Abstract: Systems and methods are described for presenting supplemental information to a user that is related to an advertisement consumed by the user that the user found interesting. It may be determined that a user is interested in receiving supplemental information based on the user starting to use a device within a threshold time period from consuming the advertisement on a different device. The threshold time period may be determined based on historical amounts of time users have taken to access supplemental information after consuming the advertisement (e.g., if users access a webpage associated with the advertisement five minutes after the conclusion of the advertisement, the threshold time period may be five minutes). In response to determining that the user started using the first device within the threshold period of time from the end of the advertisement, supplemental information associated with the advertisement may be presented.

Abstract: Provided herein is an autonomous or semi-autonomous vehicle fleet comprising a plurality of electric autonomous vehicle for apportioned display of a media, operating autonomously and a fleet management module for coordination of the autonomous vehicle fleet. Each autonomous or semi-autonomous vehicle comprising a screen configured to display the media. Activation, deactivation, brightness modification, in combination with specific media selection enables more efficient media display.

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Abstract: A device that analyzes advertising effectiveness can include an asset repository that stores a plurality of smart objects, an entertainment interface that accepts one or more smart objects from the plurality of smart objects, an event stream processor that receives information from the one or more smart objects and provides metrics based on the information from the one or more smart objects, and a BIND engine that receives information from the one or more smart objects and one or more databases and provides decisions and metrics based on the information from the one or more smart objects and one or more databases.

Abstract: This disclosure generally covers systems and methods that schedule posts of one or more images, videos, or other digital content items through an account of a social networking system in a way that optimizes user engagement. In particular, certain embodiments of the disclosed systems and methods determine when to post digital content items by calculating data-driven user engagement scores and updating those scores with data tracked by the social networking system.

Abstract: Search and subscribe advertising systems and methods are disclosed. An advertising system includes at least one identification, location and authentication system associated with a physical venue, each including a master sensor node connected to a broadband network channel and a plurality of sensors in the physical venue. The advertising system further includes a cloud-based advertisement service hosted by and associated with an identification, location and authentication system. The cloud-based advertisement service is communicatively coupled to the master sensor node and stores advertising data associated with the physical venue. The advertising system includes an advertising application installed on a mobile device, which transmits a search request for a local service to the cloud-based advertisement service, and receives and displays advertising data, which is selected based on the mobile device location, the physical venue location, and at least one search keyword.

Abstract: A digital medium environment includes a content provider that receives a request for content and provides the requested content to a computing device. An improved advertisement detection method implemented by the content provider comprises determining whether the requesting computing device is blocking advertisements provided with the content. If the requesting computing device is blocking advertisements, the content provider may prevent the requested content from being displayed unless a user of the requesting device selects an alternate option for viewing the requested content. Alternate options for viewing the requested content include purchasing a subscription to the content provider, paying the content provider to view only the requested content, or enabling display of advertisements at the requesting computing device. The improved advertisement detection method protects content provider revenue streams and informs users of alternate options for viewing content from a trusted content source.

Abstract: A processing device selects a population of persons and measures sales metrics from the population over a time period and measures an advertising weight over the time period. The processing device determines an effect that the advertising weight has on the sales metrics and additionally calculates values for a degree of targetedness for the advertisement to the population of persons. The processing device determines an effect that the degree of targetedness has on the sales metrics and generates a multi-dimensional model that measures the combined effects of the advertising weight and the degree of targetedness on the sales metrics.

Abstract: A system and method for determining suggested content and suggested content headlines for a web page. The system and method receive a request for suggested content for a web page, determine that suggested content is appropriate for the web page based on tags for the web page and tags for a suggested content headline associated with the suggested content, apply a rule to the tags of the suggested content headline, the rule based on one or more of time and location metadata, and transmit the suggested content headline for display with the web page if the rule has been satisfied.

Abstract: There are provided systems and methods for intelligent online account lifecycle maintenance through automated event monitoring. A user may utilize an online account with the service provider to perform various actions and generate account usage data. Based on the account usage data, such as a length the account has been in service, amount the account is used, and other lifecycle data for the account, a user action may be taken with respect to the account. For example, the user action may correspond to a recommendation for the user for a feature that the user may utilize with the account that other similar users utilize, but the user does not. The recommendation may be based on whether the user is a new or ongoing user. A communication channel to send the action to the user may be determined based on a most likely to view channel.

Abstract: A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes from the set-top box data with viewers and calculates advertising exposure events for advertisements. The processing device further calculates, for each viewer, an advertising weight as a function of number of exposures of the advertisement as applied to the viewer based on the advertising exposure events. The processing device further calculates, for each viewer, a score representing a degree-of-targetedness between an advertisement campaign and the viewer. The processing device manages the advertisement campaign based on the advertising weight and the degree-of-targetedness.

Abstract: A system and method configured to provide enhanced services based on check-in information obtained in a social network system and transaction location information observed in a payment processing system. In one aspect, the transaction location may be used to validate, verify or authenticate the check-in location declared in the social network system. In another aspect, the transaction location can be used as a basis to automate a check-in in the social network system in accordance with a preference of a user. In a further aspect, the transaction location and the check-in location can be correlated to detect inaccurate data, correct the inaccurate data, and/or augment the data in a data warehouse about the locations of transaction terminals.

Abstract: A system and method for receiving and executing emoji based commands in messaging applications. The system and method may include processes such as identifying emojis in a message, determining one or more action based on the emoji, and completing the determined actions.

Abstract: A computer-implemented method for designing and building a complete customer experience includes receiving a selection of an experience; creating one or more visual templates; receiving selections and mappings of components in the experience; sharing the experience with the components to one or more additional users; causing ordering of one or more products and services associated with the components; and creating tracking comparisons for improving the experience relative to a target.

Abstract: An advertisement, including a description of a promotion and a link, are included in a shipment of a sales item to a buyer from an online shopping site. The promotion is crafted to entice the buyer to respond to the link and trigger a further shopping opportunity based on the initial purchase. Upon responding to the link, the buyer is presented with a further promotion that includes the most recent consideration of buying incentives which are based on knowledge of selling considerations such as inventory and the marketplace that a seller may use to generate enticing content in the promotion. The seller may also take advantage of knowledge about the shopping and purchasing history of the buyer at the online shopping site in tailoring the promotion.

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Abstract: A method, apparatus and computer program product are provided for implementing a map-based advertising system. In one example embodiment, a method is provided that includes causing a graphical geographic representation of a bounded area to be displayed, receiving advertising content comprising at least one location, and determining whether the location lies within the bounded area. The method further includes causing at least a portion of the advertising content to be displayed and causing a representation of the at least one location to be displayed within the graphical geographic representation of the bounded area in an instance in which the location lies within the bounded area.

Abstract: A social networking system associates a financial account identified by a user with a user profile maintained by the social networking system for the user. The social networking system may compensate the user for associating the financial account with the user profile by crediting the identified financial account by an amount. The credit may be applied to subsequent purchases by the user at a vendor identified by the user. To simplify vendor selection, the social networking system may suggest one or more candidate pages associated with vendors to the user. Information in a transaction history of the financial account and in the user profile may be used to identify the candidate pages, allowing the user to select a vendor with which the user has previously transacted by selecting a candidate page associated with the vendor.

Abstract: Using various embodiments, methods and systems for displaying information associated with a smart object are described. In one embodiment, a system receives Smart Object Identification Data (SOI) and Smart Object Metric Data (SOMD) of a set of smart objects transmitted from a smart object manager in a three dimensional environment. The system determines that the user has requested Brand Related Detailed Information (BRDI) associated with at least one smart object and generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, and sort them based on the received SOMD related to each smart object within the set of smart objects. The system retrieves BRDI of a smart object with the highest quantifier of SOMD out of the set of smart objects and transmit the BRDI along with the sorted list of smart object BID to the user.