Abstract: Methods and apparatuses for advertising where the advertisement performance is determined via tracking the deals made as a result of communication leads generated from the advertisements. One embodiment includes: providing an advertisement containing a communication reference to a customer on behalf of a party; providing a connection via the reference for real time communications between the customer and the party; and charging an advertisement fee in response to an action of a predetermined type being performed by the customer (or an agreement between the customer and the party being reached) as a result of the real time communications.

Abstract: Methods and apparatuses for advertising where the performance is determined via tracking the communication leads generated from the advertisements. One embodiment includes: providing an advertisement on behalf of a specific party; and charging an advertisement fee responsive to a customer making a request for an in person communication with the specific party via the advertisement.

Abstract: Methods and apparatuses to provide services to people who wish to make connections for real time communication, such as live telephone conversation, chat, video conferencing, etc. In one embodiment, a method includes: an application receiving a representation of an object including a reference to a remote system and a callee; the application communicating with the remote system via the reference to the remote system and the callee to determine a rendering of the object; and the application rendering the object identifying a state of the callee for accepting a request for real time communication, the object selectable to at least initiate a request for real time communication with the callee.

Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls for geographic area based advertisements. In one embodiment, a method includes: receiving an indication of a target geographic area of an advertisement for an advertiser having a telephone number, the advertisement including one of: a telephone number assigned to the advertiser and a reference to the telephone number assigned to the advertiser; and providing the advertisement for delivery to users of interest in the target geographic area, the advertiser billed for the advertisement based on telephonic connections made to the telephone number of the advertiser through the telephone number assigned to the advertiser.

Abstract: Methods and apparatuses to block calls from reaching destinations. In one embodiment, a method includes: receiving a call for a connection to an entity via a reference; based on the reference used for the call, determining a reference of the entity; determining whether the call is to be blocked; and responsive to a determination that the call is not to be blocked, establishing the connection to the entity using the reference of the entity.

Abstract: Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.

Abstract: Methods and apparatuses for sorting seller listings or advertisements of a seller network. In one embodiment, a method includes: determining an indicator of potential revenue for a first party from price information of a list of entities, wherein revenue generated according to the price information of at least some of the list of entities is to be split among a plurality of parties; and, sorting the list of entities into a first list based at least partially on the indicator of potential revenue.

Abstract: A method and apparatus for prioritizing a listing of information providers according to a fee value and availability status indicated for the information providers, and providing a set of one or more information provider identifiers that satisfy a request for a type of information provider that has been received from a user over the Internet. The set of information provider identifiers are ranked according to their associated fee values and availability status. A set of one or more files are generated to display the set of information provider identifiers. The set of files are transmitted to the user, and the user is provided access to an information provider identified by one of the set of information provider identifiers.

Abstract: One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.

Abstract: In one embodiment, the invention provides a method for pay-per-call advertising and billing. A method, comprises generating a web page listing a plurality of merchant entries; and providing a option to reveal a phone number of at least one merchant entry of the plurality of merchant entries.

Abstract: Methods and apparatuses for sorting seller listings or advertisements of a seller network. In one embodiment, a method includes: determining an indicator of potential revenue for a first party from price information of a list of entities, wherein revenue generated according to the price information of at least some of the list of entities is to be split among a plurality of parties; and, sorting the list of entities into a first list based at least partially on the indicator of potential revenue.

Abstract: According to one embodiment of the present invention, a method of gate keeping contact between a plurality of users is disclosed. The method includes: providing a central network to establish communication between the plurality of users; and each of the plurality of users having access to a facility to approve or disapprove of any of the plurality of users to permit communication between respective users.

Abstract: In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

Abstract: Methods and apparatuses to provide services to people who wish to make connections for real time communication, such as live telephone conversation, chat, video conferencing, etc. In one embodiment, a method includes: receiving in a system a call back time window for a request from a first entity to establish a media connection for real time communication with a second entity, the call back time window being specified by the first entity to indicate a period of time including a current time during which the first entity is available for real time communication with the second entity; and attempting to establish the media connection between the first entity and the second entity according to the call back time window.

Abstract: A method and apparatus for prioritizing a listing of information providers according to a fee value and availability status indicated for the information providers, and providing a set of one or more information provider identifiers that satisfy a request for a type of information provider that has been received from a user over the Internet. The set of information provider identifiers are ranked according to their associated fee values and availability status. A set of one or more files are generated to display the set of information provider identifiers. The set of files are transmitted to the user, and the user is provided access to an information provider identified by one of the set of information provider identifiers.

Abstract: A method and apparatus for prioritizing a listing of information providers according to a fee value and availability status indicated for the information providers, and providing a set of one or more information provider identifiers that satisfy a request for a type of information provider that has been received from a user over the Internet. The set of information provider identifiers are ranked according to their associated fee values and availability status. A set of one or more files are generated to display the set of information provider identifiers. The set of files are transmitted to the user, and the user is provided access to an information provider identified by one of the set of information provider identifiers.

Abstract: Methods and apparatuses to facilitate searches of communication references for real time communication connections. One embodiment includes: one or more web servers to assign a communication reference to an advisor for distribution by the advisor in one or more documents, to associate at least one keyword with the communication reference, to receive from the advisor a bid price on the keyword associated with the communication reference, and to present the communication reference selected based at least in part on the bid price in response to a search related to the keyword; a session border controller to interface with a packet switched network; and one or more telecommunication servers to determine contact information of the advisor based on the communication reference used by a customer to request a communication connection to the advisor, and to connect the customer to the advisor for real time communications using the determined contact information.

Abstract: Methods and apparatuses to connect people for services delivered via real time communications and to optionally generate leads to new customers for the services. One embodiment includes: providing a communication reference to an entity for distribution to customers; establishing connections for real time communications between the entity and the customers in response to requests made via the communication reference; charging the customers on behalf of the entity using a process to establish the connections for a service of the entity provided to the customers over the connections; presenting the service of the entity to customers on behalf of the entity; charging the entity a first fee according to what the entity charges a customer for the service; and charging the entity a second fee according to a bid price specified by the entity in response to a determination that the presenting of the service leads to the customer.

Abstract: Methods and apparatuses to identify user terminals in providing connections for real time communications. In one embodiment, a method implemented on a connection server includes: establishing a first connection with a first terminal over a communication network for real time communications; in response to the first connection, assigning a first communication reference to uniquely identify the first terminal among a plurality of terminals on the communication network; establishing a second connection with a second terminal for real time communications; bridging the first and second connections to connect the first and second terminals for real time communications; and identifying the first terminal to a user of the second terminal using the first communication reference.

Abstract: Methods and apparatuses to initiate real time communications via capturing an image of a communication reference using a mobile device. One embodiment includes: an input device; a communication module; an image sensor; and a processor coupled with the input device, the image sensor and the communication module. In response to the input device receiving a user input, the image sensor is to capture an image, the processor to identify a telephonic reference from an image captured by the image sensor, and the communication module to initiate a telephonic connection using the telephonic reference identified from the captured image. In one embodiment, a method implemented in a mobile telephonic device, includes: capturing an image in response to an input from a user; identifying a telephonic reference from the image in response to the image being captured; and establishing a telephonic connection using the telephonic reference identified from the image.