Abstract: Techniques for social parameter-based application audiences are described. In one or more embodiments, an audience is defined based on one or more social parameters. The audience can be associated with one or more objects in an application. A layout of content in the application can be defined based on the audience. The content can include the one or more objects that are associated with the audience, and the layout of content can be configured to be presented for display to a user of the application that has a social parameter that corresponds to the audience.

Abstract: Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.

Abstract: A system for enabling at least one mobile device to communicate with at least one multi-function printer over a network, including at least one processor and a computer-readable storage medium in communication with the at least one processor, wherein the computer-readable storage medium comprises one or more programming instructions for: registering the at least one mobile device with a web-based service; accessing, via the at least one mobile device, a user interface program providing a plurality of Extensible Interface Platform (EIP) options and services; prioritizing, sorting, and ranking the plurality of EIP options and services based on user preference so as to create a customized mobile EIP User Interface (UI); and enabling the customized mobile EIP UI of the at least one mobile device to communicate with and be executed on the at least one multi-function printer.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for automatically generating and updating a list of previously visited locations that are popular to a user. A data point can be generated from sampling a position of an electronic device. It can be determined if the data point represents a destination of the electronic device based upon metadata of the data point. An entry of a list of previously visited locations can be updated based upon the data point when a first previously visited location is within a distance threshold of the position of the data point.

Abstract: An example method comprises monitoring actions of a user of an online service; detecting a triggering of an event; identifying information relevant to the event and associated with the user, the identifying being based at least in part on the monitored actions of the user; and generating an auto-message to the user providing the user with the information.

Abstract: An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.

Abstract: Methods and systems for presentation of content through an interface to provide personalized video feeds to a user. A video feed is harvested from feed items gathered at various Internet sources. The feed items are filtered to remove those that do not link to video content. A criteria specified by the user is used to filter the feed items.

Abstract: A dashboard to integrate gadgets and present data output from the gadgets in an integrated user interface. The gadgets dynamically collect information about an advertisement or an ad campaign associated with the advertisement as the information is collected from various sources during the ad campaign, each of some of the gadgets processing collected information and outputting the processed information in real time.

Abstract: Embodiments of the invention provide a method and system, for enabling an advertisement to interact with a software application. This can include receiving advertising content that is to be hosted by a software application. The advertising content can include an advertisement to be presented as well as an object that includes product information. The object can be interacted with by the software application. The product information relates to a product offering that is being promoted by the advertisement. The method further includes presenting the advertisement within the software application, and enabling the software application to utilize the product information in a presentation that becomes part of a work of the software application. The software application can be used to modify imported product information. Links to the outside world enable dynamic updating of even the imported product information, and also enable transactions to be performed that are associated with the advertisement.

Abstract: According to one embodiment, an electronic apparatus includes a processor and a display processor. The processor acquires a target value about health of a user and acquires behavioral information related to the target value from a recorder configured to record a behavior of the user and to acquire physiological information of the user. The display processor displays a first screen includes a performance value according to the behavioral information, the target value, and an advertisement selected according to the physiological information on a display.

Abstract: Various methods, systems and apparatus for associating fictitious user identities (e.g. screen names, user names, email addresses, handles, etc.) used in electronic communications (e.g. over the internet or mobile network via instant messenger, e-mail, social networks, ecommerce, auction websites, etc.) with real personal information (e.g. the true identity of an individual such as their name, address, credit score, driving record, mobile number, etc.) are disclosed. One such method may include discovering, verifying and storing real personal information, associated with fictitious user identities and email addresses. The method may further include allowing a remote user or service to submit a fictitious user identity and a query requesting real-user information associated with the submitted fictitious user identity.

Abstract: A method, apparatus and computer program product are provided for facilitating a marketing interlock between businesses. Two or more businesses may enter into a co-marketing campaign in which a sponsoring entity funds an advertisement of a sponsored entity on a third party advertising system, such as a search engine. Marketing content of the sponsoring entity is inserted on the website of the sponsored entity. Traffic originating on the third party advertising system may therefore first be driven to the sponsored entity's website, and subsequently to the sponsoring entity's website, thereby achieving a mutually beneficial co-marketing relationship. Marketing relationships among complimentary businesses based on provided service and location may also be facilitated according to the methods provided.

Abstract: A real-time fraud prevention system enables merchants and commercial organizations on-line to assess and protect themselves from high-risk users. A centralized database is configured to build and store dossiers of user devices and behaviors collected from subscriber websites in real-time. Real, low-risk users have webpage click navigation behaviors that are assumed to be very different than those of fraudsters. Individual user devices are distinguished from others by hundreds of points of user-device configuration data each independently maintains. A client agent provokes user devices to volunteer configuration data when a user visits respective webpages at independent websites. A collection of comprehensive dossiers of user devices is organized by their identifying information, and used calculating a fraud score in real-time. Each corresponding website is thereby assisted in deciding whether to allow a proposed transaction to be concluded with the particular user and their device.

Abstract: Disclosed herein are methods, systems, and non-transitory computer-readable storage media for streaming audio via a telephone call. The method includes receiving a telephone call from a user via a client device, presenting available audio streams to the user and receive an audio stream selection from the user, contacting a website associated with the selection and communicating the selected audio stream with the user, and while streaming the audio stream, replacing advertisements with new advertisements selected from an advertisement database. The system includes modules configured to control a processor to perform the method.

Abstract: It is inter alia disclosed a method, a computer program, an apparatus and a system for predictive behavioural targeting. Information on an access behaviour of a current user accessing content is obtained. At least one characteristic of the current user is predicted by a prediction module of the apparatus in response to the obtaining of the information on the access behaviour of the current user, the prediction at least being based on a model for the characteristic and on the obtained information on the access behaviour of the current user. The model is at least based on a set of parameters determined by a training module at least based on information from a plurality of training sets and provided to the prediction module from time to time for updating purposes.

Abstract: A computing device (e.g., a server) coupled to a digital signage device may receive characteristic information associated with a visitor of the digital signage device. The received characteristic information may be analyzed, and based on a result of the analysis, advertisement attributes may be determined. The computing device may select, based on the determined advertisement attributes, a particular advertisement from a plurality of advertisement bids. The computing device may cause display of the selected particular advertisement on the digital signage device for the visitor. The characteristic information may be generated by the digital signage device utilizing a video analytics. The computing device may receive particular gesture information associated with a mobile device of the visitor who responds to the displayed particular advertisement.

Abstract: Methods, systems and apparatuses for automatically determining user stays of a user of a mobile device are disclosed. One embodiment includes a network server operative to receive sensed location information of a mobile device. Further, the network server and/or a controller of the mobile device are operative to determine the mobile device is within a specific distance of a specific location for at least specific minimum time duration based on the location information, determine a start time of a user stay based on the location information, the specific location and the specific distance, and determine an end time of the user stay based on the location information, the specific location and the specific distance.

Abstract: An information categorization system comprising: a potential recipient output harvesting module configured to harvest information content generated by a potential recipient; a potential recipient profile generation module configured to generate a recipient profile representing one or more likely interests of the potential recipient; a comparison module adapted to receive an information content profile representative of content of information content to be categorized and, in response to receipt of the information content profile, to compare the information content profile with the recipient profile to determine a match indicating the potential recipient is likely to be interested in the information content; and an information categorization module configured to categorize the information content into information content for which the comparison module has either determined or failed to determine a match between the information content profile and the recipient profile.

Abstract: Disclosed is an approach for implementing an improved system, method, and computer program product for a marketing automation product, where an external content service is integrated with the marketing automation tool.

Abstract: A system providing a marketplace wherein professional goods and creators of the professional goods are organized and ranked to allow a user of the system. The system is configured to allow the creators to control access to their goods made available to consumers via the marketplace. The consumers may use the access to determine a value of goods and directly compensate one or more of the creators for an increased level of access, which may include one or more incentives to gain additional access, for instance, if the consumer shares the good. The system is configured to generate a suggested payment price based on value rating and highest payment data associated with each of the goods, which may be based on feedback from one or more of the consumers. The goods and the creators are organized and ranked by assigning a variable weight to value metrics based on the feedback from the consumers or other action or behavior of the consumer detected by the system.

Abstract: Through an interface of a platform, promotional offers are provided from merchants. Each promotional offer pertains to a rebate, purchase credit, reward, price discount, or other consumer offering. Association information is also automatically obtained from a social network application to identify for a first user which other platform users are members of the first user's social group. Each other user is a member of the first user's social group through the social network application, independently of use of such promotional offers. A first promotional offer is provided by the platform from a first merchant to a client device of the first user. The first promotional offer is provided or the rebate amount, purchase credit amount, reward, price discount amount, or other consumer offering of the provided first promotional offer is determined, selected or applied, based on a measure of a purchasing or platform usage activity of the other users.

Abstract: Architecture that advertisements enables advertisements related to user intent to be pre-staged on a z-axis, out of view of an application content layer in the x-y axis until triggered for partial or entire presentation in the content layer. The advertisement content architecture utilizes a modular, device-specific approach based upon the z-axis of the device(s) with which the user is interacting. Advertisement content is targeted (personalized) based on the user's personal preferences gathered via personal data, search history, and personal cloud data. The advertisement content and metadata are combined in a visually interesting z-axis presentation across multiple user devices. Advertisement content is mapped to the consumer decision journey to produce the desired advertisement at the right time.

Abstract: A system and method of providing crowdsourced wait time information for a venue includes receiving wait time information for a venue from first user, receiving a query about the venue from a second user, determining wait time for the venue based at least in part on the wait time information from the first user, and sending the determined wait time for the venue to the second user. The system and method can also include providing a promotional offer to one or more of the first user, the second user, or the venue. The system and method can also include providing wait time for a second venue in response to the query about the first venue.

Abstract: To increase the likelihood of a user viewing content items previously identified for presentation but not viewed by the user, a social networking system accesses a view state associated with the user that identifies content items provided to the user and provided content items viewed by the user. Based on the view state, content items previously provided to the user but not viewed by the user are identified. Additional content items whose state has changed since presentation of the content items to the user are also identified. Content items previously presented to the user but not viewed with at least a threshold relevance to the user are ranked along with the additional content items. Based on the ranking, content items are selected for presentation to the user.

Abstract: A system and method that creates a list of life goals for each individual user based on user-specific inputs including desires, geography, demographics, interests, community, relationships, lifestyle, and personal background, and matches the user to pertinent information including friends, other users, and merchants that have similar interests, experiences, or services to facilitate the desired accomplishment of user fulfilling their life goals. System and method provides merchant opportunities for user to act on, purchase, sign up for or participate in activities and products related to the user's life goals. System and method enables users to share their experiences, recommendations, opinions, photographs, and videos of the life goals they have achieved or are working to achieve in a social network environment where other users benefit from each other's experience and may support each other in the fulfillment of life goals.

Abstract: Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.

Abstract: A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.

Abstract: A method of dynamically binding supplemental content to a content transactional item includes identifying the content transactional item at a device and identifying a description related to the content transactional item. The method also includes obtaining the supplemental content based on the description, where the supplemental content provides additional information about the content transactional item. The method further includes dynamically binding the supplemental content to the content transactional item and positioning the supplemental content in association with the content transactional item using a supplemental interactive display.

Abstract: A system and computer program product for providing targeted marketing. The system includes a plurality of remote computers, a central server, a network interface in communication with the central server and the plurality of remote computers over a network, and a shared database in communication with the central server. The network interface is configured to provide targeted marketing. The central server is configured to collect user product data in a user profile from a user, collect vendor product data in a vendor profile from one or more vendors, compare the user profile, including information derived from the user product data, to the vendor product data, and present the user with content based on the comparison. The user product data includes one or more categories of products of interest defined by the user. The vendor product data includes one or more categories of products offered for sale by the one or more vendors.

Abstract: A playing method and an electronic apparatus are provided. The method includes analyzing an image captured from an image capturing unit to detect whether the image includes a body image; when the image including the body image is detected, calculating a relative distance between the body image and a display unit; when the relative distance is less than or equal to a preset distance, playing a special effect object in the display unit; and transforming a dynamic effect of the special effect object according to a movement information of the body image.

Abstract: A system, method, and computer-readable storage medium configured to locate and send content to a consumer based on the consumer's interest in certain products or services.

Abstract: A method for providing data indicative of user engagement with content commences by first collecting data measuring user engagement with the content. The data is then aggregated in accordance with user-designated privacy constraints. Thereafter, a content profile is created for the user in accordance with the aggregated user engagement data.

Abstract: The present invention refers to a process and a device for managing the execution of an administrative operation to which the issuing of an administrative document is associated.

Abstract: A method of serving targeted content messages for display in a website accessed in a browser program of a networked computer communicatively connected to a network at a network address for communications, delivers uniquely targeted content messages displayed in websites viewed in web browsers. The method includes placing a script device in a website file, processing the website file, together with the script device by a particular web browser on download of the website file, including by determining the network address of the networked computer, determining an identifier of the website file, and sending an artifact representing the network address and the identifier over the network to a server computer.

Abstract: A system and method for handling and distributing identification indicia and contact information comprising the steps of: providing a program on a non-transitory computer readable medium; selectively providing access to said program to a customer; collecting input by the customer, said input received and compiled by the program; storing said input, said storing being on at least one database operatively associated with said program; and selectively providing output of said input, wherein said consumer selects the destination, output, and content of said output.

Abstract: An information processing system is for determining information about consumers at a store where at least some of the consumers may carry personal mobile wireless devices, and each personal wireless mobile device may transmit signals for identifying the respective consumer. The system may include at least one RF receiver device arranged about the store for receiving communications from the personal mobile wireless devices, and a processor coupled to the at least one RF receiver device. The processor may be for generating consumer position data of the consumers during movement about the store based upon communications from the respective personal mobile wireless devices to the at least one RE receiver device, and associating the consumer position data with respective identities of the consumers.

Abstract: Methods and systems to identify a user across multiple browsers and machines are described. In some embodiments, a web request is received at a retrieval service from a browser. The web request may include a request to access a retrieval service website of the retrieval service and may be initiated by a redirection of the browser from a requesting service to the retrieval service. A unique identifier associated with a user logged in to an account of the retrieval service may be determined. The user may be logged in to the account via the browser. A redirect request is sent from the retrieval service to the browser. The redirect may include the unique identifier and may redirect the browser from the retrieval service website to the requesting service. The unique identifier may be used by the requesting service to perform additional functionality specific to the user.

Abstract: A method for recommending an application includes obtaining an input model representing user interaction patterns during execution of a first application. The input model is compared to a reference model representing user interaction patterns during execution of a second application. A similarity is determined between the input model and the reference model. A recommendation of the second application is generated in response to the similarity.

Abstract: To provide an image content providing method capable of promoting advertisement effect by dynamically inserting an advertisement image to a distributed image content, an image content reproducing apparatus requests an image content providing apparatus to distribute the image content. Then, the image content is distributed to the image content reproducing apparatus and a viewer can utilize the image content. At this occasion, the image content providing apparatus distributes the image content, detects an advertisement inserting position and requests an advertisement image providing apparatus to distribute an advertisement image. Then, the advertisement image providing apparatus selects the advertisement image to be inserted to the image content and transmits thereof to the image content providing apparatus.

Abstract: A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service server; defining customized marketing information associated to the received multimedia broadcast data based on the user information; transmitting the customized marketing information to a user apparatus; determining, by the user apparatus, marketing information presentation settings defined by a user; and providing the customized marketing information via a user interface of the user apparatus based on the marketing information presentation settings.

Abstract: A system, method, and computer program product are provided for determining information associated with an extracted portion of content. In use, a user is identified. Additionally, content generated by the user is identified. Additionally, a portion of the content is extracted. Further, information associated with the extracted portion of the content is determined. Further still, the determined information is added to a profile of the user. Also, an action is initiated, based on the profile of the user.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

Abstract: Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information.

Abstract: A system and method for allocating third-party content impressions among online media formats is provided. An allocation system normalizes the number of impressions of each format so that the durations of each format may be determined so that the expected revenue of the impressions on each format is approximately equal. The allocation system assigns an optimal number of third-party content impressions to a user based on the amount of content the user consumes. The allocation system determines the probabilities of third-party contents of differing durations and formats being served to the user as a function of the user's preferred format and of an optimal amount of third-party contents to be viewed by the user. The allocation system determines whether a given third-party content should be served as a function of the probability.

Abstract: Provided is a system for communication, including: a non-transitory processor configured to: (a) determine a group of messages including a plurality of optional messages for a user in response to obtaining of user identification information identifying the user; (b) obtain performance information for each one of plurality of optional messages; (c) obtain historical interactions data pertaining to interactions which are included in a series of user interactions, where at least one of the interactions of the series includes communication of digital media over a network connection to the user; and (d) select an elect message out of the plurality of optional messages based on the historical interactions data and on the performance information; and a communication interface operable and configured to transmit information of the elect message over a communication channel.

Abstract: A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface, either automatically or under human control, associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user's handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

Abstract: Systems, methods, and articles of manufacture are disclosed for generating marketing targeted to individual cardholders of shared credit card accounts. A financial service provider may configure a credit card account to be shared by two or more cardholders. The credit card provided to each particular cardholder is embossed with identifying information unique to that individual. The financial service provider reviews purchase transactions associated with the credit card account, and determines the transactions associated with each particular cardholder on the shared account based on the embossed information. Targeted marketing is generated and provided to the particular cardholder based on the purchase transaction information specific to that cardholder.

Abstract: Techniques for ranking electronic coupons include associating a product category and coupon attributes with a coupon. A coupon request, including request attributes, is received and a product category of the coupon request is determined from a first attribute subset of the request attributes. The coupon is retrieved based on the product category of the request. A second attribute subset of the request attributes is identified that is unique from the first subset, and each attribute in the second subset has a respective coupon attribute. For each attribute in the second subset, a weight is assigned and the attribute is compared to its respective coupon attribute. A relevancy rank is determined for the retrieved coupon based on the weight and the comparison of attributes. If it is determined that the relevancy rank is greater than or equal to a threshold, the coupon is transmitted as a response to the request.

Abstract: A computerized system can be configured to gather data about customers and create targeted advertisements. To do so, the system can receive characteristics of a customer that are provided from a source other than the customer, such as another human source located at a point of sale. Additionally, in at least one implementation, a user (e.g., the user at the point-of-sale, an owner of a retail establishment) can create a marketing message that is directed to customers that are associated with specific characteristics.