Abstract: A toy includes a number of play objects that constitute surprises or prizes that are serially revealed to the child as the child removes various layers of wrappings from the toy. Some play objects are located between layers of wrapping. Other play objects are tucked into outer recesses of a spherical shell which is covered by the wrappings, such that removing one of the layers of wrappings reveals one compartment containing one play object at a time. Once all of the wrappings have been removed, the shell comes apart into halves, thus revealing yet another play object. The play object within the shell can be a toy figure such as a doll, with other play objects that were previously revealed being clothing, accessories for the doll, or cards that contain information or other indicia that has a play relationship to the toy figure. The objects that are serially revealed bear a play relationship with one another.

Abstract: Removal of game pieces or tiles from the recesses of a game board surface having a raised grid to prevent sliding of the game pieces on the board is facilitated by providing, in one embodiment, a flexible game board which can be bent into a generally U-shaped structure to form a funnel to deposit the game pieces into a receptacle by funneling action. An alternative embodiment provides for pivotably mounted full boards or portions of boards which are rotated on their pivots to deposit the game pieces in a receptacle forming the frame for the structure. Another embodiment provides a grid with a slot under it for receiving a smooth-surfaced marked game board surface under the grid. The game board can be pulled out from under the grid to let game pieces fall down into a receptacle.

Abstract: A combination game table having a plurality of games therein includes a mechanism for scrolling a sheet having different game surfaces thereon. The combination game table includes a table frame assembly having side members and a bottom surface, and a cavity located in the table frame assembly. The mechanism is positioned in the cavity and in contact with the sheet to translate the sheet from one position to a next position. In this regard, an operator is able to view a desired game surface by translating the sheet via the mechanism.

Abstract: Disclosed is a combination sleeping bag and means for storing a game board device within the sleeping bag structure, along with an associated method of storing flexible game boards and game pieces within a sleeping bag for travel and storage use. The sleeping bag comprises a folded and zipperable blanket having familiar design aspects, wherein within the interior of the bag is a removable blanket liner. The blanket comprises a board game design on its surface such that it can be removed from the bag and utilized as a game board, wherein the blanket otherwise attaches along the interior surface of the bag. A securable pouch within the sleeping bag is provided for containing compressible or flexible game pieces associated with the given game board, while the exterior of the bag may be adorned in a logo illustrating the exact game or games stored within the bag.

Abstract: A golf putter configured to assist a player in marking the location of a golf ball on the golf course green and further provide retrieval capabilities of the golf ball subsequent completion of play. The golf putter further includes a shaft having a head secured to one end. The head includes a bottom surface having a recess that is generally annular in shape. Disposed within the recess is an annular shaped ball marking disc. The head further includes a magnet that is slidably mounted within an internal cavity that functions to releasably secure the ball marking disc to the bottom surface of the head of the putter. The golf putter further includes a ball retrieval apparatus that is disposed within the shaft opposite the head. The ball retrieval apparatus includes a plurality of arms manufactured of a resilient metal that are operable to be extended outward from the shaft in order to assist in the retrieval of a golf ball without the user having to bend over to retrieve the golf ball.

Abstract: Disclosed is a combination sleeping bag and means for storing a game board device within the sleeping bag structure, along with an associated method of storing flexible game boards and game pieces within a sleeping bag for travel and storage use. The sleeping bag comprises a folded and zipperable blanket having familiar design aspects, wherein within the interior of the bag is a removable blanket liner. The blanket comprises a board game design on its surface such that it can be removed from the bag and utilized as a game board, wherein the blanket otherwise attaches along the interior surface of the bag. A securable pouch within the sleeping bag is provided for containing compressible or flexible game pieces associated with the given game board, while the exterior of the bag may be adorned in a logo illustrating the exact game or games stored within the bag.

Abstract: A score-keeping product for an anagram game that has a pouch for storing a plurality of anagram game cubes therein; a pair of slide members that each can be linearly moved between open and closed positions with each slide member, in an at least partially open position, enabling access to the interior of pouch so that the anagram game cubes can be stored or removed therefrom for the purpose of playing the game cubes with each of the slide members including a scoring pointer; and a pair of scoring indicia on the pouch and each disposed along a linear locus that extends respectively along side of a corresponding slide member with each scoring indicia provided with a series of score markers. The slide members are selectively movable so that the corresponding scoring pointer can be progressively moved to align with one of the series of score markers in scoring the game.

Abstract: A six fold game board includes six generally rectangular flat panels of generally equal size serially arranged in pairs disposed adjacent to one another to define two outer pairs and one inner pair. The panels of the inner pair are joined by a fold line and the panels of the outer pair are each separated by a slit. Each panel of the outer pairs is connected to an adjacent panel of the inner pair by a fold line. As a result of this constructions, the outer panels can be folded over the adjacent inner panels and the inner panels can subsequently be folded over one another to define a folded game board having a width and length generally equal to the dimensions of one of the rectangular panels. A method of folding such a game board is also disclosed.

Abstract: A flexible game board and carrying pouch for holding game playing pieces and the game board itself which is easily deployed for playing and compactly restorable within the carrying pouch. The game board is formed of a flexible sheet defining a game board face for receiving the game pieces thereon when said game board is spread and placed atop a support surface for play. The carrying pouch, also formed of flexible sheet material as a unit with the game board and defines an interior volume with an elongated opening. One edge of the opening is connected to and extends from one margin of the flexible sheet whereby the opening faces toward said game board. The interior volume is sized and arranged to receive the game board, when folded or wadded up, and the game pieces. A drawstring or closure connected around or with the opening encloses the flexible sheet and the game playing pieces after being placed into the interior volume.

Abstract: This invention relates a playing surface (1) for a game that may be played by opposing players or teams of players. The playing surface is formed from a resilient material and may be of polygonal or regular shape. The playing surface is provided with at least one scoring means, for example formed as an opening with a suspended pocket. The playing surface may be formed from a woven textile material into which is incorporated a resilient material such as lycra so that the playing surface as a whole can be stretched and physically deformed in two directions or combinations thereof .

Abstract: Disclosed is a multi-function apparatus for covering a surface and gaming. More specifically, the present invention relates to a multi-function apparatus including a covering such as a towel, blanket, activity mat, or the like having integral gaming features and storage. In one aspect of the invention, a depiction of a gameboard face is woven in or otherwise affixed to the covering, and a storage compartment for storage of gaming pieces is detachably coupled to the covering. In another aspect of the invention, the storage compartment is formed of a tightly-weaved mesh that prevents passage of sand therethrough. In some embodiments of the invention, the covering is absorbent to provide an added drying feature. Also disclosed are coverings of varying sizes, wherein small coverings intended for children include depiction(s) of children's gameboard face(s) and larger coverings intended for adults include depiction(s) of the adult gameboard face(s).

Abstract: A container constructed from a blank of foldable sheet material is provided. The container includes an interactive board game. The container further includes a top wall and an opposing bottom wall, a back wall and an opposing front wall, and a pair of opposing side walls. A game board is included on at least one of the walls, and at least one game piece is removably defined within one of the walls. The game piece is removable from the wall and is movable on the game board. The container further includes a game event indicator included on one of the walls. The game event indicator indicates an event occurring within the board game.

Abstract: A transportable play system simulating a backpack or bag unfolds to provide a self-adhering fabric play surface whereby children can create themes or stories by attaching self-adhering play pieces onto the fabric play surface. When the play surface in the closed position to simulate a bag or a backpack, the inner and outer surfaces are held together in a such configuration by hook and loop fasteners such as Velcro®, or other fastening means. Self-adhering play pieces are preferably pre-made to create a theme or story. In other embodiments, the user can create individualized play pieces with supplied fabric stock, and in other embodiments, specific game backgrounds can be added to allow playing of a transportable game. In one embodiment, several backpacks or bags can be interconnected to form a large play surface when unfolded into the open position.

Abstract: A parade throw and its method of use are disclosed. The parade throw includes a bag having an open top and a contained support member that can be in the form of a disk, ring, or plastic “Frisbee®” like member. The combination of bag and support disk are assembled together. In one embodiment, the disk is hollow, providing a hollow interior or cavity that can receive substantially all of the bag for storage when it is to be thrown. The disk can be made of cardboard or other disposable material so that the user simply removes the internal support and uses the bag for storing articles once it is retrieved. In other embodiments, the support disk may be in the form of a toy that can be a throwable disk or ring.

Abstract: An innovative pop-up food tray for combination meals to function as a lap or seat mounted support for the typical sandwich, drink cup and French fry container related to eating drive-in fast-food while operating an vehicle, which includes the features of a pair of automatic pop-out food tray support legs that position the tray in a passenger seat retained by the seat belt or in the drivers lap, a multiple spring cam mechanism for accommodating a wide variety of drink cup sizes, providing a fold out panel that catches spilled food particles while eating seated in a moving vehicle, a foldable condiment serving tub, a fold out cover that contains the used food containers for convenient disposal, punch out game pieces, a random number spinner wheel and a wide variety of games printed on the tray.

Abstract: A portable abdominal exercising mat including a mat portion defined by an upper panel and a lower panel. The upper panel and the lower panel each have an inner surface, an outer surface, an upper edge, a lower edge, and opposed side edges. The lower edge of the upper panel and the upper edge of the lower panel are foldably coupled whereby the mat portion in an extended orientation has the opposed side edges of the upper and lower panels linearly aligned. The outer surface of the upper panel has a gaming board printed thereon.

Abstract: The covers and flaps of the cover construction of the book and toy assembly are opened and laid flat. Pop-up and fixed structures on the opened cover construction form a village, and a path or track passes through and by the village. The path passes over the front and rear covers, the spine therebetween, and the front and rear flaps folded out from the respective covers. A toy train stored in a storage compartment mounted on the front cover can be removed therefrom by the user, wound up, placed on the track and allowed to run around the track, and thereby through the village. Pressing a button on the inside of the book spine causes a noise making device to emit a train whistle noise to add realism and enjoyment to the train playing experience. Indicia and pictures on the flaps and readable with the covers open and the flaps closed tell a story about the train traveling through the village.

Abstract: A game includes a playing surface that is made from a fabric material such as a beach towel. The playing surface includes reinforcing members near the edges that receive retaining members to maintain the playing surface in desired position and location regardless of the base surface. The playing surface is adapted to be placed on a beach, carpeting or grass, for example. A plurality of playing pieces preferably are generally hollow shells that have an exterior surface in the shape of a desired object. The interior of the shell preferably is a negative of the exterior. The interior portion of the shell is generally hollow and can receive a moldable material such as sand to create a cast of the playing piece that can be used as a score marker. A die that is included in the game is over-sized and has generously rounded corners and edges so that the die more easily rolls along a variety of indoor or outdoor surfaces.

Abstract: A game board is made of a fabric sheet, printed with the game board design, and hemmed at two opposing edges. Two dowels are inserted through the hems. A pair of frame rails include pivotably mounted legs. Holes are provided in the frame rails for insertion of the dowels and for spreading the dowels approximately the length of the fabric sheet. The legs are pivotally mounted to frame rails by pins for storing the legs in a linear relationship with the frame rails, and for deploying the legs in a support attitude against the dowels.

Abstract: A firm, flexible game mat has tapered edges, art work, and transparent portions defining sections of sufficient size and spaced to enable a player to place a foot on and hop from one to the jothers. The trasparent portions also provide areas through which images and lights are visible. The apparatus includes an electronic control unit, including a variety of function buttons, a score display screen, and a speaker device, which along with multiple lights and sensors and other electronic componentes located throughout the game mat provide a variety of functions allowing a player to interact on the game mat whereby movements are detected by sensors and activate changes in the electronic control unit, components, and devices for computing players'progress, displaying scores, activating various lights and images, and producing multiple sound and music for entertaining players and to direct the playing of a game. When the actuator button is pressed lights and music are generated.

Abstract: The invention relates to a new transportable konane game with a pouch that opens into a playable flat surface and new rules of play.

Abstract: An apparatus for playing marbles including a first layer of foam material having an upturned perimeter for retaining marbles therewithin and a second layer of foam material affixed to an upper surface of the first layer and within the upturned perimeter. The first layer has a lip affixed thereto inwardly of perimeter and beyond an edge of the second layer. The lip extends transversely outwardly from the upper surface of the first layer. The lip is formed of a strip of foam material adhesively affixed to the upper surface of the first layer. The first layer is formable between a flat configuration and a bowl-shaped configuration. The first layer has a generally rectangular configuration with inwardly radiused corners when in the flat configuration. A hook-and-loop fastener is affixed to each of the radiused corners for forming the first layer into a bowl-shaped configuration.

Abstract: This invention consists of a flexible vinyl chess mat having two handles on opposite sides, both disposed in opposing positions to each other and centered on the perimeter of the square shaped chess mat, so that when the chess mat is folded in half, both handles line up with each other, making a doubled carrying handle. On one side of the chess mat a typical chess board is printed on the rubberized vinyl side. On the reverse side of the chess mat, when turned over, to expose the cloth backing side, a fastening means is positioned around the perimeter of the chess mat, and permanently attached, creating, when folded in half and fastened, an inside pocket area in which chess pieces and accessories may be carried and stored. The chess mat, when unfastened and emptied, and laid flat on a flat surface, is ready for chess play. The same mat can then be converted into a carrying case for convenient transportation and storage of chess pieces and accessories.

Abstract: Games for teaching alphabet, numbers, colors, shapes and math along with coordination and motor skills comprising a planar member having a circle at its central interior and having curves therearound to define a plurality of zones around the center. The zones have radially extending lines therethrough, at least some of which are offset from each other to define segments with indicia in the form of an alphabet, number, color, and/or shape marked in each of the segments. A plurality of indicia is correlated to the indicia of the planar member, such plurality of indicia being randomly selectable by the players.

Abstract: A tambour game board comprising of a series of adjacent rectangular segments each segment having a top and bottom horizontal surface and two side surfaces each being vertical to the top and bottom surfaces. Each segment consisting of a top surface such as veneer adhesively secured in a unidirectional concavity to the top surface of the substrate. Each segment having a veneered pattern which is an integral part of the whole intended design. Each segment having been cut from a single panel composition veneered substrate being no greater in thickness than 1/8" wherein each segment maintains its planarity or its original relationship to its mated adjacent segment. Each segment in a tight relationship to its mated adjacent segments are adhesively secured unidirectionally to the bottom surface of the substrate by a single sheet of flexible material such as fabric.

Abstract: A game playing apparatus for use with a signaling device includes sheet material defining a confined playing area and an array of locations delineated on the playing area. The playing area is sized to permit the players to move around the playing area when a signal to start movement is given by the signaling device, and the array of locations is sized and spaced to permit a player to occupy each location of the array of locations when a signal to stop movement is given by the signaling device. The game is played like the well-known game of musical chairs, with the locations serving as the "chairs". Discs are provided to cover locations after successive rounds so that the number of available locations is less than the number of players competing in each round.

Abstract: A game apparatus includes fourteen playing pieces and a playing surface divided into sixteen squares. The players try to arrange their own pieces and two wild pieces into a winning configuration of four in a row, the four corner squares of the playing surface, or four adjacent squares which form a solid square. The playing surface may be formed into a pouch to contain the playing pieces.

Abstract: A board game simulating an automobile race for one or more players includes a flexible game board with a first race track depicted on one side and a second, generally smaller, track on the opposite side. A textured track surface on preferred embodiments enables playing cars to remain in place if the flexible game board is placed on uneven or banked support surfaces to simulate real-life tracks. A plurality of charts determine the course and type of movement along either track, responsive to the roll of one or more dice, each die being of a distinct color to indicate a specific chart. Novel rules for playing require decision making and strategy, thus creating a realistic environment of racing, changing with each play of the game.

Abstract: A football board game is arranged to simulate football play employing a passing attack as the sole means of advancing each team along the game board, that in turn is arranged for furled mounting about a storage mandrel. Advancing of the players is effected by striking the game ball, that in turn is to strike a target offensive player, wherein defensive players are positioned by an opponent to interfere with such completion. Conventional football rules relative to the number of downs and the like are employed in use of the game apparatus.

Abstract: A flexible polymeric web arranged for storage in a furled configuration positioned within a tubular container is removable from the container for positioning over bingo cards. The sheet formed of a flexible polymeric film includes a plurality of contrasting patterns of various symbols positioned over and in aligned configuration with corresponding squares of a bingo card to permit marking within each symbol alone relative to bingo games requiring symbol designations for a winning card.

Abstract: A game apparatus includes fourteen playing places and a playing surface divided into sixteen squares. The players try to arrange their own pieces and two wild pieces into a winning configuration of four in a row, the four corner squares of the playing surface, or four adjacent squares which form a solid square. The playing surface may be formed into a pouch to contain the playing pieces.

Abstract: A modified chess game for play by two opposing players comprises a game board eight squares wide and sixteen squares deep, foldable at its midsection to create a carrying case for the pieces. Each player has a playing pieces set consisting of two kings, two queens, four rooks, four knights, four bishops and sixteen pawns. The pieces are positioned as in conventional chess, except that each row is doubled. Playing pieces are moved pursuant to conventional movements and rules of capture, except that pawns may advance two spaces at a time as long as they are in their own territory, and must reach the sixteenth row to be exchanged for any playing piece but the king. The game may be played so that a player wins by capturing both of his opponent's kings, or by capturing only one.

Abstract: A game board made of a flexible material, whereby a pocket (28) for receiving the pieces (30) is arranged on a first edge (14) of the game board (10) and the other edges (16, 18, 20) are embodied in the form of pockets (40) with openings (42) for receiving reinforcing bars (44), and whereby provision is made on the respective ends of the edges (14, 16, 18, 20) for closing elements (36) with corresponding locking elements (38) for arranging the edges vertically relative to the game board (10).

Abstract: A combination candy wrapper and board game. The candy wrapper has board game indicia printed on its outside surface. The wrapper is initially sealed. Edible playing pieces, candy, are contained within the sealed wrapper. In order to play the board game, the wrapper is opened and the edible playing pieces are removed therefrom. The wrapper body is then deployed as a flat sheet converting the wrapper body into a game board. The edible playing pieces are then used in conjunction with the game board to play the game. A box for packaging several units of package wrapper/board games is provided.

Abstract: A game for simulating a race of equal moves comprising a playing surface having a plurality of racing lanes each being subdivided into an equal number of advancement spaces including a starting space and a finishing space. A plurality of playing pieces correspond to the number of racing lanes. Dice are used for determining the advancement of said playing pieces. Indicia on the board determines the probability of advancing the playing piece, where the probability of at least one playing piece being advanced and reaching the finishing space first is different from that of the other playing pieces.

Abstract: The board game apparatus is intended primarily to provide a game involving trading, negotiating, and sailing. In order that the principle of the invention can be readily understood, a single embodiment thereof is discussed. The object of the game is to accumulate wealth through transporting goods on a cargo sloop and trading with other players. The game apparatus allows the sloops to be realistically sailed from port to port purchasing and trading cargo. Movement of the sloop is governed by wind, tide, current and the skill of the player. An array of playing spaces arranged in a grid allows a plurality of paths between any two ports. Value of the cargo changes as it is transported from port to port increasing as the distance from the port of origin increases, which reflects the added cost of transportation. A doubling of cargo value occurs if the market for that commodity is cornered. Unforeseen events during the game may resupply cargo at ports. Thus, trading of cargo is stimulated.

Abstract: A parlor game is played on a mat having a rectangular playing panel on which a playing field is marked and a pocket located along and extending from one margin of the playing panel. Along its margins, the playing panel is fitted with stiffening bars which have their ends mitered to conform to each other at the corners of the panel. The bars, when the playing panel is spread over a supporting surface, maintain the panel in an open condition and prevent it from gathering when playing pieces are moved over its playing field. These playing pieces fit into the pockets when the game is not in progress. While the mitered ends of the stiffening bars are adjacent, they are nevertheless detached, and this enables the playing panel to fold along diagonal lines that pass between the mitered ends of adjacent stiffening bars.

Abstract: A game comprising a playing surface and at least one log-like unit upon which a player balances himself and attempts to move from one end of the playing surface to the other end with minimum instances of falling off the log-like unit.

Abstract: This invention relates generally to a game board having a particular novel layered construction. In place of a conventional solid chipboard laminated construction, an undulated midstratum layer is utilized in such manner that air cells or pockets are formed within the structure. An overlayer and an underlayer are adhesively applied to the undulated midstratum layer. The invention results in a game board which may be much more economically manufactured while yielding superior end product strength and durability.

Abstract: A circular game board foldable into thirds for storage, comprising a circular playing surface bounded by a generally tubular member affixed around the periphery of the playing surface. An elongate spring-like member is disposed in the tubular member, and an appropriate device is used for securing the ends of the spring-like member together so as to create an endless ring. This spring-like member is preferably in the form of a length of thin metal or plastic, whose ends have been joined together after insertion into the tubular member to form the endless ring serving to keep the playing surface taut. Quite advantageously, the game board is readily foldable into a smaller configuration for storage.

Abstract: A seating surface/gameboard device comprising a web of flexible material for disposition on an outdoor surface, such as the beach. The web is sufficiently large to enable a person to sit thereon and includes gameboard indicia printed thereon. At least one marginal edge of the web includes a releasably openable pocket. The pocket is adapted to receive particulate material, such as sand, to weight the edge down against the effects of wind, while providing a comfortable surface on which a person can sit. The pocket includes releasably secureable hook and loop type fasteners for providing ready access to the interior of the pocket to fill it or to empty it.

Abstract: A soft-sculptured, game board doll (10) includes a three-dimensional body portion (12) and removable hair (14), feet (16) and nose (18). A plurality of color markers (54) are selectively registrable over corresponding color areas (52) disposed about body (12). A plurality of different game boards (60), (62), (64), (68) and (69) are detachably securable to the back surface (70) of body portion (12).

Abstract: A game for a plurality of players wherein each player is provided with a playing card, said playing card being presented to the players by means of a mass distribution publication. The playing card comprises a matrix of deliniated areas, such a squares, in rows and columns, each square bearing a certain indicia which is to be matched with a corresponding indicia found in a plurality of promotional coupons present in the same publication or in a publication provided with the playing card. The player matches such indicia and continues to do so until he has satisfied any one of several particular combinations of matched indicia. The player also may be any one of several required to ascertain the correct total number of coupons having appropriate indicia that appear in the publication in order to win the game or become eligible to progress toward winning a prize.

Abstract: In combination a game holder box having a cover mountable upon a support and adapted to store markers, chips or tokens, and a flexible strip overlying the support and adapted to mount the markers selectively over its surface and at one end secured to the box. The other end of the strip is adapted for gripping on opposite sides forming an elongated chute when the sides are elevated and brought towards each other, the markers sliding and flipped into the box. The strip may have indicia thereon defining a game board.

Abstract: A gameboard and carrying case wherein the gameboard is of pliable material, such as leather, so that it is adapted to be rolled into a roll and a carrying case for the gameboard which receives the gameboard when in a rolled condition and in which there are also received within the roll of the gameboard in the bore of that roll, the playing pieces which may be stored in a gamepack for storing play pieces. The game pack may comprise a pair of bags with a maximum opening less than the interior of the rolled gameboard and received within the rolled gameboard.

Abstract: A gameboard and carrying case wherein the gameboard is of pliable material, such as leather, so that it is adapted to be rolled into a roll and a carrying case for the gameboard which receives the gameboard when in a rolled condition and in which there are also received within the roll of the gameboard in the bore of that roll, the playing pieces which are stored in an openable receptacle which when closed is cylindrical in shape and of circular configuration throughout its axial length, said receptacle being sized to nest said play pieces therein.

Abstract: A gameboard and carrying case wherein the gameboard is of pliable material, such as leather, so that it is adapted to be rolled into a roll and a carrying case for the gameboard which receives the gameboard when in a rolled condition and in which there are also received within the roll of the gameboard in the bore of that roll, the playing pieces which may be stored in a bag provided for that purpose, and which bag may be tubular comprising a gamepack for storing play pieces and which may be reinforced to maintain a predetermined shape.

Abstract: An educational marble game in which players project spherical playing pieces--marbles--on a textured game board carpet on which indicia are presented having unnamed geographical significance, such as a map of the United States, subdivided into the various subdivisions, such as states. By playing the game, the players enjoy the challenge of the manual dexterity of projecting the marbles along with the benefit of naming and learning geographical facts simultaneously and in combination.

Abstract: A game package or kit includes a number of game pieces having a characteristic shape. These pieces are all contained within a tubular carton whose cross-section corresponds to the shape of the game pieces. The carton includes top and bottom covers which can be engaged over the ends of the carton body to protectively enclose the carton contents. The game pieces and covers can be dimensioned relative to the carton body so that the game pieces can be stacked on the upper end of the carton body with the top cover engaging over the game pieces. The interior of the carton body can then be used to house a flexible game board, instructions and other game pieces. Also the covers are dimensioned to interfit so that they can provide a separate smaller game piece container.

Abstract: A game for a plurality of players wherein each player is provided with a playing card that is common to all, said playing card being presented to the players by means of a mass distribution publication. The playing card comprises a matrix of delineated areas, such as squares, in rows and columns, each square bearing a certain indicia which is to be matched with a corresponding indicia found in a plurality of promotional coupons present in the same publication. The player matches such indicia and continues to do so until he has satisfied any one of several particular combinations of matched indicia. The player also may be any one of several required to ascertain the correct total number of coupons having appropriate indicia that appear in the publication in order to win the game or become eligible to progress toward winning a prize.