Abstract: A bid management system generates estimated performance metrics at the bid unit level to facilitate bid optimization. The bid management system includes a hierarchical feature selection and prediction approach. Feature selection is performed by aggregating historical performance metrics to a higher hierarchical level and testing features for statistical significance. Features for which a significance level satisfies a significance threshold are selected for prediction analysis. The prediction analysis uses a statistical model based on selected features to generate estimated performance metrics at the bid unit level.

Abstract: A method includes comparing a consumer ingredient inventory to a plurality of recipes to determine a relevance percentage; separating the plurality of recipes into sets based on the relevance percentage; generating a respective campaign of a respective producer based on campaign parameters for a respective ingredient, which includes creating a plurality of slots based on a campaign quantity of the respective ingredient and determining a ranking bid for each of the plurality of slots based on the campaign parameters; and ranking each recipe within each of the sets based on a plurality of campaigns regarding each of the plurality of ingredients in each recipe, which includes determining a highest ranking bid from the plurality of campaigns for each ingredient in each recipe within each of the sets and aggregating the highest ranking bid for each ingredient in each recipe to determine a score for each recipe within each of the sets.

Abstract: Methods and devices for determining third party content to display on one or more webpages may include receiving an identification of at least one third party content for analysis. The methods and devices may include receiving third party content performance metric information for the at least one third party content based on an analysis of the at least one third party content. The methods and devices may include determining whether the third party content performance metric information is within a performance threshold level and sending a third party content control message that prevents the at least one third party content from presentation on the webpage based at least on the third party content performance metric information exceeding the performance threshold level.

Abstract: A financial institution computing system includes an account database structured to store a plurality of transaction parameters with respect to a financial account of a customer, a receptiveness metrics circuit, and an interaction generation circuit. The receptiveness metrics circuit is structured to extract the plurality of transaction parameters from the account database. The receptiveness metrics circuit is further structured to determine one or more receptiveness metrics attributed to the customer based on the extracted transaction parameters, the one or more receptiveness metrics indicating likelihoods of the customer converting an interaction from the financial institution. The interaction generation circuit is structured to transmit the interaction to the customer at an optimal time based on the one or more receptiveness metrics.

Abstract: Embodiments are disclosed for a multi-tier storage system. The techniques include identifying a candidate extent stored in a first tier of a first storage pool of a multi-tier storage system (MTSS). The candidate extent is blocked from promotion because of a space constraint on a second tier. The techniques also include identifying a second tier of a second storage pool. The second tier provides faster input-output (I/O) access than the first tier provides. Additionally, the second pool includes available space to store the candidate extent. The techniques further include copying the candidate extent to the second tier of the second storage pool. The techniques also include generating a cross-pool mapping. The cross-pool mapping maps from a first address of the candidate extent in the first tier of the first storage pool to a second address of the copied candidate extent in the second tier of the second storage pool.

Abstract: A computer-implemented method for enhancing an offer included within an online advertisement is implemented by a computing device. The computing device is coupled to a memory device. The method includes storing, within the memory device, a plurality of online advertisements. At least some of the plurality of online advertisements include offers. The method also includes identifying a candidate offer included within an online candidate advertisement from the plurality of online advertisements stored within the memory device, validating the candidate offer including determining that a web site associated with the online candidate advertisement includes data matching the candidate offer, and enhancing the display information associated with the validated candidate offer prior to providing the online candidate advertisement associated with the validated candidate offer.

Abstract: A method and system is provided to create animated faces using texture manipulation. A face template is provided to enable a user to define features of the face. A composite face is created from multiple layers that include a bottom layer, an animation layer, and a static layer. The composite face is animated by selectively animating one or more of the layers.

Abstract: Embodiments of the present application relate to a method, device, and system for obtaining service, executing operations, and offline physical equipment-based information transmission. The method includes obtaining, by a terminal, identifying information associated with a provision device, communicating, by the terminal, the identifying information to an identifying information receiver, obtaining, by the terminal, provision information associated with the provision device, wherein the provision information is obtained as feedback by the identifying information receiver based on the identifying information, and wherein the provision information is indicative of at least one service or one product provided by the provision device, and providing, by the terminal, at least a subset of the provision information associated with the provision device to a user of the terminal.

Abstract: Advertising impressions are collected and a block in a block chain is created for each impression or a set of impressions. Each block includes a hash of a preceding block in the block chain. The block chain may be traversed to analyze advertising impressions and determine their effectiveness. Advertising content may include embedded code that invokes transmission of a notification to a server. The server creates a block in response to the notification that includes data such as the advertising content (or a reference to it), attributes of a target consumer, information regarding an advertising campaign, and/or other data describing the advertising impression.

Abstract: The present application relates to the field of software application, and specifically relates to a file transfer display control method and apparatus, and a corresponding terminal. The method comprises the steps of: an application executes a file transfer task; obtain transfer progress information of the file transfer task; and overlay a floating window assembly at the top layer of a preset display interface of the application, and display the transfer progress information in the floating window assembly. According to the present application, by overlaying the floating window assembly at the top layer of the preset display interface of the application and displaying the transfer progress information in the floating window assembly, preposition of the transfer progress information of the file transfer task is achieved, so that a user can conveniently check the file transfer progress in the preset display interface of application in real time.

Abstract: A method and apparatus for generating information are provided. An embodiment of the method includes: collecting characteristic information of a target user, and dividing the collected characteristic information into at least two dimensions, the characteristic information including user information and user behavior information; selecting the dimension associated with a target service type from the plurality of dimensions; and generating a target number of characteristic information sets based on cluster analysis on the characteristic information in the selected dimension. The embodiment can generate a characteristic information set corresponding to a user of any service type using the characteristic information of the target user, thereby improving the universality of the method for generating information.

Abstract: Embodiments of the present disclosure help content providers maximize the profitability of the online content they produce by providing an accurate, inexpensive, and timely quantitative estimate of the revenue the content is likely to generate. Various embodiments can refine estimates based on real-time or near-real-time data in conjunction with historical pricing data, thereby further improving the accuracy of the revenue predictions. A computer-implemented method according to one embodiment of the present disclosure comprises receiving, by a computer system, information regarding a topic; identifying, by the computer system, a format for content associated with the topic; and determining a score indicative of predicted revenue generated from future content in the identified format associated with the topic, wherein determining the score is based on a revenue model under which revenue from the future content would be generated.

Abstract: A system for providing authenticity, integrity, and non-repudiation to advertising technology. At least one processor receives an ad request for an ad impression available for sale. The ad request includes attributes associated with the ad impression and a cryptographic proof that provides non-repudiation and data integrity of the ad request. The ad request is authenticated by querying a blockchain. The processor accesses a database of second parties seeking to purchase ads online. The database stores attributes associated with each second party, matches the ad request with a selected second party based on the attributes associated with each second party in the database and the attributes associated with the ad impression of the ad request. The processor transmits to the first party a message having an ad and a cryptographic proof of the message, so as to fill the ad impression with the ad for the selected second party.

Abstract: Methods and apparatus are provided for the dynamic placement, management and monitoring of Internet advertising. A provider of Internet content distributes the Internet content by embedding an advertisement placeholder in the Internet content; and provides the Internet content to an aggregator web site. The aggregator web site presents the Internet content to at least one end user with at least one advertisement in the advertisement placeholder. The advertisement placeholder is processed by a third party agent to automatically share revenue from the at least one advertisement with the provider of the Internet content and a provider of the aggregator web site. The advertisement placeholder can optionally be embedded in the Internet content using one or more templates. The third party agent also evaluates the content and at least one policy of multiple parties to identify at least one advertisement to present in the advertisement placeholder.

Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.

Abstract: Systems, methods, and computer-readable media are disclosed for maximizing quantifiable user interaction via modification of adjustable parameters. In one embodiment, an example method may include determining a first output to maximize, where the first output is a function of a first adjustable parameter and a second adjustable parameter, determining first data comprising a first actual value of the first output when the first adjustable parameter is set to a first value and the second adjustable parameter is set to a second value, and determining a first predictive model that generates a first predicted value of the first output. Example methods may include determining, using the first predictive model, a third value for the first adjustable parameter and a fourth value for the second adjustable parameter to maximize the first predicted value, and sending the third value and the fourth value.

Abstract: Embodiments of the invention provide a method, system and computer program product for retail deployed CRM. A CRM method for retail environments includes sensing entry of a mobile device into a physical space and identifying a customer record for a customer in a CRM system associated with the detected mobile device. The method also includes thereafter detecting a proximity of the mobile device to a product stored in the physical space and creating an opportunity record in the CRM system in connection with the customer for the product. Finally, the method includes responding to sensing egress of the mobile device from the physical space, by marking the opportunity record as closed-won if the product has been purchased by the customer.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting an audience for content are disclosed. In one aspect, a method includes receiving, from a content item provider, a request to distribute content items to users that have been deemed interested in a particular entity. First users that have expressed an interest in the particular entity are identified. Expansion entities for the particular entity are identified in a knowledge graph. At least one of the expansion entities can be connected to the particular entity by a relationship path. Second users are identified. The second users are deemed interested in the particular entity based on the second users having expressed an interest in an expansion entity. The content items are provided to at least a portion of the first users and at least a portion of the second users.

Abstract: Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.

Abstract: Embodiments include one or more client devices accessible by users, an online system, and one or more partner systems such that the online system is able to identify a user of the online system across different devices and browsers based on the user activity that occurs external to the online system. A user performs user actions (e.g. purchase a product) on a web page of a partner system and may provide personally identifiable information (PII) to the partner system. The partner system provides the hashed PII and user actions performed by the user to the online system. The online system identifies a user profile on the online system by matching personal information in the user profile to the hashed PII. The online system generates a confidence score indicating a likelihood that the identified user of the online system is the individual that performed the external user action.

Abstract: According to an example, a computer creates an application entry in a microblog page, receives a triggering operation command associated with the application entry, generates, based on the triggering operation command, a floating layer at a predetermined position on the microblog page, receives application data at the floating layer, and runs an application in the floating layer based on the application data.

Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

Abstract: Systems and methods for creating, storing, and manipulating 3D objects in a software-supported virtual environment, without having to release new versions or renderings of the software-supported virtual environment, are disclosed. The system includes one or more graph files for defining particular 3D objects, where the one or more graph files define the object behavior in the software-supported virtual environment. A mobile application included in the system may receive the one or more graph files for displaying the 3D objects. A user of the mobile application may visually manipulate or configure the 3D objects, such as extending or rotating the 3D objects, which results in real-time adjustments to the one or more graph files, the display, and additional services such as price quoting.

Abstract: The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.

Abstract: Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times.

Abstract: Methods and systems for inserting targeted advertisements into video content. One or more embodiments analyze video content to identify media insertion locations on digital object surfaces for inserting advertisements. Additionally, one or more embodiments select advertisements to insert into the video content at the media insertion locations based on the media insertion locations, a viewer, or a viewing device of the viewer. One or more embodiments also digitally insert the advertisements into the video content by placing the selected advertisements at the media insertion locations corresponding to the digital object surfaces. One or more embodiments then provide the video content with the targeted advertisements to the viewing device of the viewer.

Abstract: A system is disclosed for a pay-per-action (PPA) advertising model. An advertiser reports actions and pays an advertising provider for each action that is reported. The payment may be based on the rate at which the actions are reported. The action rate may be updated based on each reported action, which may modify the payment for that action and may modify the payment for previous actions. A one-time premium may be charged to advertisers and a minimum action rate may be established to encourage advertisers to accurately report actions.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for determining information. A first user device for presenting content to a user is identified. A second co-located device is identified. A determination is made, based on one or more criteria, to use audible or inaudible sound emitted from the first device to ascertain whether audio controls on the first device and a speaker associated with the first device are enabled. A token that is to be played on the first device is identified. A notification is provided to the second co-located device to listen for the token emitted by the first device. The token for playing on the first device is provided. Information related to a recording is received from the second co-located device. A determination is made whether the first device's audio controls and speakers are enabled.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, a notification of an available ad space in a user interface of an application executing on the client device, identifying one or more advertising elements, each advertising element representing a respective buyer and comprising a respective bid price, one or more respective campaigns, and one or more respective creative elements, for a particular advertising element having a bid price based on, at least in part, past revenue generated from the buyer, determining an impression frequency from one or more of the creative elements of the particular advertising element, and adjusting the particular advertising element's bid price based on the impression frequency, after adjusting the particular advertising element's bid price, ranking the advertising elements based on, at least in part, the respective bid prices, and for a top-ranked advertising element, identifying a fi

Abstract: A service provider provides one or more “best” total value suggestions for one or more items specified by a user. The suggestions are based on one or more of user preferences, user location, available funding options, available local merchant incentives, available manufacturer incentives, and local merchants offering the item. In one embodiment, the “best” total value is the lowest price available to the user. The user may make a purchase using a suggestion or a revised suggestion.

Abstract: A social networking system presents suggestions to a user of a social networking system to use or install one or more applications accessible in the system. The social networking system offers suggestions by ranking candidate applications for a particular user and selecting applications to recommend based on the rankings. Advertisers associated with some applications may bid to boost the rankings of an application, making it more likely to appear for a given user.

Abstract: Techniques to determine that an employer of a member has an omitted company page in a social network are described. A user input can be received from the member. The user input selecting a company from a company list. The company can have a similar name to an employer of the member and the company already having a company page. Member data of the member having social graph information can be accessed. Using the social graph information, a first connection density value for the member and the company can be calculated. Additionally, a second connection density value can be calculated for the member and the employer. Furthermore, a determination that the employer has an omitted company page can be determined based on the first connection density value and the second connection density value. Subsequently, a generation of a company page for the employer can be initiated based on the determination.

Abstract: Provided are a method, a device and a system for presenting information. The method includes: acquiring at least one preset information presentation time point in a video to be played and a pre-stored presentation information set associated with video content at the information presentation time point, where the presentation information set corresponds to the information presentation time point in a one-to-one manner; selecting to-be-presented information from the presentation information set corresponding to the information presentation time point based on historical browsing information, to obtain the to-be-presented information corresponding to the information presentation time point; and sending the to-be-presented information corresponding to the information presentation time point to a terminal.

Abstract: Methods and apparatus to utilize a minimum cross entropy to calculate granular data of a region based on another region for media audience measurement. An example method for calculating granular data of a region for media audience measurement includes determining, by executing first instructions via a processor, aggregate behavioral data associated with a measurement of a media audience of a target region; determining, by executing second instructions via the processor, aggregate demographics data of the target region; and determining, by executing third instructions via the processor, granular data of a source region. The example method includes calculating, by executing fourth instructions via the processor, granular data of the media audience of the target region by utilizing minimum cross entropy to apportion the aggregate demographics data and the aggregate behavioral data of the target region based on the granular data of the source region to determine.

Abstract: Techniques for analyzing marketing channels are described. Users are exposed to the marketing channels. User responses (e.g., purchases and no-purchases) to the exposures are tracked. Upon a request from a marketer to analyze an attribution of a marketing channel, the user responses are analyzed. The attribution represents the credit that the marketing channel should get for influencing the users exposed thereto into exhibiting a particular user response (e.g., a purchase). The analysis involves multiple steps. In a first step, a non-parametric estimation is used to generate a value function at a user-level. In a second step, a coalitional game approach is used to estimate the attribution based on the value function. A response is provided to the marketer with data about the attribution.

Abstract: Techniques for managing a marketing campaign of a marketer are described. In an example, the marketing campaign uses multiple marketing channels. Attribution of each marketing channel to a user conversion is estimated. Usage of a marketing channel within the marketing campaign is set according to the respective attribution. A marketing channel attribution model is selected from candidate marketing channel attribution models and is applied to estimate the attributions. The selection is based on the accuracy of each of the models associated with estimating the attributions given a set of parameters. To evaluate the accuracy, user journeys are simulated given the set of parameters. True attributions of each marketing channel are determined from the simulation. Each of the marketing channel attribution models is also applied to the simulation to generate estimated attributions. The true and estimated attributions are compared to derive the accuracies.

Abstract: A method includes receiving, by a processing system, a search query and a device type identifier from a user device and identifying, by the processing system, a consideration set of application records based on the search query and the device type identifier. Each application record of the consideration set corresponds to a respective software application and has an initial score associated therewith indicating a degree to which the application record matches the search query. The method also includes determining, by the processing system, a result score of the application record based on the initial score and features corresponding to the application record for each application record. The method further includes generating, by the processing system, device-specific search results based on the consideration set of application records and the result scores thereof and transmitting, by the processing system, the device-specific search results to the user device.

Abstract: Systems, methods, and computer-readable media that may be used to modify a voice action system to include voice actions provided by advertisers or users are provided. One method includes receiving electronic voice action bids from advertisers to modify the voice action system to include a specific voice action (e.g., a triggering phrase and an action). One or more bids may be selected. The method includes, for each of the selected bids, modifying data associated with the voice action system to include the voice action associated with the bid, such that the action associated with the respective voice action is performed when voice input from a user is received that the voice action system determines to correspond to the triggering phrase associated with the respective voice action.

Abstract: Embodiments include one or more client devices accessible by users, an online system, and one or more partner systems such that the online system is able to identify a user of the online system across different devices and browsers based on the user activity that occurs external to the online system. A user performs user actions (e.g. purchase a product) on a web page of a partner system and may provide personally identifiable information (PII) to the partner system. The partner system provides the hashed PII and user actions performed by the user to the online system. The online system identifies a user profile on the online system by matching personal information in the user profile to the hashed PII. The online system generates a confidence score indicating a likelihood that the identified user of the online system is the individual that performed the external user action.

Abstract: A computing system configured to gather social media content includes a memory; a content collection and ingestion system, stored in the memory and configured, when executed on a computer processor, to communicate with one or more computing systems to direct a search of a content source using a received collection request and to ingest the results of the directed search into a data store; and a content management system, stored in the memory and configured, when executed on a computer processor, to display the ingested results on a display.

Abstract: Techniques are provided that relate to online advertising, such as in connection with an auction-based online advertising market, including techniques for determining evidence of prohibited use of user segment information by an advertiser. Segment information may be utilized in allowing a targeted advertising opportunity for an advertiser. The advertiser may, for example, have agreed not to use such segment information outside of the allowed opportunity. Particular users in a segment may be identified and utilized as indicator users for use in determining evidence of prohibited use of segment information by an advertiser in bidding occurring after the targeted advertising opportunity. For example, later advertiser bidding relating to near-threshold in-segment or out-of-segment indicator users may be analyzed.

Abstract: A computer implemented method and apparatus for displaying IPM messages based on an individual's past message interaction. The method comprises displaying an in-product message of a first plurality of in-product messages associated with a first product feature of a plurality of available product features; receiving an input with the displayed in-product message; based on the received input, determining that a threshold is not met; and displaying an in-product message of a second plurality of in-product messages associated with a second product feature of the plurality of available product features when the threshold is not met.

Abstract: An information provision system includes: a reading section that reads an information code; a situation acquisition section that acquires a situation when the information code is read by the reading section; a determination section that determines a situation when the information code is read, based on (i) read information that is obtained by decoding the information code that is read and (ii) the situation acquired by the situation acquisition section; a provided information generation section that generates provided information that is different from the read information, the provided information matching with the situation when the information code is read; and a provision section that provides the provided information that is generated.

Abstract: Organization of a massively multiplayer online game (MMOG) via mobile units is enabled. Features of mobile units such as messaging and location based services are incorporated into the game to enhance the user experience. The MMOG provides social networking opportunities to players by associating players based on similarities such as shared interests and activities. These shared interests and activities can be determined based on associations of the players in other situations, such as disparate online games or websites. In addition, advertising content can be provided to players based on similar factors. For example, the MMOG can comprise a game similar to the offline game of tag, wherein players can “tag” each other through in-game interactions via the mobile units. These interactions can be triggered based on players being a fixed predetermined distance from each other.

Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.

Abstract: The present invention relates to a reception device that can select an optimal component. The reception device includes a first reception unit that receives a video or audio component transmitted on a broadcast wave, a second reception unit that receives a video or audio component distributed via a network, and a control unit that controls the operation of each unit. The control unit selects the optimal video or audio component from a plurality of video and audio components that the reception device can receive.

Abstract: A third party website provides a search interface to a general search engine. A site profile of the third party website describes various topics, keywords, or domains that are potentially relevant or of interest to users who access the third party website. The topics are associated with a topical directory, with domains associated with each topic; the domains in a given topic are given various weightings. When a search is submitted to the general search engine from the third party website via the search interface, the general search engine uses the site profile to customize the search results. The search results are customized by weighting the ranking of documents from websites associated with the topics in the site profile. The site profile can be manually or automatically constructed.

Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.

Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for re-presentation of previously presented content. One of the methods includes providing a video advertisement for presentation on a user device along with a video content item, in response to receiving a request to view the video content item. First information is received that indicates that a user of the user device wants to skip the video advertisement or that the video advertisement has completed play. After receipt of the first information, a control to facilitate re-presentation of the video advertisement is provided. Second information is received indicating that the user of the user device has interacted with the control. The video advertisement is provided for re-presentation to the user device.