Abstract: Systems and methods for secure distribution of electronic coupons involve a mobile device receiving an electronic coupon and displaying a degraded image of the electronic coupon. A non-degraded image of the electronic coupon is displayed by the mobile device when an attempt to capture the electronic coupon is detected.

Abstract: Improved search capabilities are disclosed for mobile communications devices such as cell phones. These and other capabilities are employed to improve delivery of sponsored content, such as advertisements and sponsored links, to appropriate or desirable mobile communication facilities.

Abstract: Methods and arrangements for facilitating offline delivery of content available in voice applications. User access to a voice application is permitted, and the user is accorded a capability to select content in the voice application for offline delivery. The selected content is stored in a holding arrangement, and the selected content is availed for delivery to the user.

Abstract: A system for delivering advertisements is provided capable of effectively advertising companies or products to users through a game as well as attracting the users' interest by varying the game difficulty in real-time according to user's responses. The system for delivering advertisements comprises a registration unit (212, 214) for registering information on one or more products provided from a company, information on the company, and condition information set by the company on conditions to win the products (e.g.

Abstract: The use of a broadcast feed to enable customers to pay for order may enable merchants to increase their online visibility and sales. An order for one or more items that is initiated by a customer may be received. The order may be transmitted to a broadcast feed provider to be presented as a message post in a broadcast feed page. Subsequently, an electronic payment for the order that is initiated by the customer through a link embedded in the message post may be received.

Abstract: Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence.

Abstract: An ad server and syndication system provides a browsable hierarchy of categories, such as topical ad categories and/or product categories, with which specific ads may be explicitly associated. A first user interface provides functionality for advertisers to browse the hierarchy, and to post ads in association with specific ad categories. A second user interface provides functionality for web site operators wishing to host ads on their web sites to select or exclude specific categories of ads to host. In one embodiment, a web site operator that sells a particular category of products can locate that product category within the hierarchy, and then select from a corresponding list of product-related-services that may be advertised on web pages associated with such products.

Abstract: A method, system, and computer-accessible medium are provided for optimizing search result listings in a search engine user interface. The system and method provide an automated way of promoting and demoting the placement of a search result listing between more or less desirable locations, based on the listing's performance in a given placement. Promoting and demoting placements is based on a threshold performance for the listing against which the actual performance of a listing is measured. The threshold performance may be advantageously varied to accommodate different revenue and relevance goals for a particular search engine or portion of the search engine's market.

Abstract: A method is provided which provides functionality for doctors and staff to remotely electronically download a “virtual sample cabinet” software program from a central server onto their desktop computers or mobile technology devices to allow them to centrally search, review product information and insurance coverage, print or electronically send prescription drug sample vouchers and co-pay savings coupons to selected pharmacies. This eliminates the need for physician offices to manage and house physical drug samples, as well as offers a more convenient and efficient way to allocate, dispense and monitor needed drug samples and coupons for savings to their patients. Additionally, the method helps patients to enroll into further savings on refills for their on-going medications through automatically scheduled coupons that are emailed (or mailed) to the patients thereby promoting more affordable compliance to their prescribed therapies.

Abstract: Targeted advertisements are provided to an advertisement consumer based on a user profile, a page profile, or a combination thereof. In embodiment where a user of a search engine is an advertisement consumer, the user utilizes a search engine to obtain search results relevant to a search query. A user profile of the user's interests is used to select advertisements for inclusion with search results. The user profile is evaluated by an advertisement server which determines which advertiser(s) offers a highest price for the user profile. Advertisements from these advertisers are then selected. In another embodiment, where the user is accessing a page on a third party website, the page may include a request for advertisements. A page profile is evaluated by an advertisement server that determines which advertiser(s) offers a highest price for the page profile. Advertisements from these advertisers are then selected, and provided to the user, where they are included in the retrieved page.

Abstract: Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence.

Abstract: A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.

Abstract: A method and a system for providing content on a computer having a memory, a display having at least a viewable position and networking capabilities for communicating with other computers in a networked system is provided. A storepath establishes the relationship amongst related stores having various marketing assets. Each marketing asset has its display attributes as defined by a global marketing campaign. When viewing a store profile, marketing assets are displayed in the viewable position on the display in accordance with those attributes.

Abstract: A prescription pharmaceutical promotional carrier is provided that is effective to promote a series of prescription drugs. The carrier includes first and second portions with the second portion being referred to as a payment vehicle and the first portion being utilized to identify the series of prescription drugs being promoted. In use, a preferred embodiment provides a series of stickers secured to the first portion of the carrier. Each sticker identifies or represents a prescription pharmaceutical product. A doctor may possess one or more of the carriers and may prescribe a prescription drug being promoted by the carrier. If so, the doctor can transfer a sticker identifying the prescription drug to the payment vehicle and separate the payment vehicle from the carrier.

Abstract: A lottery system and method is disclosed which promotes the continued play of a participant by rewarding them, on a pro-rated basis, for their loyalty. There are two aspects to the invention: (i) the tracking of a player's behaviour; and (ii) calculating a lottery payout structure based on the player's behaviour. In general, players are recognized for their loyalty or patronage, with those demonstrating superior loyalty being awarded a greater amount of a loyalty prize pot. In the event that several players select the winning number in a given lottery, the main prize would be equally divided amongst them. However, for those particularly loyal customers, additional moneys would be paid out from a loyalty reward pot. A mathematical formula in the form of a decay function incorporating the recency, frequency and intensity of a player's lottery ticket purchases would establish whether or not a player qualifies for a loyalty reward payout from the loyalty reward pot as well as the amount to be awarded.