Abstract: A computer system locates objects and content by navigating an aerial or satellite image map of a geographic region. The system determines a search region corresponding to the geographic region by use of geospatial information associated with the geographic region. Once the search region is determined, the system searches a database for objects and content that are associated with the search region and that satisfy certain predetermined criteria and characteristics. Relevant ads are then shown to the user within an interactive mapping experience.

Abstract: Methods and systems for receiving purchase transaction data and identifying the purchase transactions that qualify for customer rebates. In an embodiment, a transaction clearing computer of a payment processing network receives the purchase transaction data from a plurality of acquirer financial institutions. A rewards system computer of the payment processing network identifies individual purchase transactions that qualify for customer rebates pursuant to rewards programs and based on the purchase transaction data, and then initiates crediting of rebate amounts from acquirer financial institutions to payment card accounts of cardholders at issuer financial institutions. The rewards system computer also initiates charging of the rebate amounts to merchant accounts of merchants associated with the individual purchase transactions that qualified for customer rebates.

Abstract: A shareholder investment system and method is provided. At least certain embodiments relate to processing of loyalty rewards such as rewards generated via the use of credit cards, debit cards, prepaid cards, etc. A payment processing system for financial transactions is enhanced to support reward transactions. The reward communications can be processed over the payment processing system together with payment transactions. Consumer's can accumulate monetary value associated with the rewards in a rewards account. The rewards are based on awards provided by conducting transactions using a rewards account associated with a shareholder rewards program or by conducting transactions with particular merchants participating in the rewards program. The accumulated monetary value can then be used for purchase of shares of stock of participating merchants.

Abstract: A method for creating a control group for campaign measurements includes: storing a plurality of consumer profiles, each profile including data related to a consumer including an account identifier, spend behavior, and microsegment associated with the consumer; receiving a plurality of measurement profiles, each profile including data related to a consumer including a specific account identifier and indication of participation or non-participation in a campaign; associating each consumer profile with a measurement profile where the included account identifier corresponds to the specific account identifier of the measurement profile; identifying a campaign group, the campaign group including consumer profiles, each profile including a common microsegment and spend behavior and associated with a measurement profile indicating participation in the campaign; and identifying a control group, the control group including consumer profiles, each profile including the common microsegment and spend behavior and associa

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes identifying web pages that embed a selected video, aggregating content derived from the identified web pages, and transmitting one or more advertisements (ads) that are targeted to the aggregated content for presentation with the selected video embedded on the identified web pages.

Abstract: Techniques and arrangements for combining orders for items to be delivered to multiple buyers. Based on an indication of interest in a merchant by a first consumer, the first consumer and a nearby second consumer can be offered incentives to order from a same or nearby merchant in order to combine orders for delivery, thereby increasing the logistical efficiency of the deliveries. The indication of interest can be a commencement of an order, an indication that the first buyer “likes” a merchant, a search for the merchant, or other way to indicate an interest in the particular merchant. The incentives can include discounted delivery fees, discounted orders, and the like.

Abstract: Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.

Abstract: Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. A disclosed method includes calculating adstocked gross rating points associated with an advertising campaign during segments of a period of time. The adstocked gross rating points are based on raw gross rating points corresponding to the advertising campaign. The raw gross rating points are delivered during the segments of the period of time. The example method further includes calculating an effective reach realized during the segments of the period of time for the advertising campaign. The effective reach realized is based on the adstocked gross rating points.

Abstract: A location-based advertising system automatically analyzes messages posted on social networking systems or other publicly accessible or private computer systems for posting messages for viewing by others. The messages are analyzed to identify messages that contain offers, such as offers that may be construed as location-based offers. Information about the offers is extracted from the messages and placed in a database. The database may be used by a location-based advertising application to send advertisements to targeted users or to respond to user who are qualified according to their current or recent geographic location. Optionally or alternatively, merchants may send messages, such as e-mail messages or instant messages (IMs), to the system to notify the system of offers. These messages are also analyzed and information about their respective offers is extracted and placed in the database.

Abstract: An advertisement distribution system can log advertisement conversions using Near Field Communication (“NFC”). An online advertisement may be served to a user in response to a query or at a website. In response to the user selecting the advertisement, a landing page is displayed to the user and information regarding the advertisement is stored for logging purposes. The landing page may instruct the user to check in with an NFC-enabled device at an NFC base station of a merchant. The NFC base station transmits information identifying the merchant to the user's device and, in turn, the user's device transmits the information to the advertisement distribution system. The advertisement distribution determines that the advertisement resulted in a conversion using information regarding the advertisement and the information identifying the merchant received from the NFC base station via the user's device.

Abstract: Disclosed are various embodiments for a geographic content discovery application. The geographic location of a client device is determined. Opportunities to obtain content are communicated to the client responsive to the client device being located in a defined geographic boundary. The content may be determined as a function of relevance, incentives associated with the geographic boundary, or nearby clients.

Abstract: Disclosed are various embodiments for offering complementary products in relation to items listed by third party sellers in an electronic marketplace. Embodiments herein identify items available for sale by third parties in an electronic marketplace. An offer to include a complementary item available from an electronic commerce system in the electronic marketplace listing is transmitted to the third party seller. In other embodiments, a sale of an item in an electronic marketplace is detected and an offer to sell the product from the electronic commerce system is transmitted to the buyer.

Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.

Abstract: A method and apparatus for providing advertising service in a computer network is provided. This method and apparatus further comprises receiving a request from a user via this computer network to view a Web page, providing conditions to the user for viewing this Web page, delivering this Web page to the user, determining if the user has met the conditions required for viewing this Web page, and terminating access of the user to this Web page if these conditions are not met.

Abstract: Providing an end-to-end citizen engagement, in one aspect, may comprise obtaining data of multiple disintegrated sources from one or more of communication and social computing channels via one or more adapters. Data refactoring and management, integration and process orchestration of the data according to a data model as data attributes of the data model may be provided. One or more analytics may be performed based on the data attributes stored according to the data model and input specified to the one or more analytics. One or more results computed by performing the one or more analytics may be provided. One or more application logics supporting one or more front-end applications may be produced. One or more front-end applications for automated sensing of user activities and sensor-based personal assistant capability may be provided.

Abstract: When an electronic money card is set to a reader/writer, an introducing site connection unit is activated to connect a user terminal to an introducing site. The introducing site connection unit stores manufacturer information and transmits an electronic money function unit ID and the manufacturer information read from the electronic money card to the introducing site. An introducing server connects the user terminal to an affiliated store server through the introducing site, and the affiliated store server transmits purchase information to the introducing server when a user purchases. The introducing server calculates a commission amount from the purchase information and transmits the calculated amount together with the electronic money function unit ID and the manufacturer information to a distributing server. The distributing server distributes the commission amount to the electronic money function unit ID and the manufacturer information based on a predetermined distribution ratio.

Abstract: Systems and methods are provided for web page optimization. In accordance with one implementation, a system for web page optimization is provided, wherein the system comprises a computing device configured to provide at least one of user data, content categories, and page performance metrics, and receive, from the module server, a bid to include at least one proposed module on a page, the bid including an impact score of the at least one proposed module based on the page performance metrics. The system also includes a feedback component configured to provide performance feedback indicative of how the page performed based in part on the page performance metrics, and a page assembler coupled configured to select for display on the page a module combination comprising the at least one proposed module, wherein the module combination is selected based in part on the impact score and the performance feedback.

Abstract: The present invention provides systems and methods for distributing coupons by a retailer. The coupons distributed in the invention are “third-party” coupons, that is, coupons for goods or services that are unrelated to those of the retailer and offered by a third-party retailer. For example, if the coupons are being distributed by a supermarket, then the coupons may be for tools at a home-improvement store or for tax services by an accountant. The distribution methods of the invention increases the revenue of a retailer. More specifically, a consumer is presented a coupon when the value of the transaction exceeds a threshold. In a number of embodiments, the threshold is the average sale per transaction of the retailer. Accordingly, consumers will be motivated to increase spending so that coupons can be earned. The methods and apparatus of the invention are equally applicable to both “brick and mortar” and “click and mortar” retailing.

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for conducting sales. A system configured to practice the method receives an inquiry with at least one parameter from a user associated with a sale of an item. The system identifies one or more discount items that satisfy the inquiry and filters the one or more discount items based on a time-sensitive sales opacity scale. The system identifies comparable items for each discount item at nondiscount rates dynamically using real-time data and presents one or more comparable groups to the user, each comparable group including one filtered discount item and respective comparable items. Then the system advances the sale of the discount item based on user acceptance of one of the presented one or more comparable groups.

Abstract: Systems and methods for providing games, challenges, and/or promotions to mobile devices are usable to provide incentives to customers. According to one embodiment, a system can be provided. The system can be operable to receive information, such as location information, associated with a mobile device; transmit content being associated with a location of a merchant to the mobile device; receive an event outcome indicator associated with the content; provide a promotional offer to the mobile device when the event outcome indicator matches a desired event outcome indicated by a third-party or the merchant; and process the reward or promotional offer associated with the event outcome indicator via interaction with a point of sale system.