Apparatus and Method for Advertising and Display of Mattress Coverings
An apparatus for displaying bedding at the point of sale of a mattress includes a fitted covering for positioning on a mattress. The covering includes a surface having a plurality of different bedding materials applied to the surface for display purposes. The covering includes a top wall and a side wall, and a plurality of panels or layers of bedding material may be coupled to the top wall. A method for advertising and displaying bedding for a mattress includes the steps of providing a covering having two or more different types of bedding material for partially covering a mattress and applying the covering to a mattress at the point of sale such that the different types of bedding materials are visible to a consumer. The covering does not completely obscure the top surface of the mattress. The types of bedding materials are sheets, mattress pads, blankets, and comforters.
This application claims priority to U.S. Provisional Patent Application No. 60/829,512, filed Oct. 13, 2006.
FIELDThis technology relates to an apparatus and a method for advertising and displaying mattress coverings at the point of sale of a mattress. In particular, the technology concerns an apparatus and method for advertising and displaying bedding in a mattress store.
BACKGROUNDMattress stores are a prime location for the advertising of bedding, such as mattress pads, sheets, comforters, blankets, and the like. It is desirable to be able to display bedding on a mattress in a mattress store so that a user can observe the feel and fit of the bedding on the mattress. However, mattress sales person are remiss to allow a bedding company to do anything that would entirely cover a mattress from view, believing any such display would detract from potential sales of the underlying mattress.
Examples of fitted sheet designs are described in U.S. Pat. No. 6,983,500, U.S. Pat. No. 6,799,341, and U.S. Pat. No. 5,513,403, all to Gerald Wootten, the disclosures of which are incorporated herein by reference in their entirety.
SUMMARYIn accordance with the teachings described herein, an apparatus for application to a mattress, an apparatus for displaying bedding on a mattress, and a method for advertising and displaying bedding for a mattress are described.
The example mattress covering 10 depicted and described herein is intended for use in advertising and displaying different types and qualities of bedding in a mattress store setting. Mattress store owners and salespersons hesitate to install sheets, blankets, and other bedding over mattresses 12 that are for sale in their showrooms for fear that the overlying covering will obscure the view of the mattress 12, and, thus, limit or reduce their level of sales. In order to meet the concerns of the mattress store owners and salespersons, the example covering 10 was designed to provide advertising and display of bedding, but in a manner where the display does not completely cover the mattress 12. As shown in
Each covering 10 includes a top surface or top wall 28 made of one or more types of bedding material 16 and a side surface or side wall 30 that is coupled to the top wall 28 via stitching or some other means of coupling. The top wall 28 may be a single type of material or multiple types of materials. Where multiple materials are used on the top wall 28, they may be formed as panels 32 that are stitched together to form the top wall 28. The top wall 28 has associated therewith a plurality of different bedding materials 16. The bedding materials 16 are positioned over at least part of the top wall 28 and may be formed as layers 34 that are layered or positioned over the top wall 28 of the covering 10. The top wall 28 may include an exposed portion 36, with a portion hidden under the layers of bedding materials 16. Alternatively, the top wall 28 may be obscured by the layers 34 of bedding materials 16, as shown in
The side surface or side wall 30 may be continuous or formed from several different panels. The side wall 30 may be formed as sections 38 that are sewn together along seams. The seams may be aligned with corners of the top wall 28, or may be positioned at other locations. The side wall 30 is coupled to the top wall 28 in any know manner, such as by sewing. In the embodiments shown, the side wall 30 forms a continuous side boundary for the covering 10, with the side wall 30 being positioned directly against the mattress 12. The side wall 30 may be a stretchy, elastic material, such as fabric typically associated with the side wall of a mattress pad. The stretchy side walls 30 allow the covering 10 to be positioned on any number of thicknesses of mattresses 12 and help to maintain the covering 10 on the mattress 12.
A strip of elastic 40, such as a one inch thick folded over elastic may be positioned around the free, exposed edge 42 of the side wall 30. Other types and applications of elastic may alternatively be utilized in different widths. The elastic strip 40 is sewn to the edge of the side wall 30 along the entire periphery of the exposed edge 42 of the side wall 30. Alternatively, the elastic may be positioned at spaced locations along the length of the exposed edge, such as only at the corners, if desired. The elastic 40 doesn't have to be folded over the side wall 30 and could simply be positioned on one side of the wall 30. Thinner, thicker, narrower, or wider types of elastic could also be utilized. The exposed edge 42 of the side wall 30 of the covering 10 will typically be along the bottom edge of the side wall 30 and the exposed sides 44 at the front of the side wall 30. The elastic edging 40 may be coupled to the edge of the side wall 30 in any known manner.
A band 46 may be coupled to the bottom edge of the covering 10 at opposite side walls 30. In one example, the band 46 is connected at the front end 24 of the covering 10 via stitching and extends under a mattress 12 when the covering 10 is installed on a mattress 12. This band 46 may be a 1 inch wide elastic. Alternatively or in addition thereof elastic bands 48 may be formed at corners on the lower side of the covering 10. The bands 46 are coupled to opposite sections 38 of the side walls 30 at the base thereof and span a corner of the covering 10. The bands 46 at the corners could be used in place of a band 36 that extends across the covering 10, or in addition to such a band 36 in order to provide a closer fit. In addition, an elastic edge 50 may be sewn to the front edge of the top surface. This elastic edge 50 is for decorative purposes and may also be utilized for displaying advertising indicia, such as the manufacturer or brand name. All of the elastic may be used for advertising purposes. In addition, the side walls 30 and top wall 28 could also be configured to allow a user to display advertising material, such as wording or pictures, on these parts of the covering 10. The elastic and stretchy side walls 30 help to provide a fitted covering 10 that is easily maintained on a mattress 12, with little maintenance, such as rearranging, required by the sales staff.
The different types of bedding materials 16 that may be displayed on the covering 10 include mattress pads 52, sheets 54, blankets 56 and comforters 58, among other types of bedding. The side walls 30 of the covering 10 may also be used to display bedding. For instance, an elastic, stretchy material from a mattress pad 52 may be utilized to form the side walls 30 of the covering 10. The elastic strips 48 may be the same type of elastic that is utilized in the manufacture of sheets, mattress pads and other bedding. All the parts of the covering 10 may be selected from actual bedding products. Alternatively, the various parts of the covering 10 may not be indicative of actual bedding products.
Referring in greater detail to the example covering 10 of
The covering 10 includes three side sections 38 that together make up the side wall 30. Each side section 38 has a length that is substantially equal to the length of the side edge 62 it is coupled to. Each side section 38 is coupled to the top wall 28 along the corresponding side edge 62 and is sewn to the top wall 28, with the seam facing inwardly. In addition, each side section 38 is sewn to the adjacent side section 38 along a seam that extends inwardly. The seams of the side sections 38 are formed at the corners of the top wall 28 and extend downwardly from the corners of the top wall 28 to define a box-like shape. In the example coverings 10 depicted in
As discussed above, an edging in the form of a piece of elastic 40 that is folded over the exposed edge 42 is utilized around the side wall 30, as is an elastic band 46 that extends under the mattress 12, and corner straps 48 that extend under the mattress 12 in the corners. The elastic band 46 assists in holding the covering 10 in position on the mattress 12. The elastic band 46 is oriented such that it is parallel to the front edge 24 of the covering 10. In addition, a top elastic strip 50 is shown coupled to the front edge 24 of the top wall 28 and serves as trim along the front edge 24 of the covering 10. As shown, the elastic strip 50 at the front edge 24 of the top wall 28 includes advertising indicia, such as a brand or manufacturer's name. It could also include product identifying information or other information. The elastic strip 50 at the front edge 24 could be wider if more advertising indicia is needed, or could be made of a different material, if desired. The strip 50 could also be smaller and narrower.
As is shown best in
As shown in
In the example of
Examples of bedding materials 16 that may be utilized with the covering 10 include sheets 54, mattress pads 52, 60, 78, blankets 56, and comforters 58. Example sheets that may be utilized, by way of example, include 100% Egyptian Cotton with a thread count of 420 (TC420) including a ⅜ inch woven stripe; 100% Pima Cotton Sateen having a thread count of 310 (TC310); 100% combed cotton sateen having a thread count of 250 (TC250); a 50/50 poly/cotton blend having a thread count of 250 (TC250); and a 50/50 poly/cotton blend with a thread count of 200 (TC200). Other thread counts and material contents may also be utilized, such as TC300, TC400, TC500, TC600, TC800, and TC1000. Other types of materials may be used including cottons, polyesters, knits, and the like. The bedding materials 16 may be mattress pads 52, 60, 78, such as the HealthGuard™ Pad by HomTex, Inc., which is an anti-allergen, anti-microbial, waterproof quilted pad; an All Seasons Pad™, by HomTex, Inc., which is a reversible, anti-allergen pad with a cooler side and a warmer side; or an Essential Mattress Protector™, also by HomTex, Inc., which is a waterproof terry cloth pad. Other types of materials may be utilized, including different sheets, different mattress pads, blankets, comforters, and the like, the disclosure not being limited to particular types or kinds of materials. Each of these materials 16 may be utilized on a cover 10 on the top wall 28 or as panels or layers 34 that are positioned over the top wall 28. In addition, the side walls 30 may be formed from a material that is found on the side walls of mattress pads, fitted sheets, or the like in order to hold the covering 10 firmly in place on the mattress 12. As previously discussed, any type of elastic may be used, including wider, thinner, stronger, or weaker elastics. Each of the seams may be reinforced, if desired, to avoid fraying of the materials.
The terms “enclosure” and “cover” or “covering,” as used herein are meant to refer to anything that partially surrounds a mattress 12. The enclosure or covering 10 may have one or more solid sides, or may have no solid sides. Straps could be used to enclose a mattress 12, with materials attached to the straps such that the underlying mattress 12 may or may not be partially visible at points through the enclosure or covering 10. The terms enclosure and covering 10 are not limited to apparatus that completely enclose or wrap around a part, and are used in the context herein to mean that the covering 10 at least partially surrounds a mattress 12. The enclosure or covering 10 does not necessarily have to hem or shut in the mattress 12 because portions of the mattress 12 may be exposed through the enclosure, if desired. In the depicted examples, the underside of the mattress 12 is visible through the enclosure when the enclosure is seated around the mattress 12, while parts of the side and top surfaces are fully enclosed. However, the examples described herein may also have portions of the top and sides that are visible through the enclosure, if desired. The examples discussed herein should not be interpreted to limit the apparatus to a device that has solid surfaces.
While the band 46 was discussed as being elastic, it should be understood that the band 46 could be something other than elastic. For example, two straps could be coupled to opposing side walls 30, with hook and loop tape positioned at the ends of the straps such that when the covering 10 is slid onto a mattress 12, the user may reach under the mattress 12 to couple the ends of the straps together. Another alternative involves using a cord or rope that extends from opposing sides of the side wall. The cord can be tied together under the mattress 12. Other examples are also possible, as known to those of skill in the art.
The seams of the covering 10 may be reinforced, if desired. The elastic trim around the side wall exposed edges may be one long continuous edge or may be individual sections of elastic that are sewn and tacked to the edge of the side wall. The bands and straps may be tacked to their respective connection points in a reinforced manner.
An apparatus for application to a mattress having a top surface, a side surface, and a lower surface comprises a top member, a side member, and a band member. The top member has an outer edge and a size that is smaller than the size of a top surface of a mattress. The side member is coupled to and extends downwardly from the top member along at least a portion of the outer edge of the top member. The side member has a size that allows the side member to extend at least partially over a side surface of a mattress. The band member is coupled at its ends to at least one of the side member and the top member and has a length sufficient to extend under a lower surface of a mattress. The apparatus has a size such that it partially covers a portion of a mattress and the top member and the side member are at least in part made of different materials.
The top member may be substantially rectangular. The outer edge of the top member may include four sides. The side member may extend downwardly from three of the four sides. The apparatus may further comprise an elastic band that is coupled to an exposed edge of the side member.
The band member may have a length such that it extends across a width of a mattress. The apparatus may further comprise corner straps that are coupled to corners of the side surfaces. The band member may comprise one or more corner straps that are coupled to the corners of the side surfaces. The band member may be a continuous elastic strap that is coupled to the side member at either end of said strap.
The apparatus may further comprise an advertising strip positioned along at least part of the outer edge of the top member for displaying advertising indicia. The advertising strip may be a strip of elastic having a width wide enough to display advertising indicia.
The apparatus may further comprise a sheet coupled to the top member for covering at least part of the top member. The sheet may be one of transparent or opaque and is movable relative to the top member. The sheet may be vinyl and may be coupled to the apparatus via fasteners, with the fasteners comprising one of buttons, snaps, rings, rivets, or hook and loop tape.
The side member may comprise three sections, each of which extends downwardly from one of the four outer edges of the top member. The side member sections may be sewn together at the corners of the top member and may further comprise an elastic strip coupled to at least part of the exposed edge of the side member, with the elastic providing a form-fitting quality to the apparatus when seated on a mattress.
A first section of the side member may be positioned at a first end. A second section of the side member may be positioned at a second end. A third section of the side member may be positioned between the first and second panels in the middle. The section in the middle comprises one or more of a first material and a different second material.
The top member may comprise a plurality of panels that comprise different materials from one another. The panels may be sewn together to form the top member. The side member may comprise one or more sections that are joined together, with the joined sections being one of the same as or different materials from one another.
The top member may comprise a top wall. A plurality of layers of different bedding materials may be positioned at least partially over the top wall, with the plurality of layers being arranged in a manner conducive to display of the different bedding materials. The top member may comprise a top wall and a plurality of panels are coupled to the top wall, with the pants being positioned at least partially over the top wall.
The top wall of the top member may comprise one or more panels and the panels are one of the same as or different materials from one another. The plurality of panels may all comprise materials that are different materials from one another. The plurality of panels may be coupled to the top wall around at least a portion of the outer edges thereof.
In another example, an apparatus for displaying bedding at the point of sale of a mattress comprises a fitted covering for positioning on a mattress. The covering includes a surface having a plurality of different bedding materials applied to the surface for display purposes. The fitted covering may be an enclosure that at least partially encloses a mattress. The different bedding materials may represent one or more of sheets, mattress pads, blankets, and comforters. The surface may comprise a top wall that is configured for seating on an upper surface of a mattress. The top wall may have coupled thereto the plurality of bedding materials. The apparatus may further comprise a side wall coupled to the top wall, with the side wall displaying one or more different types of bedding materials. The plurality of bedding materials may be are arranged on the surface such that each different type of bedding is at least in part visible.
The plurality of bedding materials may be fixedly arranged on the surface such that some of the different bedding materials are partially obscured by other bedding materials, with some of the bedding materials being movable relative to other bedding materials in order to more easily view larger sections of the respective bedding materials. The different bedding materials may be one of removably affixed or permanently affixed to the top wall, and the removably affixed materials may be affixed via a removable fastener.
The apparatus may further comprise a protective cover member positioned over the surface. The protective cover member may be removable and transparent and may include a plurality of button holes. The apparatus may further comprise a plurality of rings that are coupled to the surface and to the button holes such that the protective cover member is rotatable around the rings.
According to another aspect of the disclosure, a method for advertising and displaying bedding for a mattress comprises the steps of providing a covering for a mattress and applying the covering to a mattress at the point of sale for the mattress. The covering is for partially covering the mattress and comprises at least two different types of bedding materials. The covering is applied such that the different types of bedding materials are visible to a consumer on the mattress, but the covering does not completely obscure the top surface of the mattress. The types of bedding materials are one or more of sheets, mattress pads, blankets, and comforters.
The bedding materials may include two or more of an anti-allergen mattress pad, a waterproof mattress pad, a breathable mattress pad, a first sheet having a first thread count, a second sheet having a second thread count, a third sheet having a third thread count, a fourth sheet having a fourth thread count, a blanket, and a comforter. The covering may further comprise advertising indicia associated therewith, a pocket coupled to the covering for holding removable advertising materials, and a transparent member for covering at least a portion of the covering. The transparent member may be made of a vinyl material and be movable relative to the covering. The method may further comprise stocking advertising material in the pocket. The covering may further comprise advertising indicia associated with the covering and a side display coupled to the covering. The advertising indicia may be associated with the side display to describe the various bedding materials being displayed.
While not shown, an alternative covering could entirely cover the mattress. In this embodiment, the covering could fit on the mattress like a fitted sheet or fitted mattress pad. Alternatively, it could fit like a blanket and be tucked under the mattress for securement. The various layers of different bedding could be attached to the top sheet of the covering, as discussed above.
The term “substantially,” as used herein, is a term of estimation.
While various features of the claimed examples are presented above, it should be understood that the features may be used singly or in any combination thereof. Therefore, the claimed examples are not to be limited to only the specific examples depicted herein.
Further, it should be understood that variations and modifications may occur to those skilled in the art to which the claimed examples pertain. The examples described herein are exemplary. The disclosure may enable those skilled in the art to make and use alternative designs having alternative elements that likewise correspond to the elements recited in the claims. The intended scope may thus include other examples that do not differ or that insubstantially differ from the literal language of the claims. The scope of the disclosure is accordingly defined as set forth in the appended claims.
Claims
1. An apparatus for application to a mattress having a top surface, a side surface, and a lower surface, said apparatus comprising:
- a top member having an outer edge and a size that is smaller than the size of a top surface of a mattress;
- a side member that is coupled to and extends downwardly from the top member along at least a portion of the outer edge of the top member, said side member having a size that allows the side member to extend at least partially over a side surface of a mattress;
- a band member coupled at its ends to at least one of the side member and the top member and having a length sufficient to extend under a lower surface of a mattress,
- wherein the apparatus has a size such that it partially covers a portion of a mattress and the top member and the side member are at least in part made of different materials.
2. The apparatus of claim 1, wherein the top member is substantially rectangular, the outer edge includes four sides, and the side member extends downwardly from three of the four sides
3. The apparatus of claim 1, further comprising an elastic band that is coupled to an exposed edge of the side member.
4. The apparatus of claim 1, wherein the band member has a length such that it extends across a width of a mattress, and further comprising corner straps that are coupled to corners of the side member.
5. The apparatus of claim 1, wherein the band member comprises one or more corner straps that are coupled to the corners of the side member.
6. The apparatus of claim 1, wherein the band member is a continuous elastic strap that is coupled to the side member at either end of said strap.
7. The apparatus of claim 1, further comprising an advertising strip positioned along at least part of the outer edge of the top member for displaying advertising indicia, wherein the advertising strip is a strip of elastic having a width wide enough to display advertising indicia.
8. The apparatus of claim 1, further comprising a sheet coupled to the top member for covering at least part of the top member.
9. The apparatus of claim 8, wherein the sheet is one of transparent or opaque and is movable relative to the top member.
10. The apparatus of claim 9, wherein the sheet is vinyl and is coupled to the apparatus via fasteners, with the fasteners comprising one of buttons, snaps, rings, rivets, or hook and loop tape.
11. The apparatus of claim 2, wherein the side member comprises three panels, each of which extends downwardly from one of the four outer edges of the top member; the side member panels being sewn together at the corners of the top member; and further comprising an elastic strip coupled to at least part of the exposed edge of the side member, with the elastic providing a form-fitting quality to the apparatus when seated on a mattress.
12. The apparatus of claim 11, wherein a first section of the side member is at a first end, a second panel of the side member is at a second end, and a third panel of the side member is positioned between the first and second panels in the middle, and the panel in the middle comprises one or more of a first material and a different second material.
13. The apparatus of claim 1, wherein the top member comprises a plurality of panels that comprise different materials from one another, said panels being sewn together to form the top member; and the side member comprises one or more panels that are joined together, with the joined panels being one of the same as or different materials from one another.
14. The apparatus of claim 1, wherein the top member comprises a top wall and a plurality of layers of different bedding materials are positioned at least partially over the top wall, with the plurality of layers being arranged in a manner conducive to the display of the different bedding materials.
15. The apparatus of claim 1, wherein the top member comprises a top wall and a plurality of panels are coupled to the top wall and positioned at least partially over the top wall, and the top wall of the top member comprises one or more panels and the panels are one of the same as or different materials from one another, and the plurality of panels all comprise materials that are different materials from one another; and the plurality of panels are coupled to the top wall around at least a portion of the outer edges thereof.
16. An apparatus for displaying bedding at the point of sale of a mattress comprising:
- a fitted covering for positioning on a mattress, said covering including a surface having a plurality of different bedding materials applied to the surface for display purposes.
17. The apparatus of claim 16, wherein the fitted covering is an enclosure that at least partially encloses a mattress; and the different bedding materials represent one or more of sheets, mattress pads, blankets, and comforters.
18. The apparatus of claim 16, wherein the surface comprises a top wall that is configured for seating on an upper surface of a mattress, said top wall having coupled thereto the plurality of bedding materials; further comprising a side wall coupled to the top wall, wherein the side wall displays one or more different types of bedding materials; and wherein the plurality of bedding materials are arranged on the surface such that each different type of bedding is at least in part visible.
19. The apparatus of claim 16, wherein the plurality of bedding materials are fixedly arranged on the surface such that some of the different bedding materials are partially obscured by other bedding materials, with some of the bedding materials being movable relative to other bedding materials in order to more easily view larger sections of the respective bedding materials; and wherein the different bedding materials are one of removably affixed or permanently affixed to the top wall, and the removably affixed materials are affixed via a removable fastener.
20. The apparatus of claim 16, further comprising a protective cover member positioned over the surface.
21. The apparatus of claim 20, wherein the protective cover member is removable and transparent; the protective cover member includes a plurality of button holes; and further comprising a plurality of rings that are coupled to the surface and to the button holes such that the protective cover member is rotatable around the rings.
22. A method for advertising and displaying bedding for a mattress comprising:
- providing a covering for partially covering a mattress, said covering comprising at least two different types of bedding materials; and
- applying the covering to a mattress at the point of sale for the mattress such that the different types of bedding materials are visible to a consumer on the mattress, but the covering does not completely obscure the top surface of the mattress,
- wherein the types of bedding materials are one or more of sheets, mattress pads, blankets, and comforters.
23. The method of claim 22, wherein the bedding materials include two or more of an anti-allergen mattress pad, a waterproof mattress pad, a breathable mattress pad, a first sheet having a first thread count, a second sheet having a second thread count, a third sheet having a third thread count, a fourth sheet having a fourth thread count, a blanket, and a comforter.
24. The method of claim 29, wherein the covering further comprises advertising indicia associated therewith, a pocket coupled to the covering for holding removable advertising materials, and a transparent member for covering at least a portion of said covering, with the transparent member being made of a vinyl material and being movable relative to the covering; and the method further comprises stocking advertising material in the pocket.
25. The method of claim 29, wherein the covering further comprises advertising indicia associated with the covering and a side display coupled to the covering, wherein advertising indicia is associated with the side display to describe the various bedding materials being displayed.
Type: Application
Filed: Oct 15, 2007
Publication Date: Apr 17, 2008
Inventor: Gerald Wootten (Cullman, AL)
Application Number: 11/872,321
International Classification: A47C 31/00 (20060101); A47G 9/02 (20060101); A47G 9/04 (20060101);