Abstract: A system communicates video information including television content associated with a plurality of channels and ancillary information. Information may be transmitted with the ancillary information that is indicative of the type of content included in the ancillary information. This provides the user, in one embodiment of the present invention, with a visual indication of the type of information that accompanies television content. This helps the user to decide whether the user wishes to view the ancillary information and provides the opportunity to select that enhancement for viewing.

Abstract: A first media server delivers content for broadcast via a first media channel, and a second media server delivers media content for broadcast via a second media channel. The first media server operates in a synchronized mode, under control of the second media server during some periods of time, and during other periods of time operates in an independent mode. When operating in the synchronized mode, content delivered by the first and second media servers can be synchronized, so that the timing of spot blocks played on the two servers generally coincides. When the first server operates in the independent mode, the timing of spot blocks and other content broadcast on the first media channel are not synchronized under control of the second media server.

Abstract: A media automation system can provide a common program to multiple different servers, for example a terrestrial broadcast radio server and a streaming radio server. Each of the different servers can receive different content blocks to be inserted during breaks in the common program. Media items from existing content blocks can be removed, and different items inserted. If a content block is under-filled, media items can be inserted without removing existing media items. When items are removed or added to a content block, the removal can be reported to a traffic and billing system for appropriate action. Content blocks can be customized by removing or inserting items based on information obtained from a cloud-based application, or some other source.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, an encoder having a controller adapted to receive a digital video stream with metadata, retrieve from at least a portion of the metadata a native video format, configure encoding of at least a portion of the digital video stream according to the retrieved native video format, generate from at least the portion of the digital video stream an encoded video stream conforming to a moving picture experts group format and the native video format, and submit the encoded video stream to an acquisition server for multicast distribution. Other embodiments are disclosed.

Abstract: A computerized method for engaging a user of a mobile computer system, The mobile computer system may be connectible to a server over a wide area network. An audio signal of ambient audio is autonomously sampled in the vicinity of the mobile computer system to capture one or more audio samples of the audio signal. The multiple samples of the audio signal are autonomously sampled without requiring any interaction from the user, thus avoiding an input from the user to capture each of the samples. The audio sample may be processed to extract an audio signature of the audio sample. The audio signature may be compared with multiple previously stored reference audio signatures. Upon matching the audio signature with at least one reference audio signature a matched reference audio signature may be produced.

Abstract: A device is configured to receive scheduling information associated with a program. The device is configured to determine a time break, corresponding to an advertisement, associated with the program. The device is configured to receive guide information associated with the program. The device is configured to identify the program based on the guide information and the scheduling information, and generate an advertisement map based on identifying the program and based on the time break. The advertisement map may include information that identifies the time break and the program. The device is configured to provide the advertisement map to a dynamic advertisement insertion system to permit the dynamic advertisement insertion system to replace the advertisement during a subsequent playing of the program.

Abstract: Apparatus and methods for the capture and delivery of content over a network. In one embodiment, the network comprises a cable television network, and the apparatus comprises a local server which stores, processes and assembles content prior to its delivery to a VOD server, thus obviating the need for superfluous VOD storage. This approach also facilitates various pre-streaming processing in a video recording (e.g., nPVR) system, and gives a network operator dynamic control over local playlists. In another embodiment, the local server of the improved system obviates the need for a VOD server in the nPVR system. One or more content libraries adapted to facilitate nPVR content access across one or more regions of a broadcast network are also disclosed. Secondary content (e.g., promotions, advertisements, etc.) can also be selectively inserted into nPVR content. Various access, business or operational rules and methods implementing the foregoing are also described.

Abstract: A method and apparatus for scheduling and inserting advertisements into a plurality of presentation channels in a communications network in which the presentation channels contain the same programming, but different advertisements. A single programming channel is split into a plurality of presentation channels. Different advertisements are inserted into the different presentation channels. The advertisements to be inserted into advertising avails are they are detected are determined by utilizing queues stored in memory corresponding to each presentation channel. Each queue comprises an ordered list of advertisement resource locators (ARLs), in which the order dictates which advertisement is to be inserted in the next advertising avail and in which the ARLs indicate at least the location from which the advertisement can be retrieved.

Abstract: A broadcast receiver receives a packetized stream. The broadcast receiver extracts display time information from the header of the received packetized stream, and extracts preparation trigger information including a target service identifier from the payload of the received packetized stream. If a current time is a preparation time designated by the extracted display time information, the broadcast receiver starts to prepare an object corresponding to the target service identifier for activation at a later time.

Abstract: Changes to spot blocks to be broadcast via terrestrial stations can cause paid spots to be removed from corresponding spot blocks on a streaming station. If the streaming station has other spot blocks that are under-filled, the bumped spots can be automatically placed in under-filled spot blocks, allowing the bumped to be placed in an under-filled spot block faster than if human intervention was required. A media traffic system can keep track of the bumped spots, and in response to a request by a media automation system, provide a list of potential spots available for inclusion in the under-filled spot blocks. The automation system selects desired spots for placement in under-filled spot blocks, and notifies the traffic system about which potential spots have been placed. The traffic system removes the spots from its list of available spots to prevent selected spots from being included in future responses.

Abstract: A device is provided for use with a content provider that is operable to provide content, which includes a plurality of content components. The device includes a communication portion, a memory portion, a parsing portion, a counting portion and a processing portion. The communication portion can receive the content from the content provider. The parsing portion can parse the content into the plurality of content components and can store the parsed plurality of content components within the memory portion. The counting portion can provide a counter for each of the parsed plurality of content components within the memory portion, respectively. The processing portion can retrieve and process one of the parsed plurality of content components within the memory portion. The counting portion can further increment the counter associated with the retrieved one of the parsed plurality of content components within the memory portion.

Abstract: A receiving apparatus includes: a reception portion configured to receive audio-visual content being transmitted; a trigger extraction portion configured to extract trigger information for controlling an application program for execution either by the receiving apparatus proper or by an external device connected thereto in conjunction with the audio-visual content, the application program being transmitted along with the audio-visual content; an apparatus proper control portion configured such that if a command indicated by the extracted trigger information is destined for the receiving apparatus proper, the apparatus proper control portion controls performance of the application program in accordance with the command; and an external device processing portion configured such that if the command indicated by the extracted trigger information is destined for the external device, the external device processing portion transfers the command to the external device.

Abstract: The system and method for streaming media to a viewer and managing the media comprises an enhanced service routing processor (ESRP), a real time switch management system (RTSMS), a name routing processor (NRP), and a managed media switch (MMS). The RTSMS has a reservation system. The ESRP receives media from an owner, manages the media according to media rules and order rules defined by the owner, and distributes the media to one or more switches, such as the MMS, according to the media rules and the order rules. The RTSMS is configured to receive the media rules and to receive a viewer's media request via the reservation server. The reservation system of the RTSMS processes the media request according to the media rules and builds a reservation for the requested media. The RTSMS generates the reservation to the viewer and to the NRP. The NRP receives the reservation data from the viewer and from the RTSMS. The NRP processes the reservation data and locates an MMS that can stream the media to the viewer.

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

Abstract: Insertion of an advertisement within a television program or other media/content is contemplated. The advertisement insertion may be achieved when the media/content is originally transported with advertisement avails or other portions designated for advertisement insertion and those portions are difficult to discover, unknown, removed, obfuscated and/or generally inaccessible to a client facilitating play of the media/content.

Abstract: Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a “save or delete” menu. In addition to the “save” and “delete” options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

Abstract: Embodiments of the invention include systems and methods for measuring audience participation over a distribution network. An example method may include delivering media content to a viewer's CPE over a distribution network and delivering an audience measurement application associated with the media content over the distribution network. The audience measurement application can be configured for execution by the viewer's CPE, and can be programmed to generate at least one inquiry for display to the viewer in association with viewing the media content and to request at least one response by the viewer to be entered via the viewer's CPE. The method may further include receiving response information associated with the response to the inquiry from the viewer's CPE over the distribution network, and determining the viewer's participation level associated with the media content based at least in part on the response information received from the viewer's CPE.

Abstract: Disclosed herein is a reception apparatus including: a reception block configured to receive broadcast content broadcast via a broadcasting network; an acquisition block configured to acquire inserted content that is inserted in the broadcast content during the reception thereof; an output block configured to output at least one of the broadcast content and the inserted content; a switch block configured to switch between the broadcast content and the inserted content outputted from the output block; and a buffer configured to sequentially store data of the received broadcast content when the broadcast content is switched to the inserted content; wherein, if the inserted content is switched to the broadcast content, the output block outputs the broadcast content from the buffer while the inserted content is outputted.

Abstract: Some embodiments of the invention provide techniques for an advertisement mask and a target media content being jointly encoded, transformed, and progressively rendered for presentation to a user. Specifically, a request for the target media content by a user is received. The target media content and the advertisement mask are scaled and divided into equally sized blocks and, further, jointly encoded into a compressed media file. Transformation of the content of the compressed media file is followed by progressively loading and rendering the advertisement mask and a partially obscured view of the media content. As the target media content is transmitted and fully rendered, the advertisement mask gradually decreases in opacity until it is removed for presentation of the fully-rendered target media content.

Abstract: A broadcast service receiving method of a broadcast receiving device is provided. The method includes: receiving a trigger; receiving a triggered object; when a target of the received trigger is the triggered object, performing a trigger action on the triggered object at a trigger time; receiving real-time data available for the triggered object by an operation of the triggered object according to the performing of the triggered action; and providing a service by using the real-time data.

Abstract: A method of providing information including providing a communication session of at least one of audio and video media and applying automatic recognition to media transferred on the communication session. An advertisement is selected by a processor, based on the automatic recognition and non-advertisement information is selected by the processor, responsive to the automatic recognition. The selected advertisements and the selected non-advertisement information, are presented during the communication session.

Abstract: Disclosed herein is a system and method for simultaneously broadcasting video components (VSs). In one example, a method includes an automation-system (AS) selecting a log entry including (i) a first identifier that maps to a first VC, and (ii) a second identifier that maps to a second VC; a recording-and-playout device (RAPD) retrieving the first VC; the RAPD sending the retrieved first-VC to an encoder; the encoder generating a first transport-stream (TS) having (i) program-identification (PID) data, and (ii) payload data including the sent first-VC; the encoder sending the generated first-TS to a first outbound-broadcast device (OBD); the encoder sending the generated first-TS to a transport-stream splicer; the AS loading the splicer with the second VC; the splicer generating a second TS having (i) the PID data of the generated first-TS, and (ii) payload data including the loaded second-VC; and the splicer sending the generated second-TS to a second OBD.

Abstract: Sponsored-content may be placed based on images in video content. A first image in a frame of a video content item is identified. The first image is matched with a second stored image. A sponsored-content item to be presented is selected based on an association between the second stored image and the sponsored-content item.

Abstract: An emergency alert is received. Information representing a map is generated from emergence alert information identifying an affected area, including a code that identifies a political region and a primitive shape corresponding to the affected area. Customer premises equipment is authenticated and the information representing the map is transmitted for receipt by the customer premises equipment. An indication of a selection of a user-selectable field is received, and in response, a second video stream associated with the emergency and the affected area is transmitted for presentation to customer premises. The first information is displayable as overlay video, providing a map of the affected area and occupying a portion of a display area. The map is displayable together with a user-selectable display field indicating that more information is available in relation to the emergency.

Abstract: A video service provider system may include one or more devices. The one or more device may receive thumbnails of programs that are currently airing on a group of television channels and match the received thumbnails with metadata. The metadata may include information relating to at least one of the television channels or the programs. The one or more devices may further provide, to a remote device, a set of thumbnails, of the captured thumbnails, and the metadata matching the set of thumbnails. The remote device may make the set of thumbnails and the metadata available to a user.

Abstract: Objects in a content delivery network are modified at delivery to users. Individual content servers include copies of the content objects and receive requests from users for a copy of the object. The request includes a program from the content provider on how the content object is to be modified at delivery to the user. The program is executed on delivery of the object to provide the user with a modified content object. Modification can occur as the content is delivered from the content server to the user.

Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, and determining location and visual effects information for each asset. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.

Abstract: A method and apparatus are provided for suppressing display of advertisements within a video over IP stream provided by a content provider. Metadata is prepended to advertisements within the stream. When the stream is received by an access aggregation point, the access aggregation point compares the metadata of an advertisement with preset criteria provided by an enterprise subscriber, and suppresses the advertisement if a comparison of the metadata and the preset criteria indicate that the advertisement is undesirable to the enterprise subscriber. The access aggregation point suppresses the advertisement by switching to a second video channel within the stream for the duration of the advertisement.

Abstract: A method for online enhancement of videos includes rendering, at one or more computers, a first video stream based on a first video; transmitting the first video stream to a client; receiving, at the one or more computers, a first user input from a client, the first user input selecting at least one enhancement operation; rendering, at the one or more computers, a second video stream based on the first video and the at least one enhancement operation; and transmitting the second video stream to the client.

Abstract: A method and apparatus is disclosed for inserting targeted/addressable advertisements into video streams delivered to users within the context of a start over service.

Abstract: In a streaming video system, a method determining a sequence of video programs playing on an interactive player device may include streaming a first video program including an ad break from a computer server to an interactive player device during a first streaming session. The method may further include automatically selecting a video advertisement or next program from a set of prospective video advertisements for play during the ad break or available programs, based at least in part on the first video program exclusive of any parameter based on user identity. The method may include providing the video advertisement to the interactive player device in the first streaming session at the ad break. Bases for selecting the next ad or program may include program popularity, rate of change in popularity, or other parameter. The method may be embodied in a computing apparatus or system.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.

Abstract: An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a server comprising a memory to store executable instructions and a controller coupled to the memory. The controller, reponsive to executing the instructions, performs operations comprising presenting a graphical user interface enabling selectable advertisements or a selectable channel distribution service for delivery to a set top box, presenting filters for targeted delivery of advertisements to subscriber equipment based on information descriptive of the subscriber, selecting advertisements from an advertising server based on detected selections of advertisements or a detected channel distribution service preference, transmitting a globally unique identifier of the set top box to a billing server, initiating storage of the selectable advertisements at a remote advertisement delivery server, and presenting the selectable advertisements to the set top box. Other embodiments are disclosed.

Abstract: A process for providing a print-augmented broadcast signal for transmission to one or more convention broadcast receiver includes receiving a broadcast signal comprising (i) standard content for a particular broadcast program and (ii) a non-content portion. Supplemental content which is associated with the standard content of the particular broadcast program is additionally received. Next, the supplemental content is combined onto the non-content portion of the broadcast signal to form a print-augmented broadcast signal, the print-augmented broadcast signal comprising the standard content, which can be rendered on a conventional broadcast receiver, and the supplemental content, which is printable on-demand at a destination conventional broadcast receiver substantially concurrently with the rendering of the standard content.

Abstract: Presented is a system that allows a user who subscribes to the system to avoid viewing commercials with unacceptable content (e.g. alcohol related, sexual content) during real-time television broadcasts. The system has a residential component consisting of a control unit having a user interface a local database and a specialized router, a remote processing component having monitoring stations where the monitored network feeds are processed, and a system DBMS component that stores channel and user information in real time. The control unit is connected to the internet, such as via a wireless connection on the user's network, to retrieve remotely-stored data obtained through monitored network feeds. The control unit retrieves real-time data associated with viewable content and applies logic to switch the viewing channel or signal source for display on the television.

Abstract: A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.

Abstract: Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.

Abstract: Methods and systems for post-processing video to identify interests based on clustered user interactions are provided. A client application program running on a set-top box is provided to enable a user to interactively select a point of interest within video content being played via the set-top box. The selected points of interest of multiple users is aggregated, and clusters of the points of interest are determined. Objects associated with the clusters are determined by analyzing video segments containing the clustered points of interest. Messages related to the objects are created and sent to the relevant users that indicated selection of points of interest which correlate to the objects.

Abstract: A method, system and reference target for estimating spectral data on a selected one of three spectral information types is disclosed. Spectral information types comprise illumination of a scene, spectral sensitivity of an imager imaging the scene and reflectance of a surface in the scene. The method comprises obtaining a ranking order for plural sensor responses produced by the imager, each sensor responses being produced from a reference target in the scene, obtaining, from an alternate source, data on the other two spectral information types, determining a set of constraints, the set including, for each sequential pair combination of sensor responses when taken in said ranking order, a constraint determined in dependence on the ranking and on the other two spectral information types for the respective sensor responses and, in dependence on the ranking order and on the set of constraints, determining said spectral data that optimally satisfies said constraints.

Abstract: Content delivery system may include a metadata tunnel system component which is responsive to defined subaudible tones in programming, for instance programming provided for a broadcast. An action may be based on a characteristic or aspect of the subaudible tone, for instance frequency and/or duration. The metadata tunnel system may selectively generate or provide modified or new metadata to downstream components (e.g., injector system, encoder). The metadata tunnel system may provide metadata that causes a content provider identifier that identifies a content provider to appear in an alternative feed of programming (e.g., streaming programming) at points downstream of a broadcaster, for instance at end user media players. The metadata tunnel system may provide metadata that inhibits an injector system from injecting (e.g., inserting, substituting) new content into the alternative feed of programming created from portions of broadcast programming.

Abstract: An automatic content recognition (ACR) enabled (ACR-enabled) connected TV device may be operable to collect viewing data, utilizing ACR. The viewing data may comprise viewer interaction information and/or content presentation information associated with the ACR-enabled connected TV device and/or a paired device. The ACR-enabled connected TV device may store the collected viewing data in the ACR-enabled connected TV device. The stored viewing data may be communicated to one or more network providers, by the ACR-enabled connected TV device, for determining customized services for the ACR-enabled connected TV device. The viewing data may be used to determine how to manage advertisements associated with the ACR-enabled connected TV device and/or at a network level associated with the one or more network providers. The viewing data may be used to determine user profiles. The viewing data may also be used to determine programming and/or advertisements targeted to the ACR-enabled connected TV device.

Abstract: This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service.

Abstract: An application management server includes: a terminal management table storage unit configured to store terminal device identification data for identifying a terminal device and information indicating whether or not transmission of notification data is necessary while correlating the terminal device identification data with the information; a registration request reception unit configured to receive from the terminal device, a registration request for registering transmission of notification data, and update the terminal management table storage unit based on the registration request; a release request reception unit configured to receive from the terminal device, a release request for releasing transmission of notification data, and update the terminal management table storage unit based on the release request; a via-broadcasting notification transmission unit configured to perform a process of including notification data in a broadcasting signal and transmitting the notification data; and a via-communicatio

Abstract: Disclosed herein are systems and methods for processing a traffic log having an optional-promotion log entry. An example method involves (i) accessing a stored television-broadcasting traffic log, wherein the traffic log includes multiple ordered log entries including at least a first log-entry and a second log-entry; (ii) making a first determination that the first log-entry corresponds to a show-segment video-component (VC) of a live news program; (iii) making a second determination that the second log-entry corresponds to an initial show-segment VC of a show, wherein the show is scheduled to follow the live news program; (iv) identifying, among log entries scheduled between the first log-entry and the second log-entry, a set of optional-promotion log entries, each such optional-promotional log entry having a duration; (v) determining a cumulative duration of the optional-promotion log entries in the identified set; and (vi) providing the determined cumulative-duration to an output device for presentation.

Abstract: Methods and apparatus for monitoring locally inserted media content are disclosed. A disclosed method includes obtaining identification data and inserting the identification data in the media content after the media content has been received at a media consumption location. Another disclosed method includes receiving media content before the media content is output by a consumer receiving device and monitoring the received media content. Monitoring the received media content may include extracting signatures from the received media content and transmitting the extracted signatures to another location.

Abstract: Disclosed herein are systems and methods for determining a time period remaining until a live production system changes states. An example method involves accessing a stored television-broadcasting traffic log; making a first determination that a log-entry A in the traffic log does not correspond to a live-production source; making a second determination that a log-entry B in the traffic log is the next log entry after the log-entry A to correspond to a live-production source; making a third determination that the log-entry B includes a start-time B; responsive to making the first, second, and third determinations, proximate a current time that is on or after a start-time A corresponding to the log-entry A and that is before the start-time B, determining a time period as a difference between the current time and the start-time B; and providing the determined time-period to an output device for presentation proximate the current time.

Abstract: A non-transitory computer readable storage medium stores one or more computer programs adapted to cause a processor based system to execute steps that include analyzing an image, identifying one or more faces in the image using a face recognition technique, designating at least one of the identified faces collectively as a first area of interest, and determining whether an insertion area exists in the image where additional content can be inserted without obstructing the first area of interest. Another computer program is adapted to cause a processor based system to execute steps that include determining whether the insertion area can be divided into two or more regions based on color. Methods and processor based apparatuses that perform one or more of these steps are also disclosed.

Abstract: Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement.