Abstract: A marketing system is disclosed comprising a merchant server including means for providing a vendor website; a point of sale terminal in communication with the merchant server, the point of sale terminal for conducting a retail transaction with a customer; a tracking server in communication with the merchant server, the tracking server for acquiring customer statistics and providing the customer statistics to the merchant server; and an internet-ready device in communication with a marketing system application disposed in the tracking server, the internet-ready device for utilizing a token received in the retail transaction.

Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.

Abstract: A system and method are provided. The method includes establishing a current belief about the multidimensional distribution of buyers' valuations for at least one item, and, based on the current belief, proposing at least one pricing mechanism, each pricing mechanism establishing a price for the at least one item. Observed buyers' responses to at least one of the set of proposed pricing mechanisms are stored. Region censored updates to the belief about the multidimensional distribution of buyers' valuations are conducted, based on the observed responses, to generate a new belief about the multidimensional distribution of buyers' valuations. Based on the new belief, a pricing mechanism establishing a price for the at least one item is proposed, that is expected to improve a seller's welfare under the new belief, relative to the originally proposed mechanism or mechanisms.

Abstract: Among other things, there are disclosed systems and methods for providing coupons on demand to a consumer, to make the process of offering coupons and redeeming coupons more efficient. Embodiments of such systems may include a server reachable by mobile telephones or other communication devices with a database of coupon information, with modules or software for entering and administering coupon information and monitoring activity of coupons and reporting it to merchants. A consumer may text a keyword to a dedicated address, requesting coupons related to the keyword, and a selection of coupons (if any are available) is returned. If any coupon(s) are desired, they are returned to the consumer's mobile communication device, and a fee is added to the consumer's bill for the mobile communication device.

Abstract: A merchant provides a consumer with its email address along with at least a portion of one or more images of coupons. The consumer selects a desired coupon for redemption and sends an email to the merchant attaching the image or a portion of the image, or the URL or a Quick Response Symbol (QR code) of the coupon. The merchant, upon receipt, verifies the authenticity of the coupon and redeems it if valid. The merchant accumulates and stores emails from consumers who have sought redemption of coupons. These accumulated consumer emails and email addresses are analyzed to determine how the emails and/or email addresses can used by the merchant for communicating with consumers by email to promote the merchant's goods and services.

Abstract: Disclosed is a method for increasing the conversion rate, or the ratio of the number of actual buyers to the number of site visitors, of an computer-implemented system such as an Internet e-commerce website. Shopping cart abandonment may be reduced though the disclosed method wherein filler items are suggested to the consumer in order to qualify the consumer for a promotional bonus, such as free shipping. By simplifying the consumer's task of selecting filler items, the consumer may be more likely to consummate the sale instead of abandoning the shopping cart to find a better deal elsewhere. In the event no suitable filler items can be identified, alternative promotions may be presented to the consumer, for example, reduced rate shipping.

Abstract: Systems, apparatus and methods for interacting with a virtual world being displayed on a video display are described. The virtual world includes user selectable tagged images. The tagged images are related to an asset and can include a redemption feature that can be used when acquiring the asset. A user interacting with a game console can select the tagged images. Upon selection of the tagged image the game console can communicate information related to the tagged image, the related asset and/or the redemption feature to a mobile device. The tagged images can also be associated with distribution rules that can be evaluated to determine when and to whom to distribute digital coupons associated with the tagged images.

Abstract: Activity involving content distributed in a first content distribution channel, such as viewership of a content item, is used to determine how related content, such as another content item, should be distributed in a second content distribution channel. The determination can be made based on a model of the relationship between activity in the first content distribution channel and activity in the second content distribution channel. Distribution information regarding how the related content is to be distributed can be created or modified based on the determination, and the related content can be distributed according to the distribution information for the related content.

Abstract: This invention discloses a novel system and method for implementing an electronic customer loyalty rewarding service that awards credits for continued patronage of a vendor, where the credits can be spent at the vendor or with other vendors that participate in the service. The disclosure further includes an embodiment where the system automatically calculates a discount voucher deal for a vendor with a guarantee spend amount per customer that uses the voucher. The system automatically trades these transactions in order to either electronically pay the guarantee or collect a commission on the overspend above the guarantee.

Abstract: In some implementations, techniques are described for customer lead generation and fulfillment through viewer participation in television, cellular or mobile telephone, and Internet-enabled computer or computing device platforms. Participation television may be leveraged to identify potential consumers and advertising leads may be selected for the potential consumers. An exchange of information related to an advertisement, offer, or gift may be facilitated between an advertiser and a participant in a participation television segment.

Abstract: A transaction processor can receive transaction information from a transaction between a customer and a merchant. The transaction information includes an account identifier associated with a financial account of the customer. The processor determines that the account identifier is associated with a fixed price futures contract. The transaction is completed at the current market price. Thereinafter, the processor can determine if the fixed price is lower than the current market price. If the fixed price is lower than the current market price, the process determines the difference in cost for the transaction if the fixed price were used. Then, the processor can create and send a resettlement transaction to the customer's account to reimburse the customer for the difference. As such, the customer receives a simple method for paying for commodities at a set price without having special payment instruments or special accounts.

Abstract: Consumer, merchant, and transactional data from a closed loop network and external sources may be leveraged to increase demand of a merchant's inventory during normally low-demand periods. Extensive data mining is used to determine the excess merchant inventory and demand patterns at different times and different locations for merchants and groups of merchants. Similar data mining is used to analyze cardmember demand patterns to identify the cardmember preferences regarding when and where they which to purchase goods and/or services. Cardmembers may also be grouped based on their demand patterns. Using pricing as a lever, cardholders with specific preferences are targeted to shift the demand from peak periods and locations to non-peak periods and locations, and to increase the non-peak demand by location as well as time period. Higher precision may be obtained using product level transaction data from point-of-sale terminals used by merchants wherever applicable.

Abstract: A system and method for offering promotional price discounts, rebates, and other offers to help service vendors improve the density of work sites for which they deliver services is disclosed. An electronic platform enables vendors that provide work site services to create and manage pricing schedules, rebates, and discount offers based on the geographic density of work sites. The vendor price lists can include a base price, and rebates and discounts from the base price increase based on the number of customer work sites within a given geographical area. The electronic platform enables vendors to advertise the geographically variable pricing schedules to clients, and to track customer patronage. The electronic platform allows customers to view and purchase vendor offered services from the discount pricing schedules, forward recommendations for vendor services to others, and submit requests for a discounted service to vendors.

Abstract: A method for realizing a multimedia call includes the following steps. A call request initiated by a calling terminal is received. An indication of the multimedia negotiation capability of the calling terminal is acquired, in which the indication of the multimedia negotiation capability identifies whether the terminal has the capability of supporting multiple multimedia negotiations or not. It is determined, according to the indication of the multimedia negotiation capability, whether the calling terminal has the capability of supporting multiple multimedia negotiations or not. A multimedia call connection is performed according to the multimedia negotiation capability of the calling terminal. It is determined, according to the factor whether the calling terminal has the capability of supporting multiple multimedia negotiations or not, how to perform the multimedia call connection, so as to flexibly realize the multimedia call connection accordingly.

Abstract: A way of providing offers for financial incentives to users as part of an electronic customer loyalty, rewards, or discount program involving one or more merchants is provided. For example, an offer criterion is received from a merchant. The offer criterion is established by the merchant for each user and associated with one or more products or services offered by the merchant. First data indicative of at least partial satisfaction of the offer criterion by a user is received. It is determined whether the first data has caused the user to satisfy the offer criterion for that user. Upon determining that the first data has caused the user to satisfy the offer criterion for that user, second data is provided to a mobile device associated with the user. The second data is representative of an offer for a financial incentive redeemable with the merchant.

Abstract: Management of an offer for a financial incentive offered by an offeror and, in particular, management of redemption of the offer by a particular user which eliminates the need for a redemption entity to capture a user-unique redemption code or otherwise report redemption in order to track and control the user's redemption of the offer is disclosed. Instead, the user's revelation of the redemption code, via a device associated with the user, may be considered a redemption of the financial incentive by the user regardless of whether the user actually receives the incentive. In particular, offers for financial incentives may be provided in an electronic form to a user, via a device associated with the user, such as the user's personal computer or mobile device, from an offer server, such as via a wired and/or wireless network. The offer includes a redemption code which must be exchanged/presented to the redemption entity, e.g. a merchant or retailer, to obtain the financial incentive.

Abstract: The present invention is a system of real-time tracking one or more transactions that includes a server system that generates one or more offers and allows the one or more offers entered into the server system to track performance of the entered one or more offers, a memory system, one or more customers that enter the one or more specific offer numbers into the server system and one or more customers. The system also includes one or more merchants, an administrator, a token generator that generates a plurality of tokens and a plurality of websites that include a customer website and a merchant website. The present invention also includes a method for real-time tracking one or more transactions.

Abstract: A customer whose conditional purchase offer (CPO) has been accepted may receive a bounce back offer from a vendor (supplier-partner) of other services or products. The bounce back process determines whether a supplier-partner can participate in a bounce back transaction. If a bounce back transaction is effectuated between the customer and supplier-partner, the partner notifies the principal of the transaction. In the case of automobile rentals, the bounce back process permits a traveler to recognize reduced automobile rental rates while enabling a rental agency to more effectively manage its excess capacity. The CPO management system employing bounce back capability can be utilized to acquire any underlying product and/or service and bounce back product and/or service.

Abstract: The system evaluates a set of incentives based upon a variety of factors and/or predetermined rules and consumers are provided incentives when they satisfy one or more criteria of making payments for their transaction accounts. The one or more criteria include making an early payment, paying more than a minimum amount due, and making the payment through an automatic payment scheme. If a received payment satisfies one or more predefined criteria, one or more incentives are selected for the consumer, tracked, and provided to the consumer. The system analyzes payment information to determine attributes and positive (desirable) behavior and provides incentives to the consumer based on such positive behaviors.

Abstract: Electronic buying and selling systems and methods are provided. In particular, relations among distinct price curves and buyers or potential buyers are disclosed. For instance, a price offered to a system user can vary based on total volume of all people aggregating in private environments, cumulative total order by user, ship date, optimal time, as well as terms and conditions associated with the offer (e.g., no cancellation of order, cancellation possible, payment method . . . ).

Abstract: The invention provides systems and methods for collecting point-of-sale (POS) data, and then using this data to determine the effectiveness of a given promotion. The transaction data includes a merchant identifier for each of the merchants and a transaction amount for each transaction involving the merchants. One of the merchants is a promotion merchant that is offering a promotion involving transactions made with the merchant. A portion of the transaction data is aggregated into control merchant aggregated data involving control merchants, where the control merchant aggregated data comprises transaction data obtained other than from the promotion merchant. A characteristic of the purchases is calculated, both for transactions involving the promotion merchant and for the control merchants.

Abstract: A system, method and computer program product is described that matches commercial incentives to consumers based on targeting data associated with the commercial incentive and user data associated with consumers in a manner that advantageously allows for highly-targeted delivery of commercial incentives to the consumers that are most likely to use them. Because both the targeting data and the user data may include spatial, temporal, social and topical data, matching may be performed based on any or all of these data types, as well as based on any combination of these data types.

Abstract: A method and system for point of sale consumer packaged goods and lottery promotions. A discount coupon is generated having two barcodes. The first barcode encodes standard UPC barcode data including, e.g., manufacturer ID, retail product or a retail product family, and discount value code. The second barcode encodes a FreePlay identifier code. A POS system scans the barcodes and the FreePlay identifier code is recognized. Based on this, the consumer is offered a choice of a Lottery FreePlay coupon in lieu of the discount on the retail product. When the consumer accepts the choice of a Lottery FreePlay coupon, a Lottery FreePlay coupon is printed for the consumer in lieu of giving the consumer a discount on the retail product. The Lottery FreePlay coupon is redeemable at an authorized lottery booth for a lottery ticket having a purchase price based on the discount value code.

Abstract: A method for automatically determining applicability and value of any discounts for a purchase order from a client computer, the determinations being made by the client computer itself. In some embodiments, the client computer receives (from a server to which the order is being placed) coupon programming, determines applicability and value of discounts using the coupon programming, and sends discount information for an order to the server. The coupon programming may comprise a rule engine, implemented by rule programming, having one or more sets of rules and a processing relationship between the sets of rules and the rules in each set of rules. The rule engine may comprise a recursive rule program. In some embodiments, the applicability and value of any discounts for an order is determined by a server that receives the order, the determinations being made by using a rule engine implemented by rule programming.

Abstract: Embodiments of task-based, decreasing-price markets enable dynamic discounting of items for sale. In one example, users shop for products (e.g., clothing, electronics, or cars) or services (e.g., hotel rooms, plane tickets, or car rentals) using a computing device or mobile device. As the users shop, they view advertisements or perform other tasks, like answering questions, and the system discounts an item's price based on the number or complexity of the performed tasks. Each user who performs a task gets a chance to buy the item at its discounted price. The other users also get a chance to buy the item at the discounted price. If someone buys the item, the item's price returns to its starting value. If nobody buys the item, the system discounts the item's price further as the users perform more tasks until someone buys the item or the item's price reaches a minimum value.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display.

Abstract: A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

Abstract: Disclosed is a market-based software system that will help user-retailers manage price and inventories more effectively. The system will take advantage of available price and sales data to provide pricing recommendations that will achieve a retail user's objectives. The system will offer a solution that will allow for pricing improvement shortly after installation by utilizing data that is readily available. The system will recommend price changes that help a user achieve specified objectives such as contribution, sales volume, desired margins, and the like. The system can also collect and process price and sales data on an ongoing basis, which can enable improved estimates of customer price sensitivity and performance on a category-by-category basis. This data can be used to improve further pricing decisions.

Abstract: The invention provides systems and methods for collecting point-of-sale (POS) data, and then using this data to determine the effectiveness of a given promotion. The transaction data includes a merchant identifier for each of the merchants and a transaction amount for each transaction involving the merchants. One of the merchants is a promotion merchant that is offering a promotion involving transactions made with the merchant. A portion of the transaction data is aggregated into control merchant aggregated data involving control merchants, where the control merchant aggregated data comprises transaction data obtained other than from the promotion merchant. A characteristic of the purchases is calculated, both for transactions involving the promotion merchant and for the control merchants.

Abstract: A platform service that is used by an application may be linked to an advertising service. A cost of using the platform service may be reduced based on the linking.

Abstract: A system and method of delivering targeted advertising to packet-based network telecommunications devices may include accessing a database configured to store telephone services information of telecommunications devices. The telecommunications services information may indicate whether a telecommunications device has packet-based network access. Telecommunications devices that have telephone number information including NPA-NXX of a certain NPA-NXX code and packet-based network access may be identified. Advertising content may be communicated to the identified telecommunications devices for display on the telecommunications device.

Abstract: An advertising engine, system and method for formulation of endorsed advertising. The engine, system and method includes at least one computerized storage vault including a plurality of media assets correspondent to each prospective endorser for the endorsed advertising, and a graphical user interface for presentation of the plurality of media assets having a multi-layer format. The graphical user interface may include a library that presents at least a first layer including available ones of the prospective endorsers, and at least a second layer including ones of the media assets correspondent to each of the prospective endorsers, and a recommendation engine that presents at least ones of the media assets correspondent to a plurality of ranked ones of the prospective endorsers from the vault responsive to a request for the endorsed advertising.

Abstract: Profiles characterizing each of a plurality of consumers are received. Thereafter, each profile is associated with one of a plurality of customer segments (e.g., matched pairs, etc.). Thereafter, a coupon effectiveness index is determined for each of the plurality of consumers for an offering based on the associated customer segment. The coupon effectiveness indices model characterizes causal effects estimates determined using historical data of purchases of individuals having varying coupon treatments for the offering. Subsequently, provision of at least a portion of the determined coupon effectiveness indices is initiated. Related apparatus, systems, techniques and articles are also described.

Abstract: A virtual universe can include regions that conserve natural resource usage. A virtual universe natural resource conservation system (“system”) can determine that an avatar is accessing a natural resource conservation region in a virtual universe. The natural resource conservation region is supported with one or more devices that adhere to restrictions on natural resource usage. The system can also apply one or more virtual universe restrictions while the avatar is accessing the natural resource conservation region.

Abstract: A system and a method are disclosed for enabling 2-way mobile interactions between merchants and consumers using text messaging (short message service (SMS) messaging). The system supports an SMS text keyword (or keywords) per merchant, which consumers can text to an SMS short code expressing a particular intent. The merchant's account on the system can then respond with specific information back to consumers depending on rules defined on the system for each word or sequence of words being sent in the SMS message. Consumers can be sent subscription text messages based on the intent of the consumer.

Abstract: The present invention provides a system for the electronic management and redemption of coupons. The present invention provides for association of coupons with consumers and storage of the association in an electronic memory. The system further includes one or more periphery devices operable to communicate with said coupon card. The periphery devices receive purchase data from a cash register memory and compare to coupons stored in electronic memory to determine which coupons are redeemable. The system also includes a server computer connected to the periphery devices to collect redeemed coupon information from the periphery devices. A clearing house collects coupon redemption information from all servers in the system to create redemption reports.

Abstract: The LOYALTY PROMOTION APPARATUSES, METHODS AND SYSTEMS (“L-PROMO”) transforms consumer credentials, consumer opt-in activities, and, merchant campaign setup inputs via L-PROMO components into a financial transaction and offer redemption outputs. In one implementation, a method is disclosed, comprising: receiving consumer identifying information from a consumer electronic wallet vehicle; receiving merchant information and a proposed transaction from a merchant terminal; initiating consumer payment by sending a payment approval to an electronic wallet account; receiving a request to apply a promotional offer; determining consumer eligibility to apply the promotional offer to the proposed transaction; applying the promotional offer to the proposed transaction by returning credits to the consumer based on terms of the promotional offer; sending transaction details to the consumer; and sending a message to a social network indicating the transaction on the consumer's social media page.

Abstract: A method for generating a price planning schedule includes receiving price planning input from at least one of an automated pricing engine and a manual pricing engine. The method further includes generating a price planning schedule based on the price planning input and a price planning budget associated with the price planning input.

Abstract: In one embodiment, a system includes a server that hosts webpages facilitating user interaction between multiple endpoints. The system monitors for a user input requesting initiation of a happy hour, and when the input is detected, modifies the webpages to alert users of the happy hour. The users are notified of which user initiated the happy hour, and are also notified that interaction incentives accumulate at an increased rate during the happy hour. The system also tracks user scorings that accumulate based on the user interaction, and enables certain website features based on these user scorings. The system also tracks ratings for user-uploaded objects and identifies top rated objects for displaying on webpages viewable by other users.

Abstract: Site optimizer is a tool that enables A/B testing of merchandising offers for your online store to help you determine which offers work best on your storefront. A/B testing compares multiple offers simultaneously to randomly selected groups of shoppers. The A/B testing approach provides a unique and effective way to optimize online store performance because it is metrics-driven, objective, and more efficient than other site optimization techniques.

Abstract: Computer-implemented systems and methods for determining promotion prices for a plurality of items. A system and method can be configured to receive electronic data about items for a promotion event and to receive electronic data about vehicles for a promotion event. An optimizer, which is implemented on a data processor, includes or has access to an optimization formulation for determining optimal promotion prices for the items and for determining assignments of the vehicles to the items for promoting the items during the promotion event.

Abstract: The invention provides systems and methods for collecting point-of-sale (POS) data, and then using this data to determine the effectiveness of a given promotion. By collecting transaction data at the POS that includes a merchant identifier and a promotion identifier (among other data), a variety calculations may be performed to determine the effectiveness of the promotion.

Abstract: Methods, systems, and apparatus, including computer program products, in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number. The audio advertisement is played based on the determination.

Abstract: Time series consumer spending data, point-in-time balance information, internal customer financial data and consumer panel information provides input to a model for consumer spend behavior on plastic instruments or other financial accounts, from which approximations of spending ability may be reliably identified and utilized to promote additional consumer spending.

Abstract: A system and a method are disclosed for providing rewards to consumers using short message service (SMS). The system receives a text message from a consumer containing a reward keyword and a reward code and determines whether the message is a qualifying message. After receiving a certain number of qualifying messages, the system sends a reward message to the consumer enabling the consumer to receive a reward. Rewards can be based on customer referrals or merchant loyalty.

Abstract: A system and method for improving advertising response rates by allowing an electronic advertising content to be stored, retrieved, shared, and manipulated by individual users, while enabling the accurate recordation of accounting information associated with the electronic advertising content.

Abstract: A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales lift for the plurality of single promotions; and correlating the sales lift with promotion information to provide a sales lift model. The method and system also include proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; and calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.

Abstract: A system and a method are disclosed for aggregating demand for a merchant using short message service (SMS). The system receives a text message from a consumer containing a merchant code and a request for a discount, the merchant code being associated with a merchant. The system determines whether the merchant has an available discount. If a discount is available, information about the discount is sent to the consumer. If a discount is not available, a text message is sent to the consumer indicating a level of demand for discounts from the merchant, the text message to be shown to the merchant.

Abstract: A commerce system has a plurality of members. A maximum discounted offer is determined for a product in the commerce system. A discounted offer is generated less than the maximum discounted offer for the product. Members of the commerce system are assigned to a control group and offer group. A control discounted offer is provided to members of the control group and the discounted offer is provided to members of the offer group to assist with purchasing decisions. An incremental profit is determined as a difference between the maximum discounted offer and the discounted offer for a purchased product. Activities within the commerce system are controlled by distributing the incremental profit between members of the commerce system. The incremental revenue or profit is distributed based on purchasing decisions of the control group with the control discounted offer and purchasing decisions of the offer group with the discounted offer.

Abstract: A customer whose conditional purchase offer (CPO) has been accepted may receive a bounce back offer from a vendor (supplier-partner) of other services or products. The bounce back process determines whether a supplier-partner can participate in a bounce back transaction. If a bounce back transaction is effectuated between the customer and supplier-partner, the partner notifies the principal of the transaction. In the case of automobile rentals, the bounce back process permits a traveler to recognize reduced automobile rental rates while enabling a rental agency to more effectively manage its excess capacity. The CPO management system employing bounce back capability can be utilized to acquire any underlying product and/or service and bounce back product and/or service.