Abstract: Apparatus and method for selecting at least one content item based on data analysis. In accordance with some embodiments, a plurality of linked web pages of a website are defined by a publisher. Each web page has a respective layout which includes associated content and at least one slot adapted to receive a content item. A total number of web pages visited by each device of the website during an associated device session in which the device requests display of one or more of the web pages on a network accessible device is accumulated. At least one content item is transferred for display on the device during each said device session. A revenue amount is identified to the publisher from said displayed content items for each different total number of web pages visited during said device sessions.

Abstract: A computer-implemented method for sponsored applications includes: loading a smart tag with metadata about an application to be downloaded on a user device, said metadata including information about the application that assists an ad server in selecting a targeted advertisement relevant to said application; programming the smart tag to communicate with the ad server requesting service of relevant, targeted ads to the user device based on the metadata once the application is transmitted to the user device and upon each invocation of the application thereafter; and placing the smart tag on the application to be made available for download.

Abstract: A method comprising registering a first user based on a request to join a host company network, determining a level of the first user within a structure of the host company network, registering a second user with the host company network, based on an invitation from the first user to join the host company network, wherein a level of the second user in the structure is different than the level of the first user, tracking a gross amount of proceeds generated by a sale of a product advertised on a social media platform of the first user and a social media platform of the second user; and distributing a remaining amount of proceeds to the first user and the second user in accordance with the level of the first user and the level of the second user within the structure is provided. Furthermore, an associated system is also provided.

Abstract: A computer-implemented method of optimizing real time profit for guaranteed deal bidding includes receiving a plurality of inputs for a guaranteed deal. The computer-implemented method also includes formulating an expected profit for the guaranteed deal based on the plurality of inputs. Further, the computer-implemented method includes optimizing the expected profit dynamically by varying a bid amount. Furthermore, the computer-implemented method includes rendering an advertisement corresponding to a bidder to attain a maximum profit.

Abstract: For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Abstract: Endogenous and exogenous variables associated with an item for sale by an affiliate may be displayed to a user of an affiliate decision-making tool. In response to the user selecting one of the endogenous variables, the affiliate decision-making tool may compute a number of introductions, a number of leads, and a number of sales for each of a plurality of possible values of the endogenous variable. The computation may be done utilizing a display position algorithm. A visualization of effects of setting the endogenous variable at different levels may be presented. The user may interact with the display position algorithm to vary one or more of the plurality of possible values of the endogenous variable such that the affiliate is eligible or disqualified to be displayed by an intermediary in response to a search for the item by a visitor of a network site owned and operated by the intermediary.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: A system is disclosed for generating scores related to interactions with a revenue generator. A historical dataset corresponding to a historical behavior of a set of revenue generators may be identified. The historical dataset may be processed to identify a feature vector. A classifier model may be generated from the historical dataset and the feature vector. Current revenue generator data representing a current revenue generator may be collected. The current revenue generator data may be processed to generate a current revenue generator feature vector. A score may be generated by applying the classifier model to the current revenue generator data feature vector.

Abstract: In one embodiment, the present invention is a method and system for collaborative affinity marketing including a processor, an aggregator, a participant, and a merchant. The method and system include enrolling with the collaborative affinity marketing by the aggregator, participant, and merchant; assigning a participant identification code to the participant; storing enrollment information of the aggregator, participant, and merchant; providing the participant identification code to the merchant, when the participant initiates a purchase transaction with the merchant; storing the participant identification code and amount of purchase transaction by the merchant; sending the stored participant identification code, the amount of purchase transaction, and funds corresponding to a portion of the amount of purchase transaction to the processor; and sending a portion of the funds received by the processor from the merchant to the aggregator.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.

Abstract: User level incremental revenue and conversion prediction for internet marketing display advertising are described. The method of an example embodiment includes: identifying a plurality of items of secondary content for display to a particular user on an e-commerce site; calculating a predicted incremental revenue value based in part on a likelihood that the particular user will convert if the particular user is not shown secondary content, a likelihood that the particular user will convert if the particular user is shown secondary content, and how much the particular user is likely to buy on the e-commerce site if the particular user is not shown secondary content, and how much the particular user is likely to buy on the e-commerce site if the particular user is shown secondary content; and using the predicted incremental revenue value for a particular user to rank a conversion probability for the particular user.

Abstract: The present disclosure includes a system and method for push based advertisement insertion. In an example of push based advertisement insertion according to the present disclosure, content (102) to place in a publication is received, a target revenue value for a sale of a number of advertisements in the publication is received; and a layout (116) for the content (102) and for a number of advertisement slots (118) is created, wherein a layout quality is generated based on at least one of a number of templates (460), a number of template parameters (462), and a number of content allocations (464) of the layout, and wherein the layout quality is above a predetermined threshold layout quality based on the target revenue.

Abstract: The present disclosure includes a system and method for pull based advertisement insertion.

Abstract: A system for mobile devices that facilitates the creation and dissemination of interactive media to a plurality of mobile devices and PCs/laptops that comprise a client component. The interactive media may comprise of a list of products and services that are for sale and the user can select one or more for purchase. It may also comprise a list of real estate entries with associated user interest solicitation and the user can indicate his interest in one or more of the entries. The server can help the user make an appointment to view the corresponding real estate properties.

Abstract: According to a cost-per-action advertising model, advertisers submit ads with cost-per-action bids. Ad auctions are conducted and winning ads are returned with contextually relevant search results. Each time a winning ad is selected by a user, resulting in the user being redirected to a website associated with the advertiser, a selected impression and a price is recorded for the winning ad. Periodically, an advertiser submits a report indicating a number of actions attributed to the ads that have occurred through the advertiser website. The advertiser is then charged a fee for each reported action based on the recorded prices for the winning ads and based on the number of selected impressions recorded for the winning ads.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.

Abstract: An integrated system, network, and method for providing audio/video broadcasting of programming and advertising content. The system provides sales, traffic, playback automation, and accounting services to a media outlet. The network links multiple integrated systems together between multiple media outlets and advertising clients. The network also provides distribution of programming and advertising content to multiple media outlets simultaneously.

Abstract: Methods, systems and computer program products for targeted and customized marketing to customers and, specifically in some embodiments, customers having a previous relationship with the entity implementing the marketing tool. The embodiments of the invention herein disclosed provide for efficient identification of previous customers based on their current product, service or property and/or their previous, and in some instances, ongoing financial obligation related to the current product, service or property. A replacement product, service or property is identified and a financial transaction proposal, such as a sales or lease proposal, is generated for one or more of the identified previous customers based on customers meeting criteria associated with variable parameters of the proposed transaction.

Abstract: Functionality is described herein for allocating group-buying deals in a group-buying service. In certain implementations, the functionality operates by receiving deal information from deal-providing entities (such as merchants). The deal information describes plural deals. The functionality then assigns a number of impressions to each deal so as to maximize revenue provided to an entity which administers the group-buying service. This yields allocation information. The functionality then presents deals to users in accordance with the allocation information. For example, if the allocated number of impressions for a certain deal is x, then the functionality will provide x opportunities for users to select this deal.

Abstract: A performance analysis system analyzes the performance of affiliate sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate sites to improve performance. An association mining component analyzes transaction data attributable to specific categories of affiliate sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within a marketplace or auction system.

Abstract: In a first aspect of the present invention, methods and apparatus implement graphical user interfaces for interactively specifying service level agreements used to regulate delivery of services to, for example, computer systems. An interactive graphical user interface allows a user to see the effects of varying values of service delivery variables on the level of service achievable in a particular service delivery context. In a second aspect, methods and apparatus of the present invention provision resources required for service delivery. In the second aspect, the methods and apparatus of the present invention select a service delivery model dependent on context. The selected service delivery model is used to provision resources that will be required during service delivery. In a third aspect, methods and apparatus of the present invention monitor compliance with a service level agreement during a service delivery event.

Abstract: A system and method of providing a linking module to link an identifier to media content in order to create embedded advertising content. A system enabler receives a registration of the identifier and further provides embedded advertising content to be transmitted to a client. The system enabler further provides an extraction module to extract the identifier from the embedded advertising content to allow a client interaction with an advertising experience. The client interactions with an advertising experience are tracked by the system enabler to result in tracked client interactions. After receiving the tracked client interactions, the system enabler compares the tracked client interactions to compensable action items to update an account.

Abstract: A system to provide price adjustments based on indicated product interest includes reception of an indication from a customer of interest in a first product, reception of an indication from a customer of interest in a second product, determination of a price adjustment for the second product based on the indication of interest in the first product, and transmission of the price adjustment to the customer. By virtue of the foregoing features, a retailer may be willing to provide a price adjustment for the second product which would otherwise not be provided. Moreover, such a price adjustment may incent the customer to purchase the second product in a case that the second product would not otherwise be purchased, thereby potentially increasing a total profit received by the retailer.

Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

Abstract: Ads are reviewed manually once they have reached a certain expected revenue threshold (instead of attempting to review manually all incoming ads as was done in the past). This review process considers the fact that the many advertisers submit hundreds or even thousands of ads with each individually returning relatively little revenue. Such a review process should greatly reduce the number of ads, or at least to prioritize the order of ads, pending manual approval. The threshold may be set to the approximate cost of manually approving an ad, thereby reducing ad reviews pending manual review significantly. A classification of the ad (e.g., forbidden, suspicious, unchecked, an ad category, etc.), which may be determined by automated means for example, may also be used when prioritizing the order of ads pending manual approval. Revenue-based scores may also be used to control a review of an advertisement. For example, such scores may be used to select one of a plurality of review protocols.

Abstract: A method for syndicating an electronic publication is provided. A content pool having a plurality of content pieces is defined, and a selection of content pieces of the content pool is received from a curator, the selection of content pieces defining a content package. Then, an electronic publication is defined to present the content package. The electronic publication is transmitted for viewing on a presentation device. Interactions with the electronic publication when presented on the presentation device are tracked. And a revenue amount is determined for the curator based on the tracked interactions with the electronic publication.

Abstract: The subject disclosure is directed towards developing a translation model for mapping search query terms to document-related data. By processing user logs comprising search histories into word-aligned query-document pairs, the translation model may be trained using data, such as probabilities, corresponding to the word-aligned query-document pairs. After incorporating the translation model into model data for a search engine, the translation model is used may used as features for producing relevance scores for current search queries and ranking documents/advertisements according to relevance.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Two digital files are combined through an automatic process to create a third digital combination file. A media file is uploaded to a media file database and an advertising file is uploaded to an advertising database. A first advertising file is selected to be combined with a second media file using smart logic and analysis. The selected first advertising file and second media file are automatically combined to create a third, new, unitary combination file. The third new combination file is then made available to consumers/end users through download or streaming without charge. The artists who provide the media files may be compensated according to the number of times each of their songs/media are downloaded or streamed by a consumer/end user.

Abstract: Various embodiments pertain to efficiently balancing user experience with advertiser budget and potential publisher revenue in view of considerations that include a number of sponsored or paid results displayed above non-paid search results, a number of sponsored results displayed to the side of non-paid search results, and a defined micromarket for one or more search keywords. In at least some embodiments, a return on investment in the micromarket is also considered. In some embodiments, an explore/exploit technique is utilized to control impact while investigating potential additional micromarkets for an advertiser.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.

Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.

Abstract: Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a time period prior to an action performed by the user are recorded in a first label object associated with the action. The action performed by the user generates new content to be presented to other users. The identifiers of the new content and the first label object are recorded in new label objects associated with actions performed by the other users subsequent to viewing the new content. Various metrics may be determined by analyzing the label objects associated with actions performed by users of the social networking system, including virality, reach, and identifying users that share a particular content item.

Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-plus-click, effective CPS, etc.

Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.

Abstract: Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

Abstract: The invention improves the targeting accuracy and hence efficiency of retail advertising, by use of interactive, behavioral, and contextual advertising). Improvement in the relevance of an ad to the recipient thereof is central to the system, where relevance here is taken to involve many factors including relevance of item to customer, relevance of customer to advertiser, timing of advert, context of advert, context of customer, advertising return on investment (ROI), and advertisement usefulness to customer.

Abstract: Systems and methods are disclosed to consolidate workload on cloud-based computers by co-locating one or more high-penalty tenants on one or more cloud-based servers; reducing service level agreement (SLA) violations by over-provisioning the cloud-based server; and maximizing an SLA profit.

Abstract: A method and system for selecting web advertisements to optimize revenue. The method includes signing a plurality of deals with one or more advertisers. An index of a plurality of web advertisements for the plurality of deals is created based on a plurality of parameters. A group of web advertisements is selected from the index for a group of deals based on corresponding index values. The group of web advertisements is displayed for the group of deals. A predetermined number of user sign-ups are obtained within a predefined time period from one or more users for each deal of the group of deals. Payment is received upon activation of each deal. The system includes one or more electronic devices, a communication interface, a memory that stores instructions, and a processor that is responsive to the instructions.

Abstract: A method for generating at least one keyword bid is provided. The method comprises accessing, over a computer network, marketing keyword data including bid data, advertising spend data, and revenue data, estimating a first relationship between the revenue data and the bid data, estimating a second relationship between the advertising spend data and the bid data, and generating at least one keyword bid based at least in part on the first relationship and the second relationship.

Abstract: Methods, systems and computer program products for generating customer-specific vehicle proposals based on ongoing vehicle finance pay-off information received from a third party entity. The embodiments of the invention herein disclosed provide for efficient identification of potential customers based on their current vehicle and the ongoing financial obligation related to the current vehicle. A replacement vehicle is identified and a vehicle proposal, such as a sales or lease proposal, is generated for one or more of the identified potential customers.

Abstract: Advertisements to be presented to a user are selected based on feedback responses received from other users where the feedback responses represent the level of interest to the advertisements expressed by the other users. In selecting which advertisements to be presented to a user, the online service takes into account feedback responses previously collected from a group of users and revenue expected for presenting certain advertisements to the user. An online service computing device computes a total value of an advertisement based on an estimated revenue value for presenting an advertisement and a modifier representing the user's estimated interest in the advertisements. The modifier is normalized based on a market value of the corresponding advertisement or a user. The online service then selects or prioritizes the advertisements based on the total values.

Abstract: User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.

Abstract: Methods for gaining profit of a sponsored keyword auctioneer are described herein. The method begins with holding a local keyword auction, and receiving bids for it, wherein each bid is for the right to display one advertisement associated with the bid in response to the bid being allocated along with one keyword. Bid for the same keyword at other auctions are placed. Once the bidders of the local keyword auction to adjust bids, the bid at the external auction is changed by utilizing a forward looking Nash equilibrium response function.

Abstract: The subject disclosure is directed towards personalizing content (e.g., advertisement) delivery to a mobile device such as a smartphone, without violating user privacy. A user decides how much context information (from the device's sensor readings and/or other data) to share with an advertisement server. Based on this limited, partial context information, the server selects a subset of advertisements from those available and sends them to the client. The client then picks the most relevant one based on richer, more granular context data, e.g., more (or even all) of the device's sensor readings and possibly other non-revealed information such as user preference data. The optimization of selecting the most relevant advertisement to display is done jointly by the user and the server, with the server selecting a subset of advertisements based upon partial context, and the client selecting from the subset based upon full context.

Abstract: Methods, systems, and computer-readable media for simulating advertising auction results for a listing using auction data from auctions in which the listing previously participated. The simulation allows an advertiser to determine a bid price that would have resulted in a particular outcome. The simulation may be performed by rerunning auctions in which the listing participated by maintaining the characteristics of all other bids that actually participated in the auction while changing the bid price for the listing being simulated. The simulation may be repeated multiple times with different bid prices to create a distribution of auction results that correspond to various bid prices.

Abstract: The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.