Abstract: In one instance, a system includes a server in communication with a computing device and comprising at least one processor and an application executable by the at least one processor to, among other things, generate a first graphical user interface (GUI) for receiving designer information associated with a designer, generate a second graphical user interface for receiving design purchaser information associated with a design purchaser, receive from the designer one or more clothing designs in a digital format available for matching and purchase, and perform a fraud check of any design received from the designer. The application further stores meta data concerning the desired design, generates another graphical user interface that is accessed in response to an identifying code read by a smart device, and provides at least some of the stored meta data to the smart device in response to reading the identifying code.

Abstract: One or more servers can implement a method including generating an information resource comprising a content package including first content, metadata of a content extension, and a script for displaying the first content, and transmitting the information resource to a client device to cause the client device to: display the first content within an inline frame; identify an interaction with a user interface feature; transmit, responsive to identifying the interaction, a content extension request based on the metadata of the content extension; receive, responsive to the content extension request, a second content item; responsive to identifying the interaction, expand the inline frame from the first size to a second size; and display, in the expanded inline frame, the second content item, the second content item different from the first content item.

Abstract: Systems and methods for dynamically skipping a presentation of a portion of frames to catch up to live based on a user selection is disclosed herein. For example, a streaming application generates a content item for live streaming where the content item comprises a plurality of frames. In response to determining that playing of the content item lags behind the live streaming of the content item, the streaming application presents a selectable option for a user input where the option comprises (a) catch up to live in a particular time period. In response to receiving the user input via a corresponding option to (a) catch up to live in the particular time period, the streaming application skips a presentation of a portion of the plurality of frames, such that the playing of the content item catches up to live in the particular time period.

Abstract: Origin information for promotional calls is provided by recording caller numbers for parties making the promotional calls; and receiving subscriber numbers for receiving the promotional calls. The subscribers numbers are stored in a database that also includes approved content for the promotional calls to be received by the subscriber. Caller numbers and approved content are matched for the subscriber with a call scrubber including a disturbed ledger. The distributed ledger recording a caller designation attached to the caller numbers indicative of a type for the promotional call. A promotional call is received by the subscriber. The caller identification for the subscriber indicates both the caller numbers and the caller designation that is indicative of the type for the promotional call.

Abstract: Methods and apparatus to create a panel of media device users are disclosed. An example apparatus includes an interface to receive a unique identifier and an application identifier from a media device executing an instrumented application. A panel creator is to create a master frame corresponding to media devices that have executed the instrumented application. A registration data controller is to: (i) determine a skip rate, (ii) assign the media device from the master frame into a first test cell based on a random value and the skip rate, (iii) select a first recruitment interface associated with the first test cell, and (iv) instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface.

Abstract: A system for providing tracking and compensating end users for time spent at a defined location is provided. The system includes a server in communication with a business user component of various modules, an end user component of various modules, and a database storing system specific information. The modules include event creation to define events by location, with geofencing or beacon(s), and location modules to communicate location of an end user device in relation to the event location. A compensation module is configured to generate timestamps for entry, exit, and continued attendance of the end user within the event location, and to award compensation to the end user based on such timestamps. Advertising and commerce modules allow advertising such as coupons to be created on the system, which an end user may purchase with awarded compensation. The system may also include social media aspects for further interaction among end users.

Abstract: A semantic texture map system to generate a semantic texture map based on a 3D model that comprises a plurality of vertices that include coordinate that indicate positions of the plurality of vertices, a UV map, and a semantic segmentation image that comprises a set of semantic labels.

Abstract: Systems and methods for determining a comparative level of user engagement are disclosed. According to at least one embodiment, a method of determining a comparative level of user engagement with content of a first type includes receiving sensor data (e.g., rotational vector, attitude, or ambient light sensor data) from a mobile device. The sensor data includes first sensor data sensed by the mobile device during display of the content of the first type at the device, and second sensor data sensed by the mobile device during display of content of a second type at the device. The method may include determining the comparative level of user engagement with the content of the first type based on the first and second sensor data, selecting additional content based on the determined comparative level of user engagement, and transmitting the selected additional content to the mobile device for output by the mobile device.

Abstract: A method for determining correspondence between a gaze direction and an environment around a wearable device is disclosed. The wearable device may include an eye tracking device and an outward facing image sensor. The method may include receiving an input parameter and at least one scene image from the outward facing image sensor. The method may further include determining, with at least the eye tracking device, at least one gaze direction of a wearer of the wearable device at a point in time corresponding to when the scene image was captured by the outward facing image sensor. The method may additionally include determining, based at least in part on the input parameter, that a particular scene image includes at least a portion of a predefined image. The method may moreover include determining, based on the at least one gaze direction, at least one gaze point on the particular scene image.

Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

Abstract: A system for calculating viewability scores of objects displayed within a viewport, the system comprising a processing resource configured to perform the following for at least one object of the objects: determine a first value indicative of a relative portion of the object from the viewport; and calculate a viewability score of the object, wherein the viewability score is calculated based on the first value.

Abstract: An attention application measures a user's attention focused on publisher content and advertisements to create an attention metric. Attention can be measured via hardware sensors or by user interactions with input/output hardware. A user attention metric profile can be used to modify content, content presentation, and/or match ads. Aggregate attention metrics can be used by publishers or third parties. Attention consumers may reward attention with a digital asset. A proof-of-attention can be made based on secure attention sensor hardware and/or a zero-knowledge proof.

Abstract: Aspects of the present invention relate to methods and systems for collecting an using eye heading and sight heading information in head worn computing.

Abstract: Embodiments of the present specification provide deep reinforcement learning methods and apparatuses for referral marketing. One method includes the following: obtaining state information of an execution environment of a deep reinforcement learning system, wherein the state information comprises user information of a current user of the deep reinforcement learning system; determining a marketing activity corresponding to the state information based on a marketing strategy, wherein the marketing activity comprises a combination of a marketing channel, marketing content, and a marketing time period; obtaining a reward score of the execution environment for the marketing activity; and updating the marketing strategy based on the reward score.

Abstract: A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.

Abstract: Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

Abstract: Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

Abstract: The embodiments herein relate to operational data analysis (ODA) and, more particularly to automate operational data analysis and generate the analysis report for various products using a web-based multi-tenant product intelligence framework. The system allows the user to configure a data collection process, define schema structure, select a data storage for storing the collected data, select or create a data formatting algorithm, and generate a data report to perform the ODA process. Based on the ODA report, appropriate decisions can be taken by an organization.

Abstract: A digital license plate supporting both access and analysis of vehicle relevant information is disclosed. The digital license plate includes sensors that provide status data to a processor in the digital license plate. A power path control module can initiate power state changes and adjust power depending on system state as determined by at least one the multiple sensors. In some embodiments a temperature control module is connected to a temperature sensor and configured to modify heat relevant display parameters as critical temperatures are approached.

Abstract: A scheme for managing ABR streaming of content in a wireless radio network environment that may have radio white spot areas. Upon determining that the wireless UE device executing an ABR client application is in a radio white spot area, the current ABR streaming session may be suspended at a particular segment. Thereafter, playback of other content locally cached at the wireless UE device may be commenced in lieu of the ABR media segments. When the wireless UE device exits the radio white spot area, the ABR streaming session may be resumed from a point adjacent to the particular segment where the ABR streaming session was suspended.

Abstract: Methods and apparatus to create a panel of media device users are disclosed. An example apparatus includes an interface to receive a unique identifier and an application identifier from a media device executing an instrumented application. A panel creator is to create a master frame corresponding to media devices that have executed the instrumented application. A registration data controller is to: (i) determine a skip rate, (ii) assign the media device from the master frame into a first test cell based on a random value and the skip rate, (iii) select a first recruitment interface associated with the first test cell, and (iv) instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface.

Abstract: Content subject matter areas of interest to a user viewing a social network activity stream are determined using iterative eye-gaze analysis to determine content at locations viewed by the user within the social network activity stream, and further using image and text analysis of the viewed content based upon frequencies of occurrence of words and image types within the viewed content. Portions of new content appearing in the social network activity stream determined to include the content subject matter areas of interest to the user are emphasized to attract the user's attention.

Abstract: Server side content impression progression tracking is performed using ping triggers and pings. A server generates ping triggers for content based on an impression list from a configuration provided by the content originator. The server sets different times at which the ping triggers are to fire during content playback. When media playback on a client reaches a time set for a ping trigger, the ping trigger causes the client to return a ping to the server to indicate that playback has reached the designated time. In this manner, the pings granularly track content viewership on different clients, wherein the granular tracking measures not only whether content was viewed or not, but also how much of the content was viewed. Subsequent content to a particular client can be customized based on preferences derived from pings tracked from the particular client.

Abstract: Website publishers maximize revenue by refreshing advertisements displayed on webpages from time to time, while ensuring that only advertisements that are sufficiently visible to the consumer are refreshed. Advertisers are guaranteed that their advertisements are sufficiently visible, and are more willing to bid for placement of refreshed advertisements. A webpage is provided with an advertisement. Time that has passed since the webpage was provided is measured, but before the time that has passed since the webpage was provided has equaled or exceeded a time period at which to refresh the advertisement, it is detected that the advertisement is either not visible or is insufficiently visible on a browser providing the webpage. Accordingly, measurement of the time that has passed since the webpage was provided is suspended, such that the advertisement is not refreshed while the advertisement is either not visible or is insufficiently visible.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic contact information assignment. A method includes: identifying a pool of telephone numbers; assigning the telephone numbers to a pool manager; allocating by the pool manager, subsets of the telephone numbers to a plurality of allocators, each allocator responsible for allocating telephone numbers to an associated group of content sponsors; determining a first allocation of a first subset, the first allocation being distributed among the content sponsors associated with a first allocator, creating first pools each associated with a respective one of the content sponsors associated with the first allocator; reclaiming one or more telephone numbers from a pool of the first pools; and assigning ones of the reclaimed telephone numbers by the first allocator into either other pools of the first pools or back to the pool manager for allocation to other allocators.

Abstract: One or more techniques and/or systems are provided for bid optimization. A bid test component is configured to receive a notification from a content recommendation auction engine that a user has requested that the bid test component test various bidding parameters for a content scheme used to bid on opportunities to show content to users. Accordingly, a set of test content schemes are created. Varying bid levels, budget allocations, and/or other bidding parameters are set for the test content schemes. The test content schemes are submitted to the content recommendation auction engine for bidding on opportunities to show content. Test content scheme statistics, regarding the performance of the test content schemes, are collected. Recommendations are providing and automated content scheme management is facilitated based upon the test content scheme statistics.

Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.

Abstract: Methods, systems, and media for identifying automatically refreshed advertisements are provided. In some embodiments, a method for modifying advertisement spending is provided, the method comprising: receiving advertisement delivery information associated with a plurality of advertisements displayed on a web page; generating a distribution of an amount of time that the plurality of advertisements were displayed on the web page using the advertisement delivery information; identifying a deviation in the generated distribution; determining whether the deviation correlates to an automatic refresh command performed by one or more browser applications; and providing an indication corresponding to the plurality of advertisements that were displayed on the web page in response to the automatic refresh command based on the determination.

Abstract: A computer-implemented method for providing a recommended payment account includes receiving location information from a mobile device of a user having one or more payment accounts provided by a financial institution computer system, and determining a location of the user relative to a merchant based on the location information. The method also includes, based on the location of the user relative to the merchant, determining that a payment account recommendation should be sent to the user, including a recommended payment account for use in a payment transaction with the merchant and an incentive offer for using the recommended payment account in the payment transaction, determining the recommended payment account based on an expected financial impact to the user, generating the incentive offer, and sending the incentive offer and the recommended payment account to the mobile device of the user.

Abstract: Systems and methods are provided for discovering advertisements on publisher web pages and for identifying placement pathways by which discovered advertisements have been placed on the publisher web pages. An advertisement tracking and discovery system may use multiple web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes times associated with each request made by the web crawler application. The system may use the gathered advertisement data and the times associated with each request to determine the placement pathways by which discovered advertisements have been placed. Each placement pathway may include one or more advertising channels or combinations of advertising channels. The system may accumulate and aggregate advertising data associated with the advertisements and the placement pathways and display the aggregated advertising data to a customer.

Abstract: Systems and methods for automatic content remediation notification are disclosed herein. The system can include memory that can contain a content library database. The system can include a first user device and one or more servers. The one or more servers can: receive a content aggregation creation request from the first user device; identify content information associated with a set of the plurality of data packets; apply a filter request to the set of the plurality of data packets; automatically provide information relating to data packets in the restricted set of data packets to the first user device; receive content aggregate information identifying a content aggregate from the first user device; evaluate the content aggregate according to the metadata associated with the data packets of the content aggregate; and output an indicator of the evaluation result to the first user device.

Abstract: A method may include executing a calculation scenario at a database. The calculation scenario may include a parent multiprovider aggregating data from a child multiprovider. The calculation scenario may be executed by mapping a first count keyfigure of the child multiprovider to a first sum keyfigure of the parent multiprovider if the child multiprovider aggregates data from part providers but not from multiproviders. A second sum keyfigure of the child multiprovider may be mapped to the first sum keyfigure of the parent multiprovider if the child multiprovider aggregates data from multiproviders but not from any part providers. The first count keyfigure of the child multiprovider may be mapped to a second count keyfigure of the parent multiprovider and the second sum keyfigure of the child multiprovider may be mapped to the first sum keyfigure of the parent multiprovider if the child multiprovider aggregates data from part providers and multiproviders.

Abstract: A method, computer-readable storage device and apparatus for transmitting frequency division multiplexed targeted in-store advertisements are disclosed. For example, the method receives a plurality of advertisements from a third party entity, wherein each one of the plurality of advertisements targets one of a plurality of different demographics of customers for a retailer, frequency division multiplexes the plurality of advertisements into the electronic media package, identifies each one of the plurality of different demographics of customers is at the retailer for each one of a plurality of different time periods, and transmits the electronic media package and an instruction regarding which frequency to tune to for each one of the plurality of different time periods based on one of the plurality of different demographics of customers who is at the retailer during the each one of the plurality of different time periods.

Abstract: A method for selecting clothing includes a computer that processes markings and produces a three-dimensional mathematical model of the body of a subject, which is input into a database using an identification number pertaining to the same. The database is accessible by the buyer, the seller and the clothing manufacturer. The method is applicable for selecting clothing for humans, and also for animals. Standard-shape graphical elements are applied, in a regular pattern, to an elastic covering which is worn on the body, and the relationship between the elements is used as a basis for forming a three-dimensional model of the body. Models of clothing, which correspond to the parameters of the three-dimensional model of the subject, are selected from clothing databases. A consumer receives, on the screen of their computer, three-dimensional images of their body in the selected clothing models.

Abstract: A method and apparatus for sharing messages or contents based on the location information is provided. The method includes receiving a message including content and a location information of the content from at least one sending terminal. The method also includes storing the content and the location information of the content. The method also includes receiving a service request from at least one receiving terminal. The method further includes providing the receiving terminal with content state information based on the location information of the content. The location information of the content includes first location information based on a location of the sending terminal and second location information of a location where the content is posted.

Abstract: Systems and methods for automatic content remediation notification are disclosed herein. The system can include memory that can contain a content library database. The system can include a first user device and one or more servers. The one or more servers can: receive a content aggregation creation request from the first user device; identify content information associated with a set of the plurality of data packets; apply a filter request to the set of the plurality of data packets; automatically provide information relating to data packets in the restricted set of data packets to the first user device; receive content aggregate information identifying a content aggregate from the first user device; evaluate the content aggregate according to the metadata associated with the data packets of the content aggregate; and output an indicator of the evaluation result to the first user device.

Abstract: A communication system with client devices in communication with at least one communication network. User data stores are also in communication with the communications network and store user data of users using respective ones of the client devices. Offer data stores also in communication with the communications network store offers from merchants. A narrowcasting engine includes an active data gathering module to collect the user data, and an active learning module to generate a user profile based on the user data. The communication engine selects dynamically offers from the offer data store based on the profile, and communicates the selected offers in the offer data store to the users.

Abstract: A method for determining correspondence between a gaze direction and an environment around a wearable device is disclosed. The wearable device may include an eye tracking device and an outward facing image sensor. The method may include receiving an input parameter and at least one scene image from the outward facing image sensor. The method may further include determining, with at least the eye tracking device, at least one gaze direction of a wearer of the wearable device at a point in time corresponding to when the scene image was captured by the outward facing image sensor. The method may additionally include determining, based at least in part on the input parameter, that a particular scene image includes at least a portion of a predefined image. The method may moreover include determining, based on the at least one gaze direction, at least one gaze point on the particular scene image.

Abstract: A method for determining correspondence between a gaze direction and an environment around a wearable device is disclosed. The wearable device may include an eye tracking device and an outward facing image sensor. The method may include receiving an input parameter and at least one scene image from the outward facing image sensor. The method may further include determining, with at least the eye tracking device, at least one gaze direction of a wearer of the wearable device at a point in time corresponding to when the scene image was captured by the outward facing image sensor. The method may additionally include determining, based at least in part on the input parameter, that a particular scene image includes at least a portion of a predefined image. The method may moreover include determining, based on the at least one gaze direction, at least one gaze point on the particular scene image.

Abstract: The systems and methods described herein enable measurement of the exposure of a user to advertising campaigns across different channels (e.g., websites accessed by web browsers of laptops, desktops, or mobile computers, electronic readers or tablets, applications on mobile devices, and the like) and credit the exposure of the user to the advertisement to a specific advertisement in the campaign along with subsequent shopping events generated by the user, such as visiting product detail pages, visiting the read all reviews page for a product, adding a product to a wish list, adding a product to a shopping cart, subscribing to a product through an online subscription service, and/or purchasing a product.

Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.

Abstract: Determining that a client device is in a supplemental content restriction mode, creating a shell of a supplemental content item, delivering the shell of the supplemental content item to the client device, and reporting a presentation event of a supplemental content item being served to the client device.

Abstract: A method for calibrating a camera for a gaze direction detection in a vehicle, to a device for a motor vehicle having a camera and at least one further element, and to a computer program product. The at least one further element is situated in a fixed geometric relationship with the camera the calibration takes place by detecting, in images of the camera, at least one relative change in the gaze direction in which a user changes his gaze in the direction of the further element. The method is characterized in that it is detected by at least one action of the user that the gaze change of the user has taken place or will take place. For the gaze direction then offers an advantage as a result of a dual benefit: it is used both for the calibration and for the action of the user.

Abstract: In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting an ad within a mobile application interface of a mobile device; receiving a user selection of the ad; determining that a browser session is to be initiated in response to the user selection of the ad; generating a request URL, using one or more processors, where the request URL includes a device identifier for the mobile device; and submitting the URL request using the browser including: determining whether an ad cookie associated with the ad exists on the browser, and if the cookie associated with the ad exists, sending an ad cookie identifier along with the request. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Abstract: The system is directed towards an interactive events platform. The interactive events platform may discover current in-game events associated with different video games currently available (or active). The platform may further notify a user of the discovered in-game events associated with different video games and facilitate the user joining a particular in-game event. The interactive events platform may also discover and notify the user of future in-game events associated with different video games. In some embodiments, the discovery and notification of any in-game events are based on games currently being played (or registered) with the user.

Abstract: Systems are presented herein, which may be implemented in a wearable device. The system is designed to allow a user to edit media images captured with the wearable device. The system employs eye tracking data to control various editing functions, whether prior to the time of capture, during the time of capture, or after the time of capture. Also presented are methods for determining which sections or regions of media images may be of greater interest to a user or viewer. The method employs eye tracking data to assign saliency to captured media. In both the system and the method, eye tracking data may be combined with data from additional sensors in order to enhance operation.

Abstract: A method for determining correspondence between a gaze direction and an environment around a wearable device is disclosed. The wearable device may include an eye tracking device and an outward facing image sensor. The method may include receiving an input parameter and at least one scene image from the outward facing image sensor. The method may further include determining, with at least the eye tracking device, at least one gaze direction of a wearer of the wearable device at a point in time corresponding to when the scene image was captured by the outward facing image sensor. The method may additionally include determining, based at least in part on the input parameter, that a particular scene image includes at least a portion of a predefined image. The method may moreover include determining, based on the at least one gaze direction, at least one gaze point on the particular scene image.

Abstract: A method for determining correspondence between a gaze direction and an environment around a wearable device is disclosed. The wearable device may include an eye tracking device and an outward facing image sensor. The method may include receiving an input parameter and at least one scene image from the outward facing image sensor. The method may further include determining, with at least the eye tracking device, at least one gaze direction of a wearer of the wearable device at a point in time corresponding to when the scene image was captured by the outward facing image sensor. The method may additionally include determining, based at least in part on the input parameter, that a particular scene image includes at least a portion of a predefined image. The method may moreover include determining, based on the at least one gaze direction, at least one gaze point on the particular scene image.

Abstract: An auxiliary content delivery gateway. The gateway comprises a processor, a non-transitory memory, and an application stored in the non-transitory memory. When executed by the processor the application creates auxiliary content request messages comprising a collaborator mediation indication based on requests for auxiliary content received from a plurality of mobile communication devices and transmits the auxiliary content request messages to a plurality of auxiliary content sourcing channels, whereby the auxiliary content sourcing channels discern that the auxiliary content request messages do not constitute click-fraud based on the collaborator mediation indication in the auxiliary content request messages. The application further receives auxiliary content response messages from the plurality of auxiliary content sourcing channels and transmits selected auxiliary content to the mobile communication devices based on the auxiliary content response messages.

Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, construction and utilization of a suffix tree of a string of tags comprising all tags in the Document Object Model. Some techniques may utilize, in the analysis, a node flattening technique in connection with the Document Object Model.