Patents Assigned to NHN Business Platform Corporation
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Publication number: 20120254127Abstract: A method of determining a command line validity includes maintaining a block network address database including block network address information; receiving a command line from a terminal of a user; extracting network address information included in the command line; determining whether the network address information is the block network address information, with reference to the block network address database; generating log information associated with the command line in case that the network address information is not the block network address information as the result of the determination, in which the log information comprises at least one of the network address information included in the command line, input time point information with respect to the input time point of the command line, and request content information; recording the log information in a log database; and determining the validity of the command line by using the log information.Type: ApplicationFiled: September 23, 2011Publication date: October 4, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Jung Su KIM
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Publication number: 20120253933Abstract: A system for determining an interested field of an Internet user, attracting advertisements from sponsors according to the user's interest, and providing advertisements to the user via the Internet includes a keyword database for recording multiple keywords, keyword type information, predetermined reference information for the type information, and advertisement list information including the number of advertisement files including the keyword. A use event is received and a keyword is recorded as history data corresponding to the event. Keyword type information is searched using a keyword database and reference information of the type information is searched. The keyword is determined an interested field of the user according to the reference information. An advertisement file is generated including the interested field keyword.Type: ApplicationFiled: September 23, 2011Publication date: October 4, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventors: Sang Won PARK, Jae Young HAN, Kwon Su NA
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Integrated advertising management method and system with respect to plurality of advertising domains
Patent number: 8280762Abstract: An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign.Type: GrantFiled: September 23, 2011Date of Patent: October 2, 2012Assignee: NHN Business Platform CorporationInventors: Ki Ho Song, Byounghak Kim, Minuk Kim -
Patent number: 8271886Abstract: A target advertising system includes a user profile database configured to store browser-login mapping information associated with mapping of browser cookie information and login cookie information, an advertisement server configured to identify an access by a web browser and to transfer browser cookie information of the web browser to a user behavior server, and the user behavior server configured to receive the browser cookie information from the advertisement server, to identify, from the user profile database, user profile information of the browser-login mapping information corresponding to the browser cookie information, and to transfer the identified user profile information to the advertisement server.Type: GrantFiled: March 20, 2008Date of Patent: September 18, 2012Assignee: NHN Business Platform CorporationInventors: Hyungseok Lee, Sang Wook Han
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Patent number: 8266715Abstract: A method of performing Digital Rights Management (DRM) and tracking using a virus characteristic and a system for executing the method are provided. The method of performing DRM and tracking with respect to a digital content, includes the steps of: providing a DRM code to the digital content in a DRM system, wherein the DRM code includes a virus characteristic; and performing the DRM and tracking with respect to the digital content, based on DRM information, wherein the DRM information is generated based on the DRM code.Type: GrantFiled: March 27, 2007Date of Patent: September 11, 2012Assignee: NHN Business Platform CorporationInventor: Woo Sung Lee
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Patent number: 8239300Abstract: A method and system for extracting a weight classified by a ranking which can calculate, in a keyword advertisement, a unit sale cost of an advertisement area exposing advertisement information by considering an advertising effect classified by a keyword, the advertising effect being acquired by using the corresponding advertisement area, is provided. The method of extracting a weight classified by a ranking includes the steps of: generating the advertisement area, wherein one keyword corresponds to a plurality of advertisement areas and each of the plurality of advertisement areas corresponds to the ranking; and extracting a weight value for advertising costs of the advertisement area by considering an advertising effect classified by the ranking of the advertisement area corresponding to a click-through rate (CTR), and the ranking.Type: GrantFiled: October 9, 2007Date of Patent: August 7, 2012Assignee: NHN Business Platform CorporationInventors: Sang Keun Lee, Min Uk Kim
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Patent number: 8234281Abstract: A method of generating an advertising list using a seed, which can include a plurality of advertisers or a plurality of keywords with an identical property in a single seed and thereby can display various types of advertising information of the plurality of advertisers, which are included in the seed, according to a single condition, and an advertising matching system is provided. According to the present invention, it is possible to provided a method of generating an advertising list using a seed, which can determine a property of a content page using a seed, and thereby can display various types of advertising information of a plurality of advertisers with the determined property, as contextual advertising, for a user, and an advertising matching system using the method.Type: GrantFiled: March 13, 2007Date of Patent: July 31, 2012Assignee: NHN Business Platform CorporationInventor: Gwan-Pyo Do
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Patent number: 8209318Abstract: A product search system and a product search method which is performed in the product search system. The product search system includes: maintaining a database including a product identifier and a product category of the product identifier; receiving an original query for search of a product from a user terminal, and extracting a category query associated with the original query; selecting at least one product category included in the database, as a category corresponding to the original query, using the category query; identifying a product identifier type associated with the selected category; searching the database by applying a search logic corresponding to the identified product identifier type from a plurality of search logics; and outputting a result of the search as a product identifier type that matches the original query.Type: GrantFiled: July 25, 2006Date of Patent: June 26, 2012Assignee: NHN Business Platform CorporationInventor: Hyang Cheol Lee
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Publication number: 20120143847Abstract: Disclosed is a database management method which generates an execution plan with respect to a factorized character string generated by factoring an execution value list of a query and stores the factorized character string and an execution plan identifier with respect to the factorized character string, matching each other.Type: ApplicationFiled: April 29, 2009Publication date: June 7, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventors: Kyung Sik Seo, Ki Eun Park
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Publication number: 20120137017Abstract: Provided is a system and method for controlling server usage in a peer-to-peer (P2P) based streaming service. The system to control server usage in a peer-to-peer based streaming service includes a concurrent connections number providing unit to calculate a number of peer clients concurrently connected to the peer-to-peer based streaming service; a non-transitory memory to store the number of peer clients concurrently connected to the peer-to-peer based streaming service; and a server usage controlling unit to control server usage for the peer-to-peer based streaming service based on a ratio of a variable associated with an influx rate of peer clients to the number of peer clients concurrently connected to the peer-to-peer based streaming service.Type: ApplicationFiled: November 24, 2011Publication date: May 31, 2012Applicant: NHN Business Platform CorporationInventors: Young Wook KIM, Chang Hee Woo, Jong Soo Kim, Jung Jun Park, Seung Kwan Yang, Jae Won Oh, Sang Hyun Lee
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Publication number: 20120123852Abstract: A system and method for providing an advertising effect report are provided. The method for providing an advertising effect report may include measuring an advertising effect of a search advertisement, storing an advertisement management history for the search advertisement, and providing the advertising effect in association with the advertisement management history.Type: ApplicationFiled: October 16, 2009Publication date: May 17, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Yoon Hyoung Noh
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Publication number: 20120123855Abstract: Provided are a system and method of suggesting at least one recommended keyword. The recommended keyword suggestion system may include a database storage device, the system including a keyword extracting unit to extract at least one keyword associated with a certain keyword from a related search word database stored in the database storage device, a display score providing unit to provide at least one display score for the at least one extracted keyword, each of the at least one display score being associated with an expected revenue from advertisement of each of the at least one extracted keyword, and a recommended keyword determining unit to determine at least one recommended keyword to be displayed for the certain keyword among the at least one extracted keyword, based on the provided at least one display score.Type: ApplicationFiled: November 11, 2011Publication date: May 17, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Dong Hyun GU
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Publication number: 20120109919Abstract: Provided is a method of managing a database (DB) using a high availability database management system (DBMS), which continuously provides a service when an error occurs in the DBMS. The DB management method in the high availability DBMS including a plurality of broker nodes and a plurality of server nodes may include an operation (a) to enable one of the plurality of broker nodes to access a main server node of the plurality of server nodes when a DB change request is received from an application server, and an operation (b) to enable the main server node to process the DB change request when the broker node succeeds in accessing the main server node, and to enable the broker node to access one of sub-server nodes so that the sub-server node processes the DB change request when the broker node fails to access the main server node due to an error in the main server node.Type: ApplicationFiled: June 21, 2010Publication date: May 3, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventors: Ki Eun Park, Sung Kyu Kim, Hye Jung Yi
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Publication number: 20120084144Abstract: An advertisement service system includes an advertisement application service providing module to provide an advertisement application service to a publisher, in which the advertisement application service provides the publisher online access to manage operation of an advertisement resource belonging to the publisher; an opened transaction service providing module to provide an opened transaction service that enables advertisement resource of the publisher to be transacted between the publisher and an advertiser or an advertisement agency; and an advertisement reporting module to provide a report about the advertisement resource executed by the advertisement application service providing module.Type: ApplicationFiled: September 23, 2011Publication date: April 5, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Sang Il SHIM
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Publication number: 20120084145Abstract: Disclosed herein are a method, a system, and a computer-readable storage medium for dynamically selecting and providing advertisements based on access channels of content. The method for dynamically providing advertisements using a computer, the method includes receiving a request for access to content of a content owner; determining an access channel for accessing the content, based on the request, using the computer; selecting an advertisement based on the access channel; and providing a content integration screen including the advertisement and the requested content.Type: ApplicationFiled: September 23, 2011Publication date: April 5, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Jae Gook LIM
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Publication number: 20120079402Abstract: The present disclosure relates to a terminal, method, system and computer-readable storage medium for adjusting attributes of a user input area based on past user selections, which facilitate a present user selection by changing or adjusting attributes of a user-input area based on the number of past user selections. The terminal includes a user reaction information acquisition unit which acquires reaction information based on at least one past user selection of an input area provided to a user, a reaction information update unit which updates the reaction information on the provided input area, an input area exposure attributes adjustment unit which adjusts attributes of the input area based on the updated reaction information, and an input area provision unit which allows an input area based on the adjusted attributes to be displayed on a display unit in response to a user's request to provide an input area.Type: ApplicationFiled: September 23, 2011Publication date: March 29, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Kyung Hoon KIM
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Publication number: 20120078844Abstract: A file processing system includes a system targeting unit to target a distributed file system, a chunk generator to generate a chunk including file blocks and to generate copies of the chunk to be stored in the distributed file system, a data storage medium to store the chunk, and a chunk operation requesting unit to request storage of the generated chunk copies in the distributed file system. A distributed file system includes a first data server and a second data server. Each data server includes a chunk storage unit to store a chunk copy received from a file processing system, and a chunk operation performing unit to generate an identical copy of the stored chunk copy that is undamaged to replace a damaged chunk copy.Type: ApplicationFiled: September 24, 2011Publication date: March 29, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventor: Tae Woong KIM
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Patent number: 8131601Abstract: Disclosed is a method of providing customized product information. The method includes maintaining a basic index database for recording basic index data associated with a plurality of users for each product model, extracting the basic index data of the user corresponding to a predetermined classification standard from the basic index database, generating point information associated with each product model by calculating the extracted basic index data, and displaying each product model on a predetermined webpage according to the generated point information.Type: GrantFiled: February 10, 2011Date of Patent: March 6, 2012Assignee: NHN Business Platform CorporationInventor: Jeong Ok Choe
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Publication number: 20120047016Abstract: Disclosed are a user control-based advertising system and a method thereof. The user control-based advertising system provides an advertisement display region and an advertisement control region by discriminating the two regions from each other, and comprises: an advertisement region setup unit that sets up the advertisement display region for selectively displaying plural advertisements and the advertisement control region for controlling advertisements displayed therein by discriminating advertisement display and control regions from each other; a communication unit that receives a user command through the advertisement control region and communicates with the advertisement display region according to the received command; and an advertisement control unit that controls the animation function of the advertisement displayed in the advertisement display region according to the user command or controls the movement and selection of other advertisements displayed in the advertisement display region.Type: ApplicationFiled: February 26, 2010Publication date: February 23, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventors: Suk Ku Yu, Su-Mi Lee, Kyung-Eun Lee, Jin A Jung, Eun Jung Kim, Young Hoon Jung, Ellen Jang, Jae Young Chang, Youngbin Noh, Hye Jin Oh, Hyung Suk Kim
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INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS
Publication number: 20120016737Abstract: An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign.Type: ApplicationFiled: September 23, 2011Publication date: January 19, 2012Applicant: NHN BUSINESS PLATFORM CORPORATIONInventors: Ki Ho SONG, Byounghak KIM, Minuk KIM