Abstract: An information processing system that acquires feedback information from a first user having viewed an advertising activity of a second user, the advertising activity including displaying advertising information on an information processing apparatus possessed by the second user; and updates profile information for determining an effectiveness of the advertising activity based on the received feedback information.

Abstract: A method comprises receiving, by a computer-based system for processing a transaction, a notification that a transaction account holder has taken an action, taking, in near real time, an action in response to the action taken by the transaction account holder, and/or communicating with a web-client associated with the transaction account holder in response to the action taken by the transaction account holder. The communicating with the web-client may occur in near real time.

Abstract: A computer-implemented method and system for detecting fraud in electronic commerce traffic are disclosed. A global conversion rate is defined that represents activity related to a purchase made or proxy activity executed during electronic commerce traffic to a commercial website that is indicative of non-fraud activity. Subsets of the electronic commerce traffic to a commercial website are monitored for clusters of activity having a conversion rate that is lower than a global conversion rate by a threshold margin. A number of user-initiated input signals from an input device to navigate from each of one or more affiliate websites to the commercial website, and a number of conversions generated from each of the one or more affiliate websites, are registered by a computer for analysis.

Abstract: A method for targeting marketing for user conversion includes receiving a list of users. Data pertaining to the users is received. A conversion likelihood score representing an estimation of how likely the user would be to converted from a trial user to a paid user is determined for each user. A similarity score representing how similar the users of the pair are to one another is determined for each possible pair of users. A graph in which each node thereof represents each user and edges between the nodes have edge weights representing the determined similarity scores is constructed. Each node is associated with a value representing its conversion likelihood score. A marketing potential score is calculated for each user using both the node-associated-values and the edge weights of the graph. A set of target users having highest marketing potential scores is constructed.

Abstract: A system and method provide rewards or loyalty incentives to card member customers. The system includes an enrolled card member customer database, an enrolled merchant database, a participating merchant offer database and a registered card processor. The enrolled card member customer database includes transaction accounts of card member customers enrolled in a loyalty incentive program. The enrolled merchant database includes a list of merchants participating in the loyalty incentive program. The participating merchant offer database includes loyalty incentive offers from participating merchants. The registered card processor receives a record for charge for a purchase made with an enrolled merchant by an enrolled card member customer and uses the record of charge to determine whether the purchase qualifies for a rebate credit in accordance with a discount offer from the enrolled merchant.

Abstract: An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.

Abstract: In an approach to determining a boundary-specific offer, one or more computer processors determine a user of a mobile device is within a pre-defined physical boundary. The one or more computer processors determine a first notification of an offer corresponding to the pre-defined physical boundary. The one or more computer processors send the first notification of the offer to the mobile device. The one or more computer processors determine whether the user of the mobile device moved outside of the pre-defined physical boundary. In response to determining the user of the mobile device moved outside of the pre-defined physical boundary, the one or more computer processors invalidate the offer.

Abstract: An email payment gateway having electronic commerce (e-commerce) system may send advertisement emails to customers that are registered with the e-commerce system. The advertisement emails may include mailto hyperlinks. Each mailto hyperlink may be associated with a product that is being offered for sale, and each mailto hyperlink describes an email message that may be generated when that hyperlink is selected. When a mailto hyperlink is selected, the generated email message may include one or more parameters related to the product associated with the hyperlink, such as an identifier of the product. The generated email message may then be transmitted to the e-commerce system. The e-commerce system may receive the message and, based on the parameters in the received message, execute a transaction to purchase the identified product on behalf of the customer.

Abstract: A computer-implemented method for conversion timing inference. A conversion timing model is model is configured to predict a likelihood of conversion based on an entity's elapsed time since a qualified entry event. The conversion timing model is constructed based on a distribution of the conversion timespans of converters. Each conversion timespan describes a length of time between a qualified entry event and a conversion event for a converted entity. A notification of an opportunity to expose a candidate entity to networked content is received and the likelihood of conversion for the candidate entity is determined by: determining an elapsed time since a qualified entry event for the candidate entity and applying the conversion timing model to the elapsed time. A response to the notification based on the likelihood of conversion for the candidate entity is prepared. Timely responses may include the selection of customized content, customized advertising content or bid values.

Abstract: A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.

Abstract: An advertising and customer loyalty system operable to enhance the relationship between a business and a customer so as to increase revenue for the business. The advertising and customer loyalty system includes a software application operably coupled to a server and a database wherein the software application facilitates the capturing of a photograph at a business registered with the advertising and customer loyalty system. The photograph is captured by a customer registered with the advertising and customer loyalty system and ensuing posting of the photograph by the customer to a social media platform, the business distributes a point. A reward campaign is established by the business wherein ensuing an accumulation of points by a customer, the business will redeem the accumulated points for a reward from the business. An image of the business logo is incorporated into the captured photograph prior to distribution of the photograph.

Abstract: A system and method provide rewards or loyalty incentives to card member customers. The system includes an enrolled card member customer database, an enrolled merchant database, a participating merchant offer database and a registered card processor. The enrolled card member customer database includes transaction accounts of card member customers enrolled in a loyalty incentive program. If the purchase qualifies for a rebate credit, the registered card processor provides the rebate credit to an account of the enrolled card member customer. The registered card processor also provides for electronic notification of rewards offers or credit to prepaid cards, in response to purchases conforming to a specific set of merchant criteria. The system provides a coupon-less way for merchants to provide incentive discounts and/or credits to enrolled customers, along with notifying customers of other available incentive offers.

Abstract: An online system receives a discount offer from a merchant and displays the offer to a user before the offer's start time. The online system also defines one or more triggering conditions and sends a notification to remind the user about the discount offer when a triggering condition is satisfied. One of the triggering conditions can be based on whether the user has accessed a web page provided by the merchant. The merchant system provides a web page that sends an indication to the online system when the user accesses the web page. After receiving the indication, the online system sends a notification about the discount offer to the user. Sending the notification in this manner has the effect of reminding the user of the discount offer after the user has already expressed an interest in the merchant and its products by viewing the merchant web page.

Abstract: An application programming Interface (API) is downloaded to wireless user equipment (UE). The API enables the UE to automatically detect the presence of one or more access points (AP) in a venue and to transmit identification information to the access point to authenticate the UE. The identification/authentication may occur whenever the UE comes within range of any of the APs in the venue. A plurality of venues may be coupled to a Cloud network with the authentication information stored on the Cloud network. In this manner, whenever the UE enters any of the venues, the UE is automatically authenticated when it comes within range of any AP within any of the venues. The venue may use the API to provide advertising to the UE. The Cloud network may aggregate data from a plurality of data sources to provide targeted advertising via the API to the UE.

Abstract: Computer-based systems and methods for creating and distributing food and/or drink promotions to consumers based on bids from suppliers of food and/or drink products and based on data about the targeted consumers.

Abstract: An example embodiment may involve receiving a representation of a location of the mobile device as provided by way of location-determining hardware of the mobile device; transmitting, to the mobile device, representations of one or more merchants with physical presence within a radius of the location; receiving, from the mobile device, representations of a gift card request, a first amount, and a merchant, where the merchant was selected from the one or more merchants; transmitting, to the mobile device, a digital gift card branded by the merchant, where the digital gift card is associated with a code; receiving, from a point-of-sale device associated with the merchant, a request to validate the code, where the code was obtained by the point-of-sale device scanning the code as displayed by the mobile device; and transmitting, to the point-of-sale device, validation of the code.

Abstract: Techniques for analyzing marketing channels are described. Users are exposed to the marketing channels. User responses (e.g., purchases and no-purchases) to the exposures are tracked. Upon a request from a marketer to analyze an attribution of a marketing channel, the user responses are analyzed. The attribution represents the credit that the marketing channel should get for influencing the users exposed thereto into exhibiting a particular user response (e.g., a purchase). The analysis involves multiple steps. In a first step, a non-parametric estimation is used to generate a value function at a user-level. In a second step, a coalitional game approach is used to estimate the attribution based on the value function. A response is provided to the marketer with data about the attribution.

Abstract: A method comprises transmitting, by a merchant web-client, a signal using a low energy consuming device, wherein the signal may be received by a transaction account holder web-client, wherein the signal may carry content associated with a merchant, and wherein the merchant is associated with the merchant web-client, and/or receiving, by the merchant web-client, a response from the transaction account holder web-client, wherein the response may be transmitted by the transaction account holder web-client to the merchant web-client using the low energy consuming device. The content may comprise an advertisement associated with an item offered for sale by the merchant.

Abstract: A system and method for normalizing campaign data gathered from a plurality of advertising platforms. The method comprises receiving campaign data related to at least one campaign gathered from a plurality of advertising platforms; mapping data dimensions in the received campaign data to a marketing data model to produce a dataset that is organized and functions as the marketing data model; normalizing data values in the dataset according to a unified notation defined for each of the data dimensions in the marketing data model; and optimizing the normalized dataset to allow faster manipulation of data.

Abstract: A communications device for providing content to a user is discussed. The device includes a communications interface configured to communicate with a remote server over a bandwidth-constrained wireless network having an inherent delay, a cache, a graphical display, and a content coordinator configured to obtain content. The content includes first content, and second content predicted by the remote server system as being directed to a category of a future information request. The content coordinator is also configured to store the received second content in the cache, receive a second information request, determine that the second information request is a request for content related to the specified category, identify some of the stored second content that corresponds to the specified category, and to display some of the identified stored second content during retrieval of responses to the second information request in less time than the inherent delay.