Abstract: According to one embodiment, a method for selling or licensing digital video clips includes receiving a first catalog image file representing first digital video in a raw image format and receiving a second catalog image file representing second digital video in a raw image format. The method further includes receiving a selection of the first catalog image file, a selection of one or more first parameters, and payment information for a purchase or a license of a first image file that is a version of the first catalog image file. At least one of the first parameters specifies a second format, and the first image file has the second format. The method further includes generating the first image file, where generating the first image file includes processing the first catalog image file based on the first parameters. The method further includes transmitting the first image file.

Abstract: The claimed subject matter relates to an architecture that can provide configurable entities in connection with electronic archival of print-based media. In accordance therewith, print-based media can be archived electronically (e.g., by imaging or scanning the print-based media) in a remastered form that provides for displaying the original work with readily modifiable entities, such as advertisements. Media or entities can be selected based upon the original advertiser, the original product, or another element or feature of the print-based media, and can also be selected based upon a profile associated with the media consumer.

Abstract: Methods and systems for an online promotion driven engagement network are disclosed. In one aspect, information that is received from entrants and consumers upon entry in a promotion is stored in a database. The entrants and consumers are provided access information for generating a profile that includes the stored information. Based on the stored information and additional information provided by the entrants and consumers, online relationship recommendations are generated and communicated to the entrants and consumers. The relationship recommendations can include relationships with other entrants and consumers and/or with advertisers, sponsors, or online communities.

Abstract: Program product, systems, and methods of providing to social network websites advertising and incentives from an electronic retailer, are provided. A system can include a social network website displaying social network content and also displaying a link that reroutes the consumer to an electronic retailer website when the consumer clicks on the link. The system can also include program product for tracking purchase and other information about the consumer by the electronic retailer, and generating a commission for the provider of the social network website based on the tracked information about the consumer. The link can be embedded within the social network content or the link can be part of an advertisement and displayed adjacent the social network content. Also, a product featured in the advertisement can be affiliated with one main subject of the social network content.

Abstract: The present disclosure is directed to a system and method for generating ads using user assets. In some implementations, a method includes receiving one or more assets associated with advertising in at least one printed publication. One or more ads compatible with ad slots in the at least one publication are automatically generated based, at least in part, on the received assets.

Abstract: Methods and systems of generating a brand via a computer interface are disclosed. A first plurality of inputs are received from a user in response to a first plurality of prompts. The inputs are analyzed and a brand uber-archetype is selected. A second plurality of prompts is provided and corresponding inputs are received and analyzed. A brand sub-archetype is then selected and branded content is produced in accordance with the selected sub-archetype. The user may then refine the selection if desired.

Abstract: Disclosed herein are system and method embodiments for streaming media. An embodiment operates by receiving, at at least one computing device, a request for media from a viewer. At least one program is identified in which at least a portion of the media is available. A presentation is generated to identify the at least the portion of the media based on the at least one program and at least one order, wherein the order comprises at least one order component associated with the at least one program. The embodiment further includes dynamically generating an identification of an advertising clip for the presentation and then transmitting the presentation to the viewer.

Abstract: Methods and systems for monetizing editorial and user-generated content via conversion into affiliate marketing links. Aspects of the disclosure, for example, are directed to methods and systems configured to enable rewriting of URLs based on a synchronized database of merchants collected from a breadth of affiliate networks. In several embodiments, for example, upon posting of a URL to a user-generated website or on clicking of a URL on such a site by a user, the server system compares the domain name of the URL against a database of merchants synchronized across multiple affiliate networks. When a merchant's domain name is found, the server system may convert the URL using a deep linking syntax outlined in the merchant database so that the URL becomes an affiliate link that leads to the original URL via the corresponding affiliate network. User clicks on this converted URL may generate affiliate commissions.

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Abstract: A demonstration service receives content from various content providers, and maintains the received content. The content can be provided to the demonstration service at various times, and changed as desired by the content providers. A retailer can access the demonstration service and select various content to include in demonstration experiences for various groups of demonstration devices in a retailer environment. The demonstration experiences can be changed at various times as desired by the retailer. Demonstration experience descriptions and/or changes to demonstration experience descriptions are provided to the demonstration devices, allowing each demonstration device to present a demonstration experience as defined by the retailer.

Abstract: A mobile communications marketing and advertising platform is described for delivering advertising content to subscribers of a telecommunications network over telecom-based channels, such as SMS, MMS and WAP Push. The platform is integrated with business tools, such as business process execution language (BPEL) based systems, business intelligence (BI) systems, Billing and Revenue Management (BRM) and business analytics monitoring (BAM) systems. By integrating these systems, the business tools can leverage the data generated by the mobile marketing and advertising platform in order to provide an improved view, analysis and understanding of the content delivery process. Similarly, the mobile marketing platform can utilize the functionality provided by the integrated business systems in order to more efficiently deliver the advertising content to subscribers.

Abstract: Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo advertisement is posted as a status update for a user via a social networking service. More specifically, first, one or more photo ad templates are obtained for the user, where each photo ad template includes one or more photo wells. A photo advertisement is then generated based on one of the photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the photo ad template. The photo advertisement is then used as a status update for the user. In another embodiment, the photo advertisement is stored and subsequently used to serve ad requests.

Abstract: A system and method for advertising or marketing is provided that received vehicle inventory information from a car dealer and allows the dealer to create individualized signage for desired cars. The marketing system allows the dealer to select a sign size and sign template that includes a plurality of fields, some fillable based on the inventory information, some fields fillable by automatically generating data, and some fields that are presented as blank to the dealer for the dealer to edit. A completed listing including the fields designated by the template is used to generate a set of individualized advertising signs that include a QR code. Customer interactions with the QR code are tracked and provided to the dealer's customer relationship management system.

Abstract: An apparatus for the handling, creation and distribution of multimedia aggregates, includes: modules to store and organize data and user profiles for registered users, to store multimedia content and content profiles in a content database, interfaces for: use of multimedia contents, and for performing searches on the content database, to generate dynamic custom pages and/or static custom pages including the multimedia content, and advertising contents, allowing the publication or display of the dynamic custom pages or static custom pages created; and for content creation, and to let the multimedia content to be inserted in the content database; and for advertising entry and purchasing, and for entering the advertising content in the content database and insert advertising content in the dynamic custom pages and/or static custom pages on the basis of the result of an auction mechanism.

Abstract: Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo check-in process is performed for a user located within a geographic check-in zone which results in a photo advertisement that is utilized as a photo check-in for the user. In another embodiment, a photo advertisement is posted as a status update for a user via a social networking service. In another embodiment, photo advertisements are created by users and stored for subsequent use in serving ad requests.

Abstract: Disclosed are various embodiments for enabling customers to generate promotions. A specification of a promotion is obtained from a user. The promotion provides an incentive for ordering one or more items from a merchant. An electronic commerce application of the merchant is configured to offer the promotion. An account associated with the user is maintained such that a promotion expense is debited from the account relative to a number of orders to which the incentive is applied.

Abstract: Described herein are examples of a virtual universe wish list as well as its control and use. Some embodiments are directed to determining a selection of an object in a virtual universe that is a desired by a user, which user is represented by a first avatar. Some embodiments are further directed to designating the object as a desired item in a wish list for the first avatar. The wish list may be stored in the avatar's virtual universe inventory. Some embodiments are further directed to determining a second avatar in the virtual universe that possesses an instance of the virtual object. Some embodiments are further directed to generating an advertisement to obtain the instance of the virtual object from the second avatar on behalf of the first avatar.

Abstract: Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a computer server obtains and stores user-created photo advertisements. Each of the user-created photo advertisements is generated based on a corresponding photo ad template having one or more photo wells such that filler images of one or more participants are inserted into the one or more photo wells. For each user-created photo advertisement, the one or more participants include at least a user by which the photo advertisement was created. In addition, the computer server effects use of the stored user-created photo advertisements as sponsored advertisements.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a set-top box (STB) having a controller to present a plurality of advertisement categories, detect a selection of one of the plurality of advertisement categories, present an advertisement template associated with the selected advertisement category, detect a plurality of entries in the advertisement template for constructing a consumer classified advertisement, generate an advertisement graphical user interface (GUI) corresponding to the entries, detect one or more demographic patterns in the plurality of entries, identify a plurality of users of a media communication system from which the STB operates according to the detected one or more demographic patterns, and provide the plurality of users of the media communication system accessibility to the advertisement GUI. Other embodiments are disclosed.

Abstract: A method for promoting an auto racing event and a professional sports league includes affiliating a racing association with a professional sports league. The professional sports league may comprise any type of sport, but not auto racing. A pool of automobiles is assembled for an auto-racing event sponsored by the racing association. Each automobile in the pool of automobiles is assigned to a club of the professional sports league so as to create a one-to-one association between automobiles in the automobile pool and the clubs of the professional sports league. Each automobile in the pool of automobiles is branded to represent the club associated with the automobile. Techniques are disclosed to promote both the professional sports league and the auto-racing event. The auto-racing event is conducted with the pool of automobiles so as to create a competition among the clubs of the professional sports teams with an auto-racing event.

Abstract: An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory, computer program code, and processor configured to cause the apparatus to receive a first media content that is being captured by the apparatus. The apparatus may be configured to receive an insertion indication from the user of a portion of the first media content at which a second media content is to be inserted to enable a combination of the second media content with the first media content. The apparatus may be configured to cause the first media content and at least one of the insertion indication or a composite media content comprising the first media and second media content to be transmitted. Corresponding methods and computer program products are also provided.

Abstract: The present disclosure describes a method of reusing advertising material that includes selecting a reused advertising material that was once displayed on a billboard and selecting product that includes the reused the advertising material. The reused advertising material has attributes that include a defined subject matter, the location where the advertising material was displayed and the date of display of the advertising material. The product includes a certification of the attributes identified for the advertising material included in the product.

Abstract: A method for managing and distributing multimedia content comprising storing multimedia content in a content management system, registering the multimedia content in the content management system, creating user-defined compilations of the multimedia content, assigning market-specific data to the compilations, generating portable application objects associated with the user-defined compilations and distributing the user-defined compilations to one or more client devices using the portable application objects, each client device hosting an operating environment that enables the multimedia content in the compilations to be rendered in the operating environment on each client device.

Abstract: According to various aspects, systems and methods of providing advertising using a computer system are disclosed. In one example, the method comprises receiving, by the computer system, a request for advertising content, the request including information descriptive of a context for the adverting content, selecting at least one image from a plurality of images to include in the advertising content based on the context, altering the at least one image according to the context to generate at least one altered image, and transmitting the at least one altered image to a requestor of the advertising content.

Abstract: Various embodiments pertain to techniques for generating advertisement templates for use in various technological environments. In various embodiments, an advertiser can select one or more advertisement templates and provide the specified components to an advertisement service. The advertisement service can bind the components into a selected template for presentation to a user, depending on a number of factors. For example, in some embodiments, the device capabilities can determine the template that is used, while in other embodiments, information regarding a user's previous interaction with the content can be used to determine the template that is used. For example, a user that is seeing an advertisement for a particular product for the first time may be presented one version of the advertisement, while a user that is already a consumer of the product or has already viewed an initial advertisement may be presented with a different version of the advertisement.

Abstract: The present invention provides a computer-implemented system for generating product endorsements, comprising a graphical user interface capable of querying at least one endorsement requester for the product information comprising at least product use information, target demographics information, and product origin information; a remote query engine capable of querying third party advisors on a network for product-related information related to a product indicated by the product information; at least one network port capable of remotely receiving via the network the product information from said graphical user interface, and the product-related information related to the product from the third-party advisors; at least one rules engine communicatively connected to said at least one network port, and comprising a plurality of rules to generate at least a tiered one of the product endorsements of a product responsively to the product information and the third party advisors information.

Abstract: A system for mobile devices that facilitates the creation and dissemination of interactive advertisements to a plurality of mobile devices. A computer or PC comprising an interactive media creator is used to generate interactive advertisements and communicate it to a distribution server. Mobile devices have an interactive media client component to receive and present interactive media, such as these interactive advertisements, to a user. User response is collected, user interaction is monitored and reported. Charging for distributing advertisements is supported.

Abstract: Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates a user interface responsive to the template and provides the user interface to an endorsing user to receive the user's endorsement for the advertised product or event. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria and display criteria provided by the endorsing user.

Abstract: Methods, systems and computer program products for targeted and customized marketing to customers and, specifically in some embodiments, customers having a previous relationship with the entity implementing the marketing tool. The embodiments of the invention herein disclosed provide for efficient identification of previous customers based on their current product, service or property and/or their previous, and in some instances, ongoing financial obligation related to the current product, service or property. A replacement product, service or property is identified and a financial transaction proposal, such as a sales or lease proposal, is generated for one or more of the identified previous customers based on customers meeting criteria associated with variable parameters of the proposed transaction.

Abstract: An integrated system, network, and method for providing audio/video broadcasting of programming and advertising content. The system provides sales, traffic, playback automation, and accounting services to a media outlet. The network links multiple integrated systems together between multiple media outlets and advertising clients. The network also provides distribution of programming and advertising content to multiple media outlets simultaneously.

Abstract: Functionality is described herein for allocating group-buying deals in a group-buying service. In certain implementations, the functionality operates by receiving deal information from deal-providing entities (such as merchants). The deal information describes plural deals. The functionality then assigns a number of impressions to each deal so as to maximize revenue provided to an entity which administers the group-buying service. This yields allocation information. The functionality then presents deals to users in accordance with the allocation information. For example, if the allocated number of impressions for a certain deal is x, then the functionality will provide x opportunities for users to select this deal.

Abstract: Customized electronic advertisements are delivered in an interactive communication system. The advertisements are selected based on consumer profiles and are then integrated with content. The communication system may interconnect multiple consumer computers, multiple content provider computers and an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access content on one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer selects an advertisement based on the consumer's profile. The advertisement is then combined with the content from the content provider computer for display by the consumer. A credit is requested from the advertisement provider computer.

Abstract: An Internet-based method and system permits users to list their real estate properties on respective web site pages, edit their pages, and create new pages for additional listings. A feature of the invention provides for opening a domain name file for each new page and for E-mailing a request to register the new domain names. Such web site creation and editing may be made whenever the user wishes by simply accessing a home page, entering a corresponding service function such as editing an existing page or creating a new page. The user can then carry out the selected function from a personal computer over the Internet. The domain name may correspond to a parameter of the property such as its street address.

Abstract: A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device.

Abstract: A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device.

Abstract: An entertainment content consumer selects the manner in which advertisements are presented at a client by selecting one of plural available advertisement content layouts. Entertainment content is served to the entertainment content consumer's client with advertisement content by using the advertisement content layout selected by the consumer. For example, a consumer selects whether to have advertisements served within a social media news feed or to have advertisements served by a video shown over the social media news feed according to a predetermined metric, such as an advertisement at regular time intervals or predetermined download metrics. Empowering the consumer to control how advertisements are served improves the consumer's experience by providing fewer higher quality advertisements to the consumer for a given allocation of entertainment content viewing.

Abstract: A cyber classified free standing insert system and method enables one or more advertisers to buy and schedule advertisement ads. The advertising ads have cyber content accessible by a user/consumer using an electronic device. The system comprises a printed page advertising medium. At least one specialized main body heading related to a specific category, or non-specific category of goods or services is located on the printed page. At least two non-competing advertisement blocks are located on the printed page directly next to one another and the cyber content. The non-competing advertisements fall within the type of category of goods or services indicated in the main body heading. The cyber content section contains the cyber content on the printed page directly next to the advertisements. The cyber content section includes a unique website link associated with each of the non-competing advertisements and other links, i.e. advertiser's website.

Abstract: Certain embodiments provide systems and methods for creation and management of marketing applications, events, promotions and publications. The system includes a user input device configured to provide a user input for one or more applications. The system includes a display configured to display information from the one or more applications. The system includes a processing unit communicatively coupled to the user input device and the display. The processing unit is configured to execute one or more application to create the promotional activity, configure the promotional activity, and associate an offer with the configured promotional activity.

Abstract: An advertisement is dynamically generated using e.g. one or more computing devices. The generation of the advertisement includes generating a box configured to store information about a product to be included in the advertisement. The product is associated with a product identifier. A global unique identifier for the box is generated. A combination of the global unique identifier of the box with the product identifier of the product about which the box is configured to store information is stored as integration data. An ad elements data store is queried to retrieve a set of elements for the product. Each element in the set of elements was previously included in one or more different advertisements. The box is populated with an element of the set of elements for the product about which the box is configured to store information. The advertisement including the box is automatically generated.

Abstract: This invention is a process for creating, online, a narrated motion advertisement in different styles and languages, for viewing on the Internet or other public communications networks. It describes the front-end web server, middle tier server, and back-end SQL and file server processes for collecting, storing, and uploading media and other information necessary to create a narrated motion advertisement. Advertisements can be created from various media types, in any major language, and can include various vocal qualities, such as radio-quality voice and singing voice. After completion, the process remains open to further iterations, in order to facilitate advertisement editing and modification. This enables voiceover artists and scriptwriters to gain access, over the Internet, to an unfinished advertisement and create the script and narration for it according to the gender, language, style, and other qualities chosen by that advertisement's owner.

Abstract: A system and method of providing a linking module to link an identifier to media content in order to create embedded advertising content. A system enabler receives a registration of the identifier and further provides embedded advertising content to be transmitted to a client. The system enabler further provides an extraction module to extract the identifier from the embedded advertising content to allow a client interaction with an advertising experience. The client interactions with an advertising experience are tracked by the system enabler to result in tracked client interactions. After receiving the tracked client interactions, the system enabler compares the tracked client interactions to compensable action items to update an account.

Abstract: A system and method is provided for deploying an advertisement campaign to one or more media systems in a network. A user interacts with a data entry form provided by server to enter advertisement content, advertising details, such as the type of advertisement and start and end dates for a desired advertisement campaign. The user also selects the location of one or more media systems to deploy the advertisement campaign. The user submits payment for the advertisement campaign to the server electronically. The advertising content is reviewed and if approved the advertising content is deployed to the selected media system locations.

Abstract: A network that can be organized around a mapping function and that can be used for social, business, or other information is disclosed. This network can allow users and businesses to post advertisements for items and services for sale as well as items and services that are sought. It can also allow users to post reviews, both of businesses themselves as well as individual items in the businesses' inventories or on the businesses' menus. The network can allow businesses to post and manage coupons and promotions, and allow customers to follow particular businesses or even specific menu/inventory items so that they are notified of any related promotions.

Abstract: A computerized method, system and computer program product for implementing a multi-component advertising campaign, respectively comprising steps, structure and instructions for defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receiving an advertising request from a requesting device during presentation of the targeted digital media; selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the ta

Abstract: A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information.

Abstract: Users of an education digital reading platform are provided with advertisements based on their user data. The offers are provided in a course material, such as a textbook, wherein the textbook is identified from a course syllabus. The course material is analyzed to identify ad regions wherein an advertisement may be placed, including embedded ad regions within a course material page and supplement ad regions around a course material page. In addition, predictive data suggesting a user activity in the future may be identified from a course syllabus and opportunistic data providing a current user activity may be used to select advertisements to display to the user. The selected advertisements are mapped to the embedded and supplement ad regions and sent to the user, wherein the selected advertisements are displayed to the user based on the mapping.

Abstract: Evaluating a web design includes: receiving input that includes page elements; deriving a plurality of key page elements from the input; running a saliency model on the input to derive hot spots representing those items that are most likely to initially grab (or obtain) a viewer's attention; comparing positions of the hot spots to placement of the plurality of the key page elements to determine effectiveness of the placement of the key page elements; and presenting a saliency map depicting the hot spots in the page elements.

Abstract: In general, a method includes enabling a user to specify a rule that causes a message to be formed, the rule being based on a reputation of a product and the reputation being based on information, from an online source, that is indicative of the reputation of the product.

Abstract: The paid media online cooperative method is a multi-user method having computer-automated steps that provide price negotiation more effectively than a single buyer of media alone can. The digital cooperative includes organizations associated with the co-op, the organizations retaining the same variables as they would normally have outside of the co-op. The co-op method allows users to manage cost in the form of cost per visitor or per impression, thereby reducing advertising cost while upholding impression and visitor counts among all members. Software applications of the method may be centralized or distributed. The method provides a democratically controlled enterprise that is autonomous and independent of any of its members, and based on a lowest cost pricing model. Member participation in the co-op is voluntary. Each member accesses data fields to manage media buys, except the pricing field is unavailable to the member, and is instead managed by the software application.

Abstract: A embodiment, a computer implemented method of generating a multi-tier dynamic value promotion thread generator may include: creating, by a computer processor(s), the thread generator, including: receiving, by the processor(s), terms of the at least one multi-tier dynamic value promotion thread generator adapted to generate at least one thread, wherein the terms may include: at least one tier-specific benefit term, and at least one tier-specific requirement term for each of at least two tier levels of the thread generator; and at least one thread-specific countdown timer, wherein upon generation of a generated thread by a first customer user, a value of the tier-specific benefit term of the generated thread may be determined by comparing: a number of joined customer users upon expiration of the countdown timer, to the tier-specific requirement terms, to identify the tier corresponding to the number of joined customer users.