Abstract: A system and method for providing targeted advertisements are provided. The system and method involve receiving a request message from a request source for a content element hosted by a content source. A request description is inserted into the request message for use in selecting a targeted advertisement, whereby the request description contains information about the request source. The request description is sent to the content source, and after receiving a response message that includes a targeted advertisement that was selected based on the request description, the response message is sent to the request source.

Abstract: An electronic advertisement apparatus (2 to 5) includes a camera (6 to 9) that picks up an image of a viewer who views an advertisement image, and comprises a viewer information recording apparatus (11) that records image information of a facial part of a viewer picked up any one of the electronic advertisement apparatuses (2 to 5), information for specifying an advertisement image viewed by the viewer, and information for specifying any one of the electronic advertisement apparatuses (2 to 5), a facial image checking apparatus (12) that checks an image of the facial part of the viewer with image information recorded in the viewer information recording device (11) when another electronic advertisement apparatus (2 to 5) picks up an image of the viewer, and an advertisement distribution apparatus (13) that causes another electronic advertisement apparatus (2 to 5) to display the same advertisement image as an advertisement image viewed by the viewer when the facial image checking apparatus (11) determines that

Abstract: Embodiments of the present invention relate to systems, methods, and computer-storage media for maintaining privacy while delivering advertisements based on encrypted user profile identifiers. In embodiments, a Public key Encryption with Keyword Search (PEKS) is used to generate a public key and a private key. In embodiments, a public key and a private key are used to encrypt user profile identifiers and generate trapdoors associated with defined profile identifiers, respectively. A portion of the encrypted user profile identifiers are compared to a portion of the trapdoors. If a match is present between at least one encrypted user profile identifier and an associated trapdoor, a delivery engine is provided with an identification of content to be delivered to the user. The provided description is then used to determine an advertisement to present to a user. The advertisement is then presented to the user.

Abstract: A method for outputting information about a person includes identifying the person utilizing a wireless system upon entry into a physical location, and also includes locating the person within the physical structure. An engagement plan is retrieved based on the identification of the person and output. The engagement plan has information useful for interacting with the person. The engagement plan is created based at least in part on personal information of the person, the preferences of the person, and the past transactions of the person. A system for outputting information about a person, such as a customer, includes an object carried by the person, which is capable of being identified by a wireless system. A wireless interface communicates with the object. A computing device correlates the identification of the object with the person. An output device outputs information relating to the person.

Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed, infers, and cross references user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

Abstract: A computer-implemented service analyzes purchase histories and/or other types of behavioral data of users on an aggregated basis to detect and quantify associations between particular items represented in an electronic catalog. The detected associations are stored in a mapping structure that maps items to related items, and is used to recommend items to users of the electronic catalog.

Abstract: Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user's social network.

Abstract: A user interface is configured to permit interaction between a user and a location-aware device. A user profile is stored in memory including profile features describing at least one of historic user actions and expected probabilities of user actions. An information server interacts with the user through the user interface, the server being configured to correlate advertisements based on a current location of the user in accordance with the location-aware device and information included in the user profile.

Abstract: Personalized messages can be generated according to contents detected in communications between parties to a commercial transaction. The information streams between parties is monitored; spoken keywords, images, video or textual data are detected by pattern recognition, voice recognition or text matching. One or more subjects of the communication detected from recognized keywords, images, video or text data are used to generate a personalized message to one or more participants according to the detected subjects.

Abstract: In response to a request for audio-visual content from a user, a method and system is provided which sends the content and additional information related to the location of the user.

Abstract: A computer implemented method, apparatus, and computer usable program product for identifying unexpected behavioral patterns. The process parses event data derived from video data to identify behavioral patterns, wherein the event data comprises metadata describing events occurring in a selected environment. The process analyzes the behavioral patterns to identify a set of expected behavioral patterns occurring in the selected environment, and generates an expected behavioral model using the expected behavioral patterns. Thereafter, the process forms a set of unexpected behavioral patterns from the behavioral patterns inconsistent with the expected behavioral model.

Abstract: The new system and method for performing personalized interactive automated electronic marketing of the marketing service provider being utilized by product vendors and end users. A business-to-business subscription system between the marketing service provider and a plurality of product vendors is established. This system integrates the conventional media, e.g. TV, radio and newspapers, the modern information society tools, e.g. mobile phone technology, personal computers and Internet. Product vendors are now provided with a powerful and effective marketing tool, while end users are provided with personalized desired data acquisition and the tool for purchasing on the safe and timely manner. The new system improves the commercial request response rate by simultaneously avoiding the sales leads' losses and transforming the cold sales leads into the hot sales leads. It ultimately results in that AIDA cycle of the end user with regard to the product will become substantially shortened.

Abstract: An automated method, media and system for advertising, configuring, offering, producing, and/or delivering offerings that are appropriate to the context of a specific individual, group or organization.

Abstract: An apparatus and method are provided that receive client data for a plurality of clients and financial product data at a processor. The processor prepares a client communication for some of the clients. The client communication incorporates a portion of the client data and a portion of the financial product data. The financial product data for each client is based on the client data. Moreover, the financial product data constitutes the financial product offered in the client communication. decision criteria pertaining to selection from among the financial products, The method also includes storing the client information, the financial products information, the ancillary information, and the decision criteria. This method further includes using the client information, the financial products information, the ancillary information, and the decision criteria to select a subset of the financial products.

Abstract: In one embodiment, the invention is a method. The method includes providing an offer to a connector. The method also includes receiving responses from users to the offer, the users having received the offer from the connector. The method further includes completing the transaction with the users. In another embodiment, the invention is an apparatus. The apparatus includes a set of profiles of users. The apparatus further includes a database of connectors, connectors of the database selected from the users based on the profiles associated with the users. The apparatus also includes an interface between vendors and the database. The interface is to receive queries from the vendors and to return connector identities responsive to the queries. In yet another embodiment, the invention is a machine-readable medium embodying instructions. The instructions, when executed by a processor, cause the processor to perform a method. The method includes providing an offer to a connector.

Abstract: Techniques for observing user operations and recognizing a current user of a computer based on those operations. Characteristics of observed user operations are compared to characteristics of operations performed by known users, such as those users with existing user profiles. The current user may be recognized as a user having a known user profile or a new user, for which information on user interests or other profile information may be stored. The profile of the current user may be used to customize presentation of services according to preferences for the current user. Components that collect information on user interactions may be incorporated in an operating system of the computer so that user interactions with both the operating system and applications that access operating system facilities may be used to recognize a user. Customization of the operating system or other components based on inferred user recognition may improve the user experience.

Abstract: A system and method for the distribution of individualized multimedia content over a network to a number of recipients. The system assembles a message containing multimedia content which is extracted from a media content repository in response to information about the intended recipient. The multimedia content is thereby individualized for the particular recipient; for example an individualized audio greeting containing with audio annunciation of the recipient's name within multimedia message. Multimedia elements may be variously combined within an individualized message containing audio, graphics, text, animations, video, and/or ecommerce/transaction primitives. The system provides the ability to develop and manage the multimedia content repository, control the distribution of the individualized multimedia content, and report on system activity.

Abstract: A personalized notice pertaining to financial products or services is provided, including a method and system for preparing the same. The financial product and/or financial services are associated with a set of separate descriptions, characteristics and/or identifications, any one of which may be presented within a personalized content section of the personalized communication documents. The notices are generated automatically by a computing system such that different consumer entities can be provided with different personalized content for a particular product/service.

Abstract: A personalized communication document pertaining to financial products or services is provided, including a method and system for preparing the same. The financial product and/or financial services are associated with a set of separate descriptions, characteristics and/or identifications, any one of which may be presented within a personalized content section of the personalized communication documents. The documents are generated automatically by a computing system such that different consumer entities can be provided with different personalized content for a particular product/service.

Abstract: A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic books.

Abstract: A method is provided for automatically generating and delivering customized targeted advertisements from a first computing device to a second computing device used by a user.

Abstract: A personal broadcast server system provides a customized broadcast to one or more users over a transmission media. A data storage device stores a plurality of broadcast elements. A data management system stores a user profile and a user state for each of the one or more users and also stores information associated with each of the plurality of broadcast elements. A broadcast element selector, having at least one broadcast element selector functions, selects broadcast elements from the data storage device based on information contained in the data management system. A broadcast server receives the selected broadcast elements from the data storage device and provides the selected broadcast elements to a user over the transmission media. The personal broadcast server system may provide streaming audio, streaming video, or other forms of broadcast signals.

Abstract: A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.

Abstract: A method for connecting a telephone call includes receiving, at a server, from a communication terminal, a first message including at least one word corresponding to a name of an individual or an organization, wherein the first message is transmitted using an Internet-compatible protocol; searching for the at least one word in a server database; at the server, comparing the at least one word with domain names stored in the database and, if domain names are found such that at least a part of the domain name matches the word, transmitting to the communication terminal a list of domain names, each domain name including an identifier of an Internet resource; receiving, at the server, a second message containing the domain name selected by the user from the list; identifying a phone number associated with the selected domain name; at the server, transmitting the phone number to the communication terminal; and connecting the communication terminal to the phone number via the communications network.

Abstract: This invention is in regard of the system and method providing an information such as a content or an advertisement and supplying the personalized service in more concrete ways. The first side of this invention provides the personalized service system equipped the customer terminal, which acquires the service providing server selecting the personalized information that is what the user will acquire; and acquire this selected personalized information in accordance of the correlation between the information specific code corresponding to each specific characters of information and personalized specific code corresponding to the character of user.

Abstract: Provided are an advertisement customization system and method applied in a network system, characterized by an advertisement supply platform classifying advertisement data according to the properties thereof; the service supply platform selecting from the classified advertisement data advertisement data corresponding to the service supply platform; the service supply platform providing service data via the network system to the user end device; and the advertisement supply platform providing the corresponding advertisement data to the user end device when the user end device captures the service data provided by the service supply platform. The present invention enables the service supply platform to connect to the advertisement supply platform for customizing the advertisement data related to the service content, thereby increasing the view rate of the advertisement data and increasing advertisers' willingness to advertise.

Abstract: A multi-factor rate analysis system and method for analyzing service plan rates, service providers, and savings other information is provided. Rate information may be based on one or more of historical and other user specific usage information and preferences, current rate information for one or more services as well as other information. This information may be used to identify one or more rate plans that are advantageous to a user, enable the user to select from the identified plans, facilitate the ability of the user to switch from one rate plan to another and provide other benefits and advantages.

Abstract: A communications system may include at least one mobile wireless communications device associated with a respective user and storing personalizing information for the user, a network server within a protected computer network, and a notification server outside of the protected computer network configured to generate generic notifications. The network server may be configured to receive generic notifications from the notification server and sending the generic notifications to the at least one mobile wireless communications device. Moreover, the at least one mobile wireless communications device may be configured to receive the generic notifications from the network server and generate personalized notifications based upon the personalizing information and the received generic notifications.

Abstract: A communications system may include at least one mobile wireless communications device associated with a respective user, a network server within a protected computer network, and a notification server outside of the protected computer network for generating generic notifications. The network server may be for storing within the protected computer network personalizing information for the user of the at least one wireless communications device, receiving generic notifications from the notification server, and generating and sending to the at least one wireless communications device personalized notifications based upon the personalizing information and the generic notifications.

Abstract: Systems and methods directed to online media advertising are provided. Through the use of the present invention, one may more effectively use competitive analysis, build a media plan, generate a creative piece from the scratch for an advertising campaign, purchase media across multiple publishers and track the campaign through a single web-based platform. The system being a computer system having a memory, a processor, input/output devices, a system bus operatively coupling the computer system components, a plan module adapted to receive one or more user-defined campaign criteria from a user and prepare a media plan satisfying the user-defined campaign criteria, and a purchase module adapted to receive one or more inputs from the user and automatically create one or more media booking orders based on the inputs.

Abstract: There is disclosed a method for delivering real-time digital content on a network. A server device receives real-time flight information, an airport information, an airline information, and content information and generates a group playlist based on the real-time flight information, the airport information, the airline information, and the content information. The server device then transmits the group playlist to a client device. There is also disclosed a system for delivering real-time content on a network comprising a server device and a client device.

Abstract: An advertising system automatically generates suggested ad campaign parameters for a business based on information obtained automatically from one or more sources, such as a corresponding business directory listing, a web site of the business, and/or a user account record associated with the business. The suggested ad campaign parameters, which may include suggested keyword strings for ad targeting, are presented to a user associated with the business via a partially or wholly pre-populated electronic form that can be submitted to create an active ad campaign for the business. In one embodiment, the pre-populated form is presented in response to the user selecting an ad solicitation object displayed on a web page. The ad solicitation object may be displayed in the format of an actual ad, and may include suggested ad text for use in the ad campaign.

Abstract: An apparatus and method are provided which use client information from a client to automatically select and present financial products appropriate for the client. The apparatus according to one aspect of the invention comprises an input device for inputting client information relevant to a need by the client for the financial products, for inputting information about the financial products, for inputting ancillary data which excludes the client information and the financial products information, and for inputting decision criteria pertaining to selection from among the financial products. The apparatus still further includes decision making logic circuitry for using the client information, the financial products information, the ancillary information, and the decision criteria to select a subset of the financial products. It further includes an output device for preparing a client communication which identifies the subset of the financial products.

Abstract: A marketing method comprising a Provider offering a potential reward to a first party in exchange for promotional assistance of forwarding a first e-mail message to a second party comprising a personalized referral for the marketable entity, a first set of data comprising a first serial number and a first URL link. A first Web site corresponding to the first URL link is created which provides information on the referenced marketable entity and an offer to transact. The first set of data in the first e-mail message is correlated to a first set of database data within a digital database controlled by the Provider. The first e-mail message is forwarded from the Provider to the first party. The first e-mail message is forwarded from the first party directly to the second party without giving any identifying information about the second party to the Provider.

Abstract: A system for advertising to an end user in a computer network is provided. The system includes a server configured to transmit instructions to a client application to display an advertisement and a call-to-action for a reward in proximity to each other. The system is further configured to receive a response to the call-to-action for a reward from the user, and to transmit instructions to the client application to display an indication of a reward. A reward log database is provided in communication with the server. The reward log database is configured for logging the response to the call-to-action for a reward from the user. Methods for advertising and conveying a message, and a client application program product are also provided.

Abstract: A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined referencable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user.

Abstract: A method, system, and computer program product defines an identity of a patron of a casino. Whether the patron has an account within the casino is determined. If the patron has an account, the account associated with the patron is determined. If the patron does not have an account, an account is generated and associated with the patron. The account is associated with a group of patrons.

Abstract: A promotional data delivery system and method are disclosed by which promoters input to a host computing system their preferred consumer criteria and define their promotional materials, customers provide profiling information and select promotional materials, and a host relates the data pertaining to the promoters and customers to provide or otherwise communicate, preferably in tangible form such as paper via mail or parcel delivery services, promotional information including coupons particularly targeted for and/or selected by the prospective customers.

Abstract: A method and apparatus is provided for providing a mobile advertising service in an advertising server of a mobile advertising system. An advertisement request message and contextualization and personalization information is received from an advertising engine. An advertisement corresponding to the contextualization and personalization information is selected. The selected advertisement and the contextualization and personalization information used to select the advertisement is delivered to the advertising engine.

Abstract: The present invention relates to a system and method that allows an advertising content network to be notified when a user visiting web sites has satisfied some behavioral targeting criteria. The advertising network can use this information to provide an advertisement directly targeted to the criteria that has been satisfied.

Abstract: A method and apparatus are provided for automatically preparing a client communication pertaining to a financial product for a client, wherein the client communication is for combined use with a corresponding host vehicle. The method comprises providing a format for the client communication wherein the communication format includes a variable portion; inputting into a computer-accessible storage medium variable information other than a client identification; inputting into the storage medium decision information; and using the decision information to select a subset of the variable information for inclusion in a variable portion of the client communication corresponding to the variable portion of the client communication format.

Abstract: A method for providing an one account gift card for purchases of goods and/or services by establishing the account at a merchant based on a user's input, and enabling the account to be accessed by the beneficiary with the use of a financial card subject to the terms and conditions of the merchant: The consumer is then able to use the available funds in the account towards purchases of services and/or goods at the merchant. One car, one account, all funds from multiple people=one account gift card.

Abstract: Methods and systems are provided for automatically creating large numbers of aggregate creative forms, in accordance with corresponding definitions, each aggregate creative form containing one or more groupings of zero or more subcreatives. The aggregate creative definition may comprise a template, software program or data file. Rotation is provided at two levels: the subcreatives may change within the aggregate creative forms and the aggregate creative as a whole may share a page location with other advertisements. Constraints may be applied to control which subcreatives appear concurrently. Aggregate creative definitions are reusable, subcreatives may be targeted narrowly or generally, and formatting considerations are applied. Methods and systems are provided for serving aggregate creatives over the Internet which take advantage of the benefits and features of the Internet to deliver those creatives in accordance with the capabilities of a standard advertising system.

Abstract: Techniques for providing advice on personal style include receiving advice field data and a demonstration message. The advice field data indicates multiple fields to be filled by an advisor to provide information on how to improve personal style of an advisee based on an image provided by the advisee. The demonstration message includes first image data that indicates example personal style of a first user. An advice prompt message is sent to a different second user. The advice prompt message includes second image data based on the first image data, and the advice field data.

Abstract: A system for delivering coupons containing barcodes to a mobile device such as a mobile phone is disclosed. A message processor means (106) generates message data comprising a coupon. A message optimizer means (116) generates an optimized message responsive to the message data and the capabilities of the mobile device (124). Preferably the capabilities of the mobile device comprise device attribute associated with a mobile device type, and are stored in a database means (110). The optimized message is transmitted to the mobile device. For basic mobile devices, simple text message including barcode number and associated text will be delivered. Otherwise, subject to the mobile device supporting the required display dimensions and color depth, a barcode image, picture, and/or multimedia content will be delivered.

Abstract: Systems, computer-implemented methods and computer-storage media are provided for presenting customizable advertisements to a user. Advertising is customized through the use of user-specific or user-relevant data. Items such as keywords, profile data, and application data are received and are then used to retrieve customizations. These customizations are stored by a server or group of servers that the vendor makes available to the advertising provider. Items that could further identify adaptations desirable for advertising, such as a user profile, may be sent to the vendor's server as well. The adaptations take forms that include pictures, text, graphics, links, audio, and video files. Systems that comprise an advertising server, a vendor server, and a client application used for completing the above method, as well as computer-readable media necessary at each device to accomplish the customizations, are also described.

Abstract: In one embodiment, a method includes sending an advertisement template to a device, the advertisement template including at least one predefined field configured to be populated with data associated with the predefined field, and sending to the device a first instruction configured to define a personalized advertisement based at least in part on the advertisement template and the data associated with the predefined field.

Abstract: Systems and methods for customizing direct marketing mail pieces are described. In one configuration, information relating to an advertiser is customized using demographic, psychographic, addressee, and/or individual profile data. In another configuration, environmental data is utilized to customize direct mail pieces using a two part printing process.

Abstract: A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.

Abstract: A method includes transmitting an object ID containing message from a mobile communication terminal via the network of the Global System for Mobile Communications through a mobile network operator equipment and by means of the Internet network to a server. At least one word is used as an object ID containing message transmitted from a mobile communication terminal. When searching for an object ID in the database the server compares the word with domain names. If the user of a mobile communication terminal finds a matching domain name, the server transmits a subscriber's phone number to him. Then, the mobile communication terminal initiates connection to that phone number by making a voice call to the subscriber's phone number. The method enables to expand functional capabilities, speed up search, decrease volumes of information transmitted, reduce load on telecommunications networks and their equipment.