Comparative Campaigns Patents (Class 705/14.42)
  • Patent number: 10650404
    Abstract: Systems and methods for operating placebo-based experiments are described for online advertisements. One or more embodiments of the disclosed systems and methods utilizes an ad swapping approach to offer placebo media exposures, at no additional cost to an advertiser. One or more embodiments further provide a native experimentation platform that allows users to run tests of ad placements to measure the effectiveness of ads and view results displayed on a user interface. The disclosed systems and methods can assign viewers into a test group if shown the test ad or a control group if shown a control ad. The control ad can be provided at no cost to the advertiser for embodiments where the placebo ad belongs to an alternative advertiser. Effectiveness of third party attribution can also be evaluated. The disclosed systems and methods can define experiment parameters, including control frequency, test viewer groups, and control viewer groups.
    Type: Grant
    Filed: September 6, 2017
    Date of Patent: May 12, 2020
    Assignee: ADOBE INC.
    Inventors: Thomas Riordan, Narayan Kinhal, John Hughes, Jason Lopatecki, Darren Sue, Christopher Bell, Matthew Ellinwood
  • Patent number: 10642905
    Abstract: There are discloses methods and systems for generating a search engine results page (SERP). The method is executable at a server executing a search engine, the server being accessible via a communication network by at least one electronic device. The method comprises, as part of generating a search result list, the search result list containing a first search result and a second search result, predicting a first interest parameter for the first search result; predicting a second interest parameter for the second search result; predicting a usefulness parameter for the first search result, the predicting being at least partially based on the first interest parameter and the second interest parameter; adjusting a position of the first search result within the ranked search result list based on the predicted usefulness parameter, the adjusting resulting in the first search result being at an adjusted position within the ranked search result list.
    Type: Grant
    Filed: December 5, 2016
    Date of Patent: May 5, 2020
    Assignee: YANDEX EUROPE AG
    Inventors: Gleb Gennadievich Gusev, Vadim Andreevich Nikulin, Yury Mikhailovich Ustinovskiy
  • Patent number: 10628846
    Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.
    Type: Grant
    Filed: June 29, 2015
    Date of Patent: April 21, 2020
    Assignee: comScore, Inc.
    Inventors: Magid M. Abraham, Michael A. Brown, Steven Chase, Chad Maccarelli, Walter Ramdeholl
  • Patent number: 10614484
    Abstract: An online system receives related content items from a content provider for delivery over a period of time. The system determines a rate of delivery of each related content item to users of the online system. The system delivers the related content items based on the determined rates of delivery. The system monitors a rate of client interactions with the related content items. The system adjusts the rate of delivery of each related content item based on the rate of client interactions associated with the related content item, such that higher performing related content is delivered more than lower performing related content. If the rate of delivery of the related content item decreases below a threshold, the system sets the adjusted rate of delivery of the related content item to the threshold. The system delivers the related content items to client devices based on the adjusted rates of delivery.
    Type: Grant
    Filed: May 16, 2017
    Date of Patent: April 7, 2020
    Assignee: Facebook, Inc.
    Inventors: Andrew Lackman, Matthew Jesse Hartgraves
  • Patent number: 10607252
    Abstract: Disclosed are methods and systems for generating targeted advertising campaigns for a business-to-business (B2B) company.
    Type: Grant
    Filed: April 25, 2019
    Date of Patent: March 31, 2020
    Assignee: Metadata, Inc.
    Inventor: Gil David Allouche
  • Patent number: 10572590
    Abstract: A cognitive matching of narrative data mechanism may include a collecting module configured to collect a set of data for a party and a determining module configured to determine, by analyzing the set of data, an identifiable event for the party. The mechanism may include an identifying module configured to identify, using the identifiable event, a relevant feature of a corpus, and a providing module configured to provide an output corresponding to the relevant feature.
    Type: Grant
    Filed: March 18, 2015
    Date of Patent: February 25, 2020
    Assignee: International Business Machines Corporation
    Inventors: Adam T. Clark, Jeffrey K. Huebert, Aspen L. Payton, John E. Petri
  • Patent number: 10572589
    Abstract: A computer-implemented method for cognitive matching of narrative data may include collecting a set of data for a party and determining, by analyzing the set of data, an identifiable event for the party. In addition, the method may include identifying, using the identifiable event, a relevant feature of a corpus and providing an output corresponding to the relevant feature.
    Type: Grant
    Filed: November 10, 2014
    Date of Patent: February 25, 2020
    Assignee: International Business Machines Corporation
    Inventors: Adam T. Clark, Jeffrey K. Huebert, Aspen L. Payton, John E. Petri
  • Patent number: 10497025
    Abstract: In general, embodiments of the present invention provide systems, methods and computer readable media configured to use a per-set level optimization of the rank order of promotions to be recommended to a consumer. In some embodiments, machine learning is used offline to generate a predictive diversity model that receives one or more similarity rank features associated with a promotion (e.g., category, price band) as input, and produces an output multiplier to be applied to the promotion's respective associated relevance score (e.g., a relevance score representing a prediction of the promotion's conversion rate without diversity features). At run time, per-set optimization of the ordering of a set of promotions is implemented by adjusting the respective associated relevance scores of the promotions using the diversity model and then re-ordering the set of promotions based on their respective adjusted relevance scores.
    Type: Grant
    Filed: May 11, 2015
    Date of Patent: December 3, 2019
    Assignee: Groupon, Inc.
    Inventor: Lawrence Lee Wai
  • Patent number: 10489719
    Abstract: An online system, such as a social networking system, generates shared models for one or more clusters of categories. A shared model for a cluster is common to the categories assigned to the cluster. In this manner, the shared models are specific to the group of categories (e.g., selected content providers) in each cluster while requiring a reasonable computational complexity for the online system. The categories are clustered based on the performance of a model specific to a category on data for other categories.
    Type: Grant
    Filed: September 9, 2016
    Date of Patent: November 26, 2019
    Assignee: Facebook, Inc.
    Inventors: Andrew Donald Yates, Kurt Dodge Runke, Gunjit Singh
  • Patent number: 10467658
    Abstract: A method, system, and non-transitory computer readable medium for an advertisement distribution system, include an eye-reaction tracking circuit configured to track eye-reaction of a user for each of a plurality of advertisements of at least a first advertisement group on a web page displayed on a display device, a scoring circuit configured to calculate a score for each of the plurality of advertisements of the first advertisement group based on the tracked eye-reaction of the user, an auctioning circuit configured to conduct an auction to determine winning advertisements based on advertiser parameters received from a database and the score of each of the plurality of advisements during a same viewing session of the web page, and a distribution circuit configured to populate an empty advertisement group having a plurality of empty advertisement slots with the winning advertisements.
    Type: Grant
    Filed: June 13, 2016
    Date of Patent: November 5, 2019
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Kuntal Dey, Seema Nagar, Roman Vaculin
  • Patent number: 10410245
    Abstract: A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
    Type: Grant
    Filed: May 15, 2013
    Date of Patent: September 10, 2019
    Assignee: OPENX TECHNOLOGIES, INC.
    Inventors: Jason Fairchild, Qasim Saifee, Anke Audenaert
  • Patent number: 10402851
    Abstract: The disclosed embodiments provide a system that facilitates selecting a message to be presented to users based on a statistically valid hypothesis test. During operation, the system runs a hypothesis test by presenting alternate versions of a message to a test set of users and receives user-feedback data. Next, the system obtains a significance level for the test and determines a number of independent data subsets associated with data from the test. The system subsequently uses the significance level and the number of independent data subsets to calculate an individual significance level for each independent data subset. The system then uses the individual significance levels to calculate an amount of user-feedback data required to achieve the significance level during the test, and selects one of the alternate versions of the message by analyzing the calculated amount of user-feedback data during the test. Finally, the system presents the selected version.
    Type: Grant
    Filed: September 25, 2014
    Date of Patent: September 3, 2019
    Assignee: INTUIT, INC.
    Inventor: Colin R. Dillard
  • Patent number: 10380623
    Abstract: A system and method for generating an advertisement effectiveness performance score of a multimedia content element displayed in a webpage are provided. The method includes determining an advertisement context of an advertisement; analyzing metadata associated with at least one prior advertisement to determine a prior advertisement success score; determining a multimedia context of the multimedia content element displayed in the webpage; matching the advertisement context to the multimedia context to determine a context matching score; and generating an advertisement effectiveness score at least based on the prior advertisement success score and the context matching score.
    Type: Grant
    Filed: February 13, 2015
    Date of Patent: August 13, 2019
    Inventors: Igal Raichelgauz, Karina Odinaev, Yehoshua Y. Zeevi
  • Patent number: 10360595
    Abstract: The present invention relates to an advertising system and method using an in-App advertisement module, which is capable of displaying an advertisement on a lock screen through an advertisement module which is inserted in one or more application and is installed in parallel to the applications and distributing saved rewards to the applications according to a user input through the lock screen on which the advertisement is displayed, thereby allowing the saved rewards to be used as points.
    Type: Grant
    Filed: October 30, 2013
    Date of Patent: July 23, 2019
    Assignee: BUZZVIL CO., LTD.
    Inventors: Young Ho Lee, Gwan Woo Lee
  • Patent number: 10356741
    Abstract: At least one of location-specific downlink properties and location-specific uplink properties of a radio link are determined and fused to obtain a location-specific fingerprint of the radio link associated with a location of a mobile device.
    Type: Grant
    Filed: September 11, 2015
    Date of Patent: July 16, 2019
    Assignee: Telefonaktiebolaget LM Ericsson (publ)
    Inventors: Torbjörn Wigren, Meng Wang
  • Patent number: 10346533
    Abstract: Embodiments of the present invention provide systems, methods, and computer program products for processing responses from services (e.g., content providers) and managing content tailoring by services and/or recommender systems used by those services. Embodiments of the present invention can afford users with the ability to control the diversity of content in responses provided by services based one or more detected themes of the responses. Furthermore, embodiments of the present invention may be used to provide users with enriched responses from services, without needing cooperation of those services.
    Type: Grant
    Filed: June 1, 2015
    Date of Patent: July 9, 2019
    Assignee: International Business Machines Corporation
    Inventors: Claudius Link, Matthias Seul
  • Patent number: 10242386
    Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.
    Type: Grant
    Filed: December 16, 2015
    Date of Patent: March 26, 2019
    Assignee: Facebook, Inc.
    Inventors: Sue Ann Hong, Gunjit Singh, Kyle Edward Johnson, Atif Zahoor Khan
  • Patent number: 10217132
    Abstract: A computerized method and apparatus for evaluating content on a computer network. The method includes obtaining a quality score of content configured for display with a web page, wherein the quality score is based at least in part on keywords associated with the content and either a search query or metadata associated with the web page. The method also includes identifying a user metric of a computing device associated with the search query or the metadata. The method further includes generating an adjusted quality score of the content based on the quality score and the user metric. The method also includes selecting a parameter for an auction based on the adjusted quality score, wherein the parameter indicates a relation between a bid value based auction and a content quality based auction.
    Type: Grant
    Filed: September 24, 2015
    Date of Patent: February 26, 2019
    Assignee: Google LLC
    Inventors: Nicholas Johnson, Dong Lin, Shankar R. Ponnekanti
  • Patent number: 10185750
    Abstract: SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website.
    Type: Grant
    Filed: April 17, 2015
    Date of Patent: January 22, 2019
    Assignee: BRIGHTEDGE TECHNOLOGIES, INC.
    Inventors: Albert Mark Gouyet, Jimmy Yu, Lemuel S. Park
  • Patent number: 10039974
    Abstract: Substitution of game commands with different replacement commands at client devices using substitution reference sets is provided. Substitution reference sets including first and second substitution reference sets may be obtained. The first substitution reference set may indicate substituting of a first command with a second command. The second substitution reference set may indicate substituting of the first command with a third command different from the second command. The first substitution reference set may be provided to a first client device. The second substitution reference set may be provided to a second client device. Responsive to the first substitution reference set being provided, requested game commands at the first client device that match the first command may be substituted with the second command. Responsive to the second substitution reference set being provided, requested game commands at the second client device that match the first command may be substituted with the third command.
    Type: Grant
    Filed: September 26, 2016
    Date of Patent: August 7, 2018
    Assignee: Electronic Arts Inc.
    Inventor: Clive Henrick
  • Patent number: 10032365
    Abstract: An apparatus, system and method is described for controlling one or more consumer electronic devices that is performed by a smart device in cooperation with a universal controlling device. The smart device causes a particular consumer electronic device template to be displayed to a user in response to receiving an indication of a particular key that was touched by the user on the universal controlling device. The template comprises one or more graphical elements, each for performing a particular operation in association with the particular consumer electronic device. The smart device then causes an action to be performed when the user selects one of the graphical elements by pressing one of the keys on the universal controlling device.
    Type: Grant
    Filed: October 16, 2017
    Date of Patent: July 24, 2018
    Assignee: Universal Electronics Inc.
    Inventors: Rex Xu, Jesus Perez, Jon Gallegos
  • Patent number: 9826280
    Abstract: A mobile terminal simultaneously receives an interactive service, such as a betting service, and a web-based news service operating in conjunction with the interactive service across a wireless connection. Both services are simultaneously displayed in different windows on the same display of the mobile terminal. The user's selections, navigation of pages and other input in the interactive service are monitored and used to select related news items for a scrolling news frame.
    Type: Grant
    Filed: August 12, 2013
    Date of Patent: November 21, 2017
    Assignee: Conversant Wireless Licensing S.ar.l.
    Inventor: Toni Kopra
  • Patent number: 9792646
    Abstract: A method and a system to provide real-time bidding in online auction. For example, a system may comprise a notification module to generate and transmit a notification to a client machine. The notification may be generated based on a defined end time of a selected auction. A subscription module may establish electronic communication with the client machine responsive to a subscription message received from the client machine in response to the notification. In some instances, the electronic communication is established using a push technology. An event filter may filter an event from a plurality of events related to the selected auction where the filtered event is a highest received bid in the selected auction. The filtered event may then be pushed to the client machine by the subscription module.
    Type: Grant
    Filed: November 11, 2010
    Date of Patent: October 17, 2017
    Assignee: eBay Inc.
    Inventors: Hemadri Ananta, Arun Srinivasan, Nithin Mallya, Yuri Finkelstein
  • Patent number: 9767346
    Abstract: Provided is a method of detecting an attentive user to provide personalized content on a display. People proximate to a display are identified. Upon such identification, a user attentive to the display is detected amongst the people proximate to the display. Identity of the attentive user is determined and personalized content is displayed based on the identity of the attentive user.
    Type: Grant
    Filed: April 26, 2013
    Date of Patent: September 19, 2017
    Assignee: Hewlett-Packard Development Company, L.P.
    Inventors: Anand Govindara, Prasenjit Dey
  • Patent number: 9753609
    Abstract: A mechanism directed to extracting and displaying media content of a news feed or other structured document in a scrollable media wheel frame.
    Type: Grant
    Filed: December 3, 2010
    Date of Patent: September 5, 2017
    Assignee: Facebook, Inc.
    Inventor: Erick Tseng
  • Patent number: 9754034
    Abstract: Techniques and systems for facilitating contextual information lookup and navigation are presented. Contextually relevant information can be presented without requiring a user to switch context or craft a search query. From within an application in which a user may consume or create content, a user may indicate text for further exploration. The application can receive the indication of an initial text selection, determine the intended selection and provide contextual search results to the user. In some implementations, the initial selection and a selection context (that includes at least some of the text surrounding the initial selection) is sent to a contextual search service which provides the intended selection and contextual search results based on the initial selection and selection context. In other implementations, text may be suggested by the contextual search service for selection from within the application.
    Type: Grant
    Filed: November 27, 2013
    Date of Patent: September 5, 2017
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Pradeep Chilakamarri, Bernhard S. J. Kohlmeier, Kristen M. Saad, Constance Gwendolyn Duong, Lin Ma, Annie Y. Bai, Lorrissa Reyes
  • Patent number: 9729910
    Abstract: A content server monitors media preferences of a user associated with a partial user profile specifying partial demographic information about the user. The content server deconstructs the monitored media preferences to identify preferences of the user for musicological features of the media items. The content server infers profile information missing from the partial user profile responsive to the preferences of the user for musicological features of the media items, the inferring using baseline information associating profile information of a plurality of baseline users with preferences for musicological features of media items. The content server selects an advertisement using the inferred profile information, and provides the selected advertisement to a client device used by the user.
    Type: Grant
    Filed: September 24, 2014
    Date of Patent: August 8, 2017
    Assignee: PANDORA MEDIA, INC.
    Inventors: Kyle George Lind, Tao Ye
  • Patent number: 9697183
    Abstract: Client side page processing is disclosed, including: sending, from within an application executing on a client device, a request for webpage data to a server; receiving the webpage data, wherein the webpage data includes one or more links and code implementing a set of web address interception processing logic; presenting, within the application, the one or more links within the application based on the webpage data; in response to a user selection of a link of the one or more links, using at least a portion of the set of web address interception processing logic corresponding to a web address associated with the link to determine attribute information associated with a target page; selecting a predetermined presentation format from a plurality of predetermined presentation formats based on the attribute information associated with the target page; and presenting the target page based on the selected predetermined presentation format.
    Type: Grant
    Filed: April 17, 2014
    Date of Patent: July 4, 2017
    Assignee: Alibaba Group Holding Limited
    Inventor: Zhongwei Sun
  • Patent number: 9697534
    Abstract: The present disclosure includes systems and techniques relating to identifying value marketing activities. In some implementations, an apparatus, systems, or methods can include receiving conversion path information including data relating to user interactions with a content item associated with a marketing activity, determining a first attribution credit by applying a first attribution model to the received information, and a second attribution credit by applying a second attribution model to the received information, determining an attribution contrast ratio based on the first and second attribution credit, identifying an opportunity based on the determined attribution contrast ratio, and presenting a recommendation for the marketing activity based on the identified opportunity.
    Type: Grant
    Filed: June 19, 2013
    Date of Patent: July 4, 2017
    Assignee: Google Inc.
    Inventors: Stefan F. Schnabl, Jon Vaver, Arjun Satyapal, John Huang, Wenjie Jiang
  • Patent number: 9690871
    Abstract: Online systems, for example, social networking systems store features describing relations between entities represented in the online system. The information describing the features is represented as a graph. The online system maintains a cumulative feature graph and an incremental feature graph. Feature values based on recent user actions are stored in the incremental graph and feature values based on previous actions are stored in the cumulative graph. Periodically, the information stored in the incremental feature graph is merged with the information stored in the cumulative feature graph. The incremental graph is marked as inactive during the merge and information based on new user actions is stored in an active incremental feature graph. If a request for feature information is received, the feature information obtained from the cumulative feature graph, inactive incremental feature graph and the active incremental feature graph are combined to determine the feature information.
    Type: Grant
    Filed: May 26, 2015
    Date of Patent: June 27, 2017
    Assignee: Facebook, Inc.
    Inventors: Ming Hua, Hong Yan
  • Patent number: 9678704
    Abstract: An NFC-enabled digital apparatus is disclosed. The apparatus includes a touch screen display and a near field communication (NFC) module comprising an NFC antenna and an NFC controller. In response to tagging between the NFC-enabled digital apparatus and the external NFC terminal, an NFC communication channel is established between the NFC enabled-digital apparatus and the external NFC terminal for data communication therebetween.
    Type: Grant
    Filed: September 28, 2016
    Date of Patent: June 13, 2017
    Assignee: AQ Corporation
    Inventors: Sang Hoon Lee, Jin Hwa Kim
  • Patent number: 9652671
    Abstract: Embodiments of the invention include systems, methods, and computer-program products for lifting metadata from financial documents to allow for automated exception processing. As such, allowing for automated decisions for exception processing to systematically be resolved base on matches between lifted metadata. The exceptions may include one or more irregularities such as bad micro line reads, outdated check stock, or misrepresentative checks that may result in a failure to match the check to an associated account for processing. As such, once an exception is identified during the processing the metadata lifted from the document with the exception may be utilized to search financial records at the financial institution to attempt to identify the correct version of the document. Subsequently, the system may correct the irregularity systematically and automatically.
    Type: Grant
    Filed: February 29, 2016
    Date of Patent: May 16, 2017
    Assignee: BANK OF AMERICA CORPORATION
    Inventors: Michael Gerald Smith, Scott Andrew Johnson, Michael Scott Hjellming, Brian David Hanson, Saravana Kumar Govindarajan, Hyunmo Koo
  • Patent number: 9619045
    Abstract: Certain embodiments herein relate to determining a type of input device from which user input is received. Input devices, such as keyboards, scanners, card readers, other keypad devices, etc., may send information to a computing device. The information may include one or more characters or signals, each of which may be received by the computing device after a delay. Such a delay may be analyzed to determine a source or type of user input device. A threshold time may be established such that an identification and number of characters received before the threshold time is reached may be used to determine the source or type of an input device. In example embodiments, a distinction between a bar code scanner and a keyboard, among other types of input devices used in a product shipping application, may be determined.
    Type: Grant
    Filed: April 28, 2014
    Date of Patent: April 11, 2017
    Assignee: AMAZON TECHNOLOGIES, INC.
    Inventors: Henry Chi-Chung Yan, Michael Keith Lemmon
  • Patent number: 9584863
    Abstract: Asynchronous data exchange between an enhance digital signage unit and user guided digital content management system which charges external advertisers with appropriate pricing and payment system based of duration of length of digital data media, distance of digital information content being exposed from a center point of a business entity, time of day, frequency of the digital information content is being repeated in a period of time and number of business agents within a selected distance chosen by the external advertiser. A fraction of the charges are rewarded to business agents that participated in the advertising network. Each digital information content is linked to the internal database of the digital content management system with a unique marketing phrase or short recognizable word combination to assist prospective consumers in referencing to the origin of the product or services ultimately back to the external advertisers.
    Type: Grant
    Filed: March 15, 2014
    Date of Patent: February 28, 2017
    Inventor: Andrew Teoh
  • Patent number: 9552436
    Abstract: In general, one aspect of the subject matter described in this specification can be implemented on a computer system. A quantity of slots associated with one or more publications can be received from/identified by a publisher. Slot properties for each of the slots in the received quantity of slots can be determined including determining the permitted expansion directions for the slots based on the slot properties. Content items can be selected for publishing from one or more expandable content items based, at least in part, on the possible expansion directions of the slots.
    Type: Grant
    Filed: July 20, 2012
    Date of Patent: January 24, 2017
    Assignee: Google Inc.
    Inventors: Pavel Kobyakov, Fedor Labounko
  • Patent number: 9529852
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.
    Type: Grant
    Filed: August 11, 2015
    Date of Patent: December 27, 2016
    Assignee: Google Inc.
    Inventors: Stephen Tsun, Jayavel Shanmugasundaram, Tao Xin
  • Patent number: 9483730
    Abstract: A method of generating a summary review of an entity from a set of reviews includes generating a distribution and determining a polarity of the distribution associated with a plurality of aspect ratings based on the set of reviews. The set of reviews are associated with the entity, and the plurality of aspect ratings are associated with an aspect, or feature, of the entity. The method includes selecting an opinion correlated with the polarity from the set of reviews, and generating the summary review, the summary review comprising: a summary statement based on the distribution and the polarity; and the opinion. An apparatus and computer-readable device are also disclosed.
    Type: Grant
    Filed: December 7, 2012
    Date of Patent: November 1, 2016
    Assignee: AT&T INTELLECTUAL PROPERTY I, L.P.
    Inventors: Giuseppe Di Fabbrizio, Amanda Joy Stent
  • Patent number: 9384496
    Abstract: Methods and systems for capturing and tracking call information relating to a call from a user to a merchant are provided. According to one embodiment of the disclosed subject matter, a request for a call to a merchant from a user on a device is received and a data connection is initiated with a call analytics platform over which user information is sent from the device to the platform. A unique number allowing the device to call the platform is then passed back to the device. The device calls the platform, call context data is captured, and the call is processed to the merchant. Information relating to the user and merchant call is tracked and logged.
    Type: Grant
    Filed: September 21, 2015
    Date of Patent: July 5, 2016
    Assignee: Soleo Communications, Inc
    Inventors: William Fisher, Robert Deming
  • Patent number: 9372701
    Abstract: An interface for managing digital information is provided. Digital information including one or more digital files is stored in memory. An icon is associated with the digital information and rendered inside a translucent bubble. The bubble may be manipulated in the digital environment by a user.
    Type: Grant
    Filed: May 12, 2010
    Date of Patent: June 21, 2016
    Assignee: Sony Interactive Entertainment America LLC
    Inventor: George Weising
  • Patent number: 9219736
    Abstract: A system includes an ingestion component configured to receive a request from an entity for content related to a content item and a user identity. The request has a content identifier representative of the content item and a token. A request processing component of the system is configured to access a database associated with the system and identify the content item and the user identity using the content identifier and the token, wherein the database has information associating the token with the user identity and associating the content identifier with the content item. In response to identification of the content item and the user identity, the request processing component directs a recommendation engine associated with the system to identify the content related to the content item and the user identity. Information identifying the content related to the content item and the user identity is then transmitted back to the entity.
    Type: Grant
    Filed: December 20, 2013
    Date of Patent: December 22, 2015
    Assignee: Google Inc.
    Inventors: Justin Lewis, Gavin James
  • Patent number: 9195993
    Abstract: Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites or applications, to appropriate or desirable mobile communication facilities.
    Type: Grant
    Filed: October 14, 2013
    Date of Patent: November 24, 2015
    Assignee: Millennial Media, Inc.
    Inventors: Jorey Ramer, Adam Soroca, Dennis Doughty
  • Patent number: 9189804
    Abstract: Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement.
    Type: Grant
    Filed: November 26, 2013
    Date of Patent: November 17, 2015
    Assignee: Yahoo! Inc.
    Inventors: Siyu You, Jiacheng Guo, Quansheng Duan
  • Patent number: 9105040
    Abstract: A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.
    Type: Grant
    Filed: January 25, 2008
    Date of Patent: August 11, 2015
    Assignee: VULCAN IP HOLDINGS, INC
    Inventors: Robert E. Kaplan, Stuart Graham, Mars Tanumihardja, Ajay Arora, Johann Garcia
  • Patent number: 9092805
    Abstract: Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information.
    Type: Grant
    Filed: June 2, 2014
    Date of Patent: July 28, 2015
    Assignee: Audience Partners, LLC
    Inventor: Jeffrey A. Dittus
  • Patent number: 9092795
    Abstract: According to an embodiment, an information processing apparatus comprises a customer specification section, a salesclerk specification section and a notification section. The customer specification section specifies a customer as a received target is watching an advertising information displayed on an advertising apparatus advertising a commodity. The salesclerk specification section specifies a salesclerk as a notified target based on at least one of the advertising information that the customer as the received target is watching specified by the customer specification section and the position of each salesclerk. The notification section notifies the existence of the customer as the received target specified by the customer specification section to a portable communication terminal carried by the salesclerk as the notified target specified by the salesclerk specification section.
    Type: Grant
    Filed: September 26, 2012
    Date of Patent: July 28, 2015
    Assignee: Toshiba Tec Kabushiki Kaisha
    Inventors: Nobuhiro Inagawa, Masanori Sambe
  • Patent number: 9053129
    Abstract: Methods, systems, and apparatus for determining content item quality based on content item presentation data are presented. In one aspect, a method includes storing a first count of occurrences of a pair of content items being presented; storing a second count of second occurrences of a first content item of the pair being interacted with when it was presented in a lesser position in a resource relative to a second content item of the pair when the second content item of the pair was not interacted with; determining that the first count meets a first threshold; determining that a ratio of the second count to the first count meets a second threshold; and storing correlation data for the second content item based on the ratio.
    Type: Grant
    Filed: March 14, 2013
    Date of Patent: June 9, 2015
    Assignee: Google Inc.
    Inventors: Michele Covell, Shumeet Baluja
  • Publication number: 20150142554
    Abstract: In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and /or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
    Type: Application
    Filed: October 17, 2014
    Publication date: May 21, 2015
    Inventors: Niklas Karlsson, Jaime Batiz-Mendoza, Jianlong Zhang
  • Publication number: 20150127448
    Abstract: A method of selecting an advertisement (ad) network for providing promotional content to be presented in an ad spot, comprising: monitoring the performance of response to ad requests for embedding ads in ad spots for each ad networks; assigning a performance score to each ad networks based on the monitoring; constructing a ranked set of data values of the ad networks for a bidding process according to the performance score of each ad network and bid responses received by each ad network; and selecting an ad network according to the ranked set of data values.
    Type: Application
    Filed: November 4, 2014
    Publication date: May 7, 2015
    Inventors: Ariel NAPCHI, Oded NAPCHI, Hed BAR-NISSAN, Alan OKEN, Shahar DANIEL
  • Publication number: 20150120434
    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for conducting an experiment for a campaign. A method includes: identifying a campaign including one or more content items and current selection criteria; receiving an indication of a proposed modification to be made to the campaign; storing the proposed modification as a draft campaign including the proposed modification in a first structure that includes the differences that are proposed to the campaign and a second structure that represents the campaign with the proposed modifications applied; determining a split to be applied as between using current campaign parameters or current selection criteria for a first portion of received traffic and using the proposed modification in the draft campaign for a second portion of the received traffic; and conducting an experiment based on using received traffic and in accordance with the split.
    Type: Application
    Filed: October 30, 2013
    Publication date: April 30, 2015
    Applicant: GOOGLE INC.
    Inventors: Vidya Iyer, John Fitzpatrick, Dan Halem, Neil Inala, Brian C. Bengnoche, Fredrick J. Faber, James Jones
  • Patent number: 9015595
    Abstract: A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.
    Type: Grant
    Filed: January 20, 2010
    Date of Patent: April 21, 2015
    Assignee: Yahoo! Inc.
    Inventors: Dale Nussel, Allie K. Watfa, Jonathan Kilroy