Abstract: Techniques for providing third-party analytics via a virtual assistant interface are disclosed. A third-party analytics service trains a machine learning model, based at least on interaction histories of users of a consumer-facing application. The interaction histories include sales data associated with the users. The third-party analytics service receives, via a virtual assistant interface, a request for a recommended marketing strategy to be targeted at one or more users of the consumer-facing application. The third-party analytics service applies the request to the machine learning model, to obtain the recommended marketing strategy responsive to the request. The recommended marketing strategy is based at least on a predicted effectiveness of the recommended marketing strategy targeted at the one or more users of the consumer-facing application. The third-party analytics service presents, via the virtual assistant interface, the recommended marketing strategy responsive to the request.

Abstract: A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated with a website visitor and a requested website to define an analytics event. The analytics module ingests and enriches data within the analytics event and provides it to a machine learning module that generates prediction models for potential bids. A management platform receives the bidding prediction and generates candidate configs. An optimization module receives the candidate configs and applies weights and additional features to select a config and generate an optimized script for the selected config. A deployment module receives the optimized script and delivers the script to the website visitor.

Abstract: Methods and systems for generating a messaging campaign are described. A first phase of the campaign is conducted using a first set of parameters for delivering a first message to a first group of intended recipients via a first distribution channel. Based on analysis of online activity associated with one or more members of the first group, a second set of parameters is determined for a second phase of the messaging campaign. The second set of parameters define a change to the first set of parameters.

Abstract: A method for dynamic product offerings includes identifying characteristics of an entity based on a set of performance indicators and a risk profile associated with the entity. The method further identifies criteria for dynamic product offerings for a target market using the identified characteristics of the entity. The method further includes determining a target reward and an expected risk for a new dynamic product offering using the criteria for the dynamic product offerings. The method further includes one or more actions that cause the new dynamic product offering to be released in the target market.

Abstract: A delayed grouping (batch) processing of previous campaign delivery pacing decisions and corresponding outcomes (deliveries) is used to configure a new auction experiment iteration. In the new iteration, a campaign that was previously over-delivered is classified as either (a) over-delivered due to incorrect pacing or (b) over-delivered due to auction experiment design. After the delayed processing, the new auction experiment iteration is conducted with a mitigating action taken on the previously over-delivered campaign if the campaign is classified as (b) over-delivered due to auction experiment design. For example, the mitigating action can include removing the campaign from a subsequent iteration of the experiment, or the experiment can be redesigned. By doing so, the over-delivery caused by the campaign due to the auction experiment design is avoided when performing the new auction experiment iteration.

Abstract: Exemplary embodiments are directed to managing promotional programs. A promotion card is associated with at least one promotional program. Eligibility of one or more items is determined based on rules associated with the promotional program. A payment amount is calculated based on the eligibility of the items and the rules of the promotional program.

Abstract: Systems and methods for presenting a personalized value added offer during an advanced verification process are provided. An access control server may receive an enrollment verification request comprising data relating to an account holder. The server may determine an enrollment status of the account holder and determine a value added offer based on the account holder. The server may display an advanced verification interface for user input. The advanced verification interface may include the value added offer and/or a security credential prompt. The server may personalize the advanced verification interface and/or the value added offer based on monitoring the system and compiling historical transaction data.

Abstract: A computer system performs display control to display a reward advertisement at a given screen switching timing, a screen switching timing due to start or end of a game progress unit, or a timing at which a game progression satisfies a given change condition. The computer system gives a reward for watching the advertisement to a player. The reward is set based on user data and/or play data of the player related to the game.

Abstract: A method, apparatus and computer program product are provided for integrated sales management. A sales resource may use the system to track and modify promotion proposals for providers. Data defining the proposed promotion may include information relating to the provider, capacity, the promotion structure, return on investment, and/or an auto-approval status. Some data defining the proposed promotion may be automatically generated by the promotional system and/or modified by the provider. The proposal may be auto-approved or approved manually by a sales resource. Upon approval, the promotion may be made available for sale.

Abstract: A program controlled data-processing system and computer-based method for facilitating retail transactions based on a seamless translation of reward points into a suitable currency for purchase. In one embodiment, the present invention allows a user to utilize points without the traditional redemption restrictions or encumbrances associated with reward programs.

Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.

Abstract: Various embodiments enable a user editing a document to tag product references in the document. These product references can then be recognizable when the document is published online, thereby enabling ad units (or other personalized units associated with the content) to be inserted either at a location associated with a particular product reference or within the document in a designated location. For example, when editing or drafting a document, a client-side tool could enable a user to tag particular words within the text to create a hyperlink to product pages of an electronic marketplace. In another example, a client-side tool could auto-insert a list of words associated with subject matter of the same. Accordingly, mentions of these words in content could be auto-converted into text-links or hyperlinks to a respective items page of the electronic marketplace.

Abstract: A facility for generating advertising messages is described. The facility receives a feed containing information describing each of a plurality of textual advertising messages. For each of the textual advertising messages described by the information contained by the received feed, irrespective of any user input, the facility identifies a web page associated with the textual advertising message; extracts visual content from the identified web page; and constructs an advertising message that contains the extracted visual content.

Abstract: To differentially respond to data requests, a request handling server stores (i) a predefined set of response definitions, each response definition having a distinct assigned virtual requester identifier, and (ii) for each virtual requester identifier, a selection criterion. The server receives a data request associated with one of a plurality of requesters, and includes (i) request parameters and (ii) a requester attribute set. The data request may be a request for travel product offers formatted according to the New Distribution Capability (NDC) standard. The server compares the requester attribute set with the selection criteria; based on the comparison, assigns a selected one of the virtual requester identifiers to the data request; retrieves an active one of the response definitions corresponding to the selected virtual requester identifier; obtains response data according to the request parameters and the active response definition; and transmits, in response to the data request, the response data.

Abstract: A facility for analyzing electronic advertising is described. The facility determines that a particular client device has been used to activate a first advertising message for a particular cause. In response, the facility identifies a second advertising message for that cause that was presented on the same client device at a time before the first advertising message was activated. In response, the facility determines that the activation of the first advertising message is at least partly attributable to the presentation of the second advertising message.

Abstract: A method of and a system for reducing access to a web resource are provided. The method comprises: receiving an information indicative of a brand to be protected; identifying a set of most popular search queries associated with the brand; acquiring a set of search results for at least one of the set of most popular search queries; calculating a harmfulness coefficient for at least one website contained in the set of search results; identifying the at least one website having the harmfulness coefficient exceeding a threshold value and defining it as a fraudulent website; generating an investment damage score for the fraudulent website; and causing execution of a brand protection measure against the fraudulent website in accordance with the investment damage score.

Abstract: Systems and methods for placing personalized content on one or more specified non-personal displays at a public or semi-public location using a personal digital device associated with a first user via a networked placement platform system include computer-implemented processes and associated computer components that receive, from the personal digital device associated with the first user, a request to place personalized content on one or more non-personal displays, filter the personalized content based on at least one of format and content, generate a rendering of the personalized content, and send instructions to a selected one or more non-personal displays for display of the approved personalized content in real-time or in accordance with a predetermined time schedule.

Abstract: Embodiments of the invention are directed to a system, method, or computer program product for a universal auxiliary resources platform allowing access to, distribution of, and exchange of all user auxiliary resources. Converting or scaling the auxiliary resources across the platform occurs for similar value presentation. Thus allowing for transmission of auxiliary resources in real time to satisfy at least a portion of a standard resource transaction. Furthermore, the platform allows for the exchange of auxiliary resources across users based on user set term adjustment.

Abstract: Successful application of a coupon code on an e-commerce website is detected via network request tracking and page data tracking. Upon coupon application, the coupon code is stored, for example in a server-based database. The coupon code is then automatically applied to subsequent e-commerce purchases whose parameters match the requirements for the coupon. The coupon can be automatically applied to purchases made by the same user and/or other users, as applicable.

Abstract: Systems and methods are disclosed herein for attributing credit to online consumer touchpoints for a consumer performing an action. The systems and methods involve determining whether a consumer is in a particular environment for an online consumer touchpoint by detecting an external viewing condition for the consumer for the online consumer touchpoint. The systems and methods determine that the consumer performed an action, such as a conversion, following the online consumer touchpoint and additional online consumer touchpoints. An effectiveness of the online consumer touchpoint in the particular environment is determined and used to attribute relative credit to the online consumer touchpoint and the additional online consumer touchpoints for the consumer performing the action.