Abstract: Embodiments for providing a search results page that includes at least one advertisement responsive to a search request are presented. A search request is received from a user. The search request is associated with a query term upon which advertisers have bid. A set of search results is obtained responsive to the search request. Bids from multiple advertisers are identified. Identifying bids from advertisers includes dynamically determining a present bid amount of a first bid according to the position of a search result in the set of search results. After determining the bid value of each bid, a winning bid is selected from the identified bids. A search result page is generated a portion of the search results and the advertisement corresponding to the selected bid. The generated search results page is returned to the user for display responsive to the search request.

Abstract: A single search system that returns relevant search results for a user search query by identifying user intent and context implied therein. The inventive system supports POI and address searches initiated from a single search box only. Search query data is input in to a single search box on a single search client to initiate a search for an arbitrary piece of data. Meta-data concerning a nature of a search is not provided to the single search system. A search servlet on a single search server uses an ordered series of filter methods to progressively extract specific aspects of user intent from a freeform search query, and accumulate intent information within a context shared by all filters. The single search system determines a data corpus to search based on context provided in a user search query. Relevant search results are returned to the single search client in a search response.

Abstract: Methods and systems for correlating connections between users and links between articles to identify search and/or ad spamming are disclosed. Social networks can be used to identify connections between users for correlation with links between articles, which can be identified through searches of article contents and/or back tracing accesses to articles. One disclosed method comprises identifying first associations between a plurality of users in a network of associated users; identifying second associations between one or more users and one or more articles; identifying third associations between at least some of the articles or between some of the users and access to some of the articles; and determining at least one of the third associations is correlated with one or more of the first associations.

Abstract: A method involves on-line viewing of a first article through a linking node for virtual merging on another structure. A particular application of the invention is directed to on-line apparel shopping involving a matching scheme using codes provided with images to be merged. For example, on-line viewing of one article, such as clothing, on another structure, includes creating an item from image-data corresponding to an article selected by an on-line viewer from an on-line viewer site with an image of a structure selected by the on-line viewer, and indicating whether the article and the structure satisfy a category-matching criterion. In certain embodiments, the articles are represented by (search) parameters that permit organizational advantages.

Abstract: A computer implemented method, apparatus, and computer program product for modifying advertisements. A set of keywords is received from a user. A query is performed in a search engine with the set of keywords. A set of websites comprising ranked search results and ranked advertisements is displayed. Responsive to detecting a user input selecting a first website in the set of websites, modifying the ranked advertisements, based on the content of the first website, to form modified advertisements.

Abstract: Architecture that enables the realtime selection and application of advertisements to search results of a user based on the user intent. The architecture enables information exchange between the search engine and advertisement frameworks to provide significant input for realtime advertising decisions. Each query processed in the search engine is analyzed and classified for user intent. Realtime intent classification enables merchants to choose to place or not to place advertisements based on a given query from the end user, with a much higher degree of relevance. This also exposes the ability to provide dynamic pricing for advertisement monetization based on realtime query signals.

Abstract: In one embodiment, constructing one or more customized dictionaries for a particular user, each customized dictionary comprising a different blending of one or more frequently used words collected from texts submitted by one or more users; determining one or more customized advertisements for the particular user based on the customized dictionaries; and presenting the customized advertisements to the particular user.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage part 203 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. One example method includes receiving a textual input that forms a part of a user request, the textual input in the form of a prefix that when complete constitutes the request. The method further includes identifying completions based on the prefix, determining one or more content items associated with each completion, computing initial scores including a score for each content item-completion pair including determining a likelihood that a given completion represents the request and a quality of the content item as compared to the completion, computing final scores including scores for each prefix-content item pair using the initial scores, computing a bid for each content item, running an auction to select a content item based on the bids and final scores, and identifying display data associated with the selected content item.

Abstract: An embodiment is provided wherein a search query is received from a user. It may then be determined if the search query would ordinarily result in a results page having no sponsored search advertising. If the search would ordinarily result in a results page having no sponsored search advertising, then advertising that would ordinarily be displayed in response to each of two or more search terms making up the search query individually may be aggregated. Then one or more advertisements may be selected from the aggregated advertising. Then the selected advertisements may be displayed on a results page responsive to the search query.

Abstract: Methods and systems for enabling multi-merchant coupon campaigns within an online publication system are described. In an example, a method can include generating an item listing, receiving information specifying a set of coupon criteria, detecting an event within a multi-merchant publication system, and present a coupon in response to detecting the event. The generating an item listing can be based on information received from a merchant-computer. If the set of coupon criteria is detected it can result in presenting a coupon for the item listing. The event can satisfy a particular coupon criteria from the set of coupon criteria.

Abstract: Systems and methods of enabling cross-promotion of products and services during a purchase transaction are provided. An offer management system provides contribution offers to a purchaser in response to a request for discounts for a product. Upon acceptance of the offers by the purchaser, the offer management system causes funds to be transferred from one or more contributor payment accounts to a retail point-of-sale system. These funds are combined with funds from the purchaser to provide the full price to the retailer for the product. The offer management system monitors purchaser activity to determine if the purchaser later complies with conditions of the offers. In some embodiments, the offer management system may be used by traditional point-of-sale systems without requiring special configuration to work with the offer management system.

Abstract: Systems and methods are disclosed for facilitating acquisition of customers for merchants through targeted offers to prospective customers; improving the precision of targeting by Prospect Profiling and Intent Prediction. In certain embodiments, the system supports monetizing sources of data which contribute to Prospect Profiling and Intent Prediction, such as purchase history, third-party SNP data. In other embodiments, a “Customer acquisition fee” serves as the underlying business model for the Service Provider of the Platform. The system provides cost-effective marketing where merchants pay only after conversion of prospect to customer. Customers get higher savings through Opportunity Auctioning amongst merchants with the value of Discount offer as part of Bid.

Abstract: Disclosed in a system and method for facilitating the management of keyword/Uniform Resource Locator (URL) data. A first processor receives from a second processor, a request to transmit keyword/URL data. The first processor transmits to the second processor, the keyword/URL data. The first processor receives from the second processor, modified keyword/URL data. The first processor validates the modified keyword/URL data to determine if the modified keyword/URL data includes errors. The modified keyword/URL data can be used to perform keyword ranking using a search engine.

Abstract: Advertisement information (45, 46) and a character string which is set in advance are stored in association with each other (S2), display data are obtained (S3), link information including a character string is specified from among link information included in the obtained display data (S8), a display position 42 for displaying the specified link information is specified (S9), an advertisement display area for displaying advertisement information is specified on the basis of the specified display position (S10), advertisement information corresponding to a character string included in the specified link information is specified (S11), and the specified advertisement information is displayed in the specified advertisement display area (43, 44) (S14).

Abstract: A systems and method are proposed that address the task of locating advertised services satisfying specific requirements described by a service request, and ranking discovered services so as to enable selection of best services among them. Real life scenarios often involve services described with complex pre- and post-conditions, and have Quality of Service (QoS) associated with them. The proposed method and apparatus support a unified matching of functional as well as non-functional service properties: input-output, complex constraints, and QoS. A novel service discovery and selection algorithm can adaptively locate advertised services by performing a flexible matching of the three service properties. The algorithm is capable of returning partially matched services should there be no exact match.

Abstract: A search engine considers events and stories described in electronic documents, a location of a searcher/reviewer, and a situs associated with a query and content of the document to determine how/if they should be presented to users as part of relevant search results.

Abstract: Advertisements are provided to users for an extended period of time based on a categorization of those users into one or more audiences. A user is being offered credits in exchange for the display such advertisements, which can be utilized to purchase items of value. The advertisements are selected based on which audience a user belongs to and a user is categorized as a member of one or more audiences based on a user profile that is informed by information explicitly provided by the user, information generated by the user to which the user has granted permission and contextual information, such as location. An audience taxonomy is centrally maintained and provided to enable categorization without transmitting users' information off of their computing devices. Advertisers bid on advertisements, not by bidding on keywords, but rather by bidding on the duration for which advertisements are displayed to selected audiences.

Abstract: A first indicator associated with a first group modification request to modify a first attribute value associated with each one of a plurality of keyword phrases that are stored as a first group indicating that the first group is included in a first hierarchical entity may be obtained. The first request may specify the first hierarchical entity as a target of the first group modification request. A first group modification of the first attribute value may be initiated, based on a first group modification of the first attribute value representing the first attribute value associated with each one of the plurality of keyword phrases, in response to the first group modification request.

Abstract: A method of creating a personalized targeted advertisement for displaying on a webpage of a website is disclosed. The personalized targeted advertisement includes features to provide direct communication between a sender and a recipient of the personalized targeted advertisement. A selection of an advertisement template from a plurality of advertisement templates is detected. Then, a media file and a custom message are received to build the personalized targeted advertisement. The personalized targeted advertisement is then sent to the recipient identified by a unique identification. The advertising server is notified so that the personalized targeted advertisement can be displayed when the recipient identified by the unique identification logs into the website.

Abstract: A method, within a computer hardware system, includes the following. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. A list of web assets is provided to the first entity in response to a search request, and a selected one of the web assets is inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.

Abstract: A computer system, computer program, and related methods product for selecting one or more targeted advertisements to be displayed along with a set of search results. In general, a computer system and database storage system store one or more campaigns associated with a set of documents and at least one advertisement. The computer system is programmed with an ad targeting module to: identify all campaigns that have at least one document relating to a search result set; analyze the search results set to calculate at least one intersection score between the search result set and at least one of the one or more campaigns; select a matching campaign from the one or more campaigns based on the at least one intersection score, select at least one advertisement from the matching campaign; and cause the at least one advertisement selected from the matching campaign to be displayed with the search result set.

Abstract: A method, system and program product comprises capturing a conversation in an electronic format. At least one individual, engaged in the conversation, possesses an electronic device being configured to be operable for listening to the conversation. The captured conversation is converted into a representation of words comprised in the conversation. At least one word in the representation is searched for that matches a word in a stored list of keywords. An advertisement associated with a matched keyword is displayed to at least the one individual.

Abstract: The APPARATUSES, METHODS AND SYSTEMS FOR A DIGITAL CONVERSATION MANAGEMENT PLATFORM (“DCM-Platform”) transforms digital dialogue from consumers, client demands and, Internet search inputs via DCM-Platform components into tradable digital assets, and client needs based artificial intelligence campaign plan outputs. In one implementation, The DCM-Platform may capture and examine conversations between individuals and artificial intelligence conversation agents. These agents may be viewed as assets. One can measure the value and performance of these agents by assessing their performance and ability to generate revenue from prolonging conversations and/or ability to effect sales through conversations with individuals.

Abstract: Enhanced features and functionality of a radio station website, and offline advertising operations are disclosed to improve listener interactions, provide improved services to users, and enable more effective radio or television-based advertising.

Abstract: Methods and systems for generating location-aware group recommendations are discussed. For example, a method can include operations for receiving a group recommendation request, accessing user profile data associated with members of the group, and generating a group recommendation. The group recommendation request can be received at a network-based system and include identification of a first and second user as well as information identifying a current location associated with the first and second users. Accessing the user profile information can include accessing user profile information for both the first and second users. The group recommendation can be generated based on the current location data and a combination of at least a portion of the user profile data from the first and second users.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, providing advertising content to a user in response to an image search request to be performed on the Internet. A search phrase is input to be used to perform the image search on the Internet. Searching of Internet content is performed to identify content matching the received search phrase. Images associated with each of the matching content are compared with images associated with advertisements stored in an advertisement database, to determine which advertisements have associated images related to any of the images associated with the matching content. Based on display data provided to the client computer, each of the matching content can thus be displayed at a client computer with associated images, along with an advertisement having an associated image related to any of the matching content.

Abstract: Methods and systems are disclosed for providing online advertisements to consumers. A method disclosed herein allows a consumer to provide contact information to a business in response to a search request submitted to a search engine. Subsequently, the business may initiate a communication to the consumer at the contact information provided by the consumer. As a result, the business has better assurance that the advertisement fees provided to the search engine is in fact generating better consumer contacts for the business. In an embodiment of the system disclosed herein a telecommunications service provider may receive the contact information from the consumer and establish a line of communication between the consumer and the business.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

Abstract: Systems and methods for facilitating a predictive advertising campaign are disclosed herein, in one embodiment an advertising analytics server is programmed with a predictive advertising engine and an advertisement personalization engine. The advertising analytics server is communicatively coupled to one or more e-commerce sites, search engines, Web browsers or other Web sites. The advertising analytics server and its constituent components are capable of implementing predictive advertising models and rules that automatically generate advertisements on behalf of e-commerce sites by analyzing data (analytics) from the e-commerce sites or individual consumers. Advertisements are optimally generated for e-commerce businesses based on statistical models that predict consumer behavior, preferences, and likelihood of purchases.

Abstract: One aspect of the invention provides an advertisement system using an embedded map. The system includes: a space of interest (SOI) server for generating location based data using an SOI object; and an advertisement server for providing advertisement content information to an advertisement region of the embedded map using the location based data.

Abstract: A method of ad or content insertion and a visual communication system includes communicating, by a server, with a plurality of users; creating a visual talking message by a user of the plurality of users comprising a sender, the message being for one or more recipients comprising users of the plurality of users; adding advertisements or other content within or around the visual talking message, wherein the advertisements or other content comprises one or more of an image forming part of the visual talking message and content around the visual talking message; sending the visual talking message with the advertisements or other content to the one or more recipients comprising; and tracking the advertisements or other content through the server. The advertisements or other content can be selected based on a substantially real-time bidding process or as part of existing images supplied to senders via content creators.

Abstract: A method and system selects advertisements based on data regarding a user's behavioral patterns, such as the user's broadcast viewing history, current state of motion, and location, interests, and intentions.

Abstract: A bid for a content slot from a content provider is received. The bid includes a revenue-sharing bid. It is determined that the bid is a winning bid and content is presented from the content provider in the content slot. Presentation details are logged that include a time when the content was presented. At a later time, an indication is received of an action, the indication including an indication that the action is responsive to the content having been presented previously. Based on the action, the content provider is charged an appropriate amount based on the revenue sharing bid.

Abstract: A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

Abstract: In some embodiments, a system for advertising and communicating at a vehicle charging station and method of using the same as disclosed herein. Other embodiments of related systems and methods are also disclosed.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing multiple creatives in a display order are disclosed. A user may submit a search query. Advertisements responsive to the search query are identified, and an advertisement with one or more creatives is identified based on a bid amount associated with the advertisement. One of the creatives is provided to the user based on a display order of the creative. The user may submit a second search query, and advertisements responsive to the second search query may be identified. A second creative, according to the display order, may be provided to the user from an advertisement identified based on bid amount.

Abstract: Systems and methods are provided that allow for a portable electronic device to provide smart menus to a user based on a context of a transaction. Specifically, the method of using a portable electronic device may include opening a near field communication (NFC) channel with a point-of-purchase device and providing a smart menu based on a determined context. The portable electronic device may be configured to determine the context based at least in part upon acquiring sales transaction information for the point-of-purchase device. Additionally, the portable electronic device may be configured to determine the context based at least in part upon acquiring vendor identification information.

Abstract: Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser.

Abstract: An engine, system and method for a domain social network that interconnects Internet users with at least domains owned by or of interest to those Internet users, and that may obtain and/or forward obtained dynamic data regarding those domains automatically, such as by web service or email service. The dynamic data may be used to filter and protect content and data of the respective domains, to protect users by identifying low quality web pages or malicious software or pages, to isolate or improve search results regarding the domain, and/or to improve Internet-based transaction flow, such as the creation of advertising.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: Methods, systems, and techniques for presenting sponsor supplied content associated with commercial opportunities in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to determine and present sponsor supplied content associated with an opportunity for commercialization related to a portion of electronic input that has been indicated by a received gesture. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS examines the indicated portion in conjunction with possibly a set of (e.g., one or more) factors to determine which sponsor supplied content associated with an opportunity for commercialization to present.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: A method for folksonomy weighted searching is provided. The method includes identifying two or more Internet resources associated with a folksonomy. One or more words or phrases are identified in the Internet resources. The words or phrases are weighted based on a frequency of use, and a database is generated associating the words or phrases with at least one of the Internet resources.