Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

Abstract: A method for handling communication for a computer game is provided. Once example method includes executing the computer game for game play by a user. The computer game has an interface for recording audio signatures to use during game play based specific qualifying events. During game play, the method detects that a qualifying event has occurred by examining metadata associated with the game play. The method includes generating a message in response to detecting the qualifying event. The message is configured to include an audio signature that was associated with the qualifying event. Then, transmit the message including the audio signature to a predefined recipient that is playing the computer game via a second computing device. The audio signature is output by a speaker associated with the second computing device upon receiving the message.

Abstract: In one embodiment, the methods and apparatuses detect an application, detect a participant that is utilizing the application, detect a qualifying event, and transmit an audio signature associated with the participant to a recipient wherein the recipient utilizes the application.

Abstract: Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.

Abstract: Systems and method are provided for executing an application for interfacing with a virtual reality scene. In one method includes capturing image data of an object using a camera and processing the image data of the object to identify geometric parameters of object. During an interactive session processed by a computer system, the method uses the captured image data and the identified geometric parameters of the object to track movements of the object. The method then causes rendering on a display, the virtual object. The virtual object is used to represent the object. The virtual object rendered on the display such that movement of the object causes rendering of corresponding movement by the virtual object on the display screen.

Abstract: A system for initiating and using a three-dimensional object as a controlling device when interfacing with a computer system used for interactive video game play is provided. One example system includes an interface for receiving data from a capturing device of a three-dimensional space and storage coupled with computer system. The computer system provides data to a screen and receiving user input to obtain geometric parameters of the three-dimensional object and assign actions to be performed with the three-dimensional object when moved or placed in positions in front of the capture device during interactive video game play. The geometric parameters and the assigned actions being saved to a database on the storage for access during interactive video game play or future interactive sessions.

Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.

Abstract: A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information.

Abstract: One embodiment provides a method for use in providing input to a system that includes the steps of determining position information for a controller for the system, comparing the determined position information for the controller with predetermined position information associated with commands, and providing a command to the system if the determined position information matches predetermined position information for the command.

Abstract: A computer implemented method for using a controller with at least one integrated camera is provided. The method includes identifying fixed points associated with objects disposed in a three-dimensional space using a depth camera that is part of with a controller. The method includes analyzing the identified fixed points captured by the depth camera and determining changes in position of the controller based on changes in position of the fixed points as determined from depth data captured by the depth camera. The method further includes triggering an input command when the controller is determined to in a particular positon based on the determined changes in position.

Abstract: A system for initiating and using a three-dimensional object as a controlling device when interfacing with a computer system used for interactive video game play is provided. One example system includes an interface for receiving data from a capturing device of a three-dimensional space and storage coupled with computer system. The computer system provides data to a screen and receiving user input to obtain geometric parameters of the three-dimensional object and assign actions to be performed with the three-dimensional object when moved or placed in positions in front of the capture device during interactive video game play. The geometric parameters and the assigned actions being saved to a database on the storage for access during interactive video game play or future interactive sessions.

Abstract: A method for determining a position of a controller in a three-dimensional space is disclosed. One method includes an operation to calibrate a computer program to identify a group of recognized fixed points from a plurality of fixed points within the three-dimensional space using a depth camera integrated with the controller. Another operation activates use of the controller and depth camera during interface with the application. During use of the controller, image and depth data within the three-dimensional space is captured with the depth camera of the controller. The captured data can then be used to enable input to a computer system.

Abstract: Methods and systems are shown which may enable users to create custom playback schemes for sensory works, including television shows, where a community of users may share thin time-based metadata edit control structures that are processed to enable playback devices to reproduce reference programming material according to the edits or cuts made any user.

Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content.

Abstract: A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information.

Abstract: A system for initiating and using a three-dimensional object as a controlling device when interfacing with a computer system used for interactive video game play is provided. One example system includes an interface for receiving data from a capturing device of a three-dimensional space and storage coupled with computer system. The computer system provides data to a screen and receiving user input to obtain geometric parameters of the three-dimensional object and assign actions to be performed with the three-dimensional object when moved or placed in positions in front of the capture device during interactive video game play. The geometric parameters and the assigned actions being saved to a database on the storage for access during interactive video game play or future interactive sessions.

Abstract: A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information.

Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, and determining location and visual effects information for each asset. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.

Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content.

Abstract: Systems and methods are disclosed to control interactivity with a video gaming system. The system includes a game console and a controller that is configured to be held in a plurality of handhold orientations. The controller further includes a handle that extends between a first end and a second end along a length axis and an input feature disposed at the first end. The input feature includes sensors to detect manipulations that cause a relative movement between the input feature and the handle. The manipulations that are detected include torque applied to the input feature about the length axis. Where the detected manipulation are relayed to the game console where the game console correlates the detected manipulation into control of the video game. The gaming system can be primarily executed through a local game console, or the game console (or computing device), can communicate to remote servers, over the internet, to processes primary execution.