Abstract: The Web Store Converter extracts information from an existing source, such as a web site, and translates that information into an immersive 3D environment characterized by a spatial visual representation of the data. The process is defined in two parts, the Web Store Crawler and the Web Store Builder. The Web Store Crawler is responsible for parsing data from the input source, refining the data, grouping it into departments, retrieving image files and generating the input for the Web Store Builder. The Web Store Builder is responsible for analyzing this data, designing the 3D rooms, connecting the rooms, filling the rooms with components and adding realistic styles to the 3D environment.