Abstract: Disclosed herein are a method, a system, and a computer-readable recording medium for flexibly partitioning and providing a keyword advertisement area. The method for providing a keyword advertisement includes: receiving at least one bidding information for the keyword advertisement from at least one advertiser device; creating a combined advertisement slot by combining at least some of a plurality of advertisement slots of a keyword advertisement area based on the at least one bidding information; and providing at least one keyword advertisement using the combined advertisement slot and/or advertisement slots that are not combined among the plurality of advertisement slots.

Abstract: A system and a method for determining a value of an advertisement data-providing service upgrade are disclosed. The system for determining a value of an advertisement data-providing service upgrade extracts advertisement data from a database to provide an advertisement service for registering and displaying the advertisement data of an advertiser, determines a value of upgrading the service of the extracted advertisement data, and proposes a service upgrade to the advertiser using the extracted advertisement data and the upgrade value.

Abstract: An advertisement method that transfers company information and a system to perform the method are provided. The company information transferring advertisement system includes a page display unit to display company information and a company information transfer icon on a content page, an information transfer unit to transfer the company information to a destination when the company information transfer icon is selected, and a charge unit to charge the company with a transfer fee for the company information.

Abstract: An approach is provided for determining a validity of a command line. A validity of the command line is determined based upon log information of a database, wherein the log information comprises network address information associated with the command line and time point information of the command line.

Abstract: A method and system for providing an advertisement using a minimum incremental unit are provided. The advertisement providing method includes adjusting a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price bid price during an auction. The minimum incremental unit includes a minimum value of increment to be included in a current input bid price in addition to a previously input bid price.

Abstract: Disclosed are an advertisement providing method and system. The advertisement providing method, including: defining a search intention for each keyword and a content type for each search intention; and providing, when a user inputs the keyword, an advertisement content list based on a search intention of the inputted keyword.

Abstract: Disclosed are a method and system for providing a uniform resource locator (URL) enabling a new advertisement. The method includes acquiring, from a usage record of users using an application, a URL with respect to a site where the users visit, analyzing the URL or a landing page of the URL to classify a category of business with respect to the URL, and providing the URL that enables the new advertisement based on a comparison of a site of the URL with a registered advertisement site or an exposed advertisement site for each of the classified category of business.

Abstract: An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign.

Abstract: A method and system for providing product information, which can retrieve an advertising shopping mall that has suggested a bidding price for an upper display area, and can sort product information of the retrieved advertising shopping mall according to a predetermined standard, and display the sorted product information in the upper display area and also can sort product information according to various types of standards, such as a popularity, a sales volume, and the like, and display the sorted product information in a remaining area excluding the upper display area, when sorting and displaying product information on a product search result page.

Abstract: Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof.

Abstract: A charging method and system for determining an advertising cost according to a unit time are provided. The charging method includes checking a performance index numerically indicating performance of an advertisement; checking a priority index of a next-priority advertisement to the advertisement; and determining an actual charge per unit time of the advertisement based on the performance index, the priority index, and a predetermined weight.

Abstract: Provided are a method for billing for an online advertisement, a system thereof and a computer-readable recording medium. The method for billing for an online advertisement includes: extracting an advertisement publication result based on a selection history of a plurality of users for advertisement information of an advertiser; providing the advertisement publication result to the advertiser; receiving basic self-billing information for determining an billing object from an advertiser terminal; performing the billing for an published online advertisement based on the received basic self-billing information.

Abstract: The present disclosure relates to a method, system and computer readable recording medium for generating a keyword pair for search advertisement based on advertisement purchase history. The method includes acquiring a set of search keywords for each of advertisers having purchased or attempted to purchase the search keywords to place search advertisement or to make an attempt to place the search advertisement, selecting at least two search keywords among the set of keywords, generating a keyword pair of the selected search keywords correlated to each other, and storing information regarding the generated keyword pair. It is possible to provide an improved keyword determination model capable of determining correlated search keywords without processing an enormous amount of data such as search keywords of all users or keywords appearing on all of web pages, thereby enabling more efficient data processing.

Abstract: A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user.

Abstract: Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks.

Abstract: Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more.

Abstract: Provided are a system and a method for exposing an advertisement based on a keyword in real time. The system may include an inventory determining unit to determine an inventory for each target keyword using a search log based on a keyword of a user, and an advertisement registering unit to register an advertisement into an inventory corresponding to a target keyword selected by an advertiser. The system may expose an advertisement while precisely reflecting a subject of interest of the user, thereby improving an advertising effect.

Abstract: The present invention relates to a method that enables an advertiser to show self-billing information when providing an advertising service, a system thereof, and a computer-readable recording medium. According to one aspect of the invention, provided is an advertising method which comprises: a step for providing the advertiser with a result of online advertising, a step for receiving from the advertiser, based on the result of online advertising, the self-billing information for the online advertisements that have been already published, and a step for processing the billing for the published advertisements based on the self-billing information.

Abstract: Authentication system and method are provided. The authentication system includes: a server configured to provide at least two security levels and configured to transmit one of at least two security modules corresponding to the security level of a user terminal, via communications network, to the user terminal based, at least in part, upon an environment of the user terminal; and an authentication server communicatively linked with the server and configured to perform a user authentication in response to a user authentication request from the user terminal. Accordingly, various hackings can be prevented and the user authentication can be accomplished with user's convenience and security.

Abstract: A method and system for automatically recharging an advertising fee are provided. The method includes managing payment information related to the advertising fee, the payment information to suspend an advertisement exposure service based on a balance of the advertising fee for a first time period and to perform automatic recharging of the advertising fee for a second time period which is shorter than the first time period; automatically recharging the advertising fee by the second time period according to the payment information; and notifying a result of the automatic recharging.