Abstract: A system and method to associate an electronic gift certificate with a payment services account to cause presentation of the electronic gift certificate based on meeting a predetermined condition. A gift certificate is purchased on-line and associated with a recipient's payment services account by the electronic gift certificate purchaser. A graphical user interface representing the payment services account of the recipient is presented with a record of the electronic gift certificate in a hidden state within the payment services account. Determining the predetermined condition is met, unmarking the record of the electronic gift certificate and causing presentation of a gift certificate button within the user interface representing the payment services account.

Abstract: Systems, apparatus, and methods for providing promotion to networked consumer device groups are discussed herein. Some embodiments may include a system including one or more servers with processing circuitry configured to provide consumer interfaces to consumer devices that facilitate the sharing of a group promotion via a network between the consumer devices. The sharing may include the creation of the group promotion, the transmission of the group promotion to consumers via various communication channels, the tracking of consumer activity toward a group discount, among other things. For example, subsequent to purchase of a promotion via a consumer device, the processing circuitry may provide a sharing channel display to the consumer device for consumer selection of a communication channel for sharing the group promotion. The processing circuitry may create an impression of the group promotion compatible with the selected communication channel and provide the impression to other consumer devices.

Abstract: A system and associated methods for enabling a tenant of a multi-tenant platform to customize the promotional functions of the tenant's eCommerce website which is hosted on the multi-tenant platform. The promotional offer(s) may be configured to suit the tenant's short term and/or long term business needs, such as to encourage purchase of a particular product or service at a particular time, to encourage a purchase in response to a particular business event or situation, to encourage a purchase in response to a particular action or lack of action by the consumer, to encourage a purchase in response to a particular inventory level or revenue amount of the tenant, to encourage a purchase in response to determining that the consumer was the object of a sales pitch from one of the tenant's salespeople, etc.

Abstract: A container may hold one or more items and be associated with a customer order. The container may be identified as it moves along an inventory conveyance system. In response to identifying the container, a message may be selected that corresponds to one or more aspects of the customer order. The selected message may be provided to a laser marking system in a manner that allows the laser marking system to apply the message to the container as it moves along the inventory conveyance system.

Abstract: A method implemented on an electronic computing device includes identifying a user of an augmented reality (AR) device. Profile information is obtained for the user based on the identity of the user. An interactive game is activated on the AR device. The interactive game is tailored to the user based on the profile information. One or more rewards are provided to the user for implementing aspects of the interactive game.

Abstract: Provided herein are method, apparatus, and computer program products for facilitating the determination of an ideal discount rate or an ideal accepted value for a promotion based on a plurality of model-based decision trees. The decision trees may be generated based on a set of original data, which may include information from a set of past promotions. The trees may branch into smaller, more homogenous subgroups of the original data until a model is generated for each resulting node of the tree. The plurality of trees may be applied to a current promotion with a set of possible predetermined discount rates in order to determine an ideal discount rate or an ideal accepted value for the promotion.

Abstract: Systems, methods, and computer-readable media are disclosed for preventing duplicate content selection for digital presentation. In one embodiment, an example method may include determining a first bid request for a first content delivery slot at a first time, the first bid request having a first user identifier, determining a ranking of candidate product identifiers for which the first user identifier is eligible at the first time, and determining a second bid request for a second content delivery slot at a second time, the second bid request having the first user identifier, where the second time is within a predetermined time interval of the first time. Example methods may include determining an impression counter value for the first user identifier at the second time, selecting a product identifier from the candidate product identifiers using the impression counter value, and determining a first bid amount using the product identifier.

Abstract: A computer-implemented technique for applying rewards points associated with a payment card is disclosed. A computer system stores information associated with a person's payment card, such as a credit or debit card, including information indicative of rewards points associated with the card. The computer system then receives from a remote device a first message indicative of a transaction between the person and another entity. The transaction includes a payment of a specified amount from the person to the other entity. In some embodiments the transaction has already been completed, and the computer system causes rewards points to be applied to it post-transaction. In other embodiments the transaction has not yet been executed and may be a requested cash transfer. The computer system determines how many rewards points correspond to the specified amount and causes the rewards points to be used for at least a portion of the transaction amount.

Abstract: The various embodiments herein disclose an intelligent system and method for user behavior, communication, connection and engagement management. The intelligent system is a digital platform for connecting and engaging users, their product or service brands or vendors and related stakeholders that enable all the participants to connect, communicate and engage with each other. Further, the platform provides a means to establish two way relationships between the users and brands or vendors.

Abstract: Techniques are described related to selecting content items, such as by enabling user analysis and control of product-related content items selected for display to users. The content items may include advertisements or other promotional materials, and the selecting of the content items may be performed as part of determining particular promotional materials to display or otherwise present to particular users in particular situations. User analysis and control of selected content items that are displayed on a target electronic site may be enabled by providing, as part of the target electronic site, additional selection-related functionality whose availability is restricted to one or more authorized users—for example, such additional restricted access information and user-selectable controls may be provided on a version of a Web page of an online retailer to enable the retailer to analyze and influence future content items selected for display on the online retailer's Web page(s).

Abstract: Software on a server receives a game action message associated with one of a plurality of online games being played by a user. The software generates an asset message based at least in part on the game action message. The software determines user feed preferences based on a social filter graph. The social filter graph depends at least in part on a metagame account associated with the user. And the software transmits the asset message to social network identifiers according to the user feed preferences.

Abstract: A computer-based method for asynchronously requesting content items to a user computing device is described. The method is implemented using a user computing device in communication with a memory. The method includes receiving a content management response, generating a plurality of content request messages for requesting at least one content item from a plurality of content providers based on the plurality of links, asynchronously transmitting a first content request message to a first content provider and a second content request message to a second content provider where the first and second content request messages are transmitted based on the at least one transmission rule, receiving a content response message including a content item from at least one of the first and the second content provider, determining the content item to display on the user computing device, and displaying the determined online content item on the user computing device.

Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, by the one or more processors, user input, the user input indicating an assignment of a particular task by a first user to a second user, the first user being a user of a product that provides the particular task; determining, by the one or more processors, that the second user is a non-user of the product and, in response: appending product promotion data to an electronic document, the product promotion data providing a summary of task-based action data that is associated with the second user; and transmitting the electronic document to the second user.

Abstract: Techniques for providing third party incentivized communications sessions are described. In some embodiments, a Voice over IP (VoIP) conversation is sampled for audio information such as a word, phrase, utterance, or phoneme that may be associated with an advertisement in a database. The database may be searched for the audio information, or in some embodiments a text equivalent of the audio information, and the associated advertisement may be served to a participant in the VoIP communication session. In some implementations, data from or about the conversation may be compiled for analysis.

Abstract: An online system facilitates auctions for advertising presentation opportunities by identifying users associated with the presentation opportunities. The online system stores mappings between user identifiers and a plurality of partner identifiers used by advertisers to identify browsers. Partner identifiers are received from an advertising exchange and used to identify a user identifier corresponding to the received partner identifier. Using the identified user identifier, the online system identifies an alternative partner identifier associated with the user identifier and sends the alternative user identifier to an advertiser for use in selecting and bidding on advertisements. The online system returns the advertisers' bids to the advertising exchange with the partner identifier received from the advertising exchange. Converting a partner identifier to another allows advertisers to target a particular user while the online system protects the user's identify.

Abstract: In one aspect, a computing apparatus is configured to represent offer rules based on requirements for the detection of predefined types of events and actions scheduled to be performed in response to the detection of each occurrence of the events. The events are independent from each other in processing and are linked via prerequisite conditions to formulate the requirements of an offer campaign.

Abstract: Systems and methods provide targeted communications for each of a plurality of respective recipients. A database includes user information, customer information, template information, content feed information and advertising information. A template instruction is processed to select a template for generating the targeted communication, which is customized with at least some of the content feed. The targeted communication is scheduled for delivery, and at least some advertising information is selected to be included, as a function of geo-location information associated with at least one of the plurality of recipients. At least some advertising information is processed to format the advertising information with the targeted communication based at least on at least one instruction received from the registered user. The targeted communication is generated and transmitted to each of the plurality of recipients.

Abstract: An advertising provider may be obligated to ensure that its advertising directs users to the correct business entity (e.g., dealer or franchise). The advertising provider may maintain a datastructure comprising a plurality of “areas of responsibility” (AOR), each of which may be assigned to a respective dealer. When generating advertising content to be provided to a user, the advertising provider may access location-identifying information about the user. The location-identifying information may comprise a zip code, street address, or the like, which is sufficiently specific to allow the advertising provider to identify an AOR in the AOR datastructure. Accordingly, generalized location information, such as city, state, and/or country may not be sufficient. The location-identifying information may be used to identify the dealer that is assigned to the user. The advertising provider may access dealer-specific information, which may be used to generate dealer-targeted advertising for the user.

Abstract: An advertising database method and system provides an advertisement database service which is accessible to website publishers. Advertisement selection information may be received from a publisher of a website, and advertisements may be selected from an advertisement database in accordance with the selection information. The advertisement is provided to the website publisher for display on the website of the publisher. An endorsement of the advertisement by the publisher or by another user may be retrieved from the database and published with the advertisement.