Patents by Inventor Gary Zalewski

Gary Zalewski has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 8930561
    Abstract: Methods, systems, and computer programs for delivering supplemental content within streamed media are provided. In one embodiment, a method includes receiving a request at a client for a media segment, which includes a plurality of video frames. Further, a stream of the media segment to the client from a media server is obtained and supplemental content (SC) is accessed from storage in the client or from an SC server. The access of the SC from the SC server can be performed before receiving the request, or while obtaining the stream, or after the stream has been obtained. Further, the method includes combining the media segment with the SC at the client, which inserts the SC to add or augment video frames from the media segment. The combination is then displayed to the user.
    Type: Grant
    Filed: August 7, 2009
    Date of Patent: January 6, 2015
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Riley R. Russell, Gary Zalewski
  • Publication number: 20140324576
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Application
    Filed: July 21, 2014
    Publication date: October 30, 2014
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 8860803
    Abstract: Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, and determining location and visual effects information for each identified prop. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.
    Type: Grant
    Filed: September 13, 2013
    Date of Patent: October 14, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Gary Zalewski, Riley R. Russell
  • Patent number: 8840470
    Abstract: A computer-implemented method is provided to automatically apply predefined privileges for identified and tracked users in a space having one or more media sources. The method includes an operation to define and save to memory, a user profile. The user profile may include data that identifies and tracks a user with a depth-sensing camera. In another operation privileges that define levels of access to particular media for the user profile are defined and saved. The method also includes an operation to capture image and depth data from the depth-sensing camera of a scene within the space. In yet another operation, the user is tracked and identified within the scene from the image and depth data. In still another operation the defined privileges are automatically applied to one or more media sources, so that the user is granted access to selected content from the one or more media sources.
    Type: Grant
    Filed: February 24, 2009
    Date of Patent: September 23, 2014
    Assignees: Sony Computer Entertainment America LLC, Sony Computer Entertainment Europe Limited
    Inventors: Gary Zalewski, Mike Haigh
  • Patent number: 8795076
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Grant
    Filed: July 10, 2013
    Date of Patent: August 5, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 8788951
    Abstract: A method for user interaction with a three-dimensional virtual world is disclosed. The virtual world comprises one or more public spaces and one or more private spaces. A user may be represented in the virtual world by an avatar. The user can manipulate the avatar via a user interface. According to the method a custom gesture may be generated for the avatar. The gesture may be associated with one or more user interface signals.
    Type: Grant
    Filed: March 5, 2007
    Date of Patent: July 22, 2014
    Assignees: Sony Computer Entertainment America LLC, Sony Computer Entertainment Europe Limited
    Inventors: Gary Zalewski, Tomas Gillo, Mitchell Goodwin, Scott Waugaman, Attila Vass
  • Patent number: 8771071
    Abstract: A system and method relating to, in one aspect, detecting the position or orientation of a device, in the physical domain, during a processor-implemented game, and displaying the game substantially simultaneously with displaying a graphic representing the position or orientation of the device.
    Type: Grant
    Filed: November 21, 2007
    Date of Patent: July 8, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventor: Gary Zalewski
  • Patent number: 8751310
    Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
    Type: Grant
    Filed: September 30, 2005
    Date of Patent: June 10, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 8672759
    Abstract: A gaming peripheral for use during play of an electronic video game includes a releasably engageable release element which disengages in accordance with game play. Disengagement of the release element is selectably controllable and based on receipt of an electronic trigger signal transmitted from a gaming console on which the game is being played. The release element is engaged by a player applying a manual force to the peripheral.
    Type: Grant
    Filed: May 6, 2008
    Date of Patent: March 18, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Vinod V. Tandon, Gary Zalewski
  • Patent number: 8665291
    Abstract: Respective video feeds are provided to at least two viewers using a common display. The display is controlled to simultaneously display an image from a first video feed and an image from a second video feed. The image from the first video feed is displayed within a first wavelength band and the image from the second video feed is displayed within a second wavelength band, and the first and second wavelength bands are distinct. A first filter is selective for transmitting the first wavelength band and not transmitting the second wavelength band. A second filter is selective for transmitting the second wavelength band and not transmitting the first wavelength band. Only the first video feed image is provided to a first viewer using the first filter, and only the second video feed image is provided to a second viewer using the second filter.
    Type: Grant
    Filed: July 14, 2010
    Date of Patent: March 4, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventor: Gary Zalewski
  • Publication number: 20140043364
    Abstract: Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, and determining location and visual effects information for each identified prop. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.
    Type: Application
    Filed: September 13, 2013
    Publication date: February 13, 2014
    Applicant: Sony Computer Entertainment America LLC
    Inventors: Gary ZALEWSKI, Riley R. RUSSELL
  • Publication number: 20140040944
    Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, and determining location and visual effects information for each asset. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.
    Type: Application
    Filed: September 18, 2013
    Publication date: February 6, 2014
    Applicant: Sony Computer Entertainment America LLC
    Inventors: Gary ZALEWSKI, Riley R. RUSSELL
  • Patent number: 8644677
    Abstract: A network media player enables user-controlled playback of video or other content from various sources according to a playback control record. The network media player includes a content input port, an output port, and a processor configured to retrieve input content from one or more sources using the content input port. The processor is also configured to generate output content from the retrieved input content according to a playback control record so as to vary the playback of the retrieved input content. The processor is also configured to output the generated output content to the output port. In some embodiments, the playback control record includes an applicability identifier usable to determine whether the playback control record is applicable to input content and a content variation descriptor that defines an alteration to be applied to the retrieved input content.
    Type: Grant
    Filed: December 4, 2009
    Date of Patent: February 4, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventor: Gary Zalewski
  • Patent number: 8645992
    Abstract: A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content.
    Type: Grant
    Filed: August 12, 2008
    Date of Patent: February 4, 2014
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Riley R. Russell, Glen van Datta, Gary Zalewski
  • Publication number: 20130297411
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Application
    Filed: July 10, 2013
    Publication date: November 7, 2013
    Inventors: Glen van Datta, Gary Zalewski
  • Publication number: 20130296055
    Abstract: A system for initiating and using a three-dimensional object as a controlling device when interfacing with a computer system used for interactive video game play is provided. One example system includes an interface for receiving data from a capturing device of a three-dimensional space and storage coupled with computer system. The computer system provides data to a screen and receiving user input to obtain geometric parameters of the three-dimensional object and assign actions to be performed with the three-dimensional object when moved or placed in positions in front of the capture device during interactive video game play. The geometric parameters and the assigned actions being saved to a database on the storage for access during interactive video game play or future interactive sessions.
    Type: Application
    Filed: July 2, 2013
    Publication date: November 7, 2013
    Inventors: Gary Zalewski, Tomas Gillo
  • Patent number: 8574074
    Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
    Type: Grant
    Filed: September 30, 2005
    Date of Patent: November 5, 2013
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Glen van Datta, Gary Zalewski
  • Patent number: 8566865
    Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, determining location and visual effects information for each asset, and creating a reference file that includes the location and the visual effects information associated with each asset. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network.
    Type: Grant
    Filed: March 7, 2006
    Date of Patent: October 22, 2013
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Gary Zalewski, Riley R. Russell
  • Patent number: 8549554
    Abstract: Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, determining location and visual effects information for each identified prop, and creating a reference file that includes the content and the location and the visual effects information associated with each identified prop. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network.
    Type: Grant
    Filed: March 7, 2006
    Date of Patent: October 1, 2013
    Assignee: Sony Computer Entertainment America LLC
    Inventors: Gary Zalewski, Riley R. Russell
  • Patent number: 8542907
    Abstract: A computer-implemented method is provided to interactively capture and utilize a three-dimensional object as a controlling device for a computer system. One operation of the method is capturing depth data of the three-dimensional object. In another operation, the depth data of the three-dimensional object undergoes processing to create geometric defining parameters for the three-dimensional object. The method can also include defining correlations between particular actions performed with the three-dimensional object and particular actions to be performed by the computer system. The method also includes an operation to save the geometric defining parameters of the three-dimensional object to a recognized object database. In another operation, the correlations between particular actions performed with the three-dimensional object and particular actions to be performed by the computer system in response to recognizing the particular actions are also saved to the recognized object database.
    Type: Grant
    Filed: December 15, 2008
    Date of Patent: September 24, 2013
    Assignees: Sony Computer Entertainment America LLC, Sony Computer Entertainment, Ltd.
    Inventors: Gary Zalewski, Tomas Gillo