Patents by Inventor Srinivasa Dharmaji
Srinivasa Dharmaji has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10291669Abstract: Various embodiments concern a platform for creating and managing paced, synchronous interactions between a celebrity and one or more audience members. More specifically, the platform generates interfaces that are accessible on user devices (e.g., mobile phones, tablets, personal computers) and that display media content. For example, live media content could be captured by the celebrity's user device and then broadcast to user device(s) associated with the audience member(s) in real time. In some embodiments, audience member(s) may also be able to capture and broadcast live media content. For example, an audience member may wish to record a question for the celebrity or answer a question posed by the celebrity.Type: GrantFiled: May 27, 2016Date of Patent: May 14, 2019Assignee: Vyu Labs, Inc.Inventor: Srinivasa Dharmaji
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Publication number: 20160366197Abstract: Various embodiments concern a platform for creating and managing paced, synchronous interactions between a celebrity and one or more audience members. More specifically, the platform generates interfaces that are accessible on user devices (e.g., mobile phones, tablets, personal computers) and that display media content. For example, live media content could be captured by the celebrity's user device and then broadcast to user device(s) associated with the audience member(s) in real time. In some embodiments, audience member(s) may also be able to capture and broadcast live media content. For example, an audience member may wish to record a question for the celebrity or answer a question posed by the celebrity.Type: ApplicationFiled: May 27, 2016Publication date: December 15, 2016Inventor: Srinivasa Dharmaji
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Patent number: 9311660Abstract: The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger and more interactive ads on devices that have small displays. This has created a need to maximize the area available for ad viewing. The need for larger viewing area reduces the area available for call-to-action response enabling switches or inserts on the screen for customer interaction. To overcome this deficiency and provide the necessary end-to-end response capability, hot-spots on the ad image are provided as call-to-action response regions without limitation on the ad viewing area. The use of such hot-spots provides users of MHDDs a preferred interaction mechanism for responding to the advertisement, while maintaining a large ad viewing area.Type: GrantFiled: February 21, 2014Date of Patent: April 12, 2016Assignee: GOLDSPOT MEDIA, INC.Inventor: Srinivasa Dharmaji
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Patent number: 9189794Abstract: The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger, complex, and more interactive ads on small displays. This has created a need to maximize the area available for ad viewing. The need also exists for increasing the engagement time of the ads. An embodiment of the invention establishes such capability by providing a rolled up ad display where the banner area is used to present a continuously rolling, rolled up ad, which is displayed on the screen at the ad spots by unrolling. Furthermore, the use of transparent hot-spots on the ad allows the whole display screen of the MHDD to be used for presentation of such large and complex ads.Type: GrantFiled: April 1, 2011Date of Patent: November 17, 2015Assignee: GOLDSPOT MEDIA, INC.Inventor: Srinivasa Dharmaji
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Publication number: 20150262228Abstract: A system and method for tracking beacon execution using event verification capability of an operating system, where the authenticity of the platform itself is verified. Targeted advertisements are displayed during content viewing and/or web browsing, while the rendered and displayed advertisements are tracked for payment, wherein payment is based on completion of viewing the events. The system and method keeps count of beacon execution, with verifiable IDs, using the operating system to verify, authenticate and guarantee execution of event activity.Type: ApplicationFiled: May 29, 2015Publication date: September 17, 2015Inventors: Srinivasa DHARMAJI, Pavel S. VESELOV
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Patent number: 9106941Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.Type: GrantFiled: March 19, 2015Date of Patent: August 11, 2015Assignee: Goldspot Media, Inc.Inventor: Srinivasa Dharmaji
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Publication number: 20150195615Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.Type: ApplicationFiled: March 19, 2015Publication date: July 9, 2015Inventor: Srinivasa DHARMAJI
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Publication number: 20150156559Abstract: Content is downloaded to a mobile handheld device (MHD) and buffered on the MHD prior to, and during, viewing. Normal wireless bandwidth varies with atmospheric conditions, distance, obstructions in the path, etc. and hence the speed at which a content-buffer (CB) on the MHD is replenished changes. Because this can result in very low quality viewing experience for the user, the capability for alternate content scheduling provided a micro-splicer is used to enable stored alternate content or advertisement insertion during periods of low viewing quality, when the CB does not hold sufficient content during the viewing period. This alternate content insertion allows the CB to be refilled before the user resumes content viewing.Type: ApplicationFiled: December 31, 2014Publication date: June 4, 2015Inventors: Xin FENG, Srinivasa DHARMAJI
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Patent number: 9047618Abstract: A system and method for tracking beacon execution using event verification capability of an operating system. Displaying targeted advertisements during content viewing and web browsing and tracking the rendered and displayed advertisements for payment based on completion of viewing using means for keeping count, with verifiable IDs, of beacon execution using the operating system capability to verify application activity.Type: GrantFiled: August 6, 2010Date of Patent: June 2, 2015Assignee: Goldspot Media, Inc.Inventors: Srinivasa Dharmaji, Pavel S. Veselov
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Patent number: 9009754Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.Type: GrantFiled: March 17, 2014Date of Patent: April 14, 2015Assignee: Goldspot Media, Inc.Inventor: Srinivasa Dharmaji
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Patent number: 8997140Abstract: Content is downloaded to a mobile handheld device (MHD) and buffered on the MHD prior to, and during, viewing. Normal wireless bandwidth varies with atmospheric conditions, distance, obstructions in the path, etc. and hence the speed at which a content-buffer (CB) on the MHD is replenished changes. Because this can result in very low quality viewing experience for the user, the capability for alternate content scheduling provided a micro-splicer is used to enable stored alternate content or advertisement insertion during periods of low viewing quality, when the CB does not hold sufficient content during the viewing period. This alternate content insertion allows the CB to be refilled before the user resumes content viewing.Type: GrantFiled: March 8, 2013Date of Patent: March 31, 2015Assignee: GoldSpot Media, Inc.Inventors: Xin Feng, Srinivasa Dharmaji
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Publication number: 20150058130Abstract: A time delay that occurs when an application is launched in a mobile handheld display device (MHDD), when the application or content is downloaded, before the MHDD is ready for the user to interact with it, wastes the user's time and, in an embodiment of the invention, this time delay constitutes an interval that is used to display targeted advertisements that are already stored on the MHDD, and that are rendered and displayed to the user on the screen while the user waits for completion of downloading of the application or content to the MHDD. An embodiment of the invention provides a micro-splicer that inserts alternate content for display on an MHDD, and renders and displays pre-stored advertisements during application launch time.Type: ApplicationFiled: October 31, 2014Publication date: February 26, 2015Inventor: Srinivasa DHARMAJI
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Patent number: 8898073Abstract: A time delay that occurs when an application is launched in a mobile handheld display device (MHDD), when the application or content is downloaded, before the MHDD is ready for the user to interact with it, wastes the user's time and, in an embodiment of the invention, this time delay constitutes an interval that is used to display targeted advertisements that are already stored on the MHDD, and that are rendered and displayed to the user on the screen while the user waits for completion of downloading of the application or content to the MHDD. An embodiment of the invention provides a micro-splicer that inserts alternate content for display on an MHDD, and renders and displays pre-stored advertisements during application launch time.Type: GrantFiled: June 29, 2009Date of Patent: November 25, 2014Assignee: Goldspot Media, Inc.Inventor: Srinivasa Dharmaji
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Publication number: 20140201785Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.Type: ApplicationFiled: March 17, 2014Publication date: July 17, 2014Inventor: Srinivasa DHARMAJI
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Publication number: 20140172578Abstract: The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger and more interactive ads on devices that have small displays. This has created a need to maximize the area available for ad viewing. The need for larger viewing area reduces the area available for call-to-action response enabling switches or inserts on the screen for customer interaction. To overcome this deficiency and provide the necessary end-to-end response capability, hot-spots on the ad image are provided as call-to-action response regions without limitation on the ad viewing area. The use of such hot-spots provides users of MHDDs a preferred interaction mechanism for responding to the advertisement, while maintaining a large ad viewing area.Type: ApplicationFiled: February 21, 2014Publication date: June 19, 2014Inventor: Srinivasa DHARMAJI
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Patent number: 8707351Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.Type: GrantFiled: July 23, 2013Date of Patent: April 22, 2014Assignee: GoldSpot Media, Inc.Inventor: Srinivasa Dharmaji
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Patent number: 8701051Abstract: The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger and more interactive ads on devices that have small displays. This has created a need to maximize the area available for ad viewing. The need for larger viewing area reduces the area available for call-to-action response enabling switches or inserts on the screen for customer interaction. To overcome this deficiency and provide the necessary end-to-end response capability, hot-spots on the ad image are provided as call-to-action response regions without limitation on the ad viewing area. The use of such hot-spots provides users of MHDDs a preferred interaction mechanism for responding to the advertisement, while maintaining a large ad viewing area.Type: GrantFiled: April 1, 2011Date of Patent: April 15, 2014Assignee: Goldspot Media, Inc.Inventor: Srinivasa Dharmaji
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Patent number: 8677395Abstract: In a targeted advertising system focused advertisements or alternate content is pre-stored on a handheld device, inserted into a multimedia stream at predefined times and points in the content stream for a predefined interval, otherwise referred to as a spot. A micro-splicer, instantiated on a handheld device, enables alternate content rendering, instead of the original program content, at available advertisement spots during program content viewing. The micro-splicer uses metadata to identify the correct alternate content and display it in the correct spot. The micro-splicer also enables switching the display back to the multimedia program content after the end of the alternate content. User viewing and interaction with the alternate content is ensured by instructing the micro-splicer to switch back to multimedia program content only after receipt of predefined user feedback.Type: GrantFiled: September 13, 2010Date of Patent: March 18, 2014Assignee: Goldspot Media, Inc.Inventor: Srinivasa Dharmaji
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Publication number: 20130312028Abstract: Alternate digital content is inserted into mobile devices with a method and apparatus that comprises an alternate content scheduler, an alternate content reporter, and a micro-splicer. The alternate content scheduler further comprises a mobile network interface for interaction with a mobile data and broadcast network, a micro-splicer interface for interfacing with a micro-splicer, a rulebook that is shared with the network which provides the rules for alternate content scheduling, a preference provisioning module comprising an alternate content scheduler library for storing user or network preferences, a scheduler for providing tight synchronization between original program content and alternate content, and a metric recording interface to an alternate content reporter. The micro-splicer works in tandem with the alternate content scheduler to render synchronized display of alternate multimedia content on the mobile device.Type: ApplicationFiled: July 23, 2013Publication date: November 21, 2013Applicant: GoldSpot Media, Inc.Inventor: Srinivasa DHARMAJI
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Publication number: 20130275879Abstract: Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.Type: ApplicationFiled: June 12, 2013Publication date: October 17, 2013Inventors: Srinivasa DHARMAJI, Xin FENG