Abstract: Systems of the present inventions allow for URL shortening based online advertising. An exemplary system may comprise a website hosted on a server computer and having a field configured to receive a URL that resolves to a first network resource. The system may further comprise software modules running on at least one server computer communicatively coupled to the website and may include: a keyword extraction module configured to parse the URL into keyword(s) and transmit keyword(s) to an online advertisement generation module configured to generate online advertisement(s) relevant to the keyword(s) and transmit them to a network resource generation module configured to generate a second network resource (comprising the first network resource and one or more online advertisements), and a shortened resource locator generation module configured to generate a shortened resource locator that resolves to the second network resource.

Abstract: Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource.

Abstract: Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource.

Abstract: A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user.

Abstract: Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more.

Abstract: Method and system for delivery of personal search services and advertising. The method includes collecting information from the user about the users personal search engine, including, but not limited to digital content data sources, link crawl depth of those digital content data sources, and time interval to refresh the index of the digital content data sources created. In one embodiment of the present invention users do not pay a fee in return for allowing the provider to present advertising to the user as the user uses the invention. In another embodiment, advertisers purchase advertising display services from the provider to be displayed to specific users.

Abstract: A method is provided to that allows product placement data of specific items to be conveniently accessed. A user may submit a request for a specific item or items via a client device (e.g., a mobile device, laptop, desktop, etc.) to a server. The server responds with product placement data for providers (e.g., retailers, stores, service providers, libraries, etc.) of the item or items that are close geographically to the user's location. Other data may be included with the response including pricing information of the item, distance or directions to the provider, and promotions.

Abstract: A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.

Abstract: Methods and computer-readable media are provided for receiving keyword expansions from expansion providers and selecting a set of keyword expansions that are used for advertisement selection. Keyword expansions that correspond to a particular search query or text from a browsed web page are received from an expansion provider. Feature data is extracted from each keyword expansion, and may include properties of the keyword expansion or the expansion provider. A score is assigned to each keyword expansion, and based on the score, a set of keyword expansions is selected from the keyword expansions received from the expansion provider. The set of keyword expansions is used to select relevant advertisements for presentation to the user.

Abstract: Techniques for providing information to a user of a mobile device based on an online or web-identity of the user and a geolocation of the mobile device are described herein. The user may be notified when a nearby merchant has a good or service for sale that matches a good or service in a list, such as a wish list, associated with the web-identity of the user. The users may also be provided access to a coupon within an electronic document when a mobile device storing the electronic document is located at a particular merchant. This convergence of geographical location of the user, as determined by the geolocation of his or her mobile device, with his or her web-identity can bring the online and off-line worlds closer together to provide relevant information for the user and improved marketing opportunities for merchants.

Abstract: Provided are a system and a method for exposing an advertisement based on a keyword in real time. The system may include an inventory determining unit to determine an inventory for each target keyword using a search log based on a keyword of a user, and an advertisement registering unit to register an advertisement into an inventory corresponding to a target keyword selected by an advertiser. The system may expose an advertisement while precisely reflecting a subject of interest of the user, thereby improving an advertising effect.

Abstract: Various embodiments provide techniques for auction flighting. In one or more embodiments, a control group and a test group are designated for participants who compete one to another in online auctions. An inclusive model may then be employed for testing of new conditions for auctions using the groups. In particular, multiple auctions can be conducted and/or simulated, such that control conditions are applied in auctions that do not include at least one member of the test group, and test conditions are applied in auctions having members from both the test group and the control group. A response to the test conditions can then be measured by analyzing behaviors of the participants in the auctions conducted with the control conditions in comparison to behaviors of participants in the auctions conducted with the test conditions.

Abstract: Methods and systems are disclosed for providing online advertisements to consumers. A method disclosed herein allows a consumer to provide contact information to a business in response to a search request submitted to a search engine. Subsequently, the business may initiate a communication to the consumer at the contact information provided by the consumer. As a result, the business has better assurance that the advertisement fees provided to the search engine is in fact generating better consumer contacts for the business. In an embodiment of the system disclosed herein a telecommunications service provider may receive the contact information from the consumer and establish a line of communication between the consumer and the business.

Abstract: A computer workflow environment includes alternate pages within a search engine, with advertising query results based upon advertiser-selected geographic limitation of predetermined geographic size. The advertiser's cost is proportional to the number of advertiser-selected geographic limitations available to a user making search query of a class correlated with the advertiser participating in at least one of the alternate pages of the search engine. The search engine contains various levels of search engine pages having mixed or fixed maxima, minima, and between results pages. Various page IP Address Binaries contain geographical location and market audience sizes, and econometric pricing across various levels search engine page states and national pages, wherein the price of advertising depends upon limitations or addition to variables, to optimize profit by allowing computer users access to affordable choices of selected advertiser, based upon sale performance.

Abstract: A system and method for enabling information providers using a computer network to influence a search listing's position within a search result list generated by a search engine. Each network information provider has an account containing at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. A network information provider selects a search term relevant to the content of the web site. A search listing includes the search term and a description. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system then compares the various bid amounts for the same search term, and generates rank values for search listings having that search term. The rank value determines where the listing will appear on the search results page generated in response to a searcher's query.

Abstract: An apparatus, system, and method are disclosed for individualized and dynamic advertisements delivery and display in cloud computing and ordinary Internet systems. The client updates the advertisement server periodically the user web browsing history and local media, advertisements play back log. The client updates the advertisement server the user geographical location. The advertisement server analyzes the user interest and geographical information from client, combining with the server information of client neighborhood events, client neighboring friends, traffic, weather condition. The advertisement server selects the advertisements, tags the selected advertisements, then pushes to the client local storage. Client takes the retrieved web content and selects the best fit advertisements from local storage with according to the time, date, as well as the information of browsing history, geographical information, neighborhood events, client neighboring friends, traffic, weather.

Abstract: A keyword search system including a text input unit for inputting subtexts obtained by dividing each text into parts, while associating the subtexts with an event through a process recorded in the text; a prediction device adjuster for adjusting a corresponding event prediction device to maximize the percentage of text in which the inputted event is identical to a prediction result in a first text group selected from the subtexts; a prediction processor for generating a prediction result for each section, by inputting each text in a second text group selected from the corresponding subtexts in the adjusted event prediction device; and a search unit for calculating the prediction precision for the second text group of the event prediction device using a comparison between the inputted event and the prediction result for each subtext, and searching for keywords in sections with a certain degree of prediction precision.

Abstract: Systems and methods for determining and utilizing path navigation information. In one aspect, a method includes determining an article containing at least one item, determining a path associated with the article, and identifying at least one term associated with the at least one item based at least in part on the path.

Abstract: A method of displaying advertising to a user includes receiving a request including search terms from the user, receiving a mobile directory number associated with the user, requesting telecommunications data based on the mobile directory number, receiving the telecommunications data, determining advertising results based on the search terms and the telecommunications data, and displaying the advertising results to the user.

Abstract: A brand name is used to generate a domain name portfolio comprising at least one brand domain name comprising the brand name and a top-level domain name, and at least one qualified brand domain name comprising the brand name, at least one qualifying term, and a top level domain name. Network traffic is tracked for each of the domain names in the domain name portfolio over an analysis period. A role of brand index is determined, wherein the role of brand index is determined using the ratio of network traffic for the brand domain name to a total of the network traffic for all domain names in the domain name portfolio. Additionally, revenue generated by websites linked to each of the domain names in the domain name portfolio is tracked over the analysis period. Brand earnings are then calculated the revenue generated by websites.

Abstract: The present invention provides methods and systems for determining optimized bidding on keywords in a sponsored search advertising keyword auction. Methods and systems are provided in which information is obtained including forecasting information and cost per click constraint information. The forecasting information includes forecasted cost versus clicks information and forecasted cost-per-click versus clicks information. Based at least in part on the forecasting information, an optimized set of keyword bids is determined, consistent with the one or more cost-per-click constraints, including iteratively determining an optimized keyword bid with a highest forecasted ratio of clicks to cost.

Abstract: A method to generate and transmit appropriate Actions for different customers based on their response to a marketing Campaign in a CRM application includes receiving a communication event (via SMS message, email message, instant message and the like) from the customer with Internal ID (internal identifier) embedded inside the content of the communication event, searching for the Internal ID inside the communication event, extracting keyword and substring from the searched Internal ID, threading communication event to corresponding pre-existing Interaction Thread same Interaction ID wherein a new Interaction Thread is started, for which there is no pre-existing Interaction Thread with same Interaction ID, identifying Event ID, Interaction ID and Campaign Step Code from the keyword and the substring, linking interaction to identified Campaign Step with respect to which the customer has sent the communication event, generating appropriate reply action based on the campaign step, transmitting action to the custom

Abstract: The present invention provides a method and apparatus for specifying and obtaining services through audio commands, resulting in a live conversation between a user and a selected service provider using an audio-transmission medium (the telephone). A service seeker locates a service provider by entering a keypad code corresponding to a field of service or by speaking the name of a profession, which is recognized by the system. The seeker can then specify, via voice or keypad entry, a price range, quality rating, language, and keyword descriptors of the service provider, such as a service provider code number. In response, the system offers currently available service providers. Once an available service provider is selected, the system connects the service seeker with the service provider for a live conversation. The system bills the seeker for the time spent conversing with the service provider and compensates the service provider accordingly.

Abstract: Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of presenting advertisements to a target group of potential consumers generated from a group of seed consumers. In one embodiment, a target list request is received from an advertiser. A set of seed consumers associated with the advertiser is then determined. A set of potential consumers is then determined based on the set of seed consumers. Further, a subset of the set of potential consumers is determined, each potential consumer of the subset having a common characteristic. A target list of potential consumers is then generated comprising at least a portion of the subset of potential consumers. The target list of potential consumers is then provided to the advertiser.

Abstract: The system of the present invention is used to execute data consolidation to combine data from Google, MSN and Yahoo, at least. The user does not need anymore to combine by himself data in spreadsheets. The system allows creating consolidated campaigns that span across search providers, letting the user effortlessly build reports that previously took hours to create each month. The system of the present invention is particularly suited for agencies. A tool designed for agencies needs to allow for management at the client level as well as the agency level. The system client center gives each member of the team a summary view of the client accounts that they're responsible for, along with emerging trend indicators for every major metric.

Abstract: A method for executing multiple, cascading ad auctions, including receiving a request to deliver ads in response to a search query for display on a search results page having a plurality of ad sections; executing at least first and second sequential auctions for the plurality of ad sections by: ranking the ads in the first auction and identifying which of the ads placeable in the North section to deliver according to a first utility function that considers a relevance of the search results page with the ads placed; ranking a remainder of the ads not identified for delivery to the North section in the second auction and identifying which of the remainder of the ranked ads to deliver to a second section based on a second utility function; and delivering the ads identified by the first utility function for display in the North section and the ads identified by the second utility function for display in the second section.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for increasing advertiser utility in broad match auctions. In one aspect, a method includes receiving, from an advertiser, a set of keywords; accessing a linear program for a keyword language auction; determining a solution to the linear program; determining, based on the solution to the linear program, a proper subset of the keywords that increases the advertiser's utility relative to the advertiser's utility for the set of keywords; and generating utility bids for each of the keywords in the subset, each utility bid corresponding to one of the keywords in the subset and being a bid price for the keywords.

Abstract: The invention provides an electronic advertising system (200) having an electronic advertising board (210) with a number of advertising slots (230). Each slot (230) can contain an advertisement (225). If all advertising slots (230) are full, one or more of advertising slots (230) can be cleared to accommodate a new advertisement, in accordance with a chosen criterion. The criterion may be selected from a range including date, price, category, products/services, location, or randomly.

Abstract: An advertising method is disclosed. The method includes gathering a keyword of an http referrer in a uniform resource locator. The keyword is stored in a database. Then, a relationship between this uniform resource locator and the keyword is built. Finally, when this uniform resource locator is displayed again, the advertisements corresponding to these collected keywords are displayed together.

Abstract: The present invention relates to an Internet-based opinion search system and an opinion search and advertisement service system and method for same, wherein user opinion information scattered across various websites existing on the Internet is automatically extracted and analyzed to provide opinion search services so that search and statistical results may be checked based on affirmative/negative opinions, and also provides appropriate custom advertisement services to individual opinion search users in addition to user opinion information scattered across various websites on the Internet so that: opinion search users may easily and quickly search and monitor the opinions of other users with respect to a specific keyword, substantial amount of time formerly spent searching for opinions of other users may be greatly reduced, opinions of other users with respect to a specific keyword may be searched and monitored easily and quickly from the standpoint of an opinion search user, and more efficient advertisement e

Abstract: A system and method for selecting targeted information (e.g., advertisements) for serving with map views. The information is associated with target geographical areas (e.g., cities, metropolises, regions, countries) identified by the information providers. A given message or other set of information may be served with map views that significantly intersect the message's target area. A target area significantly intersects a map view if it overlaps the map view by at least a threshold percentage of the map view (e.g., 25%). Messages' target areas may first be compared with a map view to identify those that significantly intersect. Then, the messages whose target areas significantly intersect the map view may be filtered or screened based on any search terms or key words received with a request for the map view.

Abstract: Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

Abstract: A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

Abstract: The present invention provides systems for analyzing URL lookup requests that are malformed or otherwise fail to provide an adequate response, and providing content-relevant results for those requests. The systems and methods rely on analysis of URL requests and on logical assumptions based on common errors in submission of URL requests. A weighting system is applied to portions of failed lookup terms to provide improved relevancy for results based on those failed lookup terms.

Abstract: A method, system and graphical user interface for a chat system is disclosed. One aspect of certain embodiments includes identifying and sending advertisements to respective users based on the respective selection and filtering criteria selected by the respective users.

Abstract: Described herein is a search engine that can include a receiver component that receives a query from a user that pertains to a multimedia item and an output component that outputs multiple choices for receiving an instance of the multimedia item to a user. The multiple choices may include a first choice for receiving a first instance of the multimedia item for no charge, wherein the first instance of the multimedia item includes a digital rights management restriction. The multiple choices may also include a second choice for receiving a second instance of the multimedia item for a fee, wherein the second instance of the multimedia item is free of digital rights management restrictions. The search engine can further include a transmitter component that transmits one of the first multimedia item or the second multimedia item to the user.

Abstract: A system and method for searching a network such as the Internet based in part on relationships in a social network is described. Descriptive data and searching parameters associated with various users is collected and stored such that users can group themselves based on the descriptive data. Information that is deemed by users to be relevant to a particular group is collected and organized in a database to be used in information gathering for future searches by the users, in addition to other resources, such as other search engines. Through the system and method for searching a network, a group of users decide what information is highly relevant content information for the group. The system also allows a user to rank resources from which to gather information.

Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlating the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.

Abstract: The inventive subject matter is generally directed to matching a party with another party based on profiling of the parties, and optionally an industry category, for parameters that are relevant to making a match. In certain embodiments, the inventive subject matter facilitates matches between searchers and service providers based on assignment of searchers and service providers to predefined Buyer Types or Service Provider Types based on questionnaires, surveys, and other input and feedback mechanisms. In a further aspect, the inventive subject matter is directed to a system for valuing and monetizing a set of leads to offer to a party. In some embodiments, the inventive subject matter is directed to mobile applications for matching searchers with providers based on awareness of the locations of the parties.

Abstract: Methods, systems, and computer storage media having computer-executable instructions embodied thereon that, when executed, perform methods for determining bid amounts necessary to ensure advertisements or other content items will be presented in designated positions other than the most prominent (or first) position when bid information associated with a lesser included match type is not requested, are provided. Bids are received that are associated with a given keyword, a content item and a desired placement position. Based thereupon, a placement position in which the bid will cause associated content item is determined and compared to the desired placement position. If the determined placement position is not within a given error threshold of the desired placement position, the bid is iteratively adjusted in such a way that an adjusted bid amount is determined which will ensure placement in the desired position.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: Techniques for generating a product path with custom advertisements are provided. A kiosk interacts with a consumer to acquire a product or service search within a facility. The kiosk generates a path to the product or service starting from the kiosk and ending at a location with the facility where the product or service can be found. Additionally, custom advertisements are interspersed throughout the path for other goods and services available at the facility. The kiosk then delivers the path with the custom advertisements to the customer for locating the product or service.

Abstract: Apparatus, methods and/or computer program products are provided that facilitate selecting a search engine for performing a search request by soliciting bids from a plurality of search engine services. The search request is awarded to a search engine service that submits a bid that best satisfies user criteria, such as search engine preference, search results format preference, and price. Apparatus, methods and/or computer program products also are provided that facilitate submitting a bid for the right to provide search results for a user search request. The search engine service with the winning bid performs a search using the search request, acquires advertising to be displayed with the search results, and provides the search results and advertising to the user. The search engine service pays the user and/or a network service provider a portion of advertising revenue.

Abstract: An example of a method comprises receiving a search query initiated by the user and transmitted from the user terminal to the server and identifying, by using server software that communicates with the user terminal, an area of interest in the interface. The method also comprises identifying a context based on at least one of the area of interest and the search query. The method further comprises obtaining, by using server software that communicates with the user terminal. Furthermore, the method comprises extracting, based on the one or more browser parameters and a plurality of predetermined preferences and also extracting advertisements from the database based on the set of rules and the context. The method comprises communicating the advertisements to the user terminal and rendering the advertisements on a display based on the context, the one or more browser parameters and the set of rules. Other embodiments disclose a system.

Abstract: A system and method for the searching of electronic ads. The present invention pertains to a registry accessible to disparate ad entities to allow for the registration of their electronic ads. Additionally, the present invention pertains to a search module that an ad entity may employ to enable the searching of electronic ads maintained at an associated server. Furthermore, the present invention pertains to a mechanism for gathering advertising content data published via a network to enable the searching of published electronic ads.

Abstract: The provided contact center can locate customers that may be willing to buy goods or services, wherein those goods or services may have shelve lives or pending disposal dates. A profile for a customer is created in a dialog data structure; the customer is a likely purchaser of the goods or services. Social media messages are analyzed to determine if a poster is of a type that would be willing to buy a certain product. If the social media user is such a type, the contact center can contact the social media user and offer the product or service to that customer. As such, the enterprise receives a service that quickly locates customers that may be willing to products and allows them to dispose of the products that have certain shelve lives.

Abstract: A system for presenting a set of recommended items corresponding to a first item is presented. The system comprises a processor, a memory; and a computer executable component. The computer executable component executes on the system, via the processor, and is configured to perform the following. An indication is received requesting the display of recommended items corresponding to the first item. A set of recommended items corresponding to the first item is then obtained. Display information is generated for displaying a list of items and the corresponding set of recommended items. The list of items includes the first item. Additionally, display information is provided, the display information for displaying the list of items and the corresponding set of recommended items on a consumer device.

Abstract: This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed, infers, and cross references user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.

Abstract: Methods and systems are provided for click through rate prediction and advertisement selection in online advertising. Methods are provided in which output information from a feature-based machine learning model is utilized. The output information includes predicted click through rate information. The output information is used to form a matrix. The matrix is modeled using a latent variable model. Machine learning techniques can be used in determining values for unfilled cells of one or more model matrices. The latent variable model can be used in determining predicted click through rate information, and in advertisement selection in connection with serving opportunities.