Abstract: Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives a first indication of a start time of an advertisement break to be inserted into a stream of slices of media content. The advertisement insertion tool identifies a first slice of the slices that encompasses the start time of the advertisement break. The first slice comprises video frames. The advertisement insertion tool truncates the first slice to contain the video frames up to the start time of the advertisement break. An advertisement can be inserted after the truncated first slice and before a next second slice in the stream.

Abstract: A method for controlling an image display apparatus includes determining a type of a video signal included in an input signal, determining whether three-dimensional (3D) format information is included in the input signal, if the video signal is a 3D video signal, requesting 3D format information about the video signal to a server that stores 3D format information, if the input signal does not include the 3D format information about the video signal, and processing, upon receipt of 3D format information from the server in response to the 3D format information request, the video signal according to the 3D format information and displaying a 3D image based on the processed video signal.

Abstract: A video display apparatus pairs with a first terminal device. The video display apparatus receives an audio-visual content, and displays the audio-visual content. The video display apparatus acquires enhanced service information on an available enhanced service for the audio-visual content, and notifies an occurrence of the available enhanced service to the first terminal device.

Abstract: An interactive television program guide system is provided. An interactive television program guide implemented on user television equipment obtains program guide data from two data delivery mechanisms. Current program guide data is obtained from a continuous data stream. Other program guide data (which may include the current program guide data) is obtained by the program guide from a program guide server. The continuous data stream may also include program and program grouping identifiers. The program guide may perform real-time actions associated with programs identified in the continuous data stream.

Abstract: A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service server; defining customized marketing information associated to the received multimedia broadcast data based on the user information; transmitting the customized marketing information to a user apparatus; determining, by the user apparatus, marketing information presentation settings defined by a user; and providing the customized marketing information via a user interface of the user apparatus based on the marketing information presentation settings.

Abstract: Disclosed are an information storage medium storing metadata for providing additional content during a broadcast program, the metadata including information indicating whether to insert second additional content instead of first additional content, which is underlying additional content of the broadcast program, and a locator of the second additional content, a method of providing additional content by using the same, and a digital broadcast reception apparatus.

Abstract: The present invention relates to transmission of signals to a plurality of subscriber receivers, where each signal represents a type of information which belongs to a particular contents category. A central management server receives administrative instructions pertaining to the transmission of the signals. In response to the administrative instructions, the central management server organizes and synchronizes signals originating from one or more signal sources before these signals are transmitted to the subscriber receivers. At least one client computer each has an interface towards the central management server. Thus, the client computer(s) may produce administrative instructions for organizing a sub-set of the signals to be transmitted via the central management server.

Abstract: A method for video insertion using backpropagation may include determining a first camera model from a first frame of the sequence. The method may also include determining a transition location. The method may further include generating a transform model based on an analysis of the first frame and a second frame that occurs earlier in the video sequence and applying the transform model to the first camera model to generate a second camera model for the second frame. The method then includes inserting an insertion into one or more frames earlier in the sequence between the second frame and the transition location based on the second camera model, wherein the inserting is performed before displaying the frames. A system for video insertion using backpropagation includes search, transition, track and insertion subsystems.

Abstract: Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives advertisement insertion input that identifies a start time in media content to insert an advertisement. In response to receiving the advertisement insertion input, the advertisement insertion tool inspects an original slice of the media content that contains the media content at the start time to locate a preceding key frame at or prior to the start time and a last frame before the start time. The advertisement insertion tool creates a first new slice comprising the media content of the original slice up to the start time. The first new slice comprises the preceding key frame, the last frame and any intervening delta frames between the preceding key frame and the last frame.

Abstract: Configuration of advertisements in a streaming video segment works in cooperation with a client device. Using a selection algorithm, a server selects a first number of default video advertisements for a video streaming session, and a second number of alternative video ads greater than the first number. The server provides identifiers for the alternative video advertisements and transmits the identifiers to the client device prior to a corresponding ad break in the streaming video. During or before streaming of one of the default video advertisements to the client device, the server detects a signal from the client device requesting that one of the alternative video advertisements be swapped for the one of the default video advertisements, interrupts streaming of the default video, and initiates streaming of the one of the alternative video advertisements, in response to detecting the signal. Corresponding operations may be performed by the client device.

Abstract: Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives a first indication of a start time of where an advertisement is to be inserted into media content and a second indication comprising at least one of an end time of the advertisement or a duration of the advertisement. The advertisement insertion tool inspects a first original slice of the media content that contains the media content at the start time to locate a first preceding key frame at or prior to the start time and a last frame before the start time. The advertisement insertion tool creates a first new slice comprising the media content of the first original slice up to the start time. The first new slice comprises the first preceding key frame, the last frame and any intervening delta frames between the first preceding key frame and the last frame.

Abstract: Technology is described for personalizing a product placement in content. The method may include identifying a dynamic location in the content available for the product placement. A user profile may also be identified. The product placement may be selected based on the dynamic location identified in the content and the user profile. The product placement for the dynamic location identified in the content may then be provided.

Abstract: A computer implemented method for enabling content providers to identify and customize placement opportunities is disclosed, comprising the steps of processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content, identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream; altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with the instructions; assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream; and delivering the list to a distribution system for playing the altered at least one of an audio and video datastream.

Abstract: Method and apparatus for generation of interactive programming. An interactive programming server embeds interactive components into a video signal. The interactive programming server receives content from a content source and interactive components from an interactive component source and uses the content and interactive components to generate an interactive Video On Demand (iVOD) interactive program. The iVOD interactive program is transmitted to a participant who views the content and interacts with the interactive components of the iVOD interactive program. The participant's responses to the content is transmitted back to the interactive programming server where the participant responses are incorporated into new content which is used to generate new iVOD interactive programming.

Abstract: A method of processing audio signals in which an audio signature of a primary audio stream is compared to a set of audio signatures corresponding to a series of separate audio clips is disclosed. One of the audio clips from the series of separate audio clips is selected for insertion into the primary audio stream such that the selected audio clip has an audio signature that most closely matches the audio signature of the primary audio stream. The matching and selecting steps are performed by at least one signal processing electronic device.

Abstract: Systems, apparatus, methods and computer readable mediums for efficient and unconstrained information distribution and IP multicasting are provided. An exemplary method may include receiving, from a set top box, information indicative of criteria associated with targeted advertisement; and determining, at a set top box, whether the criteria corresponds to a characteristic of a household at which the criteria is received. The method may also include joining, from a set top box, a multicast group associated with the criteria in the event the criteria is determined to correspond to the characteristic of the household at which the criteria is received. The method may also include receiving, via multicast, at a set top box, the targeted advertisement associated with the criteria; and displaying, at a video display device, the targeted advertisement. The exemplary method may allow efficient and unconstrained information distribution leading to improved application quality and performance.

Abstract: According to some embodiments, systems, methods, apparatus, and computer program code are provided to process video source data to insert ad or other content into a video stream for distribution to client devices.

Abstract: A system and method includes a content repository storing insert material therein and a scheduling system assigning an insert material identification to the insert material and generating an insertion schedule having an insertion time corresponding to the insert material identification. The system also includes an automation server in communication with the scheduling system. The automation server receives the insertion schedule, retrieves the insertion material from the content repository, stores the content therein in response to the insertion time, receives a content signal with a trigger and inserts the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal.

Abstract: An apparatus, method, system and computer-readable medium are disclosed for, in one aspect, determining when a trigger, such as an application trigger, should be generated. In some embodiments, the application trigger may be generated when a frame included in a feed (e.g., a content feed) matches a specified or indicated frame. In some embodiments, a comparison between the feed and the specified or indicated frame may be based on one or more tolerances or thresholds. In some embodiments, the feed may be split and content (e.g., video) obtained via the split may be combined (e.g., multiplexed) with a trigger. The combined content and trigger may be transmitted to one or more devices, such as one or more user devices.

Abstract: Embodiments of the present invention provide systems, methods, and apparatuses for delivering an advertiser's ad content to a user regardless of the channel or media format being accessed by the user. Ads may be delivered within the media stream, in an ancillary stream, or from other sources.

Abstract: A system for generating an optimized video including in-stream events for video content and advertising content selected at the time of playback. The system includes a manifest generating module configured to retrieve video content from a content repository for listing in a content manifest in response to a received request from a mobile device, the content manifest including at least one advertisement insertion point. The system further includes an advertising event correlation module configured to retrieve one or more advertisements based on a correlation between advertisement properties and playback properties and an advertisement serving module configured to provide the retrieved one or more advertisement for insertion into the at least one advertisement event insertion point.

Abstract: A method of substituting a primary content (110) being transmitted on a primary channel (100) with a secondary content (220) corresponding to a content being transmitted on a secondary channel (200), characterized by substituting the secondary content in response to a highlight occurring in the content transmitted on the secondary channel (210-3), said secondary content (220) being a summary of the content already transmitted on the secondary channel. A method as claimed in claim 1, wherein the program being transmitted on the secondary channel (200) corresponds to a live event.

Abstract: A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Abstract: In a streaming video system with included video ad breaks, a pacing component allocates ads to particular ad breaks so as to pace the distribution of ads over a defined ad campaign period according to a pacing protocol using discrete time bins. A curve fitting algorithm may be used to provide increased or adjustable granularity of time bins used in the pacing protocol.

Abstract: Systems and methods of determining viewership information are provided. A method of determining viewership information includes determining viewership information from multicast routing table data associated with one or more edge routers of a media content delivery service. Each edge router of the one or more edge routers is adapted to transmit media content streams to multiple devices via a first network. The method also includes sending data related to the viewership information to a requesting device via a second network.

Abstract: A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

Abstract: Fans or other persons can upload content that others can choose to view when they play back a film, television show or other packaged media content item. A server system receives a playback indication from a remote media player via a data network, and in response retrieves an uploaded supplemental content item. The playback indication can not only identify the film, television show or other packaged media content item, but can further identify a playback location in the identified content item, such as a specific scene. The server system can use such information to select and retrieve one of a number of uploaded supplemental content items. The server system transmits the supplemental content item to the media player, which then plays back the supplemental content item in association with the packaged media content item.

Abstract: The present invention relates to system of inserting locally stored content into satellite broadcast programs and electronic program guides. In particular, the system teaches a method of receiving satellite tuning parameters from a set top box, determine a request for locally stored content, and transmitting a multicast address in response to said reception of satellite tuning parameters. The locally stored content is then transmitted to the receiver over a network using the multicast address.

Abstract: Systems and methods for video ad delivery using configurable dynamic video ad policies are provided. A system for delivering video ads to a video client may include an ad platform service. The ad platform service may have a media registration module configured to receive input data including a video ad policy and associated metadata and digital video content from a digital video content client. The ad platform service may further include a registration database configured to store input data received from the media registration module. The ad platform service may further include a manifest service and an associated manifest generation engine, wherein the manifest service may be configured to receive an ad manifest request from a video client. In response, the manifest generation engine may be configured to generate a manifest instance based on input data received at the manifest service, the manifest service being configured to send the manifest instance to the video client.

Abstract: The invention enables and/or facilitates the display of personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network. In particular, the invention can be used to enable the display of targeted content to television viewers and/or targeted product placements within a television program. The invention can advantageously enable identification of the content observer(s) observing a content display device at a particular time and/or identification of the content display site, and selection of targeted content for display based on a determination of content appropriate for display to those content observer(s) in accordance with a criterion based on the identity and/or a characteristic of the content observer(s) and/or the content display site.

Abstract: Advertisements or other types of targeted information are delivered to set-top boxes or other user interface devices of a signal distribution system. In one aspect of the invention, at least one multicast update comprising updated targeted information is sent to the user interface devices during a multicast update period. If a given one of the user interface devices is unable to obtain a complete set of the updated targeted information from the multicast update before timeout of the multicast update period, a unicast update comprising at least a portion of the updated targeted information is sent to the given user interface device during a unicast update period. The unicast update may be sent responsive to a request from the given user interface device for a designated portion of the updated targeted information.

Abstract: A data stream processing system receives a transport stream containing single/multiple program/s and receives alternate content. The system identifies portions of the transport stream to replace with the alternate content. An alternate content data stream is generated that includes the alternate content and at least one sync packet. The sync packet enables synchronous replacement of the alternate content into the transport stream. The system then distributes the alternate content data stream.

Abstract: Real-time participation within a media presentation is disclosed. A participant overlay may be generated by preprocessing a media presentation to extract a time-variant metadata stream associated with one or more interactive regions depicted in the media presentation. The participant overlay includes simulated physics, which may include boundaries of the interactive regions defined in accordance with content in said media presentation. A participant's interaction with said media presentation through the interactive regions may be captured and combined with the media presentation for display on a display. The interaction may comprise a user action upon one or more elements in the media presentation, a user action expressed in the media presentation through an avatar, or a user action in said media presentation in connection with a game element.

Abstract: A method, system, and computer program product are disclosed for selecting an advertisement for play on a specified device for one or more users. Each of the users has a defined relationship with the specified device, and has an information description stored on a mobile communications device. In one embodiment, the method comprises transmitting the respective information description of each of one or more users from the user's communications device to a provider server. The server analyzes one or more information descriptions to identify an advertisement for playing on the specified device. The specified device, in one embodiment, is a television. In an embodiment, advertisements are displayed based on common purchase profiles and common purchase plans among different people. The purchase plans may be sent to the television when the users are in a defined area or come within a given distance of the television.

Abstract: In embodiments of current device location advertisement distribution, a mobile network operator receives television content from a content service and can then communicate the television content to a client device via a wireless distribution point. A device location service determines that a current location of the client device is not within a geographic region associated with the client device, and updates the current location of the client device from location data that identifies the current location of the client device. The television content can then be updated for distribution to the client device along with advertisements that correspond to an advertising locale, which includes the current location of the client device.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.

Abstract: A method of content sub-item substitution is described. The method includes: receiving from a headend a description of a plurality of virtual channels, the description defining each virtual channel on the basis of one or more metadata attributes associated with that virtual channel; receiving one or more content sub-item substitution opportunities for each virtual channel, each content sub-item substitution opportunity specifying one or more content sub-items for use in the content sub-item substitution; and receiving and recording a content item, the content item including metadata associated with the content item and one or more substitutable content sub-items.

Abstract: Methods are provided for inserting advertisements or the like and/or to perform grooming functions for a video, audio and/or data stream. Video programming is received in a network stream. Alternate content, such as advertisements, is received in content stream. The content stream is preconditioned to provide an entrance point therein for splicing the network stream to the content stream. Preconditioning of the content stream can also be performed to provide an exit point for splicing back to the network stream when the alternate content (e.g., advertisements) has concluded.

Abstract: A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.

Abstract: Receiving a video stream in a transport stream comprising a plurality of compressed pictures, wherein information in the video stream includes plural data fields comprising: a first data field corresponding to a location in the video stream of a potential splice point, wherein the first data field identifies a location in the video stream after the location of the received information; a second data field corresponding to decompressed pictures yet to be output (DPYTBO) by a video decoder at the identified potential splice point (IPSP) when the video decoder decompresses the video stream, wherein the second data field is a number corresponding to the DPYTBO by the video decoder at the IPSP; and a third data field corresponding to pictures with contiguous output times (WCOT), wherein the third field corresponds to a set of pictures WCOT of the DPYTBO by the video decoder at the IPSP.

Abstract: An emergency alert is received. Information representing a map is generated from emergence alert information that identifies an affected area. The information identifying the affected area includes primitive shapes. Customer premises equipment within the affected area is identified based upon the primitive shapes. The information representing the map is transmitted for receipt by customer premises equipment.

Abstract: Method and system of inserting commercials or program within content feeds. The commercials may be inserted in an optimized manner on a host device so as to permit device level commercial insertion. Instructions or other information may be pre-loaded for a number of insertion opportunities so that processing demands on the host device at the time of insertion can be limited.

Abstract: A computer readable medium is disclosed containing computer executable instructions including but not limited to instructions to monitor video data for advertising data keys; instructions to correlate the advertising data keys with penetration data for an end user; and instructions to select advertising data for the end user based on the correlation. A system is disclosed that is useful in performing the method.

Abstract: A digital video viewing system including methods for user selection of video advertisement content and time of display of video advertisements during a live video content stream. The digital video viewing system includes modules for receiving, evaluating and transmitting data within the digital video viewing system and to Internet protocol content providers. Also shown are methods for recording and re-playing live internet protocol content in conjunction with the video advertisement display methods.

Abstract: Content sorting and definition technology, in which input defining multiple content links to include in a channel is received from a content curator and supplemental channel information that facilitates user experience of content linked to by at least one of the multiple content links is determined. Channel information for the channel associated with the content curator is defined based on the multiple content links and the supplemental channel information and the defined channel information is published at a channel link to make the channel information available to user devices of a content delivery network. The channel link is a network address at which the defined channel information is made available to the user devices of the content delivery network.

Abstract: A method for tagging subcontent includes creating a first begin tag for a program to be delivered over a network, wherein the first begin tag corresponds to a first video segment of the program. A first video frame is identified for the first video segment, the first video frame representing content of the first video segment, the first video frame is displayable as a first thumbnail. A second begin tag is created for the program, the second begin tag corresponds to a second video segment of the program. A second video frame is identified for the second video segment, the second video frame representing content of the second video segment, the second video frame is displayable as a second thumbnail. The first begin tag is distinct from the second begin tag, the first video frame is distinct from the second video frame, and the first video segment is distinct from the second video segment.

Abstract: Targeted content is delivered to and received by at least one user device based on user information stored locally at the user device. Program content and targeted content are received. The targeted content received is associated with user information stored locally on the user device, while the program content is broadcast to multiple users. A determination by a scanning process is made at what position or at what time in the program content to include the targeted content. The program content and the targeted content are rendered, with the targeted content included at the determined position or time in the program content, for presentation to the user.

Abstract: Targeted content associated with user information stored in a database within a network in communication with a user device is received along with program content. A determination by a scanning process is made at what position or at what time in the program content to include the targeted content. The program content and the targeted content are rendered, with the targeted content included at the determined position or time in the program content, for presentation to at least one user. This rendering may occur within a network or within a user device.

Abstract: A display apparatus is provided. The display apparatus includes a first receiver, a display unit, a controller and a processor. The first receiver receives a network packet stream. The controller selectively sends one of a video signal generated by processing the network packet stream and an external video signal to the display unit for displaying the received video signal, according to a control signal. The processor determines whether the network packet stream comprises a display command. The processor sends the control signal to the controller for receiving and sending the video signal of the network packet stream to the display unit, when the network packet stream includes the display command.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a server having a controller to receive a call request from a set top box that is remote from the server where the call request identifies a telephone number that is displayed in video content presented by the set top box where the telephone number was detected based on at least one of image pattern recognition and voice recognition and where the telephone number is associated with a marketing entity of the video content, establish a voice communication with a first telephone device associated with the set top box, and establish the voice communication with a second telephone device associated with the telephone number and the marketing entity if the first telephone device accepts the voice communication. Other embodiments are disclosed.