Abstract: In the Internet field, interfaces which support social interaction are used by two or more people to share information and content. An example is a geolocation (map-type) interface (a web page for instance) which is relied upon by users to obtain travel routes, plan trips and find geolocation information, such as stores, restaurants and other places. Described here is a system for advertising whereby targeted advertisements are displayed to users of such an interface and the advertisements are the result of an analysis of user behavior during a particular interface session or several sessions, so advertisements are closely targeted to each particular user.

Abstract: An application linking framework provides cross-platform mobile application-to-application linking, including allowing linking into particular states in an application via a deep link presented in another application. When a client device receives a content item including a deep link, the client device can also receive a tracking request for tracking user interaction with an application associated with the content item or deep link in the content item via an application linking tool. The tool can also provide suggestions to an application owner of actions to take based on the analytics and can track advertisement conversions across applications.

Abstract: An application on a client device presents a content item to a user with a deep link that includes an application identifier that identifies an additional application on the client device and contains instructions that, when executed by the additional application, present a state of that additional application. When a user selects the deep link in the content item, the client device determines whether the additional application associated with the application identifier is installed on the client device and, if so, launches the additional application and communicates the instructions and a second deep link to the additional application. The second deep link includes an application identifier associated with the application and instructions describing a state of the application when the content item was presented.

Abstract: A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for enabling download of a promotion application program provided by a promotion and marketing service. The method includes using a computer-executable tool on a first application program to initiate a determination of whether a promotion application program is installed on the mobile computing device. The method includes, upon determining that the promotion application program is not installed on the mobile computing device, using the first application program to indicate an impression of a promotion in association with a representation of the promotion application program. The representation of the promotion application program is configured to enable download of the promotion application program to the mobile computing device.

Abstract: According to some implementations of the present disclosure, a method that is executed by a processing system is described. The method includes receiving an ad request, determining a context category structure based on the ad request, and identifying one or more app-specific rules based on the category defined in the context category. The method further includes, for each app-specific rule: determining whether the identified entities in the context category structure are received by the template defined in the app-specific rule; generating a function identifier based on the set of identified entities and the template when the identified entities are received by the template defined in the app-specific rule; and determining a score for each of the generated function identifiers. The method includes selecting one or more of the generated function IDs based on the respective scores of the function IDs and generating an advertisement object corresponding to the function ID.

Abstract: The present disclosure is directed toward tracking visual gaze information. Methods and systems of the present disclosure track a visual gaze of a user with respect to a display of a computing device. In particular, one or more embodiments track a visual gaze of a user with respect to content on a display. The methods and systems can use information about the visual gaze of the user for use in improving the presentation of content. For example, the systems and methods can increase a display size or volume of content in response to the visual gaze of the user. Still further, the methods and systems can use the visual gaze information for providing analytics regarding the viewing habits of the user.

Abstract: A system to determine offers and/or to determine the acceptability of offers based on received information relating to product redemption at a third party. According to one embodiment, the system includes arrangement for a customer to redeem a product from a third party, reception of information relating to a redemption of the product by the customer, reception of an offer to purchase a product for an offer price, determination to accept the offer based on the received information relating to the redemption, determination of an assigned third party at which the offer product may be redeemed based on the received information, and transmission of an acceptance of the offer and an indication of the assigned third party.

Abstract: Systems and methods are provided for a brand search ecosystem accessed via a network including a database of brands and branded products, locations, features, and services with input on business rules, algorithms, and information from brandholders and/or providing economic incentive payments to participants in the brand search ecosystem. The brand search ecosystem includes a brand name database including a plurality of brands and brandholders and brandbidders associated with respective brands. A search engine communicates with brandholders and the brand name database via a network for accessing information of brandholders and the brand name database to identify brandholders and brandbidders associated with brands. The search engine receives search requests from users, accesses the brand name database, and provides search results to the users. A clearing house processes economic incentive payments to brandholders and/or brandbidders associated with brands in the database.

Abstract: A distribution control device includes a selection screen presentation processing part which displays a selection screen on a user terminal, a content generation part which generates terminal-determinable content to which a source code is added, a terminal information management part, a target terminal setting part, and a distribution processing part which distributes the terminal-determinable content based on the distribution target terminal type. The terminal information management part manages a terminal type answered based on the selection screen as answer information for each user, and accumulates and manages a terminal type determined according to a browsing of the distributed terminal-determinable content as terminal determination information for each user.

Abstract: The present disclosure provides a method for grouping devices in a same place. A plurality of devices may be connected to a server. The devices may be classified two types based on mobility, including a stable device type and a mobile device type. One or more neighborhood devices associated with at least one stable device may be identified based on status information of the plurality of devices. The at least one stable device and the one or more neighborhood devices may respectively record an audio sample at a set time. A similarity score between the audio sample of the one or more neighborhood devices and the audio sample of the at least one stable device may be calculated. Further, one or more devices among the one or more neighborhood devices may be determined as in a same space as the at least one stable device based on the similarity score.

Abstract: The present application discloses a method for providing promotion content. A server provides to a client device media content and a sequence of closed caption (CC) messages that are synchronized with the media content. Two consecutive CC messages are separated by a blank duration that is marked by a blank mark and lasts for a predetermined length of time. The client device is configured to detect the blank mark and generate a request for promotion content that includes at least a user identification for identifying a user of the client device. Upon receiving the promotion content request, the server determines user preferences associated with the user identification, and further identifies a promotion content item according to the user preferences. The promotion content item is provided to the client device for concurrent display with the media content during the blank duration between the corresponding two consecutive CC messages.

Abstract: A system for retargeting customers is based on a mobile device query initiated by a user, and includes a query module configured to receive a query with geographical information from the mobile device and determine geographical identifiers of the mobile device. An indexed database stores an aggregated plurality of customers having a geographical identifier proximate to the determined geographical area, and a processor selects an advertiser located proximate to the determined geographical area. A performance feedback module is configured to assign an effectiveness rating to one or more advertisements provided by the selected advertiser based on marketing attributes of the aggregated plurality of customers.

Abstract: A user activity detection engine monitors user activity during user sessions on a publication system, and detects a change in the level of the activity of the user that predicts that the user is about to execute a transaction. The change may be an increase in the level of activity. When the user activity detection engine detects such a change, the system may make an intervention to provide personalized marketing content for display to the user in an effort to improve the probability that the user will execute a transaction, and/or also to motive the user to execute the transaction on the system site instead of moving to a competitor site in search of a different transaction.

Abstract: A mobile computing device includes a computing processor that displays an indication in association with a native application icon to indicate that an advertised state of the native application can be accessed by pressing and holding the icon. The mobile computing device receives a user selection includes a press-and-hold of the native application icon. In response to the user selection, the mobile computing device displays a preview of the advertisement state adjacent to the icon. An application launcher is configured to launch the native application into the advertised state upon receiving a user selection that includes a press of the advertisement preview. The computing processor launches the native application into the advertised state via an access mechanism associated with the advertised state upon receiving a user selection of the advertisement preview.

Abstract: Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using randomized experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a randomized experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page may be randomized. The visitors' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.

Abstract: A system to determine offers and/or to determine the acceptability of offers based on received information relating to product redemption at a third party. According to one embodiment, the system includes arrangement for a customer to redeem a product from a third party, reception of information relating to a redemption of the product by the customer, reception of an offer to purchase a product for an offer price, determination to accept the offer based on the received information relating to the redemption, determination of an assigned third party at which the offer product may be redeemed based on the received information, and transmission of an acceptance of the offer and an indication of the assigned third party.

Abstract: The systems and methods of the disclosure allow user from various countries to take advantage of offers when they are traveling internationally. Once the purchase associated with the offer is made, the transaction information may be processed by the system, such that, the credit and debit associated with the purchase are transmitted to the transaction account and the merchant. The transaction information may be further processed to determine whether the particular transaction is eligible for a reward. Where the transaction is eligible for a reward, the credit and debit associated with reward are transmitted to the transaction account and the sponsoring entity. The reward may be provided in any suitable currency or in various currencies based on the parameters governing the reward offer.

Abstract: A computer-implemented method and system for detecting fraud in electronic commerce traffic are disclosed. A global conversion rate is defined that represents activity related to a purchase made or proxy activity executed during electronic commerce traffic to a commercial website that is indicative of non-fraud activity. Subsets of the electronic commerce traffic to a commercial website are monitored for clusters of activity having a conversion rate that is lower than a global conversion rate by a threshold margin. A number of user-initiated input signals from an input device to navigate from each of one or more affiliate websites to the commercial website, and a number of conversions generated from each of the one or more affiliate websites, are registered by a computer for analysis.

Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are associated with at least one behavioral economics principles. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

Abstract: Disclosed is a Social-Topical Adaptive Networking (STAN) system that can inform users of cross-correlations between currently focused-upon topic or other nodes in a corresponding topic or other data-objects organizing space maintained by the system and various social entities monitored by the system. More specifically, one of the cross-correlations may be as between the top N now-hottest topics being focused-upon by a first social entity and the amounts of focus ‘heat’ that other social entities (e.g., friends and family) are casting on the same topics (or other subregions of other cognitive attention receiving spaces) in a relevant time period.