Abstract: A technique is provided to determine whether a region within a web page is viewable to a user through a browser window. Often, browsers will only show part of a web page at given time, creating a difficulty in establishing whether a region of the web page, which may be an advertisement for example, is in view. This is addressed by providing one or more test features within the region, rendering the web page, monitoring a behavioral characteristic of the test features and determining whether the region is in view based on the monitored behavioral characteristic, wherein the behavioral characteristic varies according to whether the test feature is currently being displayed. One example of a behavioral characteristic is a frame progression rate. Browsers will typically redraw elements of a web page at a higher rate if they are currently in view through the browser window, and this characteristic can therefore be used to determine whether the test feature, and thus the region, is in view.

Abstract: A method is performed using a smart TV, which receives from a television signal source device a television signal feed encoding primary television content and then presents that content. The smart TV receives data via the computer network, including first data representing a to-be-replaced portion of the primary television content and second data representing secondary television content. Using the second data, the smart TV automatically presents the secondary television content in place of the to-be-replaced television content.

Abstract: Matching advertising information to media content/user combinations in which information and content are delivered to a user over a network is disclosed. Content providers and advertisers may find out about the offerings of one another as well as user profiles and preferences thereby facilitating agreement of ads with content and users. Viral syndication is also facilitated by allowing the user to share downloaded media with friends and associates. Users may bookmark, share, and/or request/find more content with similarities to the downloaded content with various analytics being reported with respect to the same.

Abstract: A method for controlling a portable device is disclosed. The method includes displaying a plurality of augmented reality (AR) images, detecting a gaze of a user, determining a target object based on the gaze of the user, identifying an associated AR image that is associated with the target object and a non-associated AR image that is not associated with the target object from the plural AR images, and maintaining display of the associated AR image and terminating display of the non-associated AR image when the target object is a moving object.

Abstract: The present invention relates to a mobile audio player, comprising memory means adapted to store music data and non-music data, input means adapted to receive a user input with user preferences, radio program generating means adapted to generate, without a connection to an external entity, an individualized radio program from stored music data and non-music data depending on user preferences input via the input means, and audio output means adapted to output audio signals representing a generated radio program.

Abstract: A method for disabling and re-enabling third-party advertisements is disclosed. An Internet accessible “virtual world” or interactive on-line community can have its advertisements disabled by the entering and subsequent validation of a registration code that is associated with a toy into a website, once validated, displaying a virtual representation of the toy on the website, providing virtual world content so that the virtual representation of the toy is caused to interact with the virtual world content and the toy virtual representations of other users, displaying advertisement on the website in a first mode and allowing customization of the virtual world content including the disabling of advertisements in a second mode. In a similar manner the third party advertisements can be re-enabled.

Abstract: A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.

Abstract: Managing advertisements for multimedia content delivered over the Internet for a live event. In one embodiment, the method receives the multimedia content over a network connection for playback on a media player, and receives a first advertisement marker that indicates a first start time and a first scheduled duration of a first advertisement break. The method adjust the first scheduled duration to a first adjusted portion, and selects one or more advertisements for playback on the media player to fill the first adjusted duration of the first advertisement break, instead of the first scheduled duration.

Abstract: A computerized method and system for keeping popular advertisements active are provided. Example embodiments may include identifying one or more expiring online content from a plurality of online contents. A popularity of the one or more expiring online content may be determined; and an expiration date of the one or more expiring online content may be extended based on the popularity.

Abstract: The present disclosure relates generally to the field of digital audio file downloading, and more particularly to digital rights management-free digital audio file downloading. A computing device receives a request for a digital audio file from a user, wherein the digital audio file is protected by intellectual property rights. The computing device requests that a digital advertisement having a viewing threshold be transmitted to the user for viewing. The computing device requests monetary credit for satisfaction of the viewing threshold from an owner, licensee, and/or assignee of the digital advertisement. The computing device credits an account associated with an owner, licensee, and/or assignee of the intellectual property rights with a monetary amount no greater than the requested monetary credit. The computing device services the request.

Abstract: A system to place online advertisements on a first page includes a display output to render a primary advertisement on at least a portion of a first web page and a timer to measure a first predetermined period of time that the first web page is displayed. The system includes an advertisement controller, coupled to the display output and the timer, to switch the primary advertisement to display a secondary advertisement on the portion of the first web page. The advertisement controller is further responsive to a request to recall the primary advertisement after the switching has occurred and to switch the secondary advertisement with the primary advertisement.

Abstract: Disclosed are an information storage medium storing metadata for providing additional content during a broadcast program, the metadata including information indicating whether to insert second additional content instead of first additional content, which is underlying additional content of the broadcast program, and a locator of the second additional content, a method of providing additional content by using the same, and a digital broadcast reception apparatus.

Abstract: An apparatus and method that pulls campaign criteria from a plurality of servers, including a publisher's ad server, and processes user-input campaign criteria to generate a media plan wherein delivery goals and rates for each ad placement, and flight dates for fixed ad placements are determined by the system. While the delivery goals and the rates for each ad placement and the date for fixed ad placements are automated, there is a graphical user interface wherein a user can edit these values to meet the advertiser's specific needs. This media plan can then be sent to the advertiser via the system and pushed to the publisher's ad server as an order capable of receiving creative assets for ad trafficking.

Abstract: An advertisement distribution management apparatus in an embodiment includes a distribution management unit. The distribution management unit selectively executes a first operating mode selecting a distribution source apparatus of advertising content for an advertisement request from among the advertisement distribution apparatuses on the basis of a given condition and a second operating mode defining a specific advertisement distribution apparatus as the distribution source apparatus from among the advertisement distribution apparatuses depending on a user making the advertisement request. The distribution management unit further divides the users into a plurality of groups, and performs an assignment process assigning a plurality of time periods shifted from one another within a given period of time to the respective groups as the time periods of the second operating mode.

Abstract: A computer-implemented method for automatically pausing advertisements based on user attention includes rendering a digital video to a user, in response to the user initiating the digital video through a web multimedia player. The computer-implemented method also includes streaming an advertisement to the user once the user begins to watch the digital video and monitoring the user attention as the user watches the advertisement. The user attention is monitored based on keystrokes and mouse movements. Further, the computer-implemented method includes detecting one or more changes in the user attention. Furthermore, the computer-implemented method includes pausing the advertisement automatically at instance of detecting the one or more changes. Moreover, the computer-implemented method includes detecting the one or more changes that directs the user attention to the paused advertisement and resuming streaming of the advertisement.

Abstract: A method includes receiving message data at a server from a first remote device. The message data is associated with a message to a second remote device and includes text. The method includes parsing the message data to identify information associated with an advertisement of an advertisement campaign. The advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message. The method includes generating an audio file based on the message data, the advertisement text, and the pre-recorded audio message, and sending the audio file from the server to the second remote device.

Abstract: Method and system of inserting commercials or program within content feeds. The commercials may be inserted in an optimized manner on a host device so as to permit device level commercial insertion. Instructions or other information may be pre-loaded for a number of insertion opportunities so that processing demands on the host device at the time of insertion can be limited.

Abstract: Systems and methods for presenting dynamic offers to a computer user are presented. In one embodiment, in response to a request for content, one or more items in the content are identified. For each of the items, a determination is made as to whether to offer a dynamic offer for the item is made. For those items where it is determined to make a dynamic offer, the dynamic offer is incorporated into the content. The content is then presented to the computer user. Alternative, a component on the user computer identifies one or more items in content to be displayed to the computer user. The user computer then obtains dynamic offers corresponding to at least some of the identified items and incorporates the dynamic offers into the displayed content.

Abstract: A method for page personalization is provided, including the following method operations: identifying a user operating a client; receiving a request for page data from the client; determining a user profile associated with the user; for each of a plurality of articles, predicting a display time of the article when presented to the user, based on the user profile and features of the article; determining selected articles from the plurality of articles based on the predicted display times; assembling the page data, the page data defining a page when rendered by the client, the rendered page defining references to the selected articles; sending the page data to the client; wherein the method is executed by a processor

Abstract: Systems and methods are provided for increasing sponsorship amounts paid in connection with displaying content, such as increasing amounts paid by members to social networks and amounts paid by advertisers to search engines and other websites. According to embodiments, a sponsorship program can be used to highlight the wealth and dedication that some entities have by publishing the amounts those entities paid in connection with the content.

Abstract: An electronic advertisement system including an advertiser-side computer for sending billing tag-attached electronic advertisement data describing a billing condition, a multitude of member-side terminal computers, and an advertisement agency-side administration computer connected via the Internet. Under the control by the advertisement agency-side administration computer, the billing tag-attached electronic advertisement data outputted from the advertiser-side computer is added with the corrected billing tag and the resultant data is sent to the respective member-side terminal computers. The member-side terminal computer determines whether the corrected billing condition of the received electronic advertisement data is achieved or not by analyzing the input data from the electronic device.

Abstract: A system for brand advertising on a global network of computers has a digital content that is created and stored on a server. The digital content embeds an advertising image and the digital content is structured in a manner that the advertisement image is the first display seen by a receiver client when the digital content is received from a server on the global network and viewed on the client. The advertising image substantially obscures the digital content from being viewed and removes the image from the display after a time threshold, thus enables the digital content to be viewed. The image is displayed for a time threshold that is programmed to a time period that is equal to or less than 3.5 seconds and the viewing of the image cannot be bypassed until the expiry of the time threshold.

Abstract: Based on the type of media consumed and when it is accessed, it is possible to identify times during which a particular user will likely be more receptive to particular types of related content. Aspects of the present disclosure, describe implementations that are configured to monitor media exposure and consumption of particular individuals using, for example, client device such as a smart phone, a tablet computer, or the like utilized primarily by one respective user.

Abstract: Systems and methods for providing interactive services and adaptive advertising in a retail environment such as a shopping mall are provided. One or more systems and a data network are used to provide services which in turn are used to collect information about users and user's preferences at a site area to adapt digital multimedia advertising content at that site. User's preferences at a site area are compiled from selections made by users on systems with fixed or mobile terminals located at the site and which provide services to the users relating to the site area. The selections are used to automatically adjust digital multimedia advertisement at the site and at specific systems with displays at the site which are in the proximity or viewable range of the user or along an approximate path that the user may take at the site.

Abstract: A playlist and a digital advertisement are received. The digital advertisement is output to a screen on the basis of information in the playlist. A code is generated based on the information in the playlist and the generated code is output to the screen. The generated code is output to the screen by flashing the generated code on the screen at a predetermined flash frequency and for a predetermined flash time so that the generated code is visually imperceptible or barely detectable to a human viewer. A suitable equipped electronic device may detect the code and utilize information encoded in the code in various ways.

Abstract: Methods, systems, and products are disclosed for managing advertisements. An advertisement time slot is categorized as overrideable or non-overrideable. The overrideable advertisement time slot categorization allows an associated advertisement to be replaced with a different advertisement. The non-overrideable advertisement time slot may not allow replacement of the associated advertisement. When an advertiser requests to replace the advertisement, and when the advertisement time slot is categorized as overrideable, then the advertisement is replaced with the different advertisement.

Abstract: The claimed subject matter relates to an architecture or extension to an operating system (or component thereof) that can facilitate extensible themes for or advertising integration with a desktop that is managed by the operating system. In particular, the architecture can acquire advertisement content such as ads or advertiser skins, select suitable content for display, and configure the operating system to display the selected content. The architecture also provides mechanisms for identifying suitable locations as well as appropriate time for displaying the content.

Abstract: The disclosed subject matter is a method and system for marketing a client's product for an alternative purpose. The information about the alternative purpose of the product is collected and input into an automated system. The method and system then informs third parties about the client's product along with suggested alternative uses.

Abstract: This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

Abstract: An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user.

Abstract: Provided are an information processing apparatus, an information processing method, an information processing program, and a recording medium having stored therein the information processing program, which can perform control such that a display time of content information for a user is equal to or exceeds a time desired by a provider of the content information, or approaches the desired time as close as possible. The information processing apparatus performs control such that a display time for which content information of a time count target is displayed within a display area is counted, and the content information is continuously or intermittently displayed within the display area until the counted display time exceeds a display guarantee setting value set to the content information of the time count target.

Abstract: In one embodiment, a method includes a server computing system receiving a notification from a software application on a client computing device associated with a first user. The notification indicates a user interaction with the application has occurred. At least one of the application's functionalities related to the notification complies with one or more specifications of a software development kit. The server system generates a content object associated with the event and the first user for presentation to one or more second users, with the content object promoting the software application or a provider of the software application to the second user. The server system them provides the content object for presentation to the second users.

Abstract: It is described a method and device for presenting release information. The method includes that: a total exposure of release information on a day is acquired in real time; and a current ratio for presenting release information is calculated according to the total exposure of release information on the day, and release information is presented according to the current ratio for presenting release information. With a technical solution as described, it is possible to distribute exposure of the release information reasonably according to a ratio for presenting adjusted in real time, allowing uniform and reasonable presenting of the release information.

Abstract: A disclosed method of serving web page requests includes detecting a client request for a web page that contains an object. A preloader application is invoked to execute while the object is downloading to the client. The preloader application displays a preloader message during at least part of the downloading interval. At least a part of the preloader message is an advertisement or is otherwise unrelated to a progress of the downloading of the object. A size of the object may exceed a specified threshold and/or a type of the object may match any of a set of predetermined object types. The set of predetermined object types may include a Java® object type, a Flash® object type, or another object type suitable for implementing motion graphics. In some embodiments, the preloader application resides on a third party web site.

Abstract: Management device for a network of audiovisual information reproduction systems or jukeboxes, including a database with a plurality of sets of arrays, each array containing grouped information either about the composition of a jukebox, or the use of the jukebox, or the payment of fees. The database is managed by a computer server connected with the audiovisual information reproduction systems to receive messages sent by each audiovisual information reproduction device and containing information necessary to update determined sets of arrays in the database, and update data or the program for each audiovisual information reproduction device with information stored in at least one set of arrays in the database and transmitted in this message.

Abstract: A system and method are provided for dynamically adjusting advertisement (“ad”) time for a multicast channel. In one embodiment, a variable ad insertion function operates to receive one or more multicasts of media content from a core distribution network, insert ad timeslots into the media content, and optionally perform late-binding of ads to the ad timeslots. The media content including the inserted ad timeslots and late-binded ads, if any, is then multicast to associated client devices over a feeder network using corresponding multicast channels. For each multicast channel, insertion of ad timeslots into the associated media content is dynamically controlled based on the number of users currently consuming or predicted to consume the multicast channel, the number of client devices receiving or predicted to receive the multicast channel, or both.

Abstract: A method, apparatus, system, and computer program product provide the ability to select and display advertisements. A request for advertisements is issued to an advertisement server. An advertisement package comprised of a set of advertisements is received from the advertisement server. The set of advertisements from the advertisement package are loaded. Advertisements in the set of advertisements are delivered for display by display devices. The advertisements that are displayed are tracked in a log that is uploaded to the advertisement server.

Abstract: Activity monitoring and replay techniques monitor and replay user consumption of content. To perform one of the techniques, event data from users that reflects the consumption of content is collected. The collected event data is used to infer one or more features in the content that are consumed by the user. The consumption of the one or more features by the user is replayed.

Abstract: A method, system and product useful for online advertisement. The method comprising: displaying a first advertisement in a web page, wherein the first advertisement is associated with a compensation model that is contingent on a user action by a user with the first advertisement; and replacing the first advertisement by a second advertisement that is associated with a serving-based compensation model. In some embodiments, the first advertisement is replaced in response to a determination that a probability that the user action will be performed by the user is below a predetermined threshold. In some embodiments, the first advertisement is replaced in response to a determination that a predetermined threshold time has elapsed after said displaying the first advertisement. In some embodiments, the predetermined threshold time is computed for an ad impression relating to the first advertisement, to the user and to the web page.

Abstract: Software for use on a client device that is configured for communications via a communications network instantiates a communications function that effects an advertisement download communication link between the client device and an advertisement distribution server system via the communications network, at selected advertisement download times, an advertisement download function that downloads advertisements identified in a playlist(s) generated by at least one playlist server, via the advertisement download communication link, at the selected advertisement download times, an advertisement storage function for storing the downloaded advertisements on a storage medium associated with the client device, and an advertisement display function that effects display of at least selected ones of the stored advertisements.

Abstract: A mobile advertising and performance-verification system comprising a flexible adhesive display with embedded self-contained power source and global positioning system (GPS) device to allow for tracking driver performance from a single source that calculates and disburses payment. The display is tamper-proof via perforations or other means so that its attempted relocation or removal following installation will result in disconnection of the GPS device from its power source, thus preventing fraudulent compensation. The peelable adhesive backing allows for easy installation, and its interior reveals a printed code that is sent electronically via cell phone or other electronic means along with a digital image of the installation to the single source to commence and track compensation.

Abstract: A method of targeting an advertisement to users of scheduled transportation operating at a transportation facility having a set of programmable signs at distinct locations in the facility includes in a first computer process determining a dynamic profile of users proximate to the location of a selected programmable sign of the set for a relevant time window. The method further includes in a second computer process selecting from an advertisement database an advertisement having a set of selection criteria that are compatible with the dynamic profile for the relevant time window and in a third computer process causing display of the advertisement on the selected programmable sign during at least a portion of the relevant time window.

Abstract: Methods and systems for an interactive media guidance application to prevent a user from experiencing an episodic advertisement out of order. Each episodic advertisement includes a plurality of advertisements intended to be viewed in an ordered sequence, and each advertisement of the sequence is part of a story that the episodic advertisement tells. The interactive media guidance application determines whether the user's viewing activity may cause the user to experience a particular advertisement of an episodic advertisement out of order, identifies an alternative advertisement of the episodic advertisement to present in place of the particular advertisement, and presents the alternative advertisement so as to prevent the user from experiencing the particular advertisement out of the ordered sequence of advertisements.

Abstract: A system and method allows anyone to advertise using the language and attributes of a standard time clock. The present invention allows anyone to visit a website, purchase a fixed length of time (typically from 15 seconds to 6 minutes) to represent duration of one period of display of an advertisement, and specify frequency of periods of display of the advertisement within allowed parameters. The system and method maintains freshness of advertisements by limiting one particular advertisement to be displayed no more than once per period. The date or dates of display may also be specified. The pricing structure of the present invention charges a fixed price based on the specified duration of the advertisement. The limitations also level the playing field preventing large entities from monopolizing the entire duration for advertisements.

Abstract: Estimating a number of unique ad impressions in a streaming video system includes defining parameters of an ad campaign and a desired number of ad impressions for the campaign. A computer system determines a discrete probability distribution of video advertising segments per unit time per client device in a population of video advertising segments streamed to a plurality of client devices, based on historical data. The system randomly samples the probability distribution without replacement, based on the defined number of desired ad impressions. An enhanced binary search algorithm may be used for the sampling. Each sample of the probability distribution identifies a number of ads streamed to a different client device in the probability distribution. The system determines, based on the sampling, a number of unique client devices included the samples, thus obtaining an estimate of unique ad impressions for the defined ad campaign.

Abstract: The present invention provides an advertising service server. The advertising service server can provide a user terminal with a user interface for selecting a digital signage device to display advertising contents and a user interface for selecting an advertising area and period of the selected digital signage device.

Abstract: Control of a single spot break (or all spot breaks within a predefined time period) can be dynamically split between different ad management servers, and between universal and targeted advertisements. Put another way, the particular type of process used to deliver advertisements (e.g. one-to-many or one-to-one) can be varied within a single spot break. Each portion of a split spot break can be dynamically adjusted in near-real time. If run time of advertisements inserted by an ad management server is either too long or not long enough, control can be passed to the next ad server late, or early, as appropriate. A single spot break (or group of spot breaks) can be split different ways for different stations, or for different tiers of spot breaks. Different spot breaks on the same station can be split differently.

Abstract: A system and method are described herein that provide for saving retrieved business objects locally in a calendar application of a local device for access during an offline mode. Business objects may be retrieved from the backend system, whereupon a plurality of actions are performed upon the retrieved business objects, such as performing searches or viewing related analytics. Detail information about the business objects, such as business object attributes and corresponding analytics are stored locally in the memory of the mobile device running the application. This is enabled by a save feature which triggers the downloading of all related information from a backend system and saving locally on the mobile device. A user may subsequently access the saved business data in environments where there is no online connectivity.

Abstract: Embodiments of the present application relate to a method for monitoring advertisement displays, a system for monitoring advertisement displays, and a computer program product for monitoring advertisement displays. A method for monitoring advertisement displays is provided. The method includes acquiring advertisement request information in an advertisement request of a page to be monitored. encoding and generating an advertising space view for loading in the to-be-monitored page based on the advertisement request information, acquiring a page view of the to-be-monitored page, dissecting the page view to acquire advertising space display information, and analyzing the advertising space display information to determine whether an advertisement display of the to-be-monitored page is consistent with the advertisement request information.

Abstract: A method and system for the automated generation of a unique code such as a two dimensional (2D) code such as a quick response (QR) code for each of a plurality of target users. An appearance of the code for each target user can be personalized based on information from a database which includes personalized information for each target user. The appearance of the code is personalized for each user so that, for example, the code is more likely to draw the target user's attention than a code which is not personalized for the target user.