion; querying a video database to retrieve engagements associated with each of at least a subset of the set of videos; identifying a set of audience members associated with the engagements associated with each of the at least subset of the set of videos; and querying a user database to gather events associated with each of at least a subset of the set of audience members.

Abstract: A method for managing user-interest information implemented by a data processing device. A set of user-provided conditions are accessed, which are based either on content of released information, on limitations on use of released information, or on both. The user-interest information or a derivative thereof is transmitted to a recipient, subject to the user-provided conditions.

Abstract: A social network system includes one or more participant terminals operable to act as a client on a social network and a computer operable to act as a server on the social network and to communicate with each of the participant terminals over the social network. The computer includes: a memory configured to store a set of instructions; and a processor configured to execute the set of instructions. The set of instructions cause the processor to: receive a user generated advertisement; display the advertisement on a user profile related to the user advertisement; receive an offer related to the displayed advertisement from a buying user; and transfer revenue to the user from the buying user.

Abstract: A computer-implemented method for recommending products based on crowdsourcing and detecting user characteristics. A characteristic of a first user is detected from an image of the first user. A plurality of products are ranked based on crowdsourced data received for a plurality of images depicting the first user in relation to the plurality of products. One or more relatively higher ranked products from the ranking of the plurality of products are associated with the detected characteristic of the first user.

Abstract: Methods and systems are described for processing and displaying or playing content. Web page data for a first web page is received from a remote system, wherein the web page is to be displayed on a terminal associated with a user. An automatic identification is performed of a available content space in the first web page data. A user-defined profile is accessed. Content is automatically selected based at least in part on the user profile. The selected content is then inserted into the available content space so that if the first web page is displayed on the terminal associated with the user, the selected content is displayed.

Abstract: A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Abstract: During a targeting technique, features are extracted. Some features are associated with attributes in profiles of users of a social network (which facilitates interactions among the users), and others are associated with existing types of recommendations previously provided to the users in recommendations or otherwise associated with the users. Then, relevancy scores are determined based on the extracted features. Moreover, one or more of the extracted features are selected as rules for identifying a subset of types of recommendations to target at the users.

Abstract: A system, method, and device for managing multiple tasks, or conversations, is disclosed. A user interface allows the user to collect and create shared conversations on any number of topics and organize those conversations on a single page. As conversations persist, more information is provided by the plurality of users using the platform, and the user gains information via the conversations he/she chooses to follow. Each conversation is further associated with direct purchasing options, which are suggested to the user based on the common terms within that conversation as well as the common terms associated with the collection of that particular user's managed conversations.

Abstract: During a targeting technique, a machine-learning model is generated based on information about previous advertising campaigns and attributes in profiles of users of a social network (which facilitates interactions among the users). The information about the previous advertising campaigns includes specified target groups and associated feedback metrics obtained from individuals, such as impressions served, clicks and/or conversions. This machine-learning model is then used to calculate scores for the users based on attributes in their profiles and/or user behaviors (such as online activities) that indicate probabilities of their responding to a future advertising campaign for a target group. Moreover, based on the calculated scores, a subset of the users is associated with the target group. For example, the users may be ranked based on their calculated scores, and the subset may be those users having scores exceeding a threshold or a predefined value.

Abstract: Systems and methods for operating Internet of Things (IoT) devices are disclosed. A method may include receiving a notification message from a producer IoT device and presenting the notification message via a display of a consumer IoT device. In addition, a manual request from a user to dismiss the notification message is received, and an auto-dismissal of the notification message from displays of one or more other consumer IoT devices is prompted. A multicast or broadcast message from the consumer device may be transmitted to the one or more other consumer IoT devices to request the auto-dismissal of the notification message from displays of the one or more other consumer IoT devices. Alternatively, the consumer device interact with the producer IoT device to facilitate the producer IoT device to trigger the auto-dismissal of the notification message from the displays of the one or more other consumer IoT devices.

Abstract: The presentation of advertisements to a client device is disclosed. An advertisement delivery request with one or more targeting option parameters and a device type identifier corresponding to an output display configuration is received from an agent module embedded within content being rendered on the client device. A one of the advertisements is retrieved based on matching the targeting option parameters to each targeting option value assigned to the advertisement. The target option value corresponds to one of a plurality of targeting specificity levels along a breadth continuum, each of which may be associated with a definition applicable to the content. The retrieved one of the advertisements may include a plurality of variants, each of which are configured for a different output display configuration. One of the variants is transmitted to the client device, and corresponds to the output display configuration specified in the device type identifier.