Abstract: A fabric softening product is a composition or article that is effective for its fabric softening purpose but preferably excludes ecotoxic quaternary ammonia salt, includes, as a fabric softening component, a PEC, which is an ester of pentaerythritol, an ester of an oligomer of pentaerythritol, an ester of a lower alkoxylated pentaerythritol or an ester of a lower alkoxylated pentaerythritol oligomer, with bentonite, which increases its fabric softening effect remarkably. The PEC is preferably a partial higher fatty acid ester of pentaerythritol or a partial higher fatty acid ester of a pentaerythritol oligomer, the bentonite is preferably sodium bentonite or swellable calcium bentonite, the fabric softening composition is a softergent or a non-detersive composition, both of which may be in solid (preferably particulate solid) or liquid state or form (preferably in aqueous suspension or gel), and the fabric softening article is an absorbent material with bentonite and PEC deposited on it or absorbed by it.

Abstract: Liquid fiber-treating and skin-treating compositions include surfactant, water insoluble treating material, water and long chain alcohol or derivative thereof, which stabilizes the liquid so as to allow storage at elevated temperatures, such as those which can be reached during storage in warmer climates, and which also helps to make fiber- and skin-treating materials more substantive to fibers and skin. Among the various types of compositions benefited are shampoos, perfuming shampoos, hair conditioning compositions, hair setting compositions, anti-dandruff preparations, fabric softening compositions, antistatic compositions, detergents, skin cleansers, skin lotions and sunscreens.

Abstract: A fiber conditioning composition, which is preferably a shampoo for human hair, in stable and pearlescent liquid or semi-liquid or gel condition, is an emulsion or dispersion which includes a surfactant, a water insoluble fiber conditioning agent, a long chain saturated primary alcohol or derivative thereof, which stabilizes the emulsion or suspension and makes it pearlescent, and an aqueous medium, which may also contain other components of such fiber conditioning and shampoo compositions. In the preferred shampoos an anionic detergent is present, which is preferably a mixture of higher fatty alcohol sulfate and higher fatty alcohol ethoxylate sulfate, the long chain saturated primary alcohol (or derivative) is of an average of 30 to 40 carbon atoms (ethoxylated such alcohols may also be employed, at least in part) and the water insoluble conditioning agent is a silicone (very preferably a certain type of aminosilicone), a polyethylene, a paraffin, an isoparaffin, a microcrystalline wax, a C.sub.

Abstract: A toothbrush whose tufts comprise three distinct groups of rows, with each row oriented transversely to the longitudinal axis of the head. The tufts of the first group are the shortest. The endmost tufts on each row of the second kind tilt laterally outwardly by about 12 degrees. The tufts of the third group are nearest the end of the head farthest from the handle and diverge from each other. In one embodiment, each tuft of the third kind tilts laterally at an angle of about 30 degrees and forwardly at about 14 degrees. In a first embodiment, each row of the first group comprises a single, wide tuft. In a second embodiment, each row of the first group has a plurality of laterally spaced round tufts. In a third embodiment, each row of the first group comprises a plurality of laterally spaced quadrangular tufts. All of the tufts may also be considered as defining four functional groups of tufts, with each of these four groups performing a specific function during brushing.

Abstract: A method is disclosed for treating and preventing gingivitis involving a patient desiring to prevent the progression of gingivitis the method comprising brushing the patient's teeth with a toothpaste at least two times a day and the patient chewing a chewing gum for at least 20 minutes at about two and about three hour intervals after having eaten each of at least two daily meals.

Abstract: A toothbrush whose tufts comprise three distinct kinds of rows, with each row oriented transversely to the longitudinal axis of the head. The tufts of the first kind are the shortest. The endmost tufts on each row of the second kind tilt laterally outwardly by about 12 degrees. The tufts of the third kind are nearest the end of the head farthest from the handle and diverge from each other, with each tuft thereof tilting laterally at an angle of about 30 degrees and forwardly at about 14 degrees. In a first embodiment, each row of the first kind comprises a single, wide tuft. In a second embodiment, each row of the first kind has a plurality of laterally spaced round tufts. In a third embodiment, each row of the first kind comprises a plurality of laterally spaced rectangular tufts. All of the tufts may also be considered as defining four functional groups of tufts, with each of these four groups performing a specific function during brushing.

Abstract: An oral composition containing a substantially water insoluble noncationic antibacterial antiplaque agent such as triclosan and a synthetic cross-linked polymer such as cross-linked poly (methylvinyl ether/maleic acid or anhydride) as antibacterial-enhancing agent to enhance delivery of said antibacterial agent to, and the retention thereof on, oral surfaces, and a method of promoting oral hygiene therewith.

Abstract: A composition suitable for topical application to the skin or hair comprising an admixture of a. phosphate surfactant mixture of structure (1) and (2) and b. a cosurfactant of formula (3).

Abstract: A composition of particulate barium sulfate combined with one or more coreactants selected from the group consisting of a silicone free of amino groups, a long chain fatty alcohol and a long chain fatty acid amide has been found to be effective as a hair conditioner. The claimed compositions may also contain conventional surface-active agents, emulsifiers, stabilizers, and the like. In aqueous dispersion, these compositions impart improved body, manageability and style retention to hair.

Abstract: A particulate fabric softening composition and a particulate fabric softening detergent composition are described, both of which include bentonite powder agglomerated into larger particulate bead or granule form with a normally solid co-melt of a pentaerythritol compound (PEC), such as pentaerythritol ditallowate (PEDT), and a nonionic surfactant, such as a condensation product of a mole of a C.sub.12-15 fatty alcohol with seven moles of ethylene oxide. The fabric softening composition described may be added to wash (or rinse water) but preferably is incorporated in a particulate built synthetic organic anionic and/or nonionic detergent composition to produce a fabric softening detergent composition. The invented detergent compositions are especially suitable for washing laundry in "cold" water, such as water at 40.degree. C.

Abstract: A continuous process for preparing a paste or cream like material which comprises the steps of means for forming under non vacuum conditions at a temperature of 90.degree. F. to 120.degree. F. a first low viscosity homogenous slurry of at least one non aqueous solvent and a gelling or bodying agent; means for forming a second low viscosity homogenous slurry under non vacuum conditions at a temperature of 90.degree. F. to 130.degree. F., means for forming a low viscosity mixture of said first low viscosity slurry and said second low viscosity slurry by a high shear mixing under non vacuum conditions at a temperature of 90.degree. F. to 130.degree. F. for 0.1 to 5 seconds; means for transforming under non vacuum and non mixing conditions at a temperature of 65.degree. F. to 120.degree. F. said low viscosity mixture into a non Newtonian mixture; and means for deaerating said non Newtonian mixture under vacuum conditions for a period of less than 3 seconds to form said paste or cream like material.

Abstract: Liquid automatic dishwashing compositions containing a binary mixture of Maxacal enzyme and Maxamyl enzyme have been found to be very useful in the removal of protein and carbohydrate soils from dishware at normal dishwasher operating temperatures.