Comparative Campaigns Patents (Class 705/14.42)
  • Patent number: 11077368
    Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, are described, for generating an action selection policy of an execution device for completing a task in an environment. The method includes, in a current iteration, computing a counterfactual value (CFV) of the execution device in a terminal state based on a payoff of the execution device and a reach probability of other devices reaching the terminal state; computing a baseline-corrected CFV of the execution device in the terminal state; for each non-terminal state having child states, computing a CFV of the execution device in the non-terminal state based on a weighted sum of the baseline-corrected CFVs of the execution device in the child states; computing a baseline-corrected CFV and a CFV baseline of the execution device in the non-terminal state; and determining an action selection policy in the non-terminal state for the next iteration.
    Type: Grant
    Filed: October 29, 2020
    Date of Patent: August 3, 2021
    Assignee: Alipay (Hangzhou) Information Technology Co., Ltd.
    Inventors: Hui Li, Le Song
  • Patent number: 11074622
    Abstract: In general, embodiments of the present invention provide systems, methods and computer readable media configured to use a per-set level optimization of the rank order of promotions to be recommended to a consumer. In some embodiments, machine learning is used offline to generate a predictive diversity model that receives one or more similarity rank features associated with a promotion (e.g., category, price band) as input, and produces an output multiplier to be applied to the promotion's respective associated relevance score (e.g., a relevance score representing a prediction of the promotion's conversion rate without diversity features). At run time, per-set optimization of the ordering of a set of promotions is implemented by adjusting the respective associated relevance scores of the promotions using the diversity model and then re-ordering the set of promotions based on their respective adjusted relevance scores.
    Type: Grant
    Filed: October 31, 2019
    Date of Patent: July 27, 2021
    Assignee: Groupon, Inc.
    Inventor: Lawrence Lee Wai
  • Patent number: 11062386
    Abstract: Disclosed are various embodiments for a placement bidding application. A list of items is generated. A position of an item within the list is determined according to a bid associated with the item and a display placement preference included with the bid. A number of items from the list are encoded for rendering in a user interface element or on a display of a client device. The number of items is based at least in part on a size limitation of the user interface element or the display of the client device.
    Type: Grant
    Filed: May 31, 2019
    Date of Patent: July 13, 2021
    Assignee: Amazon Technologies, Inc.
    Inventor: Paul Anthony Kotas
  • Patent number: 11062350
    Abstract: The present invention provides a method, apparatus, and device for monitoring promotion status data, and a non-volatile computer storage medium. In the embodiments of the present invention, promotion status data of at least two promotion layers of a promotion account within a specified time range is sampled; then, it is determined, according to the promotion status data of the at least two promotion layers, whether promotion status data of a first promotion layer is consistent with promotion status data of a second promotion layer; if the promotion status data of the first promotion layer is not consistent with the promotion status data of the second promotion layer, an abnormal monitoring result of the promotion account can be obtained.
    Type: Grant
    Filed: November 11, 2015
    Date of Patent: July 13, 2021
    Assignee: BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.
    Inventors: Gongzheng Wang, Feng Kuang
  • Patent number: 11038785
    Abstract: In some embodiments, an intervention evaluation system estimates counterfactual metric for a focal online platform based on an assessment model built using performance data of the focal online platform and control online platforms. The intervention evaluation system accesses performance data of the focal online platform that has been subject to a temporary intervention and performance data of control online platforms that are not subject to the temporary intervention. The intervention evaluation system determines estimation weights for these control online platforms based on the performance data in a pre-intervention period. Based on the estimation weights, the intervention evaluation system computes a counterfactual metric indicating the performance of the focal online platform in a post-intervention period in the absence of the temporary intervention.
    Type: Grant
    Filed: January 22, 2019
    Date of Patent: June 15, 2021
    Assignee: Adobe Inc.
    Inventors: Pranav Ravindra Maneriker, Reshmi Sasidharan, Atanu R. Sinha
  • Patent number: 11038976
    Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media for determining send times for distributing digital content to client devices utilizing a recommendation system approach. For example, the disclosed systems can utilize a recommendation system model such as a matrix factorization model, a factorization machine model, and/or a neural network to implement collaborative filtering to generate predicted response rates for particular candidate send times. Based on the predicted response rates indicating likelihoods of receiving responses for particular send times, the disclosed system can generate a distribution schedule to provide electronic communications at one or more of the send times.
    Type: Grant
    Filed: September 9, 2019
    Date of Patent: June 15, 2021
    Assignee: ADOBE INC.
    Inventors: Xinyue Liu, Jun He, Zhenyu Yan, Wuyang Dai, Abhishek Pani
  • Patent number: 11017415
    Abstract: A method, computer system, and a computer program product for performing a total unduplicated reach and frequency (TURF) analysis, is provided. The present invention may include distributing variables into a plurality of groups and calculating, based on a TURF analysis, a reach score for each variable in the plurality of groups. The present invention may include identifying at least one group of variables including the calculated reach score above a first threshold value and displaying a set of TURF analysis results to a user. The present invention may include determining, an available computational resource value for the TURF analysis and in response to determining that a count of variables in the identified at least one group of variables is below a second threshold value, wherein the second threshold value is based on the determined available computational resource value, performing a next TURF analysis on a single group of variables.
    Type: Grant
    Filed: October 11, 2019
    Date of Patent: May 25, 2021
    Assignee: International Business Machines Corporation
    Inventor: Jon K. Peck
  • Patent number: 11010790
    Abstract: A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
    Type: Grant
    Filed: September 6, 2019
    Date of Patent: May 18, 2021
    Assignee: OpenX Technologies, Inc.
    Inventors: Jason Fairchild, Qasim Saifee, Anke Audenaert
  • Patent number: 11003997
    Abstract: Systems and methods are provided for receiving a request for lookalike data, the request for lookalike data comprising seed data and generating sample data from the seed data and from user data for a plurality of users, to use in a lookalike model training. The systems and methods further provide for capturing a snapshot of social graph data for a plurality of users and computing social graph features based on the seed data and the user data for the plurality of users, training a lookalike model based on the sample data and the computed social graph features to generate a trained lookalike model, generating a lookalike score for each user of the plurality of users in the user data using the trained lookalike model, and generating a list comprising a unique identifier for each user of the plurality of users and an associated lookalike score for each unique identifier.
    Type: Grant
    Filed: October 4, 2017
    Date of Patent: May 11, 2021
    Assignee: Snap Inc.
    Inventors: John Cain Blackwood, Jason Brewer, Nima Khajehnouri, Hadi Minooei, Benjamin C. Steele, Qian You
  • Patent number: 10970750
    Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.
    Type: Grant
    Filed: March 7, 2019
    Date of Patent: April 6, 2021
    Assignee: Facebook, Inc.
    Inventors: Sue Ann Hong, Gunjit Singh, Kyle Edward Johnson, Atif Zahoor Khan
  • Patent number: 10970740
    Abstract: Systems and methods are provided for discovering advertisements on publisher web pages and for identifying placement pathways by which discovered advertisements have been placed on the publisher web pages. An advertisement tracking and discovery system may use multiple web crawler applications to explore multiple publisher websites. The web crawler applications may gather advertisement data that includes times associated with each request made by the web crawler application. The system may use the gathered advertisement data and the times associated with each request to determine the placement pathways by which discovered advertisements have been placed. Each placement pathway may include one or more advertising channels or combinations of advertising channels. The system may accumulate and aggregate advertising data associated with the advertisements and the placement pathways and display the aggregated advertising data to a customer.
    Type: Grant
    Filed: April 15, 2020
    Date of Patent: April 6, 2021
    Assignee: Pathmatics, Inc.
    Inventors: Gabriel Gottlieb, Thomas George Lorimor
  • Patent number: 10956485
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.
    Type: Grant
    Filed: May 9, 2017
    Date of Patent: March 23, 2021
    Assignee: GOOGLE LLC
    Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen, Gaurav Bhaya, Robert Stets
  • Patent number: 10949875
    Abstract: Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
    Type: Grant
    Filed: November 22, 2019
    Date of Patent: March 16, 2021
    Assignee: Visible World, LLC
    Inventors: Gerrit Niemeijer, Claudio Marcus
  • Patent number: 10935464
    Abstract: The invention relates to a method (1) for determining supporting points of a test plan (9) for measuring pre-defined test variables of a test machine on the basis of previously measured operating values (3) of operating variables of at least one field machine during the normal use thereof. In an aggregation step (2), the detected operating values (3) are allocated to categories (4) with regard to at least one selected operating variable, according to a predefined classification rule. Default variables are selected in a default step (5) before or after the aggregation step (2). The default variables form at least one subset of the operating variables. The operating category frequency (7) for each category (4) is determined in a determination step (6) following the aggregation step (2). In a subsequent determination step (8), the supporting points of the test plan (9) are determined on the basis of the operating category frequency (7).
    Type: Grant
    Filed: October 18, 2017
    Date of Patent: March 2, 2021
    Assignee: Technische Universität Darmstadt
    Inventors: Stephan Rinderknecht, Stéphane Foulard, Rafael Fietzek, Arved Esser
  • Patent number: 10915921
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Grant
    Filed: September 16, 2019
    Date of Patent: February 9, 2021
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • Patent number: 10902452
    Abstract: A method, apparatus, and computer program product are disclosed for receiving redemption selections from a consumer and scheduling redemption of a promotion. The method includes presenting one or more promotions for products or services offered by a merchant, and receiving an indication of a selection, by a consumer, of a promotion from the one or more promotions. The method further includes presenting one or more time slots based on predicted booking limits of a set of time slots including the one or more time slots, receiving a selection of a time slot from the one or more time slots, determining merchant time slot availability for the selected time slot, and scheduling a time slot for redeeming the promotion based on the determined merchant time slot availability. A corresponding apparatus and computer program product are also provided.
    Type: Grant
    Filed: June 27, 2014
    Date of Patent: January 26, 2021
    Assignee: Groupon, Inc.
    Inventors: Gaston L'Huillier, Francisco Jose Larrain, Ricardo Andres Zilleruelo
  • Patent number: 10877618
    Abstract: A method of generating a user-interface to be displayed at a remote location may include receiving a search request for an item listing receiving a search request for an event at a venue with multiple rows. The method may also include retrieving a first listing and a second listing in a same row of the multiple rows based on the search request, and determining which of the first listing and the second listing is a listing selected for display and which is a listing selected to not be displayed. The method may additionally include generating instructions to be transmitted to a remote location to generate a user interface to be displayed at the remote location, the user interface including the listing selected for display and excluding the listing selected to not be displayed, and transmitting the instructions to the remote location.
    Type: Grant
    Filed: August 18, 2016
    Date of Patent: December 29, 2020
    Assignee: STUBHUB, INC.
    Inventor: Girish Vasvani
  • Patent number: 10839418
    Abstract: An online system predicts a performance of a content item campaign based on a set of received target parameters from a content item publisher and compares the predicted performance of the content item campaign to predicted performances of comparison campaigns. The comparison campaigns are selected by performing a plurality of simulations on prior content item campaigns to estimate campaign presentation results for each prior content item campaign if presented to users with the sets of test campaign parameters. After generating histograms based on the estimated results, the online system selects prior content item campaigns for the set of comparison campaigns based on changes in histogram positions of the prior content item campaigns. The online system generates a set of estimated campaign presentation results for the content item campaign and the set of comparison campaigns for comparison.
    Type: Grant
    Filed: November 26, 2018
    Date of Patent: November 17, 2020
    Assignee: Facebook, Inc.
    Inventors: Prathyusha Aragonda, Sumeet Kumar, Spencer Bingham Powell
  • Patent number: 10834215
    Abstract: An online system receives a list of third party user identifiers from a third party attribution system, each associated with one or more user action events by each of a set of users across multiple content providers. The online system determining if it has its own user identifiers that match to at least a subset of the received third party user identifiers. The online system determines relevant impressions corresponding to the matching online system user identifiers, and sends them to the third party attribution system along with an associated subset of the third party user identifiers.
    Type: Grant
    Filed: January 28, 2019
    Date of Patent: November 10, 2020
    Assignee: Facebook, Inc.
    Inventors: Sanjay Kanaka Sai Tirupattur Saravanan, Andrew Knox
  • Patent number: 10832194
    Abstract: A method and system determining an inventory threshold for offering for online sale or an inventory threshold for sourcing in node order assignment. The method includes receiving by a computer processor of a probabilistic cancellation module an electronic record of a current order or item. The program instructions executed by the processor of the probabilistic cancellation module allows the module to retrieve historical and current data of each node from a plurality of nodes. The method then includes automatically converting the retrieved historical data into a probability of cancellation of an item comprising the one or more items from the plurality of items. Further, the method includes identifying an inventory threshold for offering of an item or an inventory threshold for sourcing of one or more items of the current order, where the probability of item cancellation is lower than a predetermined order cancelation rate of the one or more items from the plurality of items.
    Type: Grant
    Filed: May 10, 2016
    Date of Patent: November 10, 2020
    Assignee: International Business Machines Corporation
    Inventors: Ajay A. Deshpande, Arun Hampapur, Ali Koc, Yingjie Li, Xuan Liu, Brian L. Quanz, Dahai Xing
  • Patent number: 10819859
    Abstract: A system for creating and managing Sponsored Data Plans in a geographic area spanning across multiple mobile telecommunications networks includes a UDSS Portal to receive Sponsorship campaign parameters, and a UDSS Application Server to accept and propagate resulting policies and configurations to a relevant network operators' OCS and Sponsorship Application Server components based on the campaign targeted geographic areas received by the UDSS Application Server from the UDSS Portal. The system may include a UDSS Proxy Server to implement a mechanism to perform protocol and data integrity checks; and look up any active cached matching campaign parameters. The Sponsorship Application Server inside the operator's network may determine the operator's subscriber eligibility to the sponsored content. The system may include a UE to send a request for a sponsored content and an operator's PCEF to receive and forward the request to the Sponsorship Application Server for determination of sponsorship eligibility.
    Type: Grant
    Filed: April 16, 2018
    Date of Patent: October 27, 2020
    Inventors: Ali Mohamed Ahmed, Rachid Zarita
  • Patent number: 10795959
    Abstract: The present disclosure is directed to a technique for reducing latency in converting a term in a message to a hyperlink to a content item. The system can receive, from a messaging application executed by a first computing device, a first portion of a message and select a first content item based on the first portion of the message. The system can receive a second portion of the message and select a second content item based on the second portion and the first portion. The system can replace the first content item with the second content item. The system can provide instructions to the messaging application executed by the first computing device to convert a term of the message to a hyperlink for the second content item prior to transmission of the message from the first computing device to the second computing device via the messaging application.
    Type: Grant
    Filed: June 1, 2016
    Date of Patent: October 6, 2020
    Assignee: Google LLC
    Inventors: Thomas Price, Tuna Toksoz
  • Patent number: 10785343
    Abstract: A system for transmitting electronic content over a computer network is provided. In one technique, client devices that visit a website send, to a content delivery service, interaction data that indicates that the client devices interacted with the website. Later, a content provider of the website creates a content delivery campaign with the service or establishes (or renews) a retargeting segment for an existing campaign. The content delivery campaign indicates that certain content is to be delivered to entities who have interacted with the content provider, such as by visiting the website. The content delivery service uses the interaction data to identify candidate entities who satisfy targeting criteria of the retargeting segment. If a candidate entity does satisfy the targeting criteria, then the candidate entity is added to the retargeting segment, even though the candidate entity may not have interacted with the website after the retargeting segment was created or renewed.
    Type: Grant
    Filed: July 31, 2016
    Date of Patent: September 22, 2020
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Alex Boisvert, Darren Lee, Matthew Heller, Stephen Haberman, Nitin Julka
  • Patent number: 10785245
    Abstract: Among other things, traces are received of activities of an online user who is associated with an entity. By analysis of the traces a security state of the entity is inferred. Also, a map is generated between (a) technical assets that contribute to security characteristics of respective entities and (b) the identities of the entities that are associated with the respective technical assets. At least part of the generating of the map is done automatically. A user can be engaged to assist in the generating of the map by presenting to the user through a user interface (a) data about the technical assets of entities and (b) an interactive tool for associating the technical assets with the identities of the entities.
    Type: Grant
    Filed: May 7, 2019
    Date of Patent: September 22, 2020
    Assignee: BitSight Technologies, Inc.
    Inventors: Philip John Steuart Gladstone, Alan Joseph Kirby, John Matthew Truelove, David Feinzeig, Nagarjuna Venna, Stephen Boyer
  • Patent number: 10769662
    Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.
    Type: Grant
    Filed: August 21, 2015
    Date of Patent: September 8, 2020
    Assignee: Oath Inc.
    Inventors: Sundeep Narravula, Sudhir Chauhan, Kshitiz Tripathi
  • Patent number: 10755300
    Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.
    Type: Grant
    Filed: November 28, 2017
    Date of Patent: August 25, 2020
    Assignee: ORACLE AMERICA, INC.
    Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
  • Patent number: 10747802
    Abstract: A method includes identifying user activity data of a plurality of users for a first online media item. The user activity data includes a drop-off rate and a consumption rate for the first online media item. The first online media item has a first thumbnail representing the first online media item. The method further includes determining, based on at least one of the drop-off rate or the consumption rate of the first online media item, that a new thumbnail is to be recommended to replace the first thumbnail for the first online media item, selecting the new thumbnail from a plurality of candidate thumbnails, and sending a recommendation of the new thumbnail for the first online media item to a client device of a user associated with the first online media item.
    Type: Grant
    Filed: March 6, 2017
    Date of Patent: August 18, 2020
    Assignee: GOOGLE LLC
    Inventors: Doug Sherrets, Benjamin David Eidelson, Jason Toff, Jason Prado, Sean Liu, Karen Kavett
  • Patent number: 10733636
    Abstract: A new RFP specification is received for a new broadcast ad campaign. A placement is determined for a new broadcast ad in a suitable position within an ad network inventory based at least in part on the new RFP specification. A transfer of an existing placement for an existing broadcast ad campaign out of the suitable position to a newer position based at least in part on an existing RFP specification is determined.
    Type: Grant
    Filed: July 30, 2015
    Date of Patent: August 4, 2020
    Assignee: Jelli, Inc.
    Inventors: John Paul LeFlohic, Torsten Schulz, Trevor Price
  • Patent number: 10715849
    Abstract: A system may receive, from multiple data providers or multiple platforms, data associated with content, a content provider that provides the content, and multiple channels via which the content is provided or consumed. The data may include first data, received from a first data provider or a first platform, that is associated with a different file type than second data received from a second data provider or a second platform. The system may include a data model associated with the first data and the second data. The system may aggregate the data from the multiple data providers or the multiple platforms. The system may identify a relationship between the first data and the second data. The first data and the second data may be different types of data. The system may perform an action based on the relationship between the first data and the second data.
    Type: Grant
    Filed: October 19, 2016
    Date of Patent: July 14, 2020
    Assignee: Accenture Global Solutions Limited
    Inventors: Srikanth G. Rao, Ranjana Bhalchandra Narawane, Amar Ratanlal Bafna, Dongay Choudary Nuvvula, Rati Rajendra Mangal
  • Patent number: 10701529
    Abstract: A device may receive location information that identifies a location of a user device associated with an individual. The location information may be received from the user device. The device may determine a distance between the location of the user device and each of a set of third party locations of a set of third parties using a digital map after receiving the location information. The device may provide a set of instructions to configure a user interface of an application associated with the user device to display messages of an electronic messaging account associated with the set of third parties after determining the distance between the location of the user device and each of the set of third party locations.
    Type: Grant
    Filed: September 9, 2019
    Date of Patent: June 30, 2020
    Assignee: Capital One Services, LLC
    Inventors: Dan Givol, Benjamin Lindquist, Victor Mayaki, Zviad Aznaurashvili
  • Patent number: 10650404
    Abstract: Systems and methods for operating placebo-based experiments are described for online advertisements. One or more embodiments of the disclosed systems and methods utilizes an ad swapping approach to offer placebo media exposures, at no additional cost to an advertiser. One or more embodiments further provide a native experimentation platform that allows users to run tests of ad placements to measure the effectiveness of ads and view results displayed on a user interface. The disclosed systems and methods can assign viewers into a test group if shown the test ad or a control group if shown a control ad. The control ad can be provided at no cost to the advertiser for embodiments where the placebo ad belongs to an alternative advertiser. Effectiveness of third party attribution can also be evaluated. The disclosed systems and methods can define experiment parameters, including control frequency, test viewer groups, and control viewer groups.
    Type: Grant
    Filed: September 6, 2017
    Date of Patent: May 12, 2020
    Assignee: ADOBE INC.
    Inventors: Thomas Riordan, Narayan Kinhal, John Hughes, Jason Lopatecki, Darren Sue, Christopher Bell, Matthew Ellinwood
  • Patent number: 10642905
    Abstract: There are discloses methods and systems for generating a search engine results page (SERP). The method is executable at a server executing a search engine, the server being accessible via a communication network by at least one electronic device. The method comprises, as part of generating a search result list, the search result list containing a first search result and a second search result, predicting a first interest parameter for the first search result; predicting a second interest parameter for the second search result; predicting a usefulness parameter for the first search result, the predicting being at least partially based on the first interest parameter and the second interest parameter; adjusting a position of the first search result within the ranked search result list based on the predicted usefulness parameter, the adjusting resulting in the first search result being at an adjusted position within the ranked search result list.
    Type: Grant
    Filed: December 5, 2016
    Date of Patent: May 5, 2020
    Assignee: YANDEX EUROPE AG
    Inventors: Gleb Gennadievich Gusev, Vadim Andreevich Nikulin, Yury Mikhailovich Ustinovskiy
  • Patent number: 10628846
    Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.
    Type: Grant
    Filed: June 29, 2015
    Date of Patent: April 21, 2020
    Assignee: comScore, Inc.
    Inventors: Magid M. Abraham, Michael A. Brown, Steven Chase, Chad Maccarelli, Walter Ramdeholl
  • Patent number: 10614484
    Abstract: An online system receives related content items from a content provider for delivery over a period of time. The system determines a rate of delivery of each related content item to users of the online system. The system delivers the related content items based on the determined rates of delivery. The system monitors a rate of client interactions with the related content items. The system adjusts the rate of delivery of each related content item based on the rate of client interactions associated with the related content item, such that higher performing related content is delivered more than lower performing related content. If the rate of delivery of the related content item decreases below a threshold, the system sets the adjusted rate of delivery of the related content item to the threshold. The system delivers the related content items to client devices based on the adjusted rates of delivery.
    Type: Grant
    Filed: May 16, 2017
    Date of Patent: April 7, 2020
    Assignee: Facebook, Inc.
    Inventors: Andrew Lackman, Matthew Jesse Hartgraves
  • Patent number: 10607252
    Abstract: Disclosed are methods and systems for generating targeted advertising campaigns for a business-to-business (B2B) company.
    Type: Grant
    Filed: April 25, 2019
    Date of Patent: March 31, 2020
    Assignee: Metadata, Inc.
    Inventor: Gil David Allouche
  • Patent number: 10572589
    Abstract: A computer-implemented method for cognitive matching of narrative data may include collecting a set of data for a party and determining, by analyzing the set of data, an identifiable event for the party. In addition, the method may include identifying, using the identifiable event, a relevant feature of a corpus and providing an output corresponding to the relevant feature.
    Type: Grant
    Filed: November 10, 2014
    Date of Patent: February 25, 2020
    Assignee: International Business Machines Corporation
    Inventors: Adam T. Clark, Jeffrey K. Huebert, Aspen L. Payton, John E. Petri
  • Patent number: 10572590
    Abstract: A cognitive matching of narrative data mechanism may include a collecting module configured to collect a set of data for a party and a determining module configured to determine, by analyzing the set of data, an identifiable event for the party. The mechanism may include an identifying module configured to identify, using the identifiable event, a relevant feature of a corpus, and a providing module configured to provide an output corresponding to the relevant feature.
    Type: Grant
    Filed: March 18, 2015
    Date of Patent: February 25, 2020
    Assignee: International Business Machines Corporation
    Inventors: Adam T. Clark, Jeffrey K. Huebert, Aspen L. Payton, John E. Petri
  • Patent number: 10497025
    Abstract: In general, embodiments of the present invention provide systems, methods and computer readable media configured to use a per-set level optimization of the rank order of promotions to be recommended to a consumer. In some embodiments, machine learning is used offline to generate a predictive diversity model that receives one or more similarity rank features associated with a promotion (e.g., category, price band) as input, and produces an output multiplier to be applied to the promotion's respective associated relevance score (e.g., a relevance score representing a prediction of the promotion's conversion rate without diversity features). At run time, per-set optimization of the ordering of a set of promotions is implemented by adjusting the respective associated relevance scores of the promotions using the diversity model and then re-ordering the set of promotions based on their respective adjusted relevance scores.
    Type: Grant
    Filed: May 11, 2015
    Date of Patent: December 3, 2019
    Assignee: Groupon, Inc.
    Inventor: Lawrence Lee Wai
  • Patent number: 10489719
    Abstract: An online system, such as a social networking system, generates shared models for one or more clusters of categories. A shared model for a cluster is common to the categories assigned to the cluster. In this manner, the shared models are specific to the group of categories (e.g., selected content providers) in each cluster while requiring a reasonable computational complexity for the online system. The categories are clustered based on the performance of a model specific to a category on data for other categories.
    Type: Grant
    Filed: September 9, 2016
    Date of Patent: November 26, 2019
    Assignee: Facebook, Inc.
    Inventors: Andrew Donald Yates, Kurt Dodge Runke, Gunjit Singh
  • Patent number: 10467658
    Abstract: A method, system, and non-transitory computer readable medium for an advertisement distribution system, include an eye-reaction tracking circuit configured to track eye-reaction of a user for each of a plurality of advertisements of at least a first advertisement group on a web page displayed on a display device, a scoring circuit configured to calculate a score for each of the plurality of advertisements of the first advertisement group based on the tracked eye-reaction of the user, an auctioning circuit configured to conduct an auction to determine winning advertisements based on advertiser parameters received from a database and the score of each of the plurality of advisements during a same viewing session of the web page, and a distribution circuit configured to populate an empty advertisement group having a plurality of empty advertisement slots with the winning advertisements.
    Type: Grant
    Filed: June 13, 2016
    Date of Patent: November 5, 2019
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Kuntal Dey, Seema Nagar, Roman Vaculin
  • Patent number: 10410245
    Abstract: A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
    Type: Grant
    Filed: May 15, 2013
    Date of Patent: September 10, 2019
    Assignee: OPENX TECHNOLOGIES, INC.
    Inventors: Jason Fairchild, Qasim Saifee, Anke Audenaert
  • Patent number: 10402851
    Abstract: The disclosed embodiments provide a system that facilitates selecting a message to be presented to users based on a statistically valid hypothesis test. During operation, the system runs a hypothesis test by presenting alternate versions of a message to a test set of users and receives user-feedback data. Next, the system obtains a significance level for the test and determines a number of independent data subsets associated with data from the test. The system subsequently uses the significance level and the number of independent data subsets to calculate an individual significance level for each independent data subset. The system then uses the individual significance levels to calculate an amount of user-feedback data required to achieve the significance level during the test, and selects one of the alternate versions of the message by analyzing the calculated amount of user-feedback data during the test. Finally, the system presents the selected version.
    Type: Grant
    Filed: September 25, 2014
    Date of Patent: September 3, 2019
    Assignee: INTUIT, INC.
    Inventor: Colin R. Dillard
  • Patent number: 10380623
    Abstract: A system and method for generating an advertisement effectiveness performance score of a multimedia content element displayed in a webpage are provided. The method includes determining an advertisement context of an advertisement; analyzing metadata associated with at least one prior advertisement to determine a prior advertisement success score; determining a multimedia context of the multimedia content element displayed in the webpage; matching the advertisement context to the multimedia context to determine a context matching score; and generating an advertisement effectiveness score at least based on the prior advertisement success score and the context matching score.
    Type: Grant
    Filed: February 13, 2015
    Date of Patent: August 13, 2019
    Inventors: Igal Raichelgauz, Karina Odinaev, Yehoshua Y. Zeevi
  • Patent number: 10360595
    Abstract: The present invention relates to an advertising system and method using an in-App advertisement module, which is capable of displaying an advertisement on a lock screen through an advertisement module which is inserted in one or more application and is installed in parallel to the applications and distributing saved rewards to the applications according to a user input through the lock screen on which the advertisement is displayed, thereby allowing the saved rewards to be used as points.
    Type: Grant
    Filed: October 30, 2013
    Date of Patent: July 23, 2019
    Assignee: BUZZVIL CO., LTD.
    Inventors: Young Ho Lee, Gwan Woo Lee
  • Patent number: 10356741
    Abstract: At least one of location-specific downlink properties and location-specific uplink properties of a radio link are determined and fused to obtain a location-specific fingerprint of the radio link associated with a location of a mobile device.
    Type: Grant
    Filed: September 11, 2015
    Date of Patent: July 16, 2019
    Assignee: Telefonaktiebolaget LM Ericsson (publ)
    Inventors: Torbjörn Wigren, Meng Wang
  • Patent number: 10346533
    Abstract: Embodiments of the present invention provide systems, methods, and computer program products for processing responses from services (e.g., content providers) and managing content tailoring by services and/or recommender systems used by those services. Embodiments of the present invention can afford users with the ability to control the diversity of content in responses provided by services based one or more detected themes of the responses. Furthermore, embodiments of the present invention may be used to provide users with enriched responses from services, without needing cooperation of those services.
    Type: Grant
    Filed: June 1, 2015
    Date of Patent: July 9, 2019
    Assignee: International Business Machines Corporation
    Inventors: Claudius Link, Matthias Seul
  • Patent number: 10242386
    Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.
    Type: Grant
    Filed: December 16, 2015
    Date of Patent: March 26, 2019
    Assignee: Facebook, Inc.
    Inventors: Sue Ann Hong, Gunjit Singh, Kyle Edward Johnson, Atif Zahoor Khan
  • Patent number: 10217132
    Abstract: A computerized method and apparatus for evaluating content on a computer network. The method includes obtaining a quality score of content configured for display with a web page, wherein the quality score is based at least in part on keywords associated with the content and either a search query or metadata associated with the web page. The method also includes identifying a user metric of a computing device associated with the search query or the metadata. The method further includes generating an adjusted quality score of the content based on the quality score and the user metric. The method also includes selecting a parameter for an auction based on the adjusted quality score, wherein the parameter indicates a relation between a bid value based auction and a content quality based auction.
    Type: Grant
    Filed: September 24, 2015
    Date of Patent: February 26, 2019
    Assignee: Google LLC
    Inventors: Nicholas Johnson, Dong Lin, Shankar R. Ponnekanti
  • Patent number: 10185750
    Abstract: SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website.
    Type: Grant
    Filed: April 17, 2015
    Date of Patent: January 22, 2019
    Assignee: BRIGHTEDGE TECHNOLOGIES, INC.
    Inventors: Albert Mark Gouyet, Jimmy Yu, Lemuel S. Park
  • Patent number: 10039974
    Abstract: Substitution of game commands with different replacement commands at client devices using substitution reference sets is provided. Substitution reference sets including first and second substitution reference sets may be obtained. The first substitution reference set may indicate substituting of a first command with a second command. The second substitution reference set may indicate substituting of the first command with a third command different from the second command. The first substitution reference set may be provided to a first client device. The second substitution reference set may be provided to a second client device. Responsive to the first substitution reference set being provided, requested game commands at the first client device that match the first command may be substituted with the second command. Responsive to the second substitution reference set being provided, requested game commands at the second client device that match the first command may be substituted with the third command.
    Type: Grant
    Filed: September 26, 2016
    Date of Patent: August 7, 2018
    Assignee: Electronic Arts Inc.
    Inventor: Clive Henrick