Abstract: According to one embodiment of the present invention, a method of arranging a call with a service provider is disclosed. The method includes: determining whether the service provider accepts arranged calls; if it is determined that the service provider does not accept arranged calls, contacting the service provider to request arranged calls from the service provider; and if it is determined that the service provider accepts arranged calls, requesting an arranged call.

Abstract: Methods and apparatuses to present information to sellers/advertisers/advisors for connections to customers for real time communications. One embodiment includes: responsive to a request from a customer, determining a telephonic reference of the customer; presenting to at least one entity an option to be connected to the customer; responsive to a first entity selecting the option, initiating a telephonic connection to the customer using the determined telephonic reference of the customer to provide a telephonic connection between the customer and the first entity; and charging the first entity a fee for a lead to the customer in response to establishing the telephonic connection between the customer and the first entity.

Abstract: Methods and apparatuses to provide options for alternative connections in response to customer requesting for connections to advertisers for real time communications. One embodiment includes: providing an advertisement of a first advertiser for presentation to a customer, the advertisement including a reference to be used to request a connection server to provide a telephonic connection between the first advertiser and the customer; receiving a request made via the reference included in the advertisement for a telephonic connection between the first advertiser and the customer; determining a status of the first advertiser at a time of the request; and presenting an option to make an alternative connection for the customer based on the determined status.

Abstract: Methods and apparatuses to provide telephonic connections to members of a social network. One embodiment includes: identifying a first member connected to a second member in a social network; determining whether profile data of the first member of the social network includes a telephonic reference of the first member; presenting a user interface element to the second member over a data communication network in response to a determination that the profile data of the first member includes the telephonic reference of the first member; and responsive to a selection of the user interface element, initiating a first telephonic connection to the first member using the telephonic reference of the first member and a second telephonic connection to the second member to provide a telephonic connection between the first member and the second member.

Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.

Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.

Abstract: Methods and apparatuses to provide communication connections at a cost reduced via advertising. One embodiment includes: receiving a request from a first user over a data communication network; response to the request, initiating a first telephonic connection to the first user and a second telephonic connection to a second user to provide a telephonic connection between the first and second users; presenting an advertisement to at least one of the first and second users; and reducing a communication fee for the telephonic connection between the first and second users using a portion of an advertisement fee charged for the advertisement.

Abstract: Methods and apparatuses to connect people for real time communications via optional advertisements presented via directory assistance. One embodiment includes: receiving a directory assistance request from a user over a telephonic connection with the user; providing directory assistance information responsive to the directory assistance request; presenting an option related to an advertisement to the user; if the user declines the option, charging the user a fee for providing the directory assistance information; and if the user accepts the option, reducing the fee for providing the directory assistance information.

Abstract: Methods and apparatuses to convert a free connection for real time communications between people into a dynamically priced communication session to facilitate the delivery of services over the established connection. One embodiment includes: establishing a connection for real time communications between a first user and a second user; after the connection is established for a period of time, receiving a selection of a price from a plurality of predetermined prices for a service to be provided by the second user over the established connection, where the prices are specified prior to the connection; and charging the first user on behalf of the second user according to the price selected from the list for the service provided by the second user over the established connection.

Abstract: Methods and apparatuses to dynamically customize a listing to track a selected type of responses to be generated from a presentation of the customized listing, where the selection of the type of responses is based at least in part on one or more characteristics of the request for the listing. One embodiment includes receiving a request for a listing of an entity; determining a characteristic of the request; selecting a type of responses for the listing based on the determined characteristic; generating a version of the listing to track the type of responses that are responsive to a presentation of the listing; and providing the version of the listing in response to the request.

Abstract: Methods and apparatuses to dynamically determine the performance event of a listing based on the progress levels of responses received in response to a presentation of the listing. One embodiment includes: providing a listing on behalf of an entity for presentation to a user; identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and charging the entity a fee per the event identifying from the set of predetermined events.

Abstract: Methods and apparatuses to provide user interfaces dynamically customized according to partners through which the user interfaces are accessed in a customer acquisition process. One embodiment includes providing to a plurality of entities a platform, configured to assign references for embedding in listings for presentation and configured to connect people for real time communications according to the references embedded in the listings, the references to be used to request the platform to provide the connections; responsive to a request received via a first entity of the plurality of entities, presenting a user interface of the platform in a first format to identify the first entity; and responsive to a request received via a second entity of the plurality of entities, presenting the user interface of the platform in a second format to identify the second entity.

Abstract: Methods and apparatuses to connect people for real time communications to access diverse categories of information. One embodiment includes: storing data representing a privilege of a user during a predetermined period of time; responsive to a first request made via a presentation of a listing of the first entity for a service of the first entity, establishing a connection for real time communications between the user and the first entity to deliver the service of the first entity, if the user has the privilege at a time of the first request; and responsive to a second request made via a presentation of a listing of the second entity for a service of the second entity, establishing a connection for real time communications between the user and the second entity to deliver the service of the second entity, if the user has the privilege at a time of the second request.

Abstract: Methods and apparatuses to present communication references to connect people for real time communications via concurrent calls. One embodiment includes: responsive to a search request, identifying information of an entity according to the search request; associating a telephonic reference with the information of the entity; providing the telephonic reference for presentation with the information of the entity to a user; and responsive to a request made via the telephonic reference for a telephonic connection between the user and the entity, initiating a plurality of concurrent calls to a plurality of telephonic references of the entity or a plurality of concurrent calls to a plurality of telephonic references of the user.

Abstract: Methods and apparatuses to present communication references to connect people for real time communications in response to requests to terminate the presentation of documents. One embodiment includes: responsive to a request from a user to terminate a presentation of a document, determining a reference to an entity based on a content of the document; presenting the reference with information about the entity to terminate the presentation of the document; and responsive to a request made via the reference, establishing a connection for real time communications between the entity and the user.

Abstract: Methods and apparatuses to selectively present communication references based on recommendations from related entities to connect people for real time communications. One embodiment includes: receiving from a user a selection of a first listing, including a reference to be used to request a connection for real time communications between the user and a first entity; responsive to the selection of the first listing, determining one or more entities related to the first listing; selecting a second listing based at least in part on data representing one or more recommendations from the one or more entities; and presenting to the user the second listing, the including a reference for the user to request a connection with a second entity for real time communications. In one embodiment, the first and second entities provide services over connections established via the references included in the first and second listings for real time communications.

Abstract: Methods and systems to specify complex geographic areas for advertisements to connect advertisers and customers for real time communications. One embodiment includes: a web server to present a user interface to receive input specifying a plurality of geographic areas and one or more operations to combine the plurality of geographic areas into a geographic area of service of an advertisement and to provide the advertisement with a reference of a connection server for presentation to a customer when a location of the customer matches with the geographic area of service of the advertisement; and a connection server to receive a request from the customer for a connection to an advertiser of the advertisement and to provide the connection for real time communications between the customer and the advertiser in response to the request made via the reference of the connection server.

Abstract: Methods and apparatuses to selectively provide communication connections based on an automated procedure to test whether a caller is a human or a machine. One embodiment includes: receiving at a connection server a telephone call from a caller; presenting a message to the caller in response to the telephone call; receiving from the caller a response to the message; and comparing the received response with a predetermined response to determine whether the caller is a human or a machine.

Abstract: Methods and apparatuses to present communication references obtained from different sources to connect people for real time communications. One embodiment includes: receiving a search request from a user; searching a first data source according to the search request to obtain information about a first entity; assigning to the first entity a first reference to be used to request a connection server to provide a connection between the user and the first entity for real time communications; searching a second data source according to the search request to obtain information about a second entity, including a second reference for requesting a connection for real time communications with the second entity without going through the connection server; and providing to the user a combined, sorted list of entities in response to the search request, including the first reference for the first entity and the second reference for the second entity.

Abstract: Systems and methods to manage the presentation of advertisements. One embodiment includes: a data communication server to assign a reference of a connection server to an advertisement and to provide the reference of the connection server with the advertisement for presentation to customers; a connection server to receive from the customers requests made via the reference of the connection server for connections to an advertiser of the advertisement and to provide the connections for real time communications between the customers and the advertiser in response to the requests made via the reference; and a controller coupled with the data communication server and the connection server to compute a performance indicator of the advertisement based on tracking the provided connections via the reference assigned to the advertisement and to determine whether to pause delivery of the advertisement for presentation based on the computed performance indicator.