Calculate Past, Present, Or Future Revenue Patents (Class 705/14.46)
  • Patent number: 10366127
    Abstract: A method includes receiving, by a processing system, a search query and a device type identifier from a user device and identifying, by the processing system, a consideration set of application records based on the search query and the device type identifier. Each application record of the consideration set corresponds to a respective software application and has an initial score associated therewith indicating a degree to which the application record matches the search query. The method also includes determining, by the processing system, a result score of the application record based on the initial score and features corresponding to the application record for each application record. The method further includes generating, by the processing system, device-specific search results based on the consideration set of application records and the result scores thereof and transmitting, by the processing system, the device-specific search results to the user device.
    Type: Grant
    Filed: April 10, 2015
    Date of Patent: July 30, 2019
    Assignee: Samsung Electronics Co., Ltd.
    Inventors: James Delli Santi, Eric J. Glover
  • Patent number: 10283118
    Abstract: Systems, methods, and computer-readable media that may be used to modify a voice action system to include voice actions provided by advertisers or users are provided. One method includes receiving electronic voice action bids from advertisers to modify the voice action system to include a specific voice action (e.g., a triggering phrase and an action). One or more bids may be selected. The method includes, for each of the selected bids, modifying data associated with the voice action system to include the voice action associated with the bid, such that the action associated with the respective voice action is performed when voice input from a user is received that the voice action system determines to correspond to the triggering phrase associated with the respective voice action.
    Type: Grant
    Filed: June 29, 2017
    Date of Patent: May 7, 2019
    Assignee: Google LLC
    Inventor: Pedro J. Moreno Mengibar
  • Patent number: 10270746
    Abstract: Embodiments include one or more client devices accessible by users, an online system, and one or more partner systems such that the online system is able to identify a user of the online system across different devices and browsers based on the user activity that occurs external to the online system. A user performs user actions (e.g. purchase a product) on a web page of a partner system and may provide personally identifiable information (PII) to the partner system. The partner system provides the hashed PII and user actions performed by the user to the online system. The online system identifies a user profile on the online system by matching personal information in the user profile to the hashed PII. The online system generates a confidence score indicating a likelihood that the identified user of the online system is the individual that performed the external user action.
    Type: Grant
    Filed: January 25, 2017
    Date of Patent: April 23, 2019
    Assignee: Facebook, Inc.
    Inventors: Li Zhou, William Bullock, Anh Phuong Bui
  • Patent number: 10229090
    Abstract: A computing system configured to gather social media content includes a memory; a content collection and ingestion system, stored in the memory and configured, when executed on a computer processor, to communicate with one or more computing systems to direct a search of a content source using a received collection request and to ingest the results of the directed search into a data store; and a content management system, stored in the memory and configured, when executed on a computer processor, to display the ingested results on a display.
    Type: Grant
    Filed: November 8, 2016
    Date of Patent: March 12, 2019
    Assignee: CISION US INC.
    Inventors: Clifford Mosley, Shawn Rutledge, Lyman Do, Enrico Montana, Melody Jones, Jeffrey Vella, Nathan Harkenrider, Brian Farrell, Nathaniel D. Holcomb, Joseph Kaiser, Matt Jacobsen, Kim Hamilton
  • Patent number: 10198743
    Abstract: Techniques are provided that relate to online advertising, such as in connection with an auction-based online advertising market, including techniques for determining evidence of prohibited use of user segment information by an advertiser. Segment information may be utilized in allowing a targeted advertising opportunity for an advertiser. The advertiser may, for example, have agreed not to use such segment information outside of the allowed opportunity. Particular users in a segment may be identified and utilized as indicator users for use in determining evidence of prohibited use of segment information by an advertiser in bidding occurring after the targeted advertising opportunity. For example, later advertiser bidding relating to near-threshold in-segment or out-of-segment indicator users may be analyzed.
    Type: Grant
    Filed: April 9, 2013
    Date of Patent: February 5, 2019
    Assignee: Excalibur IP, LLC
    Inventor: Eric Theodore Bax
  • Patent number: 10169779
    Abstract: A computer implemented method and apparatus for displaying IPM messages based on an individual's past message interaction. The method comprises displaying an in-product message of a first plurality of in-product messages associated with a first product feature of a plurality of available product features; receiving an input with the displayed in-product message; based on the received input, determining that a threshold is not met; and displaying an in-product message of a second plurality of in-product messages associated with a second product feature of the plurality of available product features when the threshold is not met.
    Type: Grant
    Filed: February 11, 2014
    Date of Patent: January 1, 2019
    Assignee: ADOBE SYSTEMS INCORPORATED
    Inventors: Lalit Vohra, Abhishek Modi, Rajeev Sharma
  • Patent number: 10157300
    Abstract: An information provision system includes: a reading section that reads an information code; a situation acquisition section that acquires a situation when the information code is read by the reading section; a determination section that determines a situation when the information code is read, based on (i) read information that is obtained by decoding the information code that is read and (ii) the situation acquired by the situation acquisition section; a provided information generation section that generates provided information that is different from the read information, the provided information matching with the situation when the information code is read; and a provision section that provides the provided information that is generated.
    Type: Grant
    Filed: July 24, 2015
    Date of Patent: December 18, 2018
    Assignee: DENSO CORPORATION
    Inventors: Yousuke Kimura, Masatoshi Itoh, Masatoshi Aboh, Hiroki Ukai
  • Patent number: 10137368
    Abstract: Organization of a massively multiplayer online game (MMOG) via mobile units is enabled. Features of mobile units such as messaging and location based services are incorporated into the game to enhance the user experience. The MMOG provides social networking opportunities to players by associating players based on similarities such as shared interests and activities. These shared interests and activities can be determined based on associations of the players in other situations, such as disparate online games or websites. In addition, advertising content can be provided to players based on similar factors. For example, the MMOG can comprise a game similar to the offline game of tag, wherein players can “tag” each other through in-game interactions via the mobile units. These interactions can be triggered based on players being a fixed predetermined distance from each other.
    Type: Grant
    Filed: August 16, 2016
    Date of Patent: November 27, 2018
    Assignee: AT&T INTELLECTUAL PROPERTY I, L.P.
    Inventors: Steven Belz, James Pratt, Marc Sullivan
  • Patent number: 10127581
    Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.
    Type: Grant
    Filed: June 8, 2015
    Date of Patent: November 13, 2018
    Assignee: Google LLC
    Inventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
  • Patent number: 9955219
    Abstract: The present invention relates to a reception device that can select an optimal component. The reception device includes a first reception unit that receives a video or audio component transmitted on a broadcast wave, a second reception unit that receives a video or audio component distributed via a network, and a control unit that controls the operation of each unit. The control unit selects the optimal video or audio component from a plurality of video and audio components that the reception device can receive.
    Type: Grant
    Filed: November 19, 2014
    Date of Patent: April 24, 2018
    Assignee: SATURN LICENSING LLC
    Inventors: Naohisa Kitazato, Yasuaki Yamagishi
  • Patent number: 9940398
    Abstract: A third party website provides a search interface to a general search engine. A site profile of the third party website describes various topics, keywords, or domains that are potentially relevant or of interest to users who access the third party website. The topics are associated with a topical directory, with domains associated with each topic; the domains in a given topic are given various weightings. When a search is submitted to the general search engine from the third party website via the search interface, the general search engine uses the site profile to customize the search results. The search results are customized by weighting the ranking of documents from websites associated with the topics in the site profile. The site profile can be manually or automatically constructed.
    Type: Grant
    Filed: October 6, 2015
    Date of Patent: April 10, 2018
    Assignee: Google LLC
    Inventors: Sepandar D. Kamvar, Taher H. Haveliwala, Glen M. Jeh
  • Patent number: 9922333
    Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.
    Type: Grant
    Filed: March 9, 2012
    Date of Patent: March 20, 2018
    Assignee: EXPONENTIAL INTERACTIVE, INC.
    Inventor: Alexander Saldanha
  • Patent number: 9916589
    Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.
    Type: Grant
    Filed: March 9, 2012
    Date of Patent: March 13, 2018
    Assignee: EXPONENTIAL INTERACTIVE, INC.
    Inventors: Alexander Saldanha, Mikhail Faiguenblat
  • Patent number: 9872082
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for re-presentation of previously presented content. One of the methods includes providing a video advertisement for presentation on a user device along with a video content item, in response to receiving a request to view the video content item. First information is received that indicates that a user of the user device wants to skip the video advertisement or that the video advertisement has completed play. After receipt of the first information, a control to facilitate re-presentation of the video advertisement is provided. Second information is received indicating that the user of the user device has interacted with the control. The video advertisement is provided for re-presentation to the user device.
    Type: Grant
    Filed: May 7, 2015
    Date of Patent: January 16, 2018
    Assignee: Google LLC
    Inventor: Tarek Abdalla
  • Patent number: 9805102
    Abstract: Methods, systems, and apparatus for selecting content items based on presentation context are presented. In one aspect, a method includes for each of a plurality of content item slots of a resource: obtaining first performance data based on a performance of content items that were presented in a navigational context in the content item slot; obtaining second performance data based on a performance of content items that were presented in a non-navigational context in the content item slot; determining, from the first and second performance data, a navigational performance adjustment factor for the content item slot, the navigational performance adjustment factor indicating, for the content item slot, a performance of content items presented in the navigational context relative to a performance of content items presented in the non-navigational context.
    Type: Grant
    Filed: November 10, 2015
    Date of Patent: October 31, 2017
    Assignee: Google Inc.
    Inventors: Alexander Collins, Gary Sivek
  • Patent number: 9798788
    Abstract: Example embodiments of the present invention include a method, a system, and a computer program product for provisioning a computing system in accordance with an automated data analytics lifecycle. The method includes defining a holistic context of an analytics lifecycle for an analytic problem. One or more data sets for solving the analytic problem and at least a portion of original data in the one or more data sets may be conditioned to generate conditioned data. The method also includes selecting a model to analyze at least one of the original data and the conditioned data and executing the selected model on at least one of a portion of the original data and a portion of the conditioned data to confirm an adequacy of the selected model. Results of execution may be communicated to at least one entity for provisioning computing resources to implement the selected model.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: October 24, 2017
    Assignee: EMC IP Holding Company LLC
    Inventors: David Stephen Reiner, David I. Dietrich
  • Patent number: 9792629
    Abstract: An example system can include a server that includes or is associated with a keyword recommendation module. The keyword recommendation module can be configured to select keywords for a search engine for use in a search engine marketing campaign, wherein the search engine provides more traffic to Internet content of a publisher than other search engines, for the keywords. The module can also be configured to determine, per keyword, user engagement with the Internet content resulting from the traffic provided by the search engine for the keywords, according to one or more of time spent viewing the Internet content, page views of the Internet content, and dwell times. The module can also be configured to score, per keyword, the keywords according to the determined user engagement with the Internet content, and generate keyword recommendations according to the scoring of the keywords.
    Type: Grant
    Filed: October 1, 2013
    Date of Patent: October 17, 2017
    Assignee: Yahoo Holdings, Inc.
    Inventors: Supreeth Rao, Jianning Dong, Anurag Ojha, Matt Earls, Saurabh Dixit
  • Patent number: 9787788
    Abstract: Identifying impressions relating to a target publisher that are related to or derived from a user interaction with a content recommendation source. User activity data for multiple users is collected during an activity window. Based on the collected user activity data, an initial interaction by a user with a source is identified and used to establish a source-related user session beginning at a time of the initial interaction and ending after a session period. A set of impressions (e.g., page views) by the user relating to the target publisher occurring during the user session is identified. The identified set of impressions is associated with the user session. A source-related user activity measurement is calculated based on the identified user sessions and associated impressions occurring during the activity window.
    Type: Grant
    Filed: July 27, 2016
    Date of Patent: October 10, 2017
    Assignee: Outbrain Inc.
    Inventors: Shlomy Boshy, Yaron Galai
  • Patent number: 9785975
    Abstract: A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.
    Type: Grant
    Filed: September 22, 2014
    Date of Patent: October 10, 2017
    Assignee: MILLENNIAL MEDIA LLC
    Inventors: Jorey Ramer, Adam Soroca, Dennis Doughty
  • Patent number: 9704179
    Abstract: A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective.
    Type: Grant
    Filed: June 13, 2016
    Date of Patent: July 11, 2017
    Assignee: John Nicholas and Kristin Gross Trust
    Inventor: John Nicholas Gross
  • Patent number: 9693086
    Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
    Type: Grant
    Filed: November 23, 2015
    Date of Patent: June 27, 2017
    Assignee: INVIDI TECHNOLOGIES CORPORATION
    Inventors: Michael Kouritzin, Surrey Kim, Jarett Hailes, Patrick M. Sheehan, Alden Lloyd Peterson, Earl Cox
  • Patent number: 9563903
    Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign.
    Type: Grant
    Filed: November 6, 2012
    Date of Patent: February 7, 2017
    Assignee: MaxPoint Interactive, Inc.
    Inventors: Ben Haley, Michael Els, Damien Harris, Chris Farmer
  • Patent number: 9560154
    Abstract: Systems, methods, and non-transitory computer-readable media can determine a frequency by which content items published by an entity are to be provided for a user. Examples of content items previously published by the entity are selected. Information is provided to assist the user in a determination about whether to assent to provision of content items published by the entity for the user.
    Type: Grant
    Filed: December 11, 2014
    Date of Patent: January 31, 2017
    Assignee: Facebook, Inc.
    Inventors: Andrew Yaoshu Song, Leo Litterello Mancini, Bradley Ray Green
  • Patent number: 9501789
    Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.
    Type: Grant
    Filed: January 25, 2013
    Date of Patent: November 22, 2016
    Assignee: MAXPOINT INTERACTIVE, INC.
    Inventors: Ben Haley, Michael Els, Damien Harris, Chris Farmer, Kurt Carlson
  • Patent number: 9432471
    Abstract: Identifying impressions relating to a target publisher that are related to or derived from a user interaction with a content recommendation source. User activity data for multiple users is collected during an activity window. Based on the collected user activity data, an initial interaction by a user with a source is identified and used to establish a source-related user session beginning at a time of the initial interaction and ending after a session period. A set of impressions (e.g., page views) by the user relating to the target publisher occurring during the user session is identified. The identified set of impressions is associated with the user session. A source-related user activity measurement is calculated based on the identified user sessions and associated impressions occurring during the activity window.
    Type: Grant
    Filed: April 30, 2014
    Date of Patent: August 30, 2016
    Assignee: Outbrain Inc.
    Inventors: Shlomy Boshy, Yaron Galai
  • Patent number: 9406080
    Abstract: A computer-implemented method and system for enabling the automated selection of keywords for rapid keyword portfolio expansion are disclosed. In some embodiments, a report is generated comprising selected keywords and a corresponding value for each selected keywords, with the corresponding value being based on the corresponding keyword being omitted from trafficking on a search engine, and at least a portion of the selected keywords are removed from being trafficked on the search engine based on the selection of the keywords to be omitted, with the removing of the at least a portion of the selected keywords being performed in response to a user input corresponding to the report, the user input being used to determine the at least a portion of the selected keywords to be omitted.
    Type: Grant
    Filed: March 30, 2015
    Date of Patent: August 2, 2016
    Assignee: eBay Inc.
    Inventors: Xiaofeng Tang, Joel R. Minton
  • Patent number: 9400185
    Abstract: It is an object of the present invention to predict a destination easily, and a destination display method for displaying a predicted destination. The destination prediction apparatus of the present invention includes: a behavior history acquiring unit that acquires, the behavior history; a visit history acquiring unit that acquires the visit history; a similar behavior date-and-time extractor that performs a similarity determination between a behavior within a predetermined period prior to a present date and time and a behavior in another period with reference to the behavior history and that extracts a date and time of the behavior in another period determined to be similar as a similar behavior date and time from the behavior history; and a destination candidate extractor that extracts, as a destination candidate, a location visited within a predetermined period before or after the similar behavior date and time from the visit history.
    Type: Grant
    Filed: January 21, 2013
    Date of Patent: July 26, 2016
    Assignee: MITSUBISHI ELECTRIC CORPORATION
    Inventors: Kouhei Tanaka, Masaya Akihara, Mitsuo Shimotani, Toshio Kawagishi, Naoki Shimizu
  • Patent number: 9398405
    Abstract: An event based service provides services and/or products based on an event. Services/products are made available to persons attending an event. Services, products, and/or advertisements can be made available to persons via wireless mobile communications devices. The services/products can be made available to persons attending an event. Services/products can be made available while the event is occurring. Additionally, advertising space is auctioned allowing the ability to bid for advertising space for advertising services/products via the event based service. Individual providers can offer services/products to a group of people at the same location, and at a time that people may be most interested in the services/products. Access to the event based service can be via service provider offered access points. An individual provider's device can act as a server that enables services/products to be purchased.
    Type: Grant
    Filed: July 24, 2014
    Date of Patent: July 19, 2016
    Assignee: AT&T Intellectual Property I, L.P.
    Inventors: James Fan, David Chen, Richard Kuo
  • Patent number: 9373129
    Abstract: A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective.
    Type: Grant
    Filed: December 16, 2014
    Date of Patent: June 21, 2016
    Assignee: John Nicholas and Kristin Gross Trust
    Inventor: John Nicholas Gross
  • Patent number: 9317871
    Abstract: A classified ads server receives a search query from a mobile device operated by a user. The search query is parsed and a plurality of tokens is extracted from the search query. A query classification is determined based on the query, using a domain index, and query response candidates are selected from a content index based on the search query tokens and the query classification. A relevance score is generated for each of the query response candidates, and a classified ad is selected based on the relevance scores. The classified ad is sent to the user device.
    Type: Grant
    Filed: May 28, 2013
    Date of Patent: April 19, 2016
    Assignee: vMobo, Inc.
    Inventors: Yan Or, Anand Kumar Sankaran, Madhu Gopinathan, Vinu Sundaresan
  • Patent number: 9087334
    Abstract: Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information, which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.
    Type: Grant
    Filed: August 30, 2006
    Date of Patent: July 21, 2015
    Assignee: Noatak Software LLC
    Inventors: Richard D. Ellis, Christopher R. Newcombe, Michael Yiu-kwan Siu, Michael T. Stradley, Chris Oje
  • Publication number: 20150149278
    Abstract: Disclosed is an apparatus for recommending content using user context awareness. A content recommendation method performed by the content recommendation apparatus includes monitoring content use information of a user, calculating a profit of the user for content recommendation and an annoyance of the user with the content recommendation based on a result of the monitoring, and comparing the calculated profit and annoyance to determine a time to recommend content to the user. Accordingly, the content recommendation can be provided without interfering with use of content by the user by recommending content using awareness of the user's context.
    Type: Application
    Filed: November 20, 2014
    Publication date: May 28, 2015
    Inventors: Hwan Jo YU, Jin Oh OH
  • Publication number: 20150142555
    Abstract: Method, system, and programs for online advertising are disclosed. One or more targets associated with an entity are identified based on a first piece of information related to each target and a second piece of information related to the entity. The one or more targets are considered as likely being interested in content that can be made available by the entity. A connection is established between the entity and each identified target through a bi-directional communication channel. Activities between the entity and each target through the bi-directional communication channel are monitored. The entity delivers the content to an identified target through the bi-directional communication channel established between the entity and the identified target. In response to the delivered content, the identified target is able to provide a feedback to the entity through the bi-directional communication channel.
    Type: Application
    Filed: June 29, 2012
    Publication date: May 21, 2015
    Applicant: Beijing Yidian Wangju Technology co., Ltd.
    Inventors: Zhaohui Zheng, Xin Li, Rongqing Lu
  • Patent number: 9037483
    Abstract: To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.
    Type: Grant
    Filed: April 9, 2012
    Date of Patent: May 19, 2015
    Assignee: Aggregate Knowledge, Inc.
    Inventors: Matthew David Curcio, Robert Lawrence Grzywinski, Benjamin Charles Linsay
  • Publication number: 20150127449
    Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.
    Type: Application
    Filed: January 14, 2015
    Publication date: May 7, 2015
    Inventors: Jill Zucker, Tamar R. Shapiro
  • Publication number: 20150106194
    Abstract: Computationally implemented methods and systems include acquiring a captured image, wherein the captured image depicts at least one entity, performing a comparison between an estimated potential revenue generated from a distribution of the captured image and an estimated potential liability incurred for the distribution of the captured image, and modifying the captured image by placing at least one advertisement image at a particular location of the captured image. In addition to the foregoing, other aspects are described in the claims, drawings, and text.
    Type: Application
    Filed: December 16, 2013
    Publication date: April 16, 2015
    Inventors: Pablos Holman, Roderick A. Hyde, Royce A. Levien, Richard T. Lord, Robert W. Lord, Mark A. Malamud
  • Publication number: 20150106195
    Abstract: Computationally implemented methods and systems include acquiring a captured image, wherein the captured image depicts at least one entity, performing a comparison between an estimated potential revenue generated from a distribution of the captured image and an estimated potential liability incurred for the distribution of the captured image, and modifying the captured image by placing at least one advertisement image at a particular location of the captured image. In addition to the foregoing, other aspects are described in the claims, drawings, and text.
    Type: Application
    Filed: December 16, 2013
    Publication date: April 16, 2015
    Applicant: Elwha LLC
    Inventors: Pablos Holman, Roderick A. Hyde, Royce A. Levien, Richard T. Lord, Robert W. Lord, Mark A. Malamud
  • Patent number: 8996403
    Abstract: A computer-implemented method and system for enabling the automated selection of keywords for rapid keyword portfolio expansion are disclosed. Various embodiments are operable to normalize a plurality of keywords received from a source, filter the normalized plurality of keywords against one or more keyword filtration lists, produce site-specific variants of the filtered plurality of keywords, associate at least one level of dimension data with each of the plurality of keywords, and store the processed plurality of keywords and dimension data in a keyword database.
    Type: Grant
    Filed: September 23, 2011
    Date of Patent: March 31, 2015
    Assignee: eBay Inc.
    Inventors: Xiaofeng Tang, Joel R. Minton
  • Publication number: 20150088639
    Abstract: Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement.
    Type: Application
    Filed: July 15, 2014
    Publication date: March 26, 2015
    Inventors: Eitan Shay, Stuart Michael Bowers, Richard Bill Sim, Jun Yang
  • Publication number: 20150088607
    Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.
    Type: Application
    Filed: September 18, 2014
    Publication date: March 26, 2015
    Inventors: Michael Thomas Georgoff, Brian Keith Showers, Jimmy Jaejoon Song, John Thomas Pile, Edgar Mitchell Dapremont
  • Publication number: 20150081424
    Abstract: A method includes obtaining transaction data for two or more items, determining valuations for the two or more items, grouping the two or more items into one or more bundles, wherein each bundle comprises a different combination of the two or more items, estimating a joint distribution of valuations for the two or more items in each of the one or more bundles based on the transaction data for the two or more items, and estimating expected profits for each of the one or more bundles over a range of bundle prices from the joint distribution.
    Type: Application
    Filed: July 24, 2014
    Publication date: March 19, 2015
    Inventors: Benjamin Letham, Pavankumar Murali, Anshul Sheopuri, Wei Sun
  • Publication number: 20150081425
    Abstract: Temporal budget optimization in online advertising, comprising: receiving a user selection of a time period in the future and of a joint budget for M online ad entities, wherein M?2; forecasting, based on historical data associated with the M online ad entities, a future ROI function of each of the M online ad entities, wherein the future ROI function provides revenue as a function of cost; computing individual budgets for the M online ad entities by finding M points to serve as the individual budgets, each of the M points being a certain cost in the future ROI function of a different one of the M online ad entities, such that: the M points have approximately equal derivatives, and a sum of the costs at the M points is approximately equal to the joint budget; and during the time period: tracking a spending of the individual budgets, to determine remaining individual budgets, periodically updating the future ROI functions based on newly-accumulated historical data associated with the M online ad entities, and
    Type: Application
    Filed: November 24, 2014
    Publication date: March 19, 2015
    Inventors: Shahar Siegman, Adiel Loinger, Moti Meir, Mervyn Kaplan, Jacob H. Oaknin
  • Patent number: 8972274
    Abstract: Tracking and management data for distribution of informational, legal, or contractual notices and tracking associated response, or non-response, is disclosed. The system generates and links tracking data for both the distribution and the response, generates indicators that include the tracking data, and encodes the indicators so that the indicators are detectable as they traverse various events and locations throughout the lifecycle. A detailed audit trail of each event in the distribution and response lifecycle is constructed using data matching methods and various statistics regarding the lifecycle, such that the response habits of notice recipients are formulated.
    Type: Grant
    Filed: May 7, 2009
    Date of Patent: March 3, 2015
    Assignee: III Holdings 1, LLC
    Inventors: Brian William Ford, Dean Victor Vocaturo
  • Publication number: 20150058117
    Abstract: Systems and methods are provided to select potential titles for online content using search query logs from web search service providers. A plurality of search queries are collected from one or more web search service providers. A lifetime value is determined for each of the search queries. Potential titles are then selected from the plurality of search queries using selection criteria including the lifetime value of the search queries. The potential titles can then be provided to content developers who develop online content based on the potential titles.
    Type: Application
    Filed: November 7, 2014
    Publication date: February 26, 2015
    Inventors: David M. YEHASKEL, Henrik M. KJALLBRING
  • Publication number: 20150039420
    Abstract: A system can include a server that includes or is associated with a revenue analysis module. The module can be configured to receive user web browsing session data from a data source. The session data may include page view data, page interaction data, and page referral data. The module may also be configured to determine page referral events, revenue generating events, and relationships between the page referral events and the revenue generating events, according to at least part of the session data. The revenue generating events may include events in which a user interaction with the webpage generates revenue. The module may also be configured to determine revenue generated by the revenue generating events per page referral event of the page referral events, according to the relationships between the page referral events and the revenue generating events.
    Type: Application
    Filed: October 1, 2013
    Publication date: February 5, 2015
    Applicant: Yahoo! Inc.
    Inventors: Supreeth Rao, Nikhil Mishra, Ramesh Palavanchu, Hardik Vaghela, Sameer Raheja
  • Publication number: 20150039419
    Abstract: An system can include a server that includes or is associated with a keyword price recommendation module. The module can be configured to recommend an optimal price for a keyword, per referral event, in a search engine marketing campaign. For making such a recommendation, the module can be configured to determine revenue generated per referral event for the keyword according to a number of referral events for the keyword for a plurality of users and revenue generated for the keyword by the plurality of users. It can also be configured to select a return on investment percentage for the keyword, and determine the optimal price for the keyword according to the revenue generated per referral event and the return on investment percentage. Additionally or alternatively, the keyword price recommendation module can be configured to calculate the return on investment percentage for the keyword according to at least one market condition.
    Type: Application
    Filed: October 1, 2013
    Publication date: February 5, 2015
    Applicant: Yahoo! Inc.
    Inventors: Saurabh Dixit, Matt Earls, Supreeth Rao, Anurag Ojha, Jianning Dong
  • Publication number: 20150019329
    Abstract: A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.
    Type: Application
    Filed: September 22, 2014
    Publication date: January 15, 2015
    Inventors: Jorey Ramer, Adam Soroca, Dennis Doughty
  • Publication number: 20140379462
    Abstract: A real-time prediction market is described. A plurality of predictor agents set forth respective predictions as to a likelihood that an advertisement will be selected when displayed together with certain publisher content. The advertisement is selected from amongst a plurality of advertisements based upon the plurality of predictions set forth by the plurality of predictor agents. Third parties corresponding to the predictor agents are compensated or penalized as a function of predictive accuracy of the predictor agents.
    Type: Application
    Filed: June 21, 2013
    Publication date: December 25, 2014
    Applicant: Microsoft Corporation
    Inventors: Nikhil Devanur Rangarajan, David Pennock, Miroslav Dudik, Zhiyi Huang
  • Publication number: 20140379463
    Abstract: An advertisement distribution management apparatus according to an embodiment includes an estimation unit, an assignment unit, an inquiry unit, and a selection unit. The estimation unit estimates an expected profit value in a case in which advertising content is distributed by a first advertisement distribution apparatus in response to an advertisement request. The assignment unit assigns a price rank to the advertisement request on the basis of the expected profit value. The inquiry unit inquires of one or more second advertisement distribution apparatuses whether to distribute the advertising content at the price rank in response to the advertisement request.
    Type: Application
    Filed: June 12, 2014
    Publication date: December 25, 2014
    Inventors: Shinichiro SEGA, Takashi TASHIRO, Naoki ITO, Koji TSUKAMOTO
  • Publication number: 20140372207
    Abstract: A profit index value generation system includes a profit index value calculating unit. The profit index value calculating unit calculates a profit index value related to a link destination web page in accordance with (i) a selection probability value that indicates a probability of selection of link information, the link information being posted on a link source web page displayed on a display screen of a terminal and being linked to the link destination web page on which advertisement information is posted, and (ii) an expected profit value that indicates an amount of profit which is expected to be generated as a result of the advertisement information being displayed on the display screen together with the link destination web page.
    Type: Application
    Filed: June 12, 2014
    Publication date: December 18, 2014
    Inventors: Toru HOTTA, Yusuke TANAKA, Yukihiro TAGAMI