Abstract: A deep linking system includes an advertising engine. The advertising engine includes one or more processors configured to receive an advertisement request and identify one or more advertisement records based on the advertisement request and triggering data included in the one or more advertisement records. The one or more processors are further configured, for each advertisement record, to identify one or more cluster records based on the underlying sponsored state of the identified advertisement record and determine an advertisement score for the identified advertisement record based on the identified cluster records. The one or more processors select one or more of the identified advertisement records based on the advertisement scores, generate advertisement objects based on the selected advertisement records, and transmit the advertisement objects to the remote device.

Abstract: A wireless network is established by direct communication between a user equipment (UE) and wireless access points within a shopping venue. After initial registration, the UE may be automatically authenticated upon entry into the shopping venue. In the venue, the UE sends a periodic signal that includes information from which the UE location within the venue may be determined. The system can develop a shopper profile based on the amount of time spent within the shopping venue, user purchases, and user-provided profile data even under circumstances where the specific identity of the user is not known. The customer analysis and profile generation can be used to produce individualized ads and offers for the UE. In addition, the analysis can develop a retail DNA rating for the user based on various factors, including responsiveness to advertising. A high retail DNA rating may result in even better advertising offers to the user.

Abstract: Methods and apparatus to generate corrected online audience measurement data are disclosed. An example method includes determining a corrected audience count of streaming media for a demographic group by: calculating a deduplication factor for a demographic group using a first audience count, a second audience count, and a third audience count; estimating a fourth audience count for the demographic group, the fourth audience count indicative of a number of people who accessed the streaming media; estimating a fifth audience count for the demographic group, the fifth audience count indicative of a number of people who accessed text content; and applying the deduplication factor to a sum of the fourth audience count and the fifth audience count to determine the corrected audience count. The example method also includes generating ratings information for the streaming media based on subtracting the corrected audience count from the first audience count.

Abstract: A system and method for implementing a financed customer engagement campaign on a payment processing system, wherein the payment processing system may receive a request from a merchant to initiate a financed customer engagement campaign, costs of the financed customer engagement campaign being based on customer participation. The payment processing system may calculate participation terms and financing terms, the financing terms including repayment terms, the participation terms including a transaction redemption amount, the transaction redemption amount offsetting a discount given by the merchant for a transaction during the financed customer engagement campaign such that the actual costs of the financed customer engagement campaign are delayed for the merchant.

Abstract: To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system.

Abstract: An online system receives a discount offer from a merchant and displays the offers to users. Some of the discount offers provide for a discount that becomes valid when the discount offer is displayed to the user and remains valid for an offer duration. To implement these discount offers, a timestamp representing the time at which the discount offer is displayed is recorded and encoded. The encoded timestamp is provided to the merchant system when the user makes a purchase. The merchant extracts the recorded timestamp from the encoded timestamp and compares the recorded timestamp to the time of the purchase. If the time elapsed between the timestamp and the purchase is less than the offer duration, then the merchant system applies the discount to the purchase.

Abstract: A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device.

Abstract: A contextual services delivery system may comprise a services repository containing services instructions and a contextual services delivery module. The contextual services delivery module may deliver different contextual services to a smartphone and/or a POS terminal in response to a context environment, in order to provide a user with a customized contextual services experience.

Abstract: This invention discloses a novel system and method for distributing electronic ticketing to mobile devices such that the ticket stored on the device is checked for its integrity from tampering and the device periodically reports on ticket usage with a central server.

Abstract: An online system automatically and dynamically determines an audience for content by clustering users across various dimensions, and refining targeting criteria for the content. The online system receives content and initial targeting criteria from a content provider. The content is provided to a group of users that meet the initial targeting criteria. The system collects content response data from the group of users that were provided the content, including user responses to the content and dynamic data relating to time and location of the user responses. The content response data is further integrated with user characteristics, content presentation data, and social response data to generate integrated user-content data of the content. Clusters of users are generated based on features of the integrated user-content data, and refined targeting criteria are identified based on the generated clusters that can then be used for more accurate targeting of the content to users.

Abstract: An online system receives a sponsored content item including a maximum amount of compensation for accessing the content, a budget, and a tracking mechanism identifying an action. When an opportunity to present sponsored content to a user eligible to be presented with the sponsored content item is identified, the online system determines a likelihood of the user performing the action identified by the tracking mechanism and an average likelihood of other users performing the action identified by the tracking mechanism. Based on the determined likelihood and the average likelihood, the online system determines a subsidy value. Additionally, the online system generates a penalty value inversely proportional to a number of the identified action that have been identified. The online system increases a bid amount by the subsidy value decreases the bid amount by the penalty value to determine whether to present the sponsored content item to the user.

Abstract: Machines, computer program products, and computer-implemented methods to manage and control a loyalty rewards network and to provide customer loyalty rewards to a customer for purchasing goods or services. Computer program product can determine if a customer is one of the plurality of member customers enrolled in the loyalty rewards network. If the customer is not a member, the computer program product can enroll the customer in the loyalty rewards network. As a purchase are made by member customers thereafter, the member customer swipes or otherwise enters a loyalty reward card number and the computer accumulates and stores loyalty rewards network data representative of the member customer's purchasing behavior. Upon accumulating sufficient loyalty rewards pursuant to collection parameters, the member customers can select one or more of the available loyalty reward actions and the computer program product can implement the selected one or more loyalty rewards action.

Abstract: A method includes receiving advertisement data from a plurality of advertiser devices and generating advertisement records in a data store based on the advertisement data. Each of the advertisement records includes an entity name associated with an advertisement, an action associated with the advertisement, and a bid price. The method further includes receiving an advertisement request from a search system, the advertisement request including an entity name and an action associated with an application state included in a set of search results generated by the search system. Additionally, the method includes selecting an advertisement record having the entity name indicated in the advertisement request and having a different action than the action indicated in the advertisement request, generating an advertisement result based on the selected advertisement record, and transmitting the advertisement result to the search system. The advertisement result is configured to be included in a search result.

Abstract: Methods and systems for extracting intents and intent profiles of users, as inferred from the different activities they execute and data they share on social media sites, and then (i) monetization of such intents via targeted advertisements, and (ii) enhancement of user experience via organization of their contact lists and conversations and posts based on their content and conceptual context.

Abstract: Devices, computer-implemented methods, and computer-readable media for a redemption header for merchant offers, such as online coupons, are provided. In some embodiments, an offers website may provide offers, such as online coupons, in a browser executing on a user device. When a user selects an online coupon, the browser is redirected to a merchant website associated with the online coupon and a coupon code value is copied to a clipboard. Additionally, a redemption header having the coupon code and instructions is added in the merchant webpage. A webpage element for the redemption header, such as an inline frame, is created in the merchant webpage and the redemption header is provided based on an offer identifier stored in a browser-accessible storage item such as a cookie.

Abstract: The present system provides a user remuneration in exchange for participation in a qualifying event. The system has an internet interface for interacting with a plurality of users and a plurality of advertisers, an account database; and a token generation module. The token generation module is configured such that when a user encounters a qualifying event on the internet as presented by the advertiser, the token generation module, upon login by the user, delivers an authentication token to the advertiser. When the user finishes the qualifying event, the authentication token is authenticated by the advertiser and returned to the system, such that the system can account for a remuneration for the user to be credited in an account associated with the user in the account database.

Abstract: A first instance of a messenger application having a plug-in communicates with a second instance of the messenger application lacking the plug-in. The plug-in provides enhanced functionality to the first instance of the messenger application, while also providing corresponding functionality to the second instance, which lacks the plug-in. For example, the plug-in may provide rich, non-thread-native content to the first instance, while also providing corresponding thread-native content to the second instance. As another example, the plug-in may obtain data from the second instance and provide tailored advertisements to the second instance based upon that data. An another example, the plug-in may obtain location data from one or more of the instances and provide access to location-specific services that take the location data into account.

Abstract: Provided is a method of collecting advertisement exposure data of a game video, and more particularly, to a method of collecting advertisement exposure data of a game video, in which data on advertisements that are actually exposed to a user from among advertisements applied to a game video, is collected. According to the method of collecting advertisement exposure data of a game video, data on advertisements that are actually exposed to a user when the user plays, by using a game terminal, a game, to which advertisement objects are applied, may be effectively collected from among game objects applied to a virtual space of the game.

Abstract: A system, method, apparatus and processor readable media are described for real-time prediction of an advertising audience volume through analysis of historical audience data, and tuning of the predicted audience volume. Embodiments enable a user to specify a query for audience volume prediction. Such a query may be a Boolean combination of various audience categories. A time range may be determined that indicates the amount of historical data that is to be analyzed to make the audience volume prediction in real time. Employing the user-specified query, an audience volume prediction may be provided for a future time period, based on an analysis of retrieved historical audience data for the time range. Embodiments may also enable a user to tune the predicted audience volume through modification of the query through one or more iterations.

Abstract: A device for providing keyword advertising capable of efficiently setting advertising costs, when providing keyword advertising via a network; a method for providing such keyword advertising; and a recording medium on which is recorded a program for executing same are provided. Billing is executed based on a final-bid price by one or more advertiser requesting to bid for specific keyword advertising but also by: confirming the bid time of each advertiser and setting a final-bid raking based on the bid amount; setting a final-bid ranking, that is based on the bid time, for advertisers who submitted the same bid amount; and setting, as the final-bid price of each advertiser, a monetary amount with a high pre-set amount vis-à-vis bids of advertisers entering final-bid in lower ranking based on the set final-bid ranking.