Abstract: A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations.

Abstract: Determining whether a commercial transaction has taken place may include a) collecting percipient behavior information from a mobile communication device associated with a percipient, wherein the percipient behavior information is related to behavior of the percipient; b) determining a correlation between the percipient behavior information and transaction behavior information associated with a predetermined commercial transaction; and c) determining from the correlation a confidence level for whether the predetermined commercial transaction has taken place.

Abstract: Embodiments of the present invention provide a library of video related to game play involving the use of particular objects. By observing game play of users in a game play environment, determinations may be made as to users who excel at the use of a particular object. Video of game play related to these users and a particular object may be created, cataloged, and stored for later use by users that lack proficiency with that object. By observing video of game players with particular skill as to an object, less skilled players may improve their game play thereby avoiding frustration with a game, which may lead to a loss of interest. Acquisition and proffering of video may be facilitated through the use of an analytics server or functional software module that observes game play and identifies players of particular skill or lack thereof.

Abstract: A game controller is disclosed.

Abstract: Methods, systems, and computer programs are presented for determining the location of a controller. One method includes an operation for capturing image data of a capture area in front of a display. Additionally, the method includes another operation for capturing sound data emitted by the controller in the capture area in front of the display. The two-dimensional location of the controller is calculated based on the captured image data, and the third dimensional location of the controller is calculated based on the captured sound data.

Abstract: A method for use in obtaining input data from an object includes capturing a live image of the object with an image capture device, receiving information related to a tilt angle of the object from one or more sensors other than the image capture device, using the information related to a tilt angle of the object to obtain at least one rotated reference image of the object, comparing the live image of the object with the rotated reference image of the object, and generating an indication in response to the live image matching the rotated reference image. An apparatus and a storage medium storing a computer program executable by a processor based system are also disclosed.

Abstract: Computer implemented methods for interactively modifying a video image are provided. The video image can be transmitted between a first user and a second user using a computer program that is executed on at least one computer in a computer network. Additionally, the first user and the second user interact through respective computing systems that at least partially execute the computer program. A video capture system is provided that is interfaced with the computer program that can be used to capture real-time video of the first user. The method continues by identifying components of the video image of the first user that can be modified using real-time effects in the captured real-time video. In another operation, the method identifies controller input from either the first user or the second user. The controller input detected by the computing system is identified to determine which of the identified components of the first user will be modified.

Abstract: A non-transitory computer readable storage medium stores one or more computer programs adapted to cause a processor based system to execute steps that include analyzing an image, identifying one or more faces in the image using a face recognition technique, designating at least one of the identified faces collectively as a first area of interest, and determining whether an insertion area exists in the image where additional content can be inserted without obstructing the first area of interest. Another computer program is adapted to cause a processor based system to execute steps that include determining whether the insertion area can be divided into two or more regions based on color. Methods and processor based apparatuses that perform one or more of these steps are also disclosed.

Abstract: Embodiments of the present invention provide a library of video related to game play involving the use of particular objects. By observing game play of users in a game play environment, determinations may be made as to users who excel at the use of a particular object. Video of game play related to these users and a particular object may be created, cataloged, and stored for later use by users that lack proficiency with that object. By observing video of game players with particular skill as to an object, less skilled players may improve their game play thereby avoiding frustration with a game, which may lead to a loss of interest. Acquisition and proffering of video may be facilitated through the use of an analytics server or functional software module that observes game play and identifies players of particular skill or lack thereof.

Abstract: A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed.

Abstract: Data transmitted over different channels may be updated by receiving one or more input data streams containing data for one or more digital data services, wherein the data is in the form of a plurality of packets, wherein each packet includes information identifying a channel and a number of related downstream packets; determining from the plurality of packets a time that an update packet containing data for one of the digital data services will be transmitted as part of the signal; and generating a schedule packet containing the time that the update packet will be transmitted as part of a signal.

Abstract: Methods for tracking a controller of a video game and for providing inputs to a system are disclosed.

Abstract: A controller (110) for controlling an execution of a game program by a processor for enabling an interactive game to be played by a user includes a body (111) having a section to be oriented towards a screen when a progress of a game provided via execution of the game apparatus is displayed upon the screen, and at least one photonically detectable (“PD”) element (e.g. 122, 124, 126, and/or 128) assembled with the body, a position of the photonically detectable element within an image being recordable by an image capture device (112) when the section is oriented at least partly towards the screen, wherein positions of the PD element at different points in time are quantifiable to quantify movement of the body in space.

Abstract: Systems, methods and for analyzing game control input data are disclosed. A machine-readable medium having embodied thereon instructions for analyzing game control input data is also disclosed.

Abstract: A mini-game may be generated by recording game data during play of a video game on a computer game system, suspending play of the video game in response to a first input to the computer game system, rewinding the recorded game data to a start point in response to a second input to the computer game system, and uploading recorded game data representing a state of the video game at the start point to a remote mini-game distribution system. The mini-game data may be distributed to other game playing systems. It is emphasized that this abstract is provided to comply with the rules requiring an abstract that will allow a searcher or other reader to quickly ascertain the subject matter of the technical disclosure. This abstract is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims.

Abstract: A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed.

Abstract: A controller is provided. The controller includes at least one button, an object integrated with a body, and the object defined from a translucent plastic material. Further included is an inertial sensor, an LED device defined to illuminate the object, and a circuit for interpreting input data from the at least one button and the inertial sensor and for communicating data wirelessly. The circuit further configured to interface with the LED device to trigger illumination of the LED to switch from an un-illuminated state to an illuminated color. The LED device is activated depending on data received from a computing system. The activation occurring in response to a state interpreted by the computer program during execution.

Abstract: A list of advertisements, products, or services for which an impression is generated during the course of a digital environment session (e.g., a video game) may be imported to a list that may be viewed at the conclusion of the digital session. The user may then visit advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital experience. Similarly, a list of all advertisements through which an interaction occurred during the course of a video game experience (e.g., physical encounter, purchase of an in-game product, utilizing a sponsored product) may be imported to a list that may be viewed at the conclusion of a game session. The user may then visit the advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital environment.

Abstract: A controller for use in interfacing with a computer game. The controller includes a handle having at least one button, and a spherically shaped object connected to only one end of the handle. The spherically shaped object is defined from a translucent plastic material. Further included as part of the controller is an illuminating means defined within the spherically shaped object. A circuit is also provided for interpreting input data from the at least one button and communicating data wirelessly. The circuit is further configured to interface with the illuminating means to trigger illumination of the spherically shaped object to switch from an un-illuminated color to an illuminated color.

Abstract: Data broadcast over different channels may be updated in a digital broadcast receiving device. The device may include a receiver unit, a processor, memory instructions embodied in the memory for execution on the processor. The instructions may be configured to implement the method for updating data broadcast over different channels. A first digital broadcast signal may be received over a first channel. The receiving device may be tuned to a second channel at a predetermined time to receive a second digital broadcast signal. Selected data may be extracted from the second digital broadcast signal and stored or utilized with the receiving device. An update schedule may be generated for data transmitted with a digital broadcast signal. A broadcast time for an update packet may be determined from a packet header. A schedule packet may be generated containing the broadcast time and broadcast before the update packet.