Abstract: The invention relates to a targeting technique for controlling the provisioning of content items, for example advertisements, to users in a mobile communications network (100). A method embodiment of the technique is performed in a provisioning server (114) in the mobile communications network and comprises the steps of receiving an indication of a content item which has been selected by a first user via a first mobile terminal (126); retrieving, from a user-related database, contact information associated with the first user, wherein the contact information indicates at least one second user (128); determining a location of a second mobile terminal of the second user; and selectively initiating, if an intended presentation area for the selected content item covers the location of the second mobile terminal, a presentation of the selected content item to the second mobile terminal (128).

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.

Abstract: An electronic device is provided. The electronic device includes a display unit that displays an advertisement data list including one or more pieces of advertisement data in a preview mode, and a controller that detects one or more pieces of advertisement data according to a type of an object recognized in an image received in the preview mode among a plurality of pieces of advertisement data received from an advertisement server in the preview mode and displaying the advertisement data list including the detected one or more pieces of advertisement data.

Abstract: A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.

Abstract: The present disclosure provides a computer-implemented graphical user interface for use in an advertising system. The computer-implemented graphical user interface for use in an advertising system comprises a template having a plurality of fields for receiving content relating to an advertisement, each field being prepopulated with a corresponding default value; wherein a first set of said fields is presented substantially in accordance with a layout of the advertisement. In one implementation, each of said default values is displayed in a default style and received values are displayed in a received style, said received style being different from said default style.

Abstract: A system may aggregate inventory data from a plurality of databases and determine costs associated with the inventory data. For example, the system may receive product data from a plurality of sources. The product data may be for a same product contained in multiple databases. The system may determine whether the received product data corresponds to products in other inventories. A unique identifier may be assigned to each distinct product. For products available from multiple sources, the system may determine which source allows a largest margin to be captured. The determination may be performed in real time in response to a user query and/or may be saved. Based on the margin that can be captured, the system may determine an offer price for each product. The offer price may be presented to consumer users through user interfaces. Orders received from consumer users may be filled by the system.

Abstract: Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.

Abstract: A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided.

Abstract: A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on pages of network-accessible sites. In one embodiment, the process involves scoring the key phrases based in part on collected user behavioral data, such as view counts of associated social media content items. A process is also disclosed in which selected keyword phrases on a page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases.

Abstract: A method for websites to be transformed and repurposed into other forms of design, use, and functions for other purposes, to benefit the original websites, website purposes, and owners of websites. A user would first speak or type into a computer. The GUI is a website campaign manager located on/at a website URL. A user creates a campaign and submits their website URL. The system then information form the website or uses that entered by a user. A data processor module, running on a computer or equivalent machine, assembles the extracted information. The system provides a language selection option where the final product can be created using one or more languages and then published, publically or privately, printed, and submitted for creation. A website campaign or advertisement is created along with a complementary website search software application, which can later be edited.

Abstract: A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface, either automatically or under human control, associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user's handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

Abstract: A personalized fashion service network system. The system includes a closet module that enables a user to build a virtual closet inventory in accordance to her/his real physical closet inventory, and a virtual fitting room for a user to design personalized fashion styles based on his/her closet inventory. The system also includes a styling platform that allows a user to seek opinions from a professional stylist or a friend about the closet inventory. A swapping engine is included in the system for a user to trade items in the inventory with another user. The system further involves a shopping component, that will able a user to shop with personal guidance.

Abstract: An online system selects advertisements for presentation in various advertisement slots to maximize the total value to the online system for advertisement presentation. Candidate advertisements for presentation to a user are identified and types of advertisements are associated with various advertisement slots. For example, types of advertisements are associated with advertisement slots based on values for presenting various types of advertisements in different advertisement slots and one or more ad placement rules. Candidate advertisements having an advertisement type associated with each advertisement slot are identified, and an expected value of various placements of the candidate advertisements having a type corresponding to advertisement slots is determined. Based on the expected values, a placement of candidate advertisements in advertisement slots is selected and presented to a user.

Abstract: A system for targeted delivery of advertising including the steps of: (a) receiving a navigation request from a mobile communication facility; (b) receiving an indicator input comprising (i) a geographical location in which the user is situated and (ii) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (c) receiving a business rule; (d) receiving rendering capability data corresponding to a rendering capability of the mobile communication facility; (e) dynamically creating an advertisement based at least in part on the navigation request, the indicator input, the business rule, and the rendering capability data; and (f) transmitting the advertisement to the mobile communication facility for display thereon.

Abstract: A method for providing advertisements on mobile communication devices includes identifying at least one URL link to which it is desired to add an advertising functionality and adding the advertising functionality to the at least one URL link. Upon the addition of the advertising functionality to the at least one URL link, selection of the at least one URL link results in opening both a primary first web page directly associated with the at least one URL link clicked by the user and a secondary second web page.

Abstract: A system for indicating the unavailability of an already uploaded video file is provided. The system includes an advertiser system providing a graphical user interface for uploading a video file to a database and an ad serving system communicatively coupled to the database that receives the uploaded video file. A creative asset processing system is communicatively coupled to the ad serving system and advertiser system and receives the uploaded video file to process the uploaded video file by performing bit rate encoding on the uploaded video file. The bit rate encoding generates a plurality of encoded video files of the uploaded video file having respective bitrates. The advertiser system displays a set of menu options on the graphical user interface for each of the encoded video files.

Abstract: Methods and apparatuses to provide communication connections for partners based on communication references assigned to entities maintained by the partners. In one embodiment, a method includes: receiving from a partner contact information of an entity; providing the partner with a real-time communication reference usable to at least initiate a request for a communication connection; and in response to receiving a request initiated via the real-time communication reference, providing a real-time communication connection between a requester and the entity using the contact information received from the partner.

Abstract: A distributed generation of coupons system and method is described. One example develops a campaign having a set of rules at a campaign management system. in addition, a communication channel is established between the campaign management system and a coupon generating subsystem. The campaign having a set of rules is provided from the campaign management system to the coupon generating subsystem via the communication channel. The coupon generating subsystem is authorized to independently generate a coupon based on the set of rules of the campaign without requiring communication between the coupon generating subsystem and the campaign management system.

Abstract: Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.

Abstract: An Internet-based method and system permits users to list their real estate properties on respective web site pages, edit their pages, and create new pages for additional listings. A feature of the invention provides for opening a domain name file for each new page and for E-mailing a request to register the new domain names. Such web site creation and editing may be made whenever the user wishes by simply accessing a home page, entering a corresponding service function such as editing an existing page or creating a new page. The user can then carry out the selected function from a personal computer over the Internet. The domain name may correspond to a parameter of the property such as its street address.

Abstract: A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Abstract: Online selling mechanism creation is described, for example, whereby a retailer with business goals and constraints benefits from automatic generation and execution of software which controls generation of online offers so as to meet the business goals within the constraints. For example, as business goals and constraints change over time, bespoke selling mechanisms may be automatically updated. In various examples business goals are used to select selling mechanisms from a plurality of available online selling mechanisms; properties of the selling mechanisms may be taken into account. In examples, generic software implementing the selling mechanisms is used to instantiate a bespoke selling mechanism according to particular business goals and constraints. For example, a bespoke selling mechanism may be executed at a commerce server so as to control dynamic generation of offers.

Abstract: Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.

Abstract: A method for enabling engagement between a first application on a device and a set of contacts associated with a second application on the device, including: receiving, at the first application, an authentication token from the second application, wherein the authentication token is configured for providing an authentication pass to a server when delivered thereto by the first application, thereby allowing the first application access to a set of messaging functionalities available at the server; delivering the authentication token to the server; upon the authentication token having been verified by the server, connecting, using a communication platform, to the server, wherein the communication platform includes communication functionalities configured for enabling communication with other devices; and communicating with contacts of a set of contacts associated with the second application using, via the communication platform, at least one messaging functionality of the set of messaging functionalities.

Abstract: Example online payment systems and methods are described. In one implementation, a method generates a list of a plurality of candidate items that can be associated to a base item to form a plurality of bundles. The method also displays the list of candidate items to the user in a ranked order.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.

Abstract: The invention is directed to a method and system for automatic management of targeted marketing campaigns. The system may include user interface presentation components for allowing selection of marketing matrix data defining a target population and selection of suppressions for limiting the target population. The system may further include integration components implemented by a processor for integrating the marketing matrix with the suppressions and automatically generating record selection components for automatically selecting records from a database based on the marketing matrix data and suppressions and creating a selection table including the selected records. Additionally, the system may include a list generation engine for generating a campaign list based on the created selection table and transmission components for transmitting the generated campaign list to at least one list recipient.

Abstract: An approach is provided in which an image generation system retrieves a set of street view images that were each taken concurrently from a different direction angle at a single geographical location. The image generation system identifies one or more of the street view images depicting points of interest corresponding point of interest preferences. In turn, the image generation system generates a set of thumbnail images corresponding to the set of street view images and point of interest indicators that indicate which of the set of thumbnail images correspond to the street view images depicting the points of interest.

Abstract: An encoded genre device and system having a substrate with indicia for identifying a particular genre entity, such as a sports team, band or charitable cause, and a machine readable or scannable code for providing access to a host website offering a plurality of badges/passes for various genre entities and, or access to the genre entity's website, a host website accessible through a computer network, a set of processor readable code for operating, managing and processing data related to genre entities, a set of processor readable code for data related to fans/customers and a set of processor readable code operating, managing and processing data related to the host website. The genre promotion device and system creates and manages memberships for fans registered with a genre or genre entity and provides discounts to fans that support a particular genre of genre entity.

Abstract: Apparatuses, systems and methods are provided for assisting a user to manage, and create materials for, a marketing campaign or event. A graphical user interface (GUI) is provided for the user to create a new campaign or event as well as to manage existing campaigns or events.

Abstract: A campaign strategy manager (CSM) component for a hosted communications campaign system allows users to define more granular and specific campaign strategies, including pass escalation for alternative channels (e.g., text and email) and/or based upon attempt results, contact attributes and response group data. The campaign strategy manager allows users to define pass strategies statically and dynamically, to manage lists across multiple campaigns, and to view results in real-time. A defined strategy is a static strategy created by a user for a particular campaign that, once created, typically is not modified. A dynamic strategy is one where, during the course of a day (e.g., as a sub-campaign is running), a user may alter the defined strategy, preferably just for that day (or portion thereof). In particular, the campaign strategy manager enables the user to make changes to the current strategy as a sub-campaign is running through a particular list.

Abstract: A mall marketing and advertising system and method overcomes the drawback of the state of the art sales promotion and advertising methods by providing a provision of selecting and wearing apparels from different store of a mall. The mall models are one of the good standing members of the local community. The image is captured and displayed on website, mall screen and landing page of the local website with mall banner across the image.

Abstract: The present invention provides a method and system to facilitate the marketing and sales processes of customer's high value items over a network using machine automation and without the need for a human broker.

Abstract: The present invention provides a method and system for inserting a digital advertisement into a window by a computer processor for display on a screen. First, an initial portion of the window containing only text is identified that is of sufficient size to accommodate the advertisement. Next the advertisement is inserted into the identified initial window portion behind the text so that the text is readable. Then, the color of the advertisement or of a portion of the text is subsequently adjusted so that the advertisement becomes more prominent. The text may contain text-related graphics and the advertisement may be placed as not to obstruct any such graphs. As a user scrolls the underlying content, the advertisement is then moved.

Abstract: An application displaying primary content, such as a webpage, may include unused space. The unused space may exist within the application displaying the primary content (e.g., within the browser window) or on other portions of the display (e.g., outside of the browser window). The unused space is identified and leveraged to display secondary content on the client display along with the primary content. The secondary content may be adaptable to conform to different sizes and/or configurations of the unused space. The secondary content may be updated as the user interacts with elements on the client display.

Abstract: A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.

Abstract: A process of creating incentives for wireless hotspots by a service provider is disclosed. An access point is provided to a wireless hotspot for wireless devices to wirelessly connect to a larger network in a publicly accessible location. Use of the access point for a portable device is authenticated by requesting submission of an account identifier to the service provider and billing data for a user of the portable device for use of the access point is generated. Use statistics are evaluated of the access point of the wireless hotspot by portables devices and an inducement is provided to the publicly accessible location based on the evaluated use statistics.

Abstract: The present invention relates to a system and method for three-dimensional advertising. The system and method of the present invention store advertisement data capable of being rendered as a three-dimensional object, the real position of which is designated. When a mobile communication terminal including a GPS receiver measures its own position, and transmits the position information of the mobile communication terminal to an advertisement server, an advertisement server transmits advertisement data set around the position information of the mobile communication terminal to the mobile communication terminal. The mobile communication terminal renders the advertisement data into a three-dimensional object, and displays the rendered advertisement data by overlapping same with a real image, which is displayed through a camera built in the mobile communication terminal.

Abstract: A computer implemented method, system, and computer program product include one or more processors identifying a dynamic element within framework for building a visual representation of a product concept, the visual representation including one or more of a textual component and a graphical component, the dynamic element associated with a variant list including one or more variant elements; one or more processors identifying one of a longest variant element and a shortest variant element from within the variant list; and one or more processors generating a first instantiation of a visual representation of a product concept including the one of the longest variant element and the shortest variant element as the dynamic element.

Abstract: Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients.

Abstract: A system is described for recording and editing real estate advertisements through a hand-held computing device, posting the commercial for public access via the internet and for retrieval and playing back of the advertisements through similar devices.

Abstract: In a user terminal, an app having a function for assigning a pre-determined area on the screen of the user terminal as an advertisement posting area, and a function for receiving said set-up instruction in order to designate said advertisement posting area, is installed. When an advertisement agent server receives a set-up instruction from a user terminal, the advertisement server sends the advertisement to the user terminal, thus the advertisement is displayed on the advertisement posting area which is set up in accordance with the set-up instruction by the app. User inconveniences are minimized by posting advertisement on a user designated area.

Abstract: Systems and methods for using a digital image in a social networking system may use digital image to identify a physical entity. Information about the identified physical entity may be provided to an electronic display for review by a user. The user may perform a social networking action with the identified physical entity or a website associated with the physical entity. Social networking actions may include rating or commenting about the physical entity or the associated website via a social networking system. Social networking actions may also include sharing information about the physical entity or associated website with another user via the social networking system.

Abstract: Exemplary embodiments provide systems, devices, one or more non-transitory computer-readable media and computer-executable methods for managing publication of online advertising. In exemplary embodiments, computer-based publication techniques may include, but is not limited to, automatically determining whether the content of a particular web page article is suitable or unsuitable for accompaniment with one or more advertisements, automatically determining whether an advertisement is suitable or unsuitable for publication on a web page associated with a web page article, and automatically determining a category that may be used to classify the content of a web page article in order to select one or more categories of advertisements suitable for accompaniment with the web page article.

Abstract: A method for providing a multiplay electronic book content of a client in an electronic book system is provided. The method includes receiving, from an electronic book content server, a multiplay profile and a multiplayable electronic book content which is an electronic book content including multiplay characteristic information, and editing the multiplayable electronic book content so that the content corresponds to a user profile so as to generate a multiplay electronic book content. The multiplay profile includes at least one multiplay parameter which is information regarding the characteristics of relevant electronic book content. The multiplay characteristic information indicates information for tagging which sub-content included in the multiplayable electronic book content corresponds to which multiplay parameter from among said at least one multiplay parameter.

Abstract: A display system, a display apparatus, computer-readable storage medium are described. According to one implementation, a display system includes display apparatuses placed at a plurality of designated sites and a management server. Each of the display apparatuses include a communication unit which acquires user information from a terminal apparatus and transmits the user information to the management server. The management server includes a server receiving unit which receives the user information, a user registering unit which registers the user information on the terminal apparatus, a sheet creating unit which creates a stamp rally sheet including at least one of the plurality of designated sites for the user information, and a server transmitting unit which transmits the created stamp rally sheet to the display apparatus.

Abstract: An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor's brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand.

Abstract: A system and method are provided for facilitating large-scale distribution of electronically published promotions. Users are registered in connection with a social media account and input data regarding their preferred content categorical affinities describing the topics of their published content. Registered users may upload identification data to a server, authorize an administrator element to access the identification data, view or select multiple marketing campaigns to participate in and upload a photo and caption as a submission. A calculation is performed to determine the user's offer price for a campaign and a rank valuing their ability to reach a particular target audience. The administrator element may approve, deny or request edits made to the user's submission. Once approved, a user may electronically publish the submission on a social media network. The server confirms the publication and measures its performance by tracking the engagement data of the particular content item.

Abstract: An event based service provides services and/or products based on an event. Services/products are made available to persons attending an event. Services, products, and/or advertisements can be made available to persons via wireless mobile communications devices. The services/products can be made available to persons attending an event. Services/products can be made available while the event is occurring. Additionally, advertising space is auctioned allowing the ability to bid for advertising space for advertising services/products via the event based service. Individual providers can offer services/products to a group of people at the same location, and at a time that people may be most interested in the services/products. Access to the event based service can be via service provider offered access points. An individual provider's device can act as a server that enables services/products to be purchased.

Abstract: Systems and methods to facilitate discounted volume purchasing of a product. A server system searches the internet to discover product information about a product. The server system generates a pack listing of product type, purchase quantity, and price per unit product based on the discovered product information, and posts the pack listing on a web site of the server system. The server system further facilitates the activation of the pack listing by a user of the web site to generate a non-public pack. The server system also facilitates the commitment of a supplier to the non-public pack and the transformation of the non-public pack to a public pack. The server system further facilitates the filling of the public pack via the web site and various aspects of purchasing via the pack once the pack is filled by the requisite committed purchase quantity.