Abstract: Systems and methods to provide advertisements based on the content of documents in which the advertisements are presented. One embodiment includes: a web server to receive a request for an advertisement in reference to a document provided to a user by a content provider; a backend server to identify the advertisement based on relevancy of the advertisement to the content of the document and to associate a communication reference with the advertisement and the content provider, the web server to provide the advertisement and the reference for inclusion in the document; and a telecommunication server coupled to a session border controller and the backend server to receive a connection request via the reference, to determine contact information of the advertiser and identify the content provider based on the reference, and to establish the connection between the user and the advertiser using the determined contact information.

Abstract: Systems and methods to connect a seller to a customer according to a request received from the seller. One embodiment includes a process implemented in a user terminal of a seller, where the process includes: responsive to a request from the seller, establishing a connection to a user terminal of a customer for real time communications between the seller and the customer, using a reference assigned to the customer; and charging the customer on behalf of the seller for a transaction made over the connection established in response to the request from the seller. In one embodiment, the connection established in response to the request from the seller is a peer to peer connection between the user terminal of the seller and the user terminal of the customer.

Abstract: Systems and methods to connect a seller to a customer according to a request received from the seller. One embodiment includes a session border controller to interface with a packet switched network, and one or more servers coupled to the session border controller to receive from a seller a request for a connection to a customer for real time communications between the seller and the customer, to establish the connection for real time communications between the seller and the customer in response to the request received from the seller, to identify payment information of the customer, and to charge the customer on behalf of the seller using the payment information for a transaction made over the connection established in response to the request received from the seller.

Abstract: Methods and systems for connecting people for real time communications in a virtual reality environment. One embodiment includes: a virtual reality server to host a virtual reality world; a web server to provide an advertisement to a customer, the advertisement including a reference to a meeting with an advertiser of the advertisement in the virtual reality world, a selection of the reference from the customer to cause the virtual reality server to teleport at least one avatar to a meeting location in the virtual reality world; a session border controller to interface with a packet switched network; and one or more telecommunication servers coupled to the session border controller to connect the customer to the advertiser of the advertisement for real time communications in response to the customer selecting the advertisement. In one embodiment, the advertiser of the advertisement is charged an advertisement fee per completion of the teleporting.

Abstract: Methods and systems for connecting people for real time communications via a virtual reality environment. One embodiment includes: a virtual reality server to host a virtual reality world and to present, to a customer in the virtual reality world, an advertisement including a reference assigned to the advertisement; a session border controller to interface with a packet switched network; and one or more telecommunication servers coupled to the session border controller to connect the customer to an advertiser of the advertisement for real time communications in response to a request received via the reference embedded in the advertisement and presented to the customer in the virtual reality world. In one embodiment, the advertiser is charged an advertisement fee based on connecting the customer and the advertiser for real time communications via the advertisement presented in the virtual reality world.

Abstract: Methods and systems to determine availability of people for real time communications via a virtual reality environment. One embodiment includes: associating an avatar with an advertisement; determining a location of the avatar in a virtual reality world; and determining whether an advertiser of the advertisement is available for real time communications based at least in part on the location of the avatar in the virtual reality world. In one embodiment, the availability of the advertiser is determined for real time communications via the virtual reality world and for real time communications outside the virtual reality world based on an online presence status of the avatar, a schedule of the advertiser, and/or the location of the avatar in the virtual reality world.

Abstract: Methods and systems for connecting people for real time communications via a virtual reality environment. One embodiment includes: receiving a call for a real time communication session at a virtual object presented in a virtual reality world; indicating to a plurality of residents of the virtual reality world that the virtual object is being called; and responsive to an input from one resident of the plurality of residents, connecting the call to the resident for a real time communication session.

Abstract: Methods and systems for connecting people to services delivered via a virtual reality environment. One embodiment includes: a virtual reality server to host a three dimensional virtual reality world; and a connection provider to interface between the virtual reality server and a customer and to interface between the virtual reality server and an advisor, the connection provider to present the advisor and to cause the virtual reality server to teleporting an avatar, representing the customer or the advisor in the virtual reality world, to a location in the virtual reality world for a meeting between the customer and the advisor, the connection provider to monitor a duration of the meeting in the virtual reality world and to charge the customer on behalf of the advisor for services delivered by the advisor during the meeting in the virtual reality world.

Abstract: Methods and systems to obtain information in a virtual reality environment for real time communication connections. One embodiment includes: a virtual reality server to host a virtual reality world and an avatar representing a participant of the virtual reality world, the virtual reality world including a virtual object to receive a message from an avatar; a controller to determine a context of the message and select an advertisement based on the context for presentation via the virtual object, the presented advertisement including an embedded reference to be used to request for a connection for real time communications; a session border controller to interface with a packet switched network; and one or more telecommunication servers coupled to the session border controller to connect the avatar to an advertiser of the advertisement for real time communications in response to a user of the avatar selecting the reference.

Abstract: Methods and systems to facilitate real time communications and/or commerce via a social network. In one embodiment, communication references are provided to facilitate the requests for real time communications with a member of the social network via a connection provider, which performs scheduling, filtering, payment processing, etc. for the member of the social network. In one embodiment, a method includes, responsive to a request from a first member of a social network, determining a preference of a second member of the social network based at least in part on a characteristic of a social connection between the first and second members who are not socially directly connected in the social network; and facilitating real time communications between the first and second members in accordance with the preference. In one embodiment, the presentation of the advertisement or the advertiser is at least partially based on the social network.

Abstract: Methods and systems to facilitate real time communications and commerce via answers presented to questions. One embodiment includes one or more web servers to receive from a second user an answer to a question of a first user, and to present the answer with a communication reference of a connection provider to a third user; a session border controller of the connection provider to interface with a packet switched network; and one or more telecommunication servers of the connection provider coupled with the session border controller to connect the third user to the second user for real time communications in response to a request made via the communication referenced. One embodiment includes: receiving from a second user an answer to a question of a first user; and presenting to a third user the answer with a reference for requesting fee-based content from or real time communications with the second user.

Abstract: Methods and systems to facilitate real time communications and/or commerce via a social network. In one embodiment, a method includes maintaining data representing a social network of a plurality of members, including a first member and a second member; and providing the first member with information to present the second member, the information including a communication reference of a connection provider, the communication reference to be used to request the connection provider to establish a connection for real time communications between the first and second members without revealing a communication reference of the second member to the first member. In one embodiment, communication references are provided to facilitate the requests for real time communications with a member of the social network via a connection provider, which performs scheduling, filtering, payment processing, etc. for the member of the social network.

Abstract: Methods and apparatuses to search listings using a social network. One embodiment includes: receiving a search request from a first user of a social network, the search request including a specified distance in the social network; in response to the search request, identifying listings of a plurality of entities based at least in part on identifying one or more second users within the specified distance from the first user in the social network, the one or more second users being priori customers of the entities; and presenting the listings to the first user on behalf of the entities.

Abstract: Methods and systems to facilitate real time communications and commerce via a social network. In one embodiment, a social network is used to provide information about an advertiser to demonstrate the trustworthiness of the advertiser to potential customers. In one embodiment, a method includes receiving a request from a customer for a document; and providing the customer with an advertisement embedded in the document, the advertisement including information to identify an advertiser of the advertisement based on a social network. In one embodiment, the presentation of the advertisement or the advertiser is at least partially based on the social network. In one embodiment, communication references are provided to facilitate the requests for real time communications with a member of the social network via a connection provider, which performs scheduling, filtering, payment processing, etc. for the member of the social network.

Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.

Abstract: In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time then unallocating the telephone number.

Abstract: According to one embodiment of the present invention, a method of arranging a call with a service provider is disclosed. The method includes: determining whether the service provider accepts arranged calls; if it is determined that the service provider does not accept arranged calls, contacting the service provider to request arranged calls from the service provider; and if it is determined that the service provider accepts arranged calls, requesting an arranged call.

Abstract: Methods and apparatuses to facilitate connections between peoples for real time communications. In one embodiment, a method includes: identifying an entity based at least in part on relevancy to a content of a document to be presented to a user; and for presentation to the user adding a communication reference separately from the content used to identify the entity; where the communication reference has been assigned to the entity and the communication reference can be used to request a connection for real time communications with the entity.

Abstract: Methods and apparatuses to initiate callback with confirmation. In one embodiment, a method includes: receiving a reference (e.g., a callback phone number) in a request for a connection to a destination; providing a code via the reference in response to the request; receiving a code to confirm the request; determining whether the received code matches the provided code; and initiating a connection via the reference for the connection to the destination if the received code matches the provided code.

Abstract: Methods and apparatuses to facilitate searches for information to request for real time communication connections. In one embodiment, a method includes: receiving a request, via a communication reference embedded in a web page and storing data to associate the communication reference with the web page based on the request. The communication reference is assigned to represent contact information of a callee. In one embodiment, a search is performed using the stored data that associates the communication reference with the web page; and web pages in the search result are ranked based at least in part upon the usage of the communication reference embedded in the corresponding web page.