Abstract: Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners typically revenue share with the system administrator (system owner), who coordinates the informational campaigns and sends electronic mails (e-mails) associated therewith. By applying a distribution optimization formula to various informational or advertising campaigns of the distribution partners, e-mails with links to these distribution partners will be sent to users, and each user who opens the e-mail and clicks on a portion of the e-mail over an underlying link, will be directed to the requisite distribution partner, typically the server associated therewith.

Abstract: A computer system for providing attribution based on advertisement conversion data comprising a processing circuit configured to receive user interaction data, to determine that a conversion event has occurred based on the user interaction data and conversion criteria, to store conversion path data based on the user interaction data, wherein the conversion path data comprises user interaction data prior to and including the conversion event. The system attributes the conversion event to a channel in a conversion path using a plurality of different attribution models. At least one of the attribution models is a model other than a model based solely on a last click in the conversion path. The system receives cost data representing a relative or actual cost of a plurality of channels in the conversion path and generates report data comprising the first attribution data, the second attribution data and the cost data.

Abstract: A computer-implemented method and system for managing keyword bidding prices are disclosed. An example system embodiment includes an automatic keyword bidding module, operably coupled with a processor and a memory, operable to determine a revenue per click value associated with a keyword, obtain bidding information associated with the keyword, obtain automatic bid controls associated with the keyword, and automatically generate a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls.

Abstract: A computer-implemented system and method are described in which an appropriate pricing structure for a new stationery design is identified by automatically comparing attributes of the stationery design with attributes of existing stationery designs which have assigned pricing structures. In one embodiment, the attributes are prioritized such that certain attributes are weighted more than other attributes when determining an appropriate price structure. For example, in this embodiment, a search is initially performed for a price structure of an existing stationery product which shares all of the same attributes as the new stationery product. If a match is not found, then the least significant attribute is removed from the set of search criteria and another search is performed. This process continues until an existing pricing structure of a stationery product which shares the most significant attributes of the new stationery product is identified.

Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

Abstract: A method of generating an aggregated forecasting landscape for a particular advertiser's bidded term constructs standardized forecasting landscapes for each marketplace, rescales, by the advertiser's clickability in the respective marketplace, each of the standardized landscapes corresponding to the previous appearance of the advertiser's ad in that marketplace and whose appearance was attributed to the bidded term, and adds together the rescaled landscapes, thereby giving the advertiser a more accurate representation of how many total clicks he can expect for his advertisement as a function of how much he is willing/able to pay. In particular, estimation variance is reduced by introducing rank into the construction of the standardized landscapes, which increases the accuracy of the calculations.

Abstract: Some embodiments of the invention include tools for extracting data of interest from the world wide web (WWW). The extraction is accomplished using descriptions of data of interest. The descriptions of data of interest can include computer programs comprising a sequence of instructions and extractor patterns. The extractor patterns can be developed interactively using a web browser integrated into the graphical development environment for creating the descriptions of data of interest. The instructions can be selected from a predetermined list of instructions designed for extracting information from the WWW. The descriptions of data of interest can be grouped into categories sharing common query elements. Multiple descriptions of data of interest in the same category can executed simultaneously using the same query. The descriptions of data of interest can be accessed by a client computer using a web browser to initiate a query.

Abstract: Systems and methods consistent with the invention relate to dynamically offering free-of-charge options for video-on-demand viewing of a media object on a user portal. According to one exemplary embodiment, a computer-implemented method may, upon a user request to view the media object, contact an advertisement server to determine the availability of a certain amount of advertisement revenue. When the available advertisement revenue exceeds a cost of presenting the media object, the method allows the user to select a free-of-charge option for viewing the media object or parts thereof and presents the media object to the user with advertisements. A portion of the media object and one or more pre-roll advertisements may be presented to the user prior to presentment of the free-of-charge option.

Abstract: A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the invention, the end user enters a profile into YOUniverse, which is uploaded to the database. The user then logs in to search for items and the advertisement search results are specific to the end user's profile. The user controls the amount of information in their profile; however, more information yields better advertisement results and more money.

Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.

Abstract: A system and method by which to implement revenue sharing between printer vendors and network service providers or operators. In one example, a method for providing printing access to a mobile device may include acts of requesting information from a printer, receiving the information at a mobile device, providing the information to a communications subsystem of a mobile network operator, based on the information, acquiring a printing capability of the printer, sending the printing capability from the communications subsystem to the mobile device, and upon receipt of the printing capability, if the printing capability is enabled, sending a print request from the mobile device to the printer. A corresponding apparatus may be used to implement the method, which may be provided as instructions encoded on a computer readable medium.

Abstract: Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.

Abstract: A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.

Abstract: A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.

Abstract: A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.

Abstract: A performance analysis system analyzes the performance of affiliate sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate web sites to improve performance. An association mining component analyzes transaction data attributable to specific categories or types of affiliate web sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within an online mall, online marketplace, or online auction system.

Abstract: A method and system for managing targeted placement of content on an intranet. An ad server within the intranet collects statistics summarizing anonymized intranet user attributes and securely provides the statistics to a marketplace computer outside the intranet. The marketplace computer receives an ad, parameter values, and a bid from a publisher outside the intranet. The bid is based on the statistics. The ad server receives the ad, parameter values and bid and determines the ad is acceptable for placement on an intranet page. The ad server identifies intranet users to view the ad by matching the parameter values to user attributes retrieved from intranet data repositories that are not accessible to the publisher. The ad is placed on the intranet page displayed to the identified users. Clicks and/or impressions data associated with the ad are recorded and presented to the publisher.

Abstract: Techniques and systems for selecting advertisements for dissemination over a network are disclosed. In one embodiment, an advertisement service stores information indicative of offers from merchants, including information indicating an amount of revenue that the offering merchant would be willing to share with the advertisement service if a consumer consummates a transaction with the merchant based on the good or service advertised in the offer. The service computes predicted conversion rates for these offers, and uses the predicted conversion rates and the revenue sharing information to select an advertisement for dissemination according to which advertisement is expected to generate the greatest amount of revenue for the advertisement service.

Abstract: A system for selecting a rich advertisement for display to a user is provided. The system may include an advertisement engine with a first selection module configured to select a list of text advertisements for a text slate based on a query entered by the user and determine a first expected revenue of the text slate according to a first auction of text advertisements. The advertisement engine may also include a second selection module configured to select a rich advertisement for a mixed slate based on the query entered by the user and determine a second expected revenue of the mixed slate. Further, the advertisement engine may determine whether to display the text slate or the mixed slate based on the first expected revenue and the second expected revenue.

Abstract: In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.

Abstract: An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.

Abstract: A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a credit card datum from a credit card provider; (b) presenting to the first and second sponsor data corresponding to (1) the credit card datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with credit card characteristic relating to the credit card datum, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Abstract: A method of determining relevance values for triggers, in order to select relevant embedded triggers to be displayed with ads and/or content shown on billboards of various media types. The method includes determining a potential relevance of preselected ads and/or content that may provide a threshold relevance value for all triggers that are to be displayed with the preselected ad and/or content. Relevance values and potential relevance are determined by summing entity values. Entity values are determined by multiplying entity weights by a summation of keyword weights. Entity weights and keyword weights may be assigned based on industry experience or based on the ability of displayed entities and/or displayed keywords to generate revenue.

Abstract: A media fingerprint is derived from a portion of media content. Information is associated with the media content portion based on the derived media fingerprint. Upon linking to the associated information, the associated content is presented with the media content portion. The media fingerprint includes a unique representation of the media content portion that is derived from a characteristic component of the media content portion. The media content may comprise an original instance of content or a derivative instance of the original content.

Abstract: The present disclosure describes a system and method of increasing discoverability of software applications in a marketplace catalog via behavioral data. Specifically, a client monitors behavioral usage of applications with a local usage tracking framework, optionally utilizing a data template. The data is aggregated either on the client or on a server or both, and synchronized with a server storage to be made available via application behavioral services. The client may also host an advertising placement framework to place selected advertising in the view of the client's user. Application behavioral services may apply one or more behavioral algorithms to the aggregated behavioral usage, to generate recommendations to maximize marketplace catalog ranking, visibility and projected revenue.

Abstract: Embodiments are configured to provide browsing and other functionality that can be used to provide viewable data based in part on a current viewable space of a browser interface, but the embodiments are not so limited. In an embodiment, components of a system can operate to communicate viewable data to a browser engine based in part on a configuration of the browser engine and/or a display architecture. In one embodiment, a computing device includes a browser application that can be used to provide data associated with viewable portions of a browser display, wherein the provided data can be used to monetize advertising revenue according to monetization and/or advertising requirements.

Abstract: Prediction of cost and income estimates associated with a bid ranking model is disclosed, including: receiving a search keyword estimate prediction request, wherein the request comprises a search keyword, a bid price associated with the search keyword, and a prediction period; determining an average click through rate associated with the search keyword associated with the prediction period for a ranking position; determining a traffic value associated with the search keyword associated with the prediction period; determining an average cost per click associated with the search keyword associated with the prediction period for the ranking position; determining a number of impressions associated with the search keyword for the ranking position; and determining a cost estimate and an income estimate associated with the search keyword associated with the prediction period.

Abstract: Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.

Abstract: Provided are a system and method of suggesting at least one recommended keyword. The recommended keyword suggestion system may include a database storage device, the system including a keyword extracting unit to extract at least one keyword associated with a certain keyword from a related search word database stored in the database storage device, a display score providing unit to provide at least one display score for the at least one extracted keyword, each of the at least one display score being associated with an expected revenue from advertisement of each of the at least one extracted keyword, and a recommended keyword determining unit to determine at least one recommended keyword to be displayed for the certain keyword among the at least one extracted keyword, based on the provided at least one display score.

Abstract: Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor.

Abstract: A system is disclosed for selecting bid terms for search advertising. A bid term selection tool includes a processor to execute an algorithm to provide suggested bid terms. The algorithm includes a cosine similarity function, a modified cosine similarity function, a penalty factor function, and an expected revenue function. The bid term selection tool aggregates the function of the algorithm for potential bid terms and compares the totals for the potential bid terms to select a relevant bid term.

Abstract: Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

Abstract: A method for optimizing a price for delivering at least one communication from an advertiser to a consumer, the method including (a) defining an advertisement product with at least one parameter, (b) obtaining a demand curve for the advertisement product, (c) calculating a first profit function as a function of the demand curve, (d) determining a first price at a maximum of the first profit function, (e) determining a second price at a point on the first demand curve corresponding to a capacity of communications that can be delivered to the consumer, and (f) determining a greater of the first and second prices as an optimal price.

Abstract: Disclosed herein are a method, a system, and a computer-readable storage medium for dynamically selecting and providing advertisements based on access channels of content. The method for dynamically providing advertisements using a computer, the method includes receiving a request for access to content of a content owner; determining an access channel for accessing the content, based on the request, using the computer; selecting an advertisement based on the access channel; and providing a content integration screen including the advertisement and the requested content.

Abstract: Techniques are provided for advertiser bid forecasting in online advertising, including display advertising. Methods are provided in which key targeting-related user segments are determined from bidding statistics. A feature set is extracted from an impression opportunity, based at least in part on the bidding statistics. A gradient boosting descent tree technique is utilized in determining an initial bid forecasting result. A linear regression-based model is used in post-tuning to arrive at a post-tuned result. For short-term forecasting, this may be the final result. For long-term forecasting, a hybrid approach may be utilized with further processing including utilization of a publisher-specific model.

Abstract: An advertisement service system includes an advertisement application service providing module to provide an advertisement application service to a publisher, in which the advertisement application service provides the publisher online access to manage operation of an advertisement resource belonging to the publisher; an opened transaction service providing module to provide an opened transaction service that enables advertisement resource of the publisher to be transacted between the publisher and an advertiser or an advertisement agency; and an advertisement reporting module to provide a report about the advertisement resource executed by the advertisement application service providing module.

Abstract: Computer-readable media and a computer system for correcting bid estimates that are calculated from stored data encompassing an incumbent customer's participation in a keyword auction are provided. Initially, input criteria is received, which includes customer-history data and a candidate position, within a ranking of incumbent customers competing to display an advertisement, that is attractive to the incumbent customer. A corrected rank model of the competing incumbent customers' ranking is generated, which effectively discounts the stored data related to the incumbent content provider. The corrected rank model is utilized to predict an adjusted average position of the incumbent content provider, within the ranking of the competing incumbent customers, without physically extracting stored data associated therewith. A corrected price model that ignores the influence of the incumbent customer's participation in the advertising auction is then constructed.

Abstract: The computer-based method and system shares revenue with a content provider and registered users. A web page has supplied electronic content and ads with displays and hyperlinks to a corresponding advertiser designated web site. Associated sales referral fees are tracked based upon user click throughs. The content provider is incentivized because the system shares the associated sales referral fees with him based upon factors such as frequency of posting content, quality rankings by users, gross value referral fees, and page user-visitors. Registered user-visitors are incentivized by providing each with N quality ranking tokens and by sharing the referral fees with users who post tokens on content. The QA ranking formula accounts for the quantity of posted tokens, the sequential order of posting, the number of user-visitors, and the referral fee to the content provider. The fees are paid to debit card, credit card, or cell phone account payment processors.

Abstract: Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget.

Abstract: A method and a system to place secondary content in predetermined slots in a graphical user interface based on a predicted revenue yield is provided. In example embodiments, in response to a request for primary content, a plurality of pieces of secondary content are identified. A graphical user interface (GUI) is identified that has at least one available slot to be populated with secondary content. For each respective piece of secondary content, a revenue yield is calculated based on a position of slots in the GUI. The revenue yields are analyzed according to a combinatorial optimization algorithm. Finally, instructions to place the plurality of the secondary content in the slots are generated.

Abstract: A revenue sharing system includes a destination website in communication with an analytics module. The system also includes a payment calculation module, capable of communication with the analytics module. One or more referring websites direct a visitor to the destination website in response to the selection of a link. The analytics module tracks visitor activity and relates the activity to a referrer account, based on the link. The payment calculation module calculates a payment based at least in part on visitor activity. The destination website transmits the calculated payment to a payment account associated with the referrer account.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A system, method and computer program product are provided for dynamic content delivery. Initially, at a first point in time, content is received with metadata, utilizing a network. In use, at a second point in time (after the first point in time), at least one aspect of the delivery of the content, may be controlled and/or modified utilizing the metadata. To this end, at least one aspect of the delivery of the content (which may, as an option, even include the content itself) may be updated and/or made current.

Abstract: In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates.

Abstract: Methods, systems and computer program products for evaluating a score for a particular user of network-based services. In one method, advertisements are provides on webpage(s) of the user. The webpage(s) may include content generated by the user. Advertising revenue generated by the webpage(s) is calculated and a score is assigned to the user based on the calculated advertising revenue.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: An advertising, financing and management platform (“ECO AD PLATFORM”) transforms pollution offset inputs via ECO AD PLATFORM components into carbon credit outputs. Environmental project application data for an environmental project may be obtained. The environmental project may be approved by an environmental facilitator and may be matched with an advertisement. A payment may be obtained from an advertiser associated with the advertisement and the obtained payment may be used to provide funding for the environmental project.

Abstract: The present invention relates generally to systems, methods and software applications for storing, retrieving, and displaying information. More particularly, the present invention relates to providing a comprehensive, interactive tool for storing, retrieving, and displaying agent identifying information and agent commission information. The method of the present invention comprises the steps of: receiving agent identifying information and agent commission information; analyzing and sorting the received agent identifying information and agent commission information; saving the agent identifying information and the agent commission information; providing an interactive display of the agent identifying information and the agent commission information; providing interactive access to a display of detailed agent identifying information; and providing interactive access to a display of detailed agent commission information.