Abstract: Methods and systems for enabling an advertiser to utilize device-to-device interactions to track word-of-mouth advertising and to take advantage of differentiated pricing schemes based on a quantity of an item are provided. An advertisement is received on a first device, and the first device identifies a second device that is receptive to interaction. The first device interacts with the second device. Concurrently with the interaction, an advertisement identifier associated with the advertisement is communicated from the first device to the second device. The advertisement identifier enables the second device to receive the advertisement.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: A technique is taught that improves how an organization engages with customers. In an embodiment, keywords are discovered to optimize for, and to integrate with, advertising systems to advertise a company website. A set of advertisements is created that improve the click-through rate from users. A optimized landing page experience is created to provide a best user experience to drive issue resolution and sales.

Abstract: Purchase phrases can be analyzed to infer user interests. A purchase phrase can include one or more user-defined textual words that a user employs to purchase items in an expedited manner. Many users' purchase phrases may include words that reflect the users' interests, such as “golf” or “rose.” Users with similar purchase phrases may therefore be interested in purchasing similar items. A recommendation system can therefore find items purchased with similar phrases to a target user's purchase phrase and then recommend these items to the target user.

Abstract: A system for online sales with automatic rebate and coupon redemption provides customers making online purchases to automatically retrieve and redeem all applicable rebates and coupons during an online purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system makes purchases from merchants or manufacturers using all applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system automatically retrieves coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site and to retrieve manufacturer's and merchant's coupons prior to an online purchasing activity for subsequent submission to an online merchant during a subsequent purchasing activity.

Abstract: Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.

Abstract: A system and method to select and retrieve contact center transactions from a set of transactions stored in a queuing mechanism. The system includes an interactive voice response system configured to accept at least one call and dynamically populate a web form with call data associated with the at least one call. The system also includes a queuing engine configured to allow a call agent to access the call data prior to the at least one call being connected to the call agent.

Abstract: There is disclosed a method for user-based segmentation and selection of offers. The method includes aggregating user activity data based upon online activity of a user and generating user segment data in response to a web page request by the user and a segmentation request incorporating a plurality of user queries based upon the user activity data. The method then includes providing the user segment data to an offer server in response to a segment request from the offer server.

Abstract: In embodiments, the present invention provides a method and system for associating a survey question with an interactive sponsored content, selecting the interactive sponsored content based at least in part on a mobile subscriber characteristic associated with a mobile communication facility, presenting the interactive sponsored content to the mobile communication facility, receiving a response to the survey question from the mobile communication facility, analyzing a plurality of user responses to the survey question, and presenting a survey analytic to the mobile communication facility based at least in part on the analysis.

Abstract: A system and method are directed towards identifying advertisement keywords within a variety of content types, identifying similarity rankings of advertisements based on the keywords, and to the guiding of keyword purchases. In one embodiment, a search is performed based in part on defined selection criteria, and/or scheduling rules. Content that may include advertisements is processed to identify advertisement keywords. A similarity ranking of different advertisements based on keywords therein may be determined. The similarity rankings may be used, with keyword pricing data, to identify instances of keyword arbitrage, guide purchase of keywords, and to control traffic flow to and from advertisements to obtain a benefit from price differentials between what one keyword seller charges for a keyword and what a click buyer will, pay for traffic directed to advertisements with the same or related keyword.

Abstract: A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased.

Abstract: A system for use in storage of advertisements in a personal account at an online service is provided. The online service may be configured to serve data to a client device to cause the client device to display a graphical user interface. The system may include a search interface to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine of the online service in response to the search query, a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing and/or traversal of a hyperlink embedded in the advertisement, and a personal account interface to display a saved advertisement in the personal account.

Abstract: A system for determining an interested field of an Internet user, attracting advertisements from sponsors according to the user's interest, and providing advertisements to the user via the Internet includes a keyword database for recording multiple keywords, keyword type information, predetermined reference information for the type information, and advertisement list information including the number of advertisement files including the keyword. A use event is received and a keyword is recorded as history data corresponding to the event. Keyword type information is searched using a keyword database and reference information of the type information is searched. The keyword is determined an interested field of the user according to the reference information. An advertisement file is generated including the interested field keyword.

Abstract: Advertising on P2P networks can include a three-step system in one embodiment of the disclosure. The first step can include the review of search requests, followed by a response linking to a media file containing an advertisement. The second step can be a delivery process. The advertising cannot be considered spam as the user can be redirected towards information that can directly correlate to the users search. The advertising can be done with the full cooperation and volition of the media company or companies involved. The advertisers' contract with the media companies can allow for payment and the media companies can then expose their product to potential buyers. The third step can be contacting an advertising server any time that media file is played. In this third step it can be determined what the optimal advertisement for this media file is.

Abstract: A method and system for providing refined location relevant marketing devices whereby a marketing device management system obtains: data representing one or more marketing devices from one or more merchants; location refinement data associated with the merchants; location refinement data associated with the marketing devices; and location refinement data associated with a consumer. The marketing device management system includes a marketing device matching engine that includes a location refinement matching filter. The location refinement matching filter uses all, or part of: the location refinement data associated with the merchant; the location refinement data associated with the marketing devices; and the location refinement data associated with the consumer; to determine the marketing devices in the marketing device database most relevant to the consumer, and the consumer's current state. The most relevant marketing devices are then provided to the consumer.

Abstract: Disclosed is a system for performing online data queries. The system for performing online data queries is a distributed computer system with a plurality of server nodes each fully redundant and capable of processing a user query request. Each server node includes a data query cache and other caches that may be used in performing data queries. The data query, as well as request allocation, is performed in accordance with an adaptive partitioning technique with a bias towards an initial partitioning scheme. Generic objects are created and used to represent business listings upon which the user may perform queries. Various data processing and integration techniques are included which enhance data queries. An update technique is used for synchronizing data updates as needed in updating the plurality of server nodes. A multi-media data transfer technique is used to transfer non-text or multi-media data between various components of the online query tool.

Abstract: Method and apparatus for generating a geo-targeted message with search results are disclosed. The method and apparatus allow client entities to present target messages to computer user recipients by providing geo-targeted messaging that provides search results to computer users along with a geo-targeted message. Client entities lease words based on specified geo-target criteria on specified platforms. Users initialize the apparatus and can perform word searches utilizing the method and apparatus where the word may be a client's leased word that is associated to the user's geographic profile. Thus, the user is provided a geo-targeted message along with search results and the client is able to effectively communicate a message to targeted recipients.

Abstract: Methods and systems to modify the number and/or positioning of advertisements presented to a user based on that user's activity patterns (e.g., previous queries, query result selections, ad selections, etc.) and the order in which events constituting the activity patterns occurred. For example, the methods and systems can be based on a Markov model utilizing the user's activity patterns.

Abstract: A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the invention, the end user enters a profile into YOUniverse, which is uploaded to the database. The user then logs in to search for items and the advertisement search results are specific to the end user's profile. The user controls the amount of information in their profile; however, more information yields better advertisement results and more money.

Abstract: A method for providing content via a communications network on a user's computer, obtained from a plurality of resources in an organized arrangement is provided. The method includes creating a show structure of nodes, each node identifying a resource from a plurality of accessible resources, at least some of which are network accessible resources. Without requiring user input, a plurality of the network accessible resources, identified by a corresponding node, are automatically accessed. Content corresponding to each of the accessed resources is automatically presented through the user's computer in accordance with the show structure. Advertisement content is presented to the user in connection with the automatic presentation of the content through the user's computer.

Abstract: A device receives, from a user device, a request for qualified offers for a particular customer, and retrieves, based on the request, profile information associated with the particular customer. The device generates a call to a backend database based on the profile information, and receives, from the backend database, offer qualification indicators based on the call. The device determines qualified offers based on the offer qualification indicators, and provides the qualified offers to the user device for display.

Abstract: Method and system for optimizing search results in a business intelligence system. An member is selected in the business intelligence system having a user space, a content space, a data space, a master-data space and a metadata space. A relationship is determined between the member and a plurality of objects in the user space, the content space, the data space, the master-data space, or the metadata space. A ranking of the member is calculated based on the relationship. A relevance of the member in the business intelligence system is calculated using the ranking, thereby optimizing search results of the business intelligence system using the relevance of the object.

Abstract: An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Abstract: An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Abstract: An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Abstract: An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Abstract: Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for displaying advertisements. The method includes providing query data specifying a search query including search terms; in response to providing the query: receiving a first advertisement associated with search terms and video element data comprising a video selection element for a video in response to a determination by the advertisement system that the video is eligible to be displayed with the first advertisement, the eligibility of the video to be displayed with the first advertisement being specified by an advertiser of the first advertisement; and receiving a second advertisement not including video element data in response to a determination that the second advertisement is not eligible to be displayed with a video; displaying the first advertisement and the video selection element proximate to the first advertisement, and displaying the second advertisement with the first advertisement.

Abstract: An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a proscribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.

Abstract: Marketing communications are delivered by advertising displays affixed to or surrounding gratings. Lease arrangements are determined by a machine-based method providing equitable revenue sharing to municipality or other entity owning the grating spaces and the marketing communication entity while providing rapid, reliable deployment to advertisers via a machine-based method of RFID tracking and deployment.

Abstract: A method, devices, computer program products and systems for searching information are disclosed, where a search criterion based on input by a user and search criterion based on information on user attention are used in forming search results. The attention information is formed by gaze tracking or by following the user attention in another way, e.g. by EEG measurements.

Abstract: Techniques for determining search query information for an advertising campaign and communicating the search query information to a sponsor of the advertising campaign are described. The techniques include receiving, from a sponsor of the advertisement, a request for search query information relating to the advertisement having been presented by a search service, identifying previously executed search queries submitted by users of the search service, wherein search results of the identified search queries have been presented with the advertisement to one or more users of the search service, compiling search query information, the search query information including ad performance data associated with the advertisement for the identified search queries, and providing the sponsor with the compiled search query information. A user interface may be generated to receive user input of selection criteria and provide an interface to search query information.

Abstract: A computer-implemented method for serving advertisements based on article availability includes: receiving a first keyword submitted by a user for performing a search among articles offered by a merchant; determining, using information associated with the merchant, whether the merchant offers a first article for sale that corresponds to the first keyword; and forwarding at least one advertisement in response to the first keyword, the advertisement selected without using the first keyword if the merchant offers the first article, and selected using at least the first keyword otherwise.

Abstract: A method and apparatus turns a typical home telephone system into a platform for delivery of web based content and services. The preferred embodiment of the invention comprises a broadband enabled telephone system for the home and a series of web servers that collect, package, and deliver personalized content and services to all of the telephone handsets throughout the home. With this end-to-end solution, any information or services available via the web can be delivered through a broadband enabled telephone system. Through the web, each member of a family can build a profile which defines what information and services they want available through the handset. In addition, each handset can be dynamically personalized for any family member. The color screens on the handsets become windows through which an individual can view and interact with a broad range of content and services. The audio channels thus become an extension of the voice based services, such as messaging and voice chat.

Abstract: Provided herein are systems and method for monetizing a search interface. In one embodiment, for example, there is provided a method comprising (a) receiving a search query from a user; (b) identifying a plurality of documents responsive to the search query; (c) identifying a creative relevant to the search query; and (d) providing the user with the plurality of documents and at least one relevant creative. The creative may be selected based on a subject tag and/or product tag present in the search query. In one embodiment, the systems and methods described herein are used in computer-implemented advertising.

Abstract: Provided herein are systems and method for monetizing a search interface. In one embodiment, for example, there is provided a method comprising (a) receiving a search query from a user; (b) identifying a plurality of documents responsive to the search query; (c) identifying a creative relevant to the search query; and (d) providing the user with the plurality of documents and at least one relevant creative. The creative may be selected based on a subject tag and/or product tag present in the search query. In one embodiment, the systems and methods described herein are used in computer-implemented advertising.

Abstract: The present invention provides a method and a system for providing targeted advertisements to a user. The method includes determining a set of signals corresponding to at least one online activity associated with the user and then analyzing the set of signals to identify one or more user interests. The set of signals includes at least one of a share signal, a view signal, a search signal, and a click signal. Further, the method includes tagging the user with at least one ad exchange cookie based on the identified user interests and an available advertisement pool. Lastly, the method includes displaying, by an advertisement network, an advertisement to the user based on the ad exchange cookie.

Abstract: The invention relates to a method, system and computer program for management of paid advertisements displayed in response to a search query entered into a search engine. A vendor's inventory is discovered by reading from an inventory database. Search terms are determined for item categories in the inventory database, reading from fields of the inventory database. A user can specify additional or replacement search terms to be associated with a particular item. Advertisement sets are then created for items which are currently available or “in stock,” each set containing an advertisement corresponding to an item, the associated search terms, and a landing page identifier. The landing page displays search results from the vendor's inventory database, relating to the corresponding item category for that advertisement.

Abstract: An approach is described for recording the selections made by a user and then presenting information regarding these selections to the user in various contexts. Each selection corresponds to the user's express request to receive information (such as a telephone number) that is useful in performing a transaction (such as calling a particular business entity).

Abstract: Disclosed is an internet traffic monitoring method. In the method, a first packet, sent from a user client, having a web content request meeting certain monitoring selection criteria is detected. Upon detection of the first packet, a second packet is forwarded to the user client. The second packet has a redirection with a fabricated web content request to a monitoring web page including at least one monitoring implement.

Abstract: A method and a mobile device for displaying applications information on the mobile device. One or more applications in communication with corresponding servers are executed on the mobile device. One of the applications or a separate dedicated application provides graphical presentation on the mobile device overlaid on a single map. The single map is received and displayed on the mobile device. The output from another or more applications, based on user's choice, is displayed on the same single map and can interact with the user via application layer over the requested single map.

Abstract: Systems and methods for automatically generating targeting information for presentation of an offer via an online social network using affinity information collected concerning members of online social networks in accordance with embodiments of the invention are disclosed.

Abstract: Disclosed is a method and system for selecting targeted advertisements based on a user's personal points of reference. The personal points of reference identify user specific locations of interest based at least on geographic locations. In order to determine which advertisements are relevant to a user's personal point of reference, the advertisements served by an advertising server contain metadata appended therein. The ad metadata is correlated with locations, and provides geographical sensitivity to specific locations. Thus, advertisements are matched to points of reference based on geo-location data. When the advertising server is presented with a user's personal point of reference, the ad server compiles the point of reference's geo-location data against the ad metadata, and determines if there is a match. Upon a match being identified, the advertisement associated with the ad metadata is served to the user.

Abstract: A system and method of delivering an advertisement to a target market, may comprise with at least one computing device, collecting data relating to consumer information gathering (accessing activity); analyzing the data relating to consumer information gathering, to determine a consumer interest trend; utilizing the consumer interest trend to define a target advertising market; and utilizing at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.

Abstract: The present disclosure describes a system and method of increasing discoverability of software applications in a marketplace catalog via behavioral data. Specifically, a client monitors behavioral usage of applications with a local usage tracking framework, optionally utilizing a data template. The data is aggregated either on the client or on a server or both, and synchronized with a server storage to be made available via application behavioral services. The client may also host an advertising placement framework to place selected advertising in the view of the client's user. Application behavioral services may apply one or more behavioral algorithms to the aggregated behavioral usage, to generate recommendations to maximize marketplace catalog ranking, visibility and projected revenue.

Abstract: Advertising on P2P networks can include a three-step system in one embodiment of the disclosure. The first step can include the review of search requests, followed by a response linking to a media file containing an advertisement. The second step can be a delivery process. The advertising cannot be considered spam as the user can be redirected towards information that can directly correlate to the users search. The advertising can be done with the full cooperation and volition of the media company or companies involved. The advertisers' contract with the media companies can allow for payment and the media companies can then expose their product to potential buyers. The third step can be contacting an advertising server any time that media file is played. In this third step it can be determined what the optimal advertisement for this media file is.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: Methods of the present inventions allow for providing a preferred domain position on a registration website. An exemplary method may comprise the steps of receiving data from registrars regarding a domain administered by a registry, generating a quality score for the domain based upon the data, and providing the quality score to requesting entities.

Abstract: A computer-implemented method and system for selecting a subject advertisement in a sponsored search system based on a user's commercial intent (pertaining to the subject advertisement), using techniques for determining intent-driven clicks from a historical database. The method includes steps for aggregating a training model dataset wherein the training model dataset contains a selected history of clicks. Then, selecting from the training model dataset, a clicked slate (further selection of clicks), the clicked slate comprising a set of clicked ads, and calculating an intent-driven click feedback value for the subject advertisement. The method includes techniques for selecting a clicked slate using features corresponding to clicks received within a particular time period (the time period determined statically or dynamically).

Abstract: Methods of generating recommendations may include obtaining social network data from one or more network resources. Word relationships may be created between selected words in the social network data to produce relationship data. Advertisement or other asset recommendations may be generated for a target user by analyzing browse information of the target user to identify one or more words. Other words in the relationship data may be identified that are related to the words in the target user's browse information. One or more advertisements may be identified having at least one keyword that corresponds to the other words. At least a portion of these advertisements may be selected from a data repository to provide to the target user.