Abstract: A method, system and computer program product for operating an expert system. Technical prescriptive domains and business prescriptive domains containing one or more templates are accessed, where each template defines an intention, goal or constraint. Furthermore, each technical prescriptive domain defines a generic optimization problem and each business prescriptive domain extends a technical prescriptive domain and defines a more specific business problem. A structure of data is received and analyzed with the technical prescriptive domains and business prescriptive domains to identify technical and/or business prescriptive domains that match the received structure set of data in data structure and/or semantic terms.

Abstract: A system and method is provided for using biometric data from an individual to determine at least one emotion, mood, physical state, or mental state (“state”) of the individual, which is then used, either alone or together with other data, to provide the individual with certain web-based data. In one embodiment of the present invention, a Web host is in communication with at least one network device, where each network device is operated by an individual and is configured to communicate biometric data of the individual to the Web host. The Web host is then configured to use the biometric data to determine at least one state of the individual. The determined state, either alone or together with other data (e.g., interest data), is then used to provide the individual with certain content (e.g., web-based data) or to perform a particular action.

Abstract: A system, method, and material for encouraging study or mastery of a fibre art skill is provided. A fibre source material is incentivized to encourage individuals learning or mastering a fibre art skill by concealing a tracker in the fibre material or attaching it to the packaging of the fibre material. The tracker may be a coupon, token, or ticket that reveals a code, number, or some other form of identifier associated with an incentive. The tracker is revealed upon unwinding the fibre material while performing the fibre art skill, which allows the individual to exchange the revealed tracker for an incentive at, for example, a specific store, online, or through some other specified manner.

Abstract: An audience proposal creator determines a target cost per thousand (CPM) baseline and a demographics CPM baseline for a deal offering audience spots, determines deal constraints based on a target CPM reduction goal, a demographics CPM cap, and the established parameters, and generates rates by selling title for each selling title-weeks for a duration of pending deal, and for each network of a plurality of networks based on the constraints. Target and demo audience rating estimates are acquired based on the target and demo applicable to the advertiser for the plurality of networks, and a distribution of the audience spots generated across the plurality of selling title-weeks, and networks based on the target audience rating estimates, a budget for the pending deal, the generated rates, and available inventory per selling title-weeks, and a proposal generated based on the distribution. An audience processor schedules audience spots across one or more networks for selling title-weeks based on the distribution.

Abstract: This disclosure generally relates to an apparel article, such as an article of clothing, that includes a pre-worn piece as a design element integral with the article of clothing. The pre-worn piece may be, for example, a cut-out of an athletic jersey, a uniform, a shirt or the like, formed in a particular design pattern, that was worn by a member of a sports team such as a professional sports team. In another aspect, the disclosure relates to a method for marketing an article or articles in a line of apparel, such as sporting goods apparel, with such pre-worn pieces affixed to the articles as integral design elements.

Abstract: A method and computer program product for managing information about transactions occurring in a physical establishment includes gathering information about multiple transactions at a physical establishment, and storing the information as metadata. A byte stream corresponding to the metadata is generated. Several elements of the metadata are associated with a particular session based on predefined criteria.

Abstract: An advertisement management system receives a commercial break schedule generated from a completed assignment of one or more spots, which correspond to deals including advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The system determines which of one or more orders in one or more deals are targeting orders, and determine a baseline target delivery for the targeting orders based on expected viewership associated with the targeting orders. The system places a portion of the one or more spots for the targeting orders based on a lift goal over the baseline target delivery, determines a liability per pending spot for spots determined to be candidates for advertisement scheduling and reshuffles placement of a remaining portion of the one or more spots based on the liability per pending spot for the candidates.

Abstract: Marketing assets are automatically generated from asset components having asset features relevant to target users. Asset delivery event data regarding the delivery of marketing assets is initially collected to identify asset features of delivered marketing assets and user attributes of users receiving the marketing assets. The asset delivery event data is processed using machine-learning techniques to generate a model capable of selecting asset features given a set of user attributes. When a request for a new marketing asset is received for a particular user, user attributes of that user are identified and provided to the model to select a set of asset features. The asset features are used to select asset components, which are combined to form the new marketing asset.

Abstract: The present invention provides a method, apparatus, and device for monitoring promotion status data, and a non-volatile computer storage medium. In the embodiments of the present invention, promotion status data of at least two promotion layers of a promotion account within a specified time range is sampled; then, it is determined, according to the promotion status data of the at least two promotion layers, whether promotion status data of a first promotion layer is consistent with promotion status data of a second promotion layer; if the promotion status data of the first promotion layer is not consistent with the promotion status data of the second promotion layer, an abnormal monitoring result of the promotion account can be obtained.

Abstract: The present invention relates to a mobile advertisement providing system, and more specifically to technology for a mobile advertisement providing system which includes an information display button and displays content and advertisement information provided onto a current screen in response to the manipulation of the information display button.

Abstract: A management device that acquires a first information, which has been transmitted from a terminal in response to a first target application being executed in the terminal, acquires from the first target application a second information, which represents a second target application installed in the terminal, manages an install information based on the first and second information, and transmits to the terminal a third information, based on the install information managed by the install information manager. The third information includes information which indicates at least one target application for which install information with respect to the terminal is not managed by the information manager.

Abstract: An advertisement management system receives a commercial break schedule generated from a completed assignment of one or more spots, which correspond to deals including advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The system determines which of one or more orders in one or more deals are targeting orders, and determine a baseline target delivery for the targeting orders based on expected viewership associated with the targeting orders. The system places a portion of the one or more spots for the targeting orders based on a lift goal over the baseline target delivery, determines a liability per pending spot for spots determined to be candidates for advertisement scheduling and reshuffles placement of a remaining portion of the one or more spots based on the liability per pending spot for the candidates.

Abstract: Within the field of advertising, multi-touch attribution (MTA) is the process of assigning credit at a unique identifier level to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven attribution solution and optimization process for improving marketing return on investment by enabling greater speed and agility in responding to continually changing media performance. Specifically, this invention details a survival analysis based approach to attribution using parametric accelerated failure time (AFT) modeling which accommodates both the right-censored discrete time events and is well suited for media data.

Abstract: A system and method to associate an electronic gift certificate with a payment services account to cause presentation of the electronic gift certificate based on meeting a predetermined condition. A gift certificate is purchased on-line and associated with a recipient's payment services account by the electronic gift certificate purchaser. A graphical user interface representing the payment services account of the recipient is presented with a record of the electronic gift certificate in a hidden state within the payment services account. Determining the predetermined condition is met, unmarking the record of the electronic gift certificate and causing presentation of a gift certificate button within the user interface representing the payment services account.

Abstract: Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.

Abstract: Aspects of the invention include receiving, at a processing system, weather data that is associated with a target consumer. Content of a digital advertisement for a vendor is selected based at least in part on the weather data that is associated with the target consumer, and information about an item or a service provided by the vendor. The digital advertisement, including the content, is transmitted for presentation to the target consumer via a user interface. A response to the digital advertisement is received from the target consumer. The content of the digital advertisement is modified based at least in part on the response to the digital advertisement from the target consumer. The digital advertisement, including the modified content, is transmitted for presentation to the target consumer via the user interface.

Abstract: Systems and methods are provided herein for identifying viewers who are engaged in a media asset but unlikely to consume secondary content, and presenting, to the identified viewers, some secondary content designed to incentivize the identified viewers to consume secondary content. These systems and methods determine that a viewer is engaged in a media asset upon determining level of engagement of the viewer in the media asset is greater than a threshold value. These systems and methods determine that the viewer is unlikely to consume secondary content upon determining level of engagement of the viewer in secondary content is less than a threshold value. These systems and methods, upon determining that the viewer is engaged in the media asset but unlikely to consume secondary content, generate for display secondary content related to the media asset during breaks in the media asset.

Abstract: The present technology generally relates to metadata based generation and management of event presentations. The technology may include selecting a plurality of target audiences, programmatically generating a plurality of presentations and a presentation plan, programmatically executing the presentation plan, and programmatically adjusting the presentation plan based on monitored efficiency. The adjusting of the presentation plan may be based, for example, on performance of constituent elements of particular presentations relative to other constituent elements, e.g., from other presentations.

Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided.

Abstract: An online system receives host content items and supplementary content items to be presented in conjunction with one another. In embodiments, the online system receive an allocation of display instances of supplementary content items with host content items during a time interval. For a host content providers, the online system receives a count of display instances of supplementary content items in conjunction with host content items. The online system determines a content quality score based on user interactions with content from the host content provider and a count of display instances for host content items presented in conjunction with supplementary content items for a preceding time interval. The online system determines a content quality threshold based and, for host providers with content quality scored below the threshold, presents host content items in conjunction with supplementary content items to a user.