Abstract: A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.

Abstract: The disclosed embodiments provide a system that facilitates selecting a message to be presented to users based on a statistically valid hypothesis test. During operation, the system runs a hypothesis test by presenting alternate versions of a message to a test set of users and receives user-feedback data. Next, the system obtains a significance level for the test and determines a number of independent data subsets associated with data from the test. The system subsequently uses the significance level and the number of independent data subsets to calculate an individual significance level for each independent data subset. The system then uses the individual significance levels to calculate an amount of user-feedback data required to achieve the significance level during the test, and selects one of the alternate versions of the message by analyzing the calculated amount of user-feedback data during the test. Finally, the system presents the selected version.

Abstract: A system and method for generating an advertisement effectiveness performance score of a multimedia content element displayed in a webpage are provided. The method includes determining an advertisement context of an advertisement; analyzing metadata associated with at least one prior advertisement to determine a prior advertisement success score; determining a multimedia context of the multimedia content element displayed in the webpage; matching the advertisement context to the multimedia context to determine a context matching score; and generating an advertisement effectiveness score at least based on the prior advertisement success score and the context matching score.

Abstract: The present invention relates to an advertising system and method using an in-App advertisement module, which is capable of displaying an advertisement on a lock screen through an advertisement module which is inserted in one or more application and is installed in parallel to the applications and distributing saved rewards to the applications according to a user input through the lock screen on which the advertisement is displayed, thereby allowing the saved rewards to be used as points.

Abstract: At least one of location-specific downlink properties and location-specific uplink properties of a radio link are determined and fused to obtain a location-specific fingerprint of the radio link associated with a location of a mobile device.

Abstract: Embodiments of the present invention provide systems, methods, and computer program products for processing responses from services (e.g., content providers) and managing content tailoring by services and/or recommender systems used by those services. Embodiments of the present invention can afford users with the ability to control the diversity of content in responses provided by services based one or more detected themes of the responses. Furthermore, embodiments of the present invention may be used to provide users with enriched responses from services, without needing cooperation of those services.

Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.

Abstract: A computerized method and apparatus for evaluating content on a computer network. The method includes obtaining a quality score of content configured for display with a web page, wherein the quality score is based at least in part on keywords associated with the content and either a search query or metadata associated with the web page. The method also includes identifying a user metric of a computing device associated with the search query or the metadata. The method further includes generating an adjusted quality score of the content based on the quality score and the user metric. The method also includes selecting a parameter for an auction based on the adjusted quality score, wherein the parameter indicates a relation between a bid value based auction and a content quality based auction.

Abstract: SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website.

Abstract: Substitution of game commands with different replacement commands at client devices using substitution reference sets is provided. Substitution reference sets including first and second substitution reference sets may be obtained. The first substitution reference set may indicate substituting of a first command with a second command. The second substitution reference set may indicate substituting of the first command with a third command different from the second command. The first substitution reference set may be provided to a first client device. The second substitution reference set may be provided to a second client device. Responsive to the first substitution reference set being provided, requested game commands at the first client device that match the first command may be substituted with the second command. Responsive to the second substitution reference set being provided, requested game commands at the second client device that match the first command may be substituted with the third command.

Abstract: An apparatus, system and method is described for controlling one or more consumer electronic devices that is performed by a smart device in cooperation with a universal controlling device. The smart device causes a particular consumer electronic device template to be displayed to a user in response to receiving an indication of a particular key that was touched by the user on the universal controlling device. The template comprises one or more graphical elements, each for performing a particular operation in association with the particular consumer electronic device. The smart device then causes an action to be performed when the user selects one of the graphical elements by pressing one of the keys on the universal controlling device.

Abstract: A mobile terminal simultaneously receives an interactive service, such as a betting service, and a web-based news service operating in conjunction with the interactive service across a wireless connection. Both services are simultaneously displayed in different windows on the same display of the mobile terminal. The user's selections, navigation of pages and other input in the interactive service are monitored and used to select related news items for a scrolling news frame.

Abstract: A method and a system to provide real-time bidding in online auction. For example, a system may comprise a notification module to generate and transmit a notification to a client machine. The notification may be generated based on a defined end time of a selected auction. A subscription module may establish electronic communication with the client machine responsive to a subscription message received from the client machine in response to the notification. In some instances, the electronic communication is established using a push technology. An event filter may filter an event from a plurality of events related to the selected auction where the filtered event is a highest received bid in the selected auction. The filtered event may then be pushed to the client machine by the subscription module.

Abstract: Provided is a method of detecting an attentive user to provide personalized content on a display. People proximate to a display are identified. Upon such identification, a user attentive to the display is detected amongst the people proximate to the display. Identity of the attentive user is determined and personalized content is displayed based on the identity of the attentive user.

Abstract: A mechanism directed to extracting and displaying media content of a news feed or other structured document in a scrollable media wheel frame.

Abstract: Techniques and systems for facilitating contextual information lookup and navigation are presented. Contextually relevant information can be presented without requiring a user to switch context or craft a search query. From within an application in which a user may consume or create content, a user may indicate text for further exploration. The application can receive the indication of an initial text selection, determine the intended selection and provide contextual search results to the user. In some implementations, the initial selection and a selection context (that includes at least some of the text surrounding the initial selection) is sent to a contextual search service which provides the intended selection and contextual search results based on the initial selection and selection context. In other implementations, text may be suggested by the contextual search service for selection from within the application.

Abstract: A content server monitors media preferences of a user associated with a partial user profile specifying partial demographic information about the user. The content server deconstructs the monitored media preferences to identify preferences of the user for musicological features of the media items. The content server infers profile information missing from the partial user profile responsive to the preferences of the user for musicological features of the media items, the inferring using baseline information associating profile information of a plurality of baseline users with preferences for musicological features of media items. The content server selects an advertisement using the inferred profile information, and provides the selected advertisement to a client device used by the user.

Abstract: The present disclosure includes systems and techniques relating to identifying value marketing activities. In some implementations, an apparatus, systems, or methods can include receiving conversion path information including data relating to user interactions with a content item associated with a marketing activity, determining a first attribution credit by applying a first attribution model to the received information, and a second attribution credit by applying a second attribution model to the received information, determining an attribution contrast ratio based on the first and second attribution credit, identifying an opportunity based on the determined attribution contrast ratio, and presenting a recommendation for the marketing activity based on the identified opportunity.

Abstract: Client side page processing is disclosed, including: sending, from within an application executing on a client device, a request for webpage data to a server; receiving the webpage data, wherein the webpage data includes one or more links and code implementing a set of web address interception processing logic; presenting, within the application, the one or more links within the application based on the webpage data; in response to a user selection of a link of the one or more links, using at least a portion of the set of web address interception processing logic corresponding to a web address associated with the link to determine attribute information associated with a target page; selecting a predetermined presentation format from a plurality of predetermined presentation formats based on the attribute information associated with the target page; and presenting the target page based on the selected predetermined presentation format.

Abstract: Online systems, for example, social networking systems store features describing relations between entities represented in the online system. The information describing the features is represented as a graph. The online system maintains a cumulative feature graph and an incremental feature graph. Feature values based on recent user actions are stored in the incremental graph and feature values based on previous actions are stored in the cumulative graph. Periodically, the information stored in the incremental feature graph is merged with the information stored in the cumulative feature graph. The incremental graph is marked as inactive during the merge and information based on new user actions is stored in an active incremental feature graph. If a request for feature information is received, the feature information obtained from the cumulative feature graph, inactive incremental feature graph and the active incremental feature graph are combined to determine the feature information.

Abstract: An NFC-enabled digital apparatus is disclosed. The apparatus includes a touch screen display and a near field communication (NFC) module comprising an NFC antenna and an NFC controller. In response to tagging between the NFC-enabled digital apparatus and the external NFC terminal, an NFC communication channel is established between the NFC enabled-digital apparatus and the external NFC terminal for data communication therebetween.

Abstract: Embodiments of the invention include systems, methods, and computer-program products for lifting metadata from financial documents to allow for automated exception processing. As such, allowing for automated decisions for exception processing to systematically be resolved base on matches between lifted metadata. The exceptions may include one or more irregularities such as bad micro line reads, outdated check stock, or misrepresentative checks that may result in a failure to match the check to an associated account for processing. As such, once an exception is identified during the processing the metadata lifted from the document with the exception may be utilized to search financial records at the financial institution to attempt to identify the correct version of the document. Subsequently, the system may correct the irregularity systematically and automatically.

Abstract: Certain embodiments herein relate to determining a type of input device from which user input is received. Input devices, such as keyboards, scanners, card readers, other keypad devices, etc., may send information to a computing device. The information may include one or more characters or signals, each of which may be received by the computing device after a delay. Such a delay may be analyzed to determine a source or type of user input device. A threshold time may be established such that an identification and number of characters received before the threshold time is reached may be used to determine the source or type of an input device. In example embodiments, a distinction between a bar code scanner and a keyboard, among other types of input devices used in a product shipping application, may be determined.

Abstract: Asynchronous data exchange between an enhance digital signage unit and user guided digital content management system which charges external advertisers with appropriate pricing and payment system based of duration of length of digital data media, distance of digital information content being exposed from a center point of a business entity, time of day, frequency of the digital information content is being repeated in a period of time and number of business agents within a selected distance chosen by the external advertiser. A fraction of the charges are rewarded to business agents that participated in the advertising network. Each digital information content is linked to the internal database of the digital content management system with a unique marketing phrase or short recognizable word combination to assist prospective consumers in referencing to the origin of the product or services ultimately back to the external advertisers.

Abstract: In general, one aspect of the subject matter described in this specification can be implemented on a computer system. A quantity of slots associated with one or more publications can be received from/identified by a publisher. Slot properties for each of the slots in the received quantity of slots can be determined including determining the permitted expansion directions for the slots based on the slot properties. Content items can be selected for publishing from one or more expandable content items based, at least in part, on the possible expansion directions of the slots.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

Abstract: A method of generating a summary review of an entity from a set of reviews includes generating a distribution and determining a polarity of the distribution associated with a plurality of aspect ratings based on the set of reviews. The set of reviews are associated with the entity, and the plurality of aspect ratings are associated with an aspect, or feature, of the entity. The method includes selecting an opinion correlated with the polarity from the set of reviews, and generating the summary review, the summary review comprising: a summary statement based on the distribution and the polarity; and the opinion. An apparatus and computer-readable device are also disclosed.

Abstract: Methods and systems for capturing and tracking call information relating to a call from a user to a merchant are provided. According to one embodiment of the disclosed subject matter, a request for a call to a merchant from a user on a device is received and a data connection is initiated with a call analytics platform over which user information is sent from the device to the platform. A unique number allowing the device to call the platform is then passed back to the device. The device calls the platform, call context data is captured, and the call is processed to the merchant. Information relating to the user and merchant call is tracked and logged.

Abstract: An interface for managing digital information is provided. Digital information including one or more digital files is stored in memory. An icon is associated with the digital information and rendered inside a translucent bubble. The bubble may be manipulated in the digital environment by a user.

Abstract: A system includes an ingestion component configured to receive a request from an entity for content related to a content item and a user identity. The request has a content identifier representative of the content item and a token. A request processing component of the system is configured to access a database associated with the system and identify the content item and the user identity using the content identifier and the token, wherein the database has information associating the token with the user identity and associating the content identifier with the content item. In response to identification of the content item and the user identity, the request processing component directs a recommendation engine associated with the system to identify the content related to the content item and the user identity. Information identifying the content related to the content item and the user identity is then transmitted back to the entity.

Abstract: Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites or applications, to appropriate or desirable mobile communication facilities.

Abstract: Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement.

Abstract: A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.

Abstract: Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information.

Abstract: According to an embodiment, an information processing apparatus comprises a customer specification section, a salesclerk specification section and a notification section. The customer specification section specifies a customer as a received target is watching an advertising information displayed on an advertising apparatus advertising a commodity. The salesclerk specification section specifies a salesclerk as a notified target based on at least one of the advertising information that the customer as the received target is watching specified by the customer specification section and the position of each salesclerk. The notification section notifies the existence of the customer as the received target specified by the customer specification section to a portable communication terminal carried by the salesclerk as the notified target specified by the salesclerk specification section.

Abstract: Methods, systems, and apparatus for determining content item quality based on content item presentation data are presented. In one aspect, a method includes storing a first count of occurrences of a pair of content items being presented; storing a second count of second occurrences of a first content item of the pair being interacted with when it was presented in a lesser position in a resource relative to a second content item of the pair when the second content item of the pair was not interacted with; determining that the first count meets a first threshold; determining that a ratio of the second count to the first count meets a second threshold; and storing correlation data for the second content item based on the ratio.

Abstract: In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and /or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.

Abstract: A method of selecting an advertisement (ad) network for providing promotional content to be presented in an ad spot, comprising: monitoring the performance of response to ad requests for embedding ads in ad spots for each ad networks; assigning a performance score to each ad networks based on the monitoring; constructing a ranked set of data values of the ad networks for a bidding process according to the performance score of each ad network and bid responses received by each ad network; and selecting an ad network according to the ranked set of data values.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for conducting an experiment for a campaign. A method includes: identifying a campaign including one or more content items and current selection criteria; receiving an indication of a proposed modification to be made to the campaign; storing the proposed modification as a draft campaign including the proposed modification in a first structure that includes the differences that are proposed to the campaign and a second structure that represents the campaign with the proposed modifications applied; determining a split to be applied as between using current campaign parameters or current selection criteria for a first portion of received traffic and using the proposed modification in the draft campaign for a second portion of the received traffic; and conducting an experiment based on using received traffic and in accordance with the split.

Abstract: A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for generating selection criteria. Data indicative of a landing page and data indicative of one or more types of business are received. One or more collections in a plurality of collections are identified, the identified collections being based at least in part on the types of business and including one or more entities. A first group of one or more entities is selected from the one or more identified collections. A second group of one or more entities is identified from the landing page. The first group of entities is compared with the second group of entities. Based on the comparing, selection criteria is generated for one or more content items, wherein the selection criteria is used to identify one or more particular content items in response to receiving a request for information.

Abstract: An electronic calendar is provided to a user that receives a request to schedule an event from the user. Additional information related to the user and/or the event is obtained by prompting the user for the additional information and/or obtaining the additional information from a database communicatively coupled to the electronic calendar. A plurality of events are scheduled based on the request to schedule an event and the obtained additional information.

Abstract: Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign.

Abstract: In one exemplary embodiment, eye-tracking data may be collected from a user while the user is viewing a visual sensory stimulus. If the eye-tracking data includes an eye motion pattern exceeding a predetermined threshold, then the eye-tracking data may be used to identify a visual element within the user's field of view. In addition to the visual element, attributes and context information related to the sensory experience may be determined. Information related to the sensory experience may be stored in a repository for purposes of aiding the user's recollection of the visual element at a future time.

Abstract: Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.

Abstract: Disclosed are methods, circuits, apparatuses, systems and associated computer executable code for providing dynamic customer engagement. According to some embodiments, an engagement code generator translates one or more engagement rules, including targeting conditions and corresponding triggered actions, into dynamic engagement code, which may be self-executing and may be locally cached, including a rule engine corresponding to the translated one or more engagement rules. Once instanced or running on a customer browser, the code and rule engine provide for dynamic customer interaction.

Abstract: Systems and methods of presenting targeted content to consumers at a point of sale using a customer profile derived at least in part from consumer credit or debit card information transmitted from the point of sale.

Abstract: Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected advertising network meets a preference of a user in real time. The method includes: sending a first message including user information to an advertising platform; receiving a second message sent by the advertising platform, where the second message includes delivery information that is determined by the advertising platform according to the user information; and performing advertisement delivery according to the delivery information. According to the advertisement delivery method, apparatus, and system in the embodiments of the present invention, an advertising network is selected with reference to user information, so that the selected advertising network can meet a preference of a user, thereby implementing personalized advertising network allocation.

Abstract: Techniques for measuring the value of marketing contributions to deals are discussed. An account interest score of an account for a product or service is generated at a time of sale of the product or service to the account. The generating may be based on the individual interest scores of the members of the account for the product or service. The individual interest scores may be calculated based on marketing output that pertains to the product or service and is received by the members of the account before the sale. A determination is made that the account interest score exceeds a marketing contribution threshold value. Based on the determination that the account interest score exceeds the marketing contribution threshold value, a credit for the sale is assigned to a marketing organization that created the marketing output received by the members of the account before the sale.

Abstract: A software system which visually presents data about the used and available hosting resources of the computing device or devices specified by the user of invention via an user application as well as data about the pricing of the hosting resources that need to be purchased for ensuring the proper operation of software applications installed on the computer device or devices specified by the user of invention via an user application.