Abstract: Provided is an advertisement providing system and method for providing a mobile display advertisement. The advertisement providing method may include receiving an advertisement and displaying the advertisement on a touch display, recognizing a touch gesture generated on the touch display, and displaying additional advertisement information of the advertisement on the touch display based on the recognized touch gesture.

Abstract: A system, method, and apparatus are provided for advertisement dissemination. The system may include: an advertisement information managing module configured to manage a plurality of items of advertisement information configured in a corresponding plurality of different advertisement presentation formats, the plurality of items of advertisement information being associated with a single advertisement material. The system may further include an advertisement information providing module configured to provide one of the plurality of items of advertisement information. The one item of advertisement information may be provided to a mobile terminal and is configured to be presented via the mobile terminal according to a first one of the plurality of advertisement presentation formats.

Abstract: A method for authenticating a user by IP address check includes: receiving a URL and a session cookie from a client; determining whether or not an IP address of the client has been changed based on the session cookie; resetting the session cookie, if the IP address has been changed, by adding the changed IP address as a temporary IP address thereto; determining whether or not the URL is required to perform IP address check; requesting a re-login to the client if it is determined that the URL is required to perform IP address check; and adding the temporary IP address to a valid IP address list for the user if the re-login is successful.

Abstract: Disclosed herein are a method, an apparatus, and a computer readable recording medium for a search using extension keyword. According to an aspect of the present invention, there is provided a method for a search using extension keyword, the method including mapping search keywords transmitted from a user terminal to at least one concept keyword, extending the concept keyword to plurality of concept keywords having association with each other so that a concept keyword extension data-set is generated, and generating extention keywords corresponding to the concept keyword extension data-set.

Abstract: A system to control an advertisement rank includes a storage device, an advertisement identifying unit stored on the storage device and configured to identify advertisements, the identified advertisements corresponding to a keyword, an affiliate advertisement identifying unit configured to identify an affiliate advertisement among the identified advertisements, the affiliate advertisement being associated with a user benefit, and a rank index calculating unit comprising a processor configured to calculate a rank index of the affiliate advertisement based on a value of the user benefit. A method for controlling an advertisement rank includes determining multiple advertisements corresponding to a keyword, identifying an affiliate advertisement among the identified advertisements, the affiliate advertisement being associated with a user benefit, and calculating, by the processor, a rank index of the affiliate advertisement based on a value of the user benefit.

Abstract: A group targeting system may include an Internet protocol (IP) extraction unit to extract a group IP using a number of accesses per unit time with respect to an IP, and a characteristic determination unit to determine characteristics of a group that uses the group IP through the group IP. The system includes also a targeting unit to provide a targeted service or a targeted advertisement to the group according to the characteristics of the group.

Abstract: A method and system for calculating a relevance between words using a document set is provided. The method of calculating the relevance between words based on a document set, includes: obtaining statistical information about the words based on at least one of the words, documents, a word classification of the words, and a document classification of the documents, wherein the words and the documents are included in the document set; standardizing the statistical information; and calculating the relevance between the words based on the standardized statistical information.

Abstract: An advertising system and method for providing a benefit to an advertiser offering cash back rewards for a transaction with a user is provided. The advertising system may include an advertisement registration information receiving unit configured to receive advertisement registration information of an advertisement, a benefit condition verifying unit configured to verify whether the advertisement meets a determined advertiser benefit condition based on the advertisement registration information, and a benefit providing unit configured to provide an advertiser benefit when the advertisement meets the advertiser benefit condition.

Abstract: A method for transmitting and downloading streaming data is disclosed. The method comprises (a) establishing connections with a plurality of nodes; (b) sending a request for sub blocks of streaming data to the plurality of nodes where connection is established to download the sub blocks; (c) monitoring download state of the established connections; and (d) redistributing sub Blocks to be downloaded from some of the nodes where connection is established according to the monitoring results; wherein, the step (b) to step (d) are repeated for downloading sub blocks included in next block when all sub Blocks included in a block are downloaded.

Abstract: A method of recommending an advertisement keyword comprises receiving at least one keyword for an online advertisement from an advertiser; allowing the advertiser to select at least one standard for keyword suggestions associated with the advertisement; selecting at least one keyword suggestions based, at least in part, upon the at least one standard for keyword suggestions; and providing at least some of the selected at least one keyword suggestions.

Abstract: A system to manage a buffering of a data stream for a peer client in a peer-to-peer based streaming service includes a buffering control unit including a processor configured to control pieces of the data stream to be buffered in a first buffer of the peer client, and to control one or more outputted pieces to be buffered in a second buffer of the peer client, the outputted pieces being outputted from the first buffer for play back of the data stream. A method for managing a buffering includes storing pieces of the data stream in a first buffer; storing one or more outputted pieces of the data stream in a second buffer; and transmitting one or more pieces stored in the first buffer or the second buffer.

Abstract: A system to packetize a data stream includes a piece generating unit including a processor configured to generate data pieces of the data stream, each data piece being generated during an equal time interval, and a communication unit to transmit the pieces of the data stream. A method that uses a processor to packetize a data stream includes generating, using the processor, data pieces of the data stream, each data piece being generated during an equal time interval, and transmitting the pieces of the data stream. A non-transitory computer-readable medium includes a program for instructing a computer, when executed by a processor, to perform the steps of: generating data pieces of the data stream, each data piece being generated during an equal time interval; and transmitting the pieces of the data stream.

Abstract: A system to recommend a keyword includes a verifying unit to determine whether a keyword is a direct click keyword by referring to a click log and to determine whether the keyword is an indirect click keyword by referring to a third universal resource locator (URL) selected using the direct click keyword, wherein the direct click keyword is a keyword used to select a first URL on a computing device and the indirect click keyword is a keyword used to select a second URL on the computing device; and a keyword recommending unit to recommend the determined indirect click keyword. A method for recommending a keyword includes determining whether a keyword is a direct click keyword by referring to a click log; determining whether the keyword is an indirect click keyword by referring to a third URL selected using the direct click keyword; and recommending the determined indirect click keyword.

Abstract: Disclosed herein is a method for managing customer relationship through multiplex-assigning password of access point. According to an exemplary embodiment of the present invention, a method for managing a customer relationship by a customer management server includes: receiving customer terminal information including customer terminal identification information and customer group identification information within a shop being transmitted by accessing the access points of a plurality of customer terminals; and setting the plurality of accessed customer terminals as the same group in customer groups within the same shop based on the received customer group identification information within a shop and storing the set group in customer information corresponding to the customer terminals included in the group as customer social information.

Abstract: Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser.

Abstract: Some embodiments disclosed herein are a method and a system for displaying an advertisement on a web page in which advertisement data displayed on the same web page from among different advertisement data can check mutual existence of the displayed advertisement data, thereby displaying another advertisement data different from the displayed advertisement data.

Abstract: Disclosed herein is a search word link advertisement system including: an advertisement executing unit determining a search word link advertisement based on search words input during a matching period and exposing the determined search word link advertisement to provide the advertisement; a log recording unit storing a history of the determined search word link advertisement; and a matching period adjusting unit determining a transmission amount of search word link advertisement at any point in time or periodically in a state in which the search word link advertisement is provided and optimizing and adjusting the matching period according to the determined transmission amount.

Abstract: Provided is a system and method for managing advertisements. The advertising management system may transfer information about advertising indices of other advertisers to be benchmarked to advertisers who are inexperienced in advertising management and may automatically modify bidding information of the inexperienced advertisers based on the advertising indices of the other advertisers, thereby preventing the inexperienced advertisers from leaving the search advertisement market.

Abstract: A reward points management system and a method for reward points management provide a user with rewards points for transactions between the user and an advertiser. The reward points management system includes a maximum reward points determination unit to determine a maximum amount of reward points based on advertising expense for a specified period of an advertiser allowed to provide reward points; and a reward points determination unit to determine reward points for each user based on a payment remunerated by the user on a product or service of the advertiser and the maximum amount of reward points allotted.

Abstract: Provided are a location-based service system and method for generating secondary information. The location-based service system, which includes a processor, may include an information receiving unit to receive location information corresponding to a location in a route of a user, and an information adding unit to add to multimedia content that the user created, using the processor, at least a part of the received location information and location-related information which is associated with the received location information.