Commercial Or Advertisement Patents (Class 725/42)
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Patent number: 7814511Abstract: In one embodiment, the present invention is a t-commerce platform, which is linked to the content from a video signal that the user is currently watching. At some point during the broadcast of the content, a close-up of the product is shown. Simultaneous with this, a VBI-based trigger is added to the video signal of the broadcast. This trigger causes the television, a set-top box, or a similar device to capture in a memory, a “freeze-frame” of the image being shown. This action is transparent to the user while the video being displayed on the television is continuing normally. If the user chooses to perform an interactive “buy” transaction the saved image data is used as part of the interactive screen display.Type: GrantFiled: February 27, 2003Date of Patent: October 12, 2010Assignee: Index Systems, Inc.Inventors: Douglas B. Macrae, Thomas E. Westberg
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Patent number: 7810116Abstract: A terminal for decoding and presenting encoded realtime and non-realtime interactive program guide (IPG) content including a realtime video portion and a non-realtime guide graphics portion. The terminal includes a demodulator operative to receive and demodulate a modulated signal to provide a transport stream, and a transport demultiplexer coupled to the demodulator and operative to receive and process the transport stream to provide a sequence of transport packets re-timestamped to synchronize encoded realtime content and encoded non-realtime content included therein. At least one video decoder is coupled to the transport demultiplexer and operative to receive and decode the encoded realtime and non-realtime contents to recover the realtime and non-realtime contents for the user interface.Type: GrantFiled: September 8, 2004Date of Patent: October 5, 2010Assignee: Comcast IP Holdings I, LLCInventors: Donald F. Gordon, Sadik Bayrakeri, Edward A. Ludvig, Eugene Gershtein, Jeremy S. Edmonds, John P. Comito
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Patent number: 7805052Abstract: A video recording apparatus for continuously presenting a main program to a user without a break while presenting a commercial. A main program buffer records a main program of a video signal in accordance with a temporal position of at least the main program or commercials in the video signal, and a commercial buffer records the commercials. A controller determines whether a current time is in a period to display a commercial, on the basis of at least the temporal position of the main program or the commercials in the video signal. A mixer mixes the main program and the commercials such that the main program is temporally continuously displayed in a full screen area and such that a commercial is displayed in a small area in the bottom right corner of the screen during a period in which the commercial should be displayed.Type: GrantFiled: May 7, 2004Date of Patent: September 28, 2010Assignee: Sony CorporationInventors: Osamu Nakamura, Mototsugu Abe
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Patent number: 7805373Abstract: A system and method are provided for synchronizing playback of media content on multiple playback devices utilizing Digital Rights Management (DRM) encoding. In general, multiple playback devices or users of those playback devices are associated to form a virtual group. A virtual group (VG) control function operates to synchronize advertisement (ad) slots within media content provided to the playback devices in the virtual group utilizing DRM encoding.Type: GrantFiled: July 31, 2007Date of Patent: September 28, 2010Assignee: Qurio Holdings, Inc.Inventors: Alfredo C. Issa, Gregory M. Evans, Christopher M. Amidon
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Patent number: 7805007Abstract: A facility is provided for recognizing blank and nearly blank images. In various embodiments, the facility receives an indication of an image, creates an analysis image based on the received image by detecting edges, determines an edge ratio for the analysis image, determines whether the edge ratio exceeds a threshold and, when the edge ratio does not exceed the threshold, identifies the received image as a blank image. The facility can include an edge detector component that creates an analysis image based on a selected image by detecting edges in the selected image, a calculator component that calculates an edge ratio for the analysis image, and an analysis component that determines whether the calculated edge ratio exceeds a threshold.Type: GrantFiled: April 1, 2010Date of Patent: September 28, 2010Assignee: AOL Inc.Inventor: Richard M. Sanford
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Patent number: 7802282Abstract: A content detecting device for a digital broadcast signal receiver or a recording apparatus that records the digital broadcast signal. When information in program specific information and information in an electronic program guide information in the memory contradict each other concerning presence or absence of one of a closed captioning broadcast and a data broadcast, a detecting unit causes the memory to store information indicating the detection of the commercial.Type: GrantFiled: January 11, 2006Date of Patent: September 21, 2010Assignee: Panasonic CorporationInventors: Yasuaki Iwata, Sadatoshi Chozui
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Publication number: 20100223643Abstract: In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.Type: ApplicationFiled: May 11, 2010Publication date: September 2, 2010Applicant: INDEX SYSTEMS, INC.Inventors: Henry C. Yuen, Roy J. Mankovitz, Daniel S. Kwoh, Elsie Y. Leung
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Publication number: 20100223639Abstract: Systems and methods for providing enhanced advertising and merchandising opportunities are described. Advertisements may be provided for passive programming such as television programs, commercials, pay-per-view programs, passive video products, or other suitable passive programming. Interactive advertisements may be provided in interactive applications such as interactive television program guides, web browsers, home shopping applications, operating systems, or other suitable interactive applications.Type: ApplicationFiled: May 7, 2010Publication date: September 2, 2010Applicant: United Video Properties, Inc.Inventors: M. Scott Reichardt, W. Benjamin Herrington
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Patent number: 7788686Abstract: An electronic program guide that assists a user to navigate through a variety of digital and analog feeds made available by digital television technology is provided. Features such as allowing the user to purchase items, allowing the user to choose the content of the display screen, enabling more efficient use of black areas, among others are provided. Default settings based on prior user settings is provided to allow for an automatically customized environment. This automatic customization may entail, for example, the automatic resizing of windows based on the user's prior preferences. Also provided is a feature that allows for the automatic activation of a local or remote application through the user's set-top box based on the content currently being viewed.Type: GrantFiled: March 1, 2001Date of Patent: August 31, 2010Inventor: Christopher C. Andrews
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Publication number: 20100205635Abstract: An interactive television system with programming-related links is provided. The system may include user television equipment on which interactive program guide and non-program-guide applications may be implemented. Information that is displayed in a display screen for a non-program-guide application may be related to programming. A display screen or overlay for programming that is related to the information may be displayed when a user selects the displayed information. The display or overlay for the programming may include advertisements, video, graphics, options, or programming descriptions. The display screen or overlay may have been displayed by the program guide application.Type: ApplicationFiled: April 16, 2010Publication date: August 12, 2010Applicant: United Video Properties, Inc.Inventors: Peter C. Boylan, III, Michael D. Ellis
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Patent number: 7773159Abstract: Systems for switching a displayed signal for a display between a plurality of signals are disclosed. In one embodiment, the system includes a microcontroller; a chooser for choosing a primary signal from a plurality of program-variable signals at the microcontroller; a monitor tuner coupled to the microcontroller for tuning the primary signal during switching of the displayed signal from the primary signal to a secondary signal; a detector coupled to the monitor tuner and the microcontroller for detecting a predetermined condition in the primary signal; and a selector coupled to the microcontroller for switching the displayed signal from the secondary signal to the primary signal upon occurrence of the predetermined condition. A user can switch between signals such as television channels or other dedicated functions without the risk of missing a portion of the program material.Type: GrantFiled: February 15, 2006Date of Patent: August 10, 2010Assignee: International Business Machines CorporationInventors: Ahmed Y. Ginawi, Casey J. Grant, Christopher Ro, Sebastian T. Ventrone
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Publication number: 20100192180Abstract: A media guidance application is provided by which users can view program listings associated with programming that the user may access using other user equipment devices. The media guidance application, implemented on, for example, a remote system, may determine through communications with television equipment whether or not the television equipment is authorized to provide a particular package of television programming to be viewed by the user. For example, an online program guide application may determine whether or not television equipment allows a user to view particular channels and, based on that determination, proceed to determine what packages of programming the user subscribes to. A customized program guide may then be displayed based on what programming the user subscribes to on various systems.Type: ApplicationFiled: December 18, 2009Publication date: July 29, 2010Applicant: Rovi Technologies CorporationInventors: Craig Alan Olague, Kuan Hidalgo Archer, Christopher Strader
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Patent number: 7765563Abstract: A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a plurality of user interaction events and providing user-sensible feedback, based at least in part on the user interaction history.Type: GrantFiled: August 8, 2003Date of Patent: July 27, 2010Assignee: NDS LimitedInventors: Ilan Bauminger, Yossef Tsuria
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Publication number: 20100186038Abstract: Systems and methods for selecting content for a media library using an interactive media guidance application are provided. The user may search for content to select by entering search terms in a search page and selecting content from search results in a search results page. The user may also select content by directly entering identification for the content, selecting content from a message suggesting content, or by selecting content from interactive media guidance application pages. The content may include content that is currently available and bookmarks for content that is not yet available. For such bookmarks, when the content becomes available, the interactive media guidance application may notify the user and/or add the actual content to the media library. The user may access the media library from any user device and perform any suitable operation with the content of the media library (e.g., download content to a user device or playback content).Type: ApplicationFiled: December 14, 2009Publication date: July 22, 2010Applicant: United Video Properties, Inc.Inventors: William L. Thomas, Todd A. Walker
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Patent number: 7761795Abstract: A system for creating user defined advertisements. The system comprises a computer readable storage medium. The medium comprises a digitized film/video; an attribute database comprising predetermined attributes. Each attribute correlates to at least one scene of the film/video. An advertisement database is provided comprising predetermined advertisements of the film/video. A publication database is provided comprising critiques of the film/video. The medium also comprises selection instructions for the user to select, for viewing, one of the digitized film/video, the selected scene, the predetermined advertisements or the critiques. A machine capable of reading the computer readable storage medium implements the instructions for viewing.Type: GrantFiled: September 26, 2006Date of Patent: July 20, 2010Inventors: Robert L. Davis, Benjamin J. Weinberger
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Publication number: 20100175081Abstract: An interactive television program guide is provided in which targeted advertisements may be displayed on program guide screens and actions may be taken in the program guide based on which program guide function buttons and non-programming options are selected by the user. Advertisements may contain text, graphics, and video. Advertisements may also be selectable.Type: ApplicationFiled: September 24, 2009Publication date: July 8, 2010Inventors: Peter C. Boylan, III, William L. Thomas
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Publication number: 20100175084Abstract: A system is provided in which messages and promotions are linked together in an interactive television system. The messages may be electronic mail messages. When the system displays a message, it displays the associated promotion on the same screen. The television viewer may select the promotion to see more details and to order the product or program advertised or to perform other actions related to the product or program. The system may also include a program guide and allow promotions to be linked to program guide data, in which case the system may allow the television viewer to access program guide features by selecting the promotion.Type: ApplicationFiled: March 15, 2010Publication date: July 8, 2010Inventors: Michael D. Ellis, Joseph M. Guiliano
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Patent number: 7739708Abstract: The present invention is directed towards systems and methods for ranking one or more advertisements. The method of the present invention comprises retrieving a result set comprising one or more advertisements responsive to a request. A clickability score is calculated for the one or more advertisements comprising the result set. An expected revenue value is calculated for the one or more advertisements using the clickability scores of the one or more advertisements as well as an indication of revenue associated with the one or more advertisements. The one or more advertisements are ordered according to the expected revenue of the one or more advertisements.Type: GrantFiled: November 16, 2005Date of Patent: June 15, 2010Assignee: Yahoo! Inc.Inventors: Chad Carson, David Cho-Lun Ku, Jan Pedersen
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Publication number: 20100146543Abstract: An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, such as a remote control, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements to a user of the interactive television program guide, the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories.Type: ApplicationFiled: October 15, 2009Publication date: June 10, 2010Applicant: UNITED VIDEO PROPERTIES, INC.Inventors: Robert A. Knee, Steven J. Reynolds, Michael D. Ellis, Joel G. Hassell
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Patent number: 7735104Abstract: Systems and methods for providing enhanced navigation of stored digital video content based upon a content-based index. Includes generation and storage of an index, as well as navigation based on the segments defined by the index. An example system is embodied in a digital video recorder that generates an index for locating commercial groups interleaved with program content in a video presentation recorded from a television broadcast. The commercial groups may be viewed without the intervening program content or otherwise navigated based upon information in the index and one or navigation functions. Example user interfaces and several navigation functions are also provided.Type: GrantFiled: March 20, 2003Date of Patent: June 8, 2010Assignee: The DirecTV Group, Inc.Inventors: Christopher Dow, Bruce A. Garcia, Adam Briggs, Tai-Ming Chen, Chuang-Chun Liu, Patrick M. Ellis, Oleg Varshansky
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Publication number: 20100138863Abstract: Video content is uploaded via the Internet to a video-on-demand (VOD) server identified by a title and a hierarchical address of categories and subcategories for categorizing the title. The VOD server converts and stores the video content at a storage address in a video content database linked to the title. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as in its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. This can enable many, new blogging or podcasting-like programs by popular “Hosts” to be self-published on the Internet and readily navigated for display on TV. The EPG can also store TV program addresses as bookmarks and allow them to be shared with other subscribers or with friends and contacts online by sending to their email addresses.Type: ApplicationFiled: December 7, 2009Publication date: June 3, 2010Inventor: Milton DIAZ PEREZ
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Patent number: 7720351Abstract: A system for protecting commercials included in a digitally distributed and recorded video that minimizes user's inconveniences resulting from restrictions imposed on playback of the video. The video is encrypted at the distributor side and playback of the encrypted video at the user side is limited in such a way that fast forward and reverse playing is not performed, and a lower limit is imposed on skip forward and backward so that only parts of video whose playing time is greater than the time of typical commercial break can be skipped. This arrangement prevents a user from selectively skipping commercials without missing pieces of program itself and thus discourages skipping when the user wants to watch an entire program, but still enables quick browsing before watching the entire program as well as moving fast to any part of the program for watching that part again.Type: GrantFiled: April 4, 2005Date of Patent: May 18, 2010Inventor: Gutman Levitan
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Patent number: 7716702Abstract: A system and method are provided for delivering data including graphical components to user terminals through a communications network, e.g., a cable TV network. In one embodiment, multiple versions of a graphical component of a program guide, each formatted for a respective aspect ratio of a user's TV, are generated. On the other hand, a single version of non-graphical program guide data may also be generated. A data stream containing the non-graphical data and the multiple versions of the graphical component is transmitted to set-top terminals in the network via a transmission channel. If a graphical component is desired, the set-top terminal retrieves from the data stream a selected version of the graphical component that is compatible with the aspect ratio of the TV to which it is connected.Type: GrantFiled: June 10, 2004Date of Patent: May 11, 2010Assignee: Time Warner Cable, Inc.Inventor: William Helms
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Patent number: 7716703Abstract: Advertising templates, and request for corresponding multimedia programs that are available for distribution to third parties during a time period, are transmitted to content providers who respond by sending ad elements corresponding to the advertising templates. Daypart guides showing particular ad elements are designed for a particular headend and daypart. Each daypart guide is available to viewers serviced by the particular headend only during the time of day corresponding to the daypart. Viewers of the daypart guide select one of the ad elements each of which is navigationally linked to a display request page for the corresponding multimedia program from which the viewer can request to initiate a real time distribution thereof.Type: GrantFiled: September 2, 2003Date of Patent: May 11, 2010Assignee: Microsoft CorporationInventor: Andrew K. Sheldon
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Patent number: 7711193Abstract: A facility is provided for recognizing blank and nearly blank images. In various embodiments, the facility receives an indication of an image, creates an analysis image based on the received image by detecting edges, determines an edge ratio for the analysis image, determines whether the edge ratio exceeds a threshold and, when the edge ratio does not exceed the threshold, identifies the received image as a blank image. The facility can include an edge detector component that creates an analysis image based on a selected image by detecting edges in the selected image, a calculator component that calculates an edge ratio for the analysis image, and an analysis component that determines whether the calculated edge ratio exceeds a threshold.Type: GrantFiled: November 7, 2006Date of Patent: May 4, 2010Assignee: AOL Inc.Inventor: Richard M. Sanford
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Publication number: 20100100906Abstract: A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.Type: ApplicationFiled: December 21, 2009Publication date: April 22, 2010Inventor: Gregory Flickinger
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Patent number: 7703017Abstract: A template file defines a video material data, a first still picture material data, a second still picture material data and text data, and a display area for each of the material data. A presentation file defines the template file and a correlation between each of the display areas and each material data. Based on the template file and the presentation file, an information display device combines and displays as a program the video material data, the first still picture material data, the second still picture material data, and the text data in their respective display areas.Type: GrantFiled: January 5, 2005Date of Patent: April 20, 2010Assignee: Pioneer CorporationInventors: Hiroaki Mise, Toshiyuki Amaya, Makoto Takanashi, Kazuhiro Miyamoto, Shigeki Yatabe
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Patent number: 7694319Abstract: An interactive television program guide system is provided. An interactive television program guide implemented on user television equipment obtains program guide data from two data delivery mechanisms. Current program guide data is obtained from a continuous data stream. Other program guide data (which may include the current program guide data) is obtained by the program guide from a program guide server. The continuous data stream may also include program and program grouping identifiers. The program guide may perform real-time actions associated with programs identified in the continuous data stream.Type: GrantFiled: June 11, 1999Date of Patent: April 6, 2010Assignee: United Video Properties, Inc.Inventors: Joel G. Hassell, William L. Thomas, Michael D. Ellis
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Publication number: 20100083306Abstract: The present invention includes a system and method for combining television broadcast programming content with customized or personalized information and educational or entertainment content. The system includes a set-top box capable of receiving data transmissions and locally rendering video animation for display with, instead of and/or synchronized with television broadcast programs in a way that the television viewer sees a coherent seamless merging of the television program content and supplemental content sources in an indistinguishable format. Preferably, the viewer may interact in real-time with the enhanced television programming to provide a higher level of engagement and customization potential.Type: ApplicationFiled: December 4, 2009Publication date: April 1, 2010Applicant: Accenture Global Services GmbHInventors: Kelly L. Dempski, Ryan C. Horner, Dax A. Fohl
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Patent number: 7685617Abstract: A method for selectively and multiply routing a media stream input to a media appliance is provided. The method includes receiving the media stream. Further, the method includes distributing the media stream onto a plurality of individual media paths within the media appliance. Furthermore, the method includes routing the media stream on at least a first one of the media paths to a first media processor within the media appliance, while simultaneously routing the media stream on at least one other of the media paths to at least one additional media processor within the media appliance.Type: GrantFiled: December 21, 2006Date of Patent: March 23, 2010Assignee: General Instrument CorporationInventors: David C. Goodwin, Thomas L. Du Breuil, Peter A. Kindinger, Mark A. Kolber, Anthony M. Radice
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Patent number: 7673017Abstract: A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communication with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communication with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server upon receipt of an update request from the Internet advertisement server.Type: GrantFiled: September 1, 2006Date of Patent: March 2, 2010Assignee: Interpolls Network Inc.Inventors: Peter H. I. Kim, Hyo Lee
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Patent number: 7665107Abstract: The subject invention provides a unique system and method that facilitates propagating selected advertisements among users of interactive services. Interactive service users can be targeted for specific types of advertisements for particular products or services. When a user selects at least one advertisement for more detailed viewing, the advertisement can be distributed to or shared with one or more other users. These other users may be part of the original user's social network. Thus user-selected advertisements can be shared among users who are familiar with each other's current or future interests. In some cases, user-selected advertisements can replace system-selected advertisements. As a result, advertisers can benefit from increased exposure of and interest in their advertisements.Type: GrantFiled: March 11, 2005Date of Patent: February 16, 2010Assignee: Microsoft CorporationInventors: Joshua T. Goodman, Christopher A. Meek, Carl M. Kadie
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Patent number: 7665105Abstract: The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases.Type: GrantFiled: October 31, 2007Date of Patent: February 16, 2010Assignee: eComSystems, Inc.Inventor: Jon C. Evans
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Publication number: 20100033638Abstract: Systems and methods for providing and promoting television programming, advertisements, and other content to selected viewers. A display is provided on a remote control device, prompts are provided on the display, and viewer responses to those prompts are monitored, stored in memory, and thereafter processed to reward viewers for responding properly to the prompts. Various methods for promoting such programs are also described.Type: ApplicationFiled: May 5, 2009Publication date: February 11, 2010Inventors: Frank O'Donnell, Brandt Thompson, Paul V. Darbee
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Patent number: 7661117Abstract: In response to an advertising event signal, rendering of an active media stream is automatically paused. A new window is opened and forced to full screen size. Advertising is presented in the new window. Some window controls may be disabled such that the advertising window may not be easily resized, closed, or obscured by another window. When advertising is complete, the new window is closed. Rendering of the media stream is resumed. Alternatively, advertising is presented in a video presentation window wherein the size of the window may be adjusted and controls disabled during presentation of an advertising message. Advertising may also comprise text, graphics and images that overlay a video image. As such, the video image may be adjusted to a predetermined size and video presentation window controls may be disabled.Type: GrantFiled: November 27, 2001Date of Patent: February 9, 2010Assignee: Intellocity USA Inc.Inventor: Steven O. Markel
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Publication number: 20100031291Abstract: A content detecting device for a digital broadcast signal receiver or a recording apparatus that records the digital broadcast signal. When information in program specific information and information in an electronic program guide information in the memory contradict each other concerning presence or absence of one of a closed captioning broadcast and a data broadcast, a detecting unit causes the memory to store information indicating the detection of the commercial.Type: ApplicationFiled: January 11, 2006Publication date: February 4, 2010Applicant: MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD.Inventors: Yasuaki Iwata, Sadatoshi Chozui
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Publication number: 20100031292Abstract: A video system for providing multi-media content to a display device. The video system has a first control input for selecting program content to be rendered; an output for providing a video signal for rendering on a display; a controller for including the selected program content into the video signal; means for including first additional multi-media content in the video signal in addition to the selected program content; a second control input for selecting second additional multi-media content to be rendered, where the second additional multi-media content is related to the first additional multi-media content; and means for including the second additional multi-media content in the video signal upon receiving a selection by the user of the second additional content; where the means for including the first additional multi-media content includes the first additional multi-media content into the video signal in response to the reception of the selection of program content via the first control input.Type: ApplicationFiled: January 31, 2008Publication date: February 4, 2010Applicants: KONINKLIJKE KPN N.V., STREAM GROUP BVInventors: Sander Bakker, Jacobus Leonardus Hendrikus Thoolen
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Patent number: 7657843Abstract: If a plurality of menu items in a menu includes a particular menu item that leads to a content item that is to be promoted when displaying the menu, a promotion for the content item is displayed beside the menu items. An up command is provided to move a cursor position upward by one menu item in the menu. A down command is provided to move the cursor position downward by one menu item in the menu. A right command is provided to move the cursor position to the particular menu item from any other one of the menu items. When the cursor position is at the particular menu item, both the particular menu item and the promotion are displayed with a cursor-position-indicating visual characteristic.Type: GrantFiled: August 15, 2005Date of Patent: February 2, 2010Assignee: AT&T Intellectual Property I, L.P.Inventor: Scott White
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Patent number: 7653923Abstract: A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.Type: GrantFiled: December 27, 2000Date of Patent: January 26, 2010Assignee: Prime Research Alliance E, Inc.Inventor: Gregory Flickinger
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Patent number: 7650431Abstract: A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.Type: GrantFiled: August 28, 2006Date of Patent: January 19, 2010Assignee: Microsoft CorporationInventors: Lee Wang, Wei-Ying Ma, Xianfang Wang, Xing Xie, Ying Li
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Patent number: 7647609Abstract: This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delayed and only if the delay tag allows delaying display of the at least one advertisement, storing the at least one advertisement at the user unit, retrieving the at least one advertisement and displaying the at least one advertisement. A billing system for reporting a commercial broadcast to a multiplicity of users is also disclosed.Type: GrantFiled: January 2, 2008Date of Patent: January 12, 2010Assignee: NDS LimitedInventors: Reuven Wachtfogel, Jonathan Maissel, Moshe Kranc, David Richardson, Ezra Darshan, Ron Katz, Yossi Tsuria, Sam Michelson, Mika Krause, Steve Epstein, Moshe Shlissel, Doron Handelman, Shlomo Kipnis, Chaim Shen-Orr
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Patent number: 7636456Abstract: A display arrangement comprises an image display device having two or more sets of images for display; a camera directed towards positions adopted by users viewing the display; a face detector for detecting human faces in images captured by the camera, the face detector being arranged to detect faces in at least two face categories; and means, responsive to the a frequency of detection of categories of faces by the face detector at one or more different periods, for selecting a set of images to be displayed on the image display device at that time of day.Type: GrantFiled: January 21, 2005Date of Patent: December 22, 2009Assignee: Sony United Kingdom LimitedInventors: Andrew Collins, Andrew Roger Kilner, Victoria Sophia Jennings, Sebastian Aleksander Paszkowicz, Eric Rudolf Siereveld, Stephane Daniel Andre Charles Labrousse, Robert Mark Stefan Porter, Ratna Rambaruth, Clive Henry Gillard
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Patent number: 7636928Abstract: An electronic device comprising a reception unit configured to receive a television broadcast including a television-program broadcast and a plurality of commercial-message broadcast transmitted during the television-program broadcast. A detecting unit detects whether a commercial-message broadcast is included in the received television broadcast. A recording unit records an image of the received television-program broadcast according to the detecting. A display-control unit produces the image of the received television broadcast and produces a summary image for a predetermined display time during reception of the commercial-message broadcast.Type: GrantFiled: June 28, 2006Date of Patent: December 22, 2009Assignee: Sony CorporationInventor: Hiroaki Uno
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Patent number: 7634789Abstract: An interactive program guide containing schedule data for multiple channels and advertising data is provided to viewers on a screen. The advertising may be related to the programs adjacent thereto in the guide and to time slots displayed on the screen. The advertising srolls in various directions in response to the viewer's scrolling of the grid, but at a different pace and according to a different scheme than the scrolling of the schedule data itself. For example, the advertising may remain on the screen in a predetermined location while the viewer scrolls the schedule data, and then scroll off the screen to be replaced by new ads after a predetermined number of channels scroll off the screen, or on the basis of time slots and/or adjacent channels displayed on the screen. This provides for greater viewer attention to the advertising and for greater control by advertisers over the manner and length in which advertising is presented to viewers.Type: GrantFiled: August 14, 2001Date of Patent: December 15, 2009Assignee: Corporate Media PartnersInventors: George Gerba, Michael R. Nichols
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Patent number: 7631327Abstract: The present invention includes a system and method for combining television broadcast programming content with customized or personalized information and educational or entertainment content. The system includes a set-top box capable of receiving data transmissions and locally rendering video animation for display with, instead of and/or synchronized with television broadcast programs in a way that the television viewer sees a coherent seamless merging of the television program content and supplemental content sources in an indistinguishable format. Preferably, the viewer may interact in real-time with the enhanced television programming to provide a higher level of engagement and customization potential.Type: GrantFiled: August 8, 2001Date of Patent: December 8, 2009Assignee: Accenture Global Services GmbHInventors: Kelly L. Dempski, Ryan C. Horner, Dax A. Fohl
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Patent number: 7631330Abstract: Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).Type: GrantFiled: February 27, 2006Date of Patent: December 8, 2009Assignee: Lightningcast LLCInventor: G. Thomas Des Jardins
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Patent number: 7631329Abstract: In a television broadcasting system intended to present information pertaining to a main broadcast program to viewers, a ground-wave broadcast station produces and broadcasts the main program in the conventional manner and a CS (communication satellite) broadcast station which is supplied with main program composition information and various source data from the ground-wave station produces supplemental broadcast programs for the main program. The CS station also produces symbolic labels indicative of the content of the supplemental programs, and broadcasts the supplemental programs and symbolic labels together. An IRD (integrated receiver/decoder) unit of a viewer's receiver set receives the broadcast signals from the ground-wave station and CS station, and displays the main program and the symbolic labels of supplemental programs together on a display unit.Type: GrantFiled: July 6, 2000Date of Patent: December 8, 2009Assignee: Sony CorporationInventor: Isao Yamada
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Patent number: 7631331Abstract: According to the invention, a method for generating a personalized menu promoting other video programs available from a video content delivery system is disclosed. The video content delivery system provides a plurality of channels of video content simultaneously. In one step, it is determined that a triggering event has occurred with a video content delivery conduit. First information about one or more users is gathered. The one or more users are associated with an account with the video content delivery system. Alternative video programs are determined and personalized for the one or more users based, at least in part, upon the first information. The context for the triggering event is analyzed to produce second information. A configuration of the personalized menu is determined based, at least in part, upon the second information. The personalized menu is formulated for presentment to the one or more users. The personalized menu comprises links to the alternative video programs.Type: GrantFiled: June 11, 2003Date of Patent: December 8, 2009Assignee: Starz Entertainment, LLCInventors: John J. Sie, Mark G. Bauman, John C. Beyler, Gregory R. DePrez
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Patent number: 7627883Abstract: An interactive entertainment and information system using a television set-top box, wherein pages of information are periodically provided to the set-top box for user interaction therewith. The pages include associated meta-data defining active locations on each page. When a page is displayed, the user interacts with the active locations on the page by entering commands via a remote control device, whereby the system reads the meta-data and takes the action associated with the location. Actions include moving to other active locations, hyperlinking to other pages, entering user form data and submitting the data as a form into memory. The form data may be read from memory, and the pages may be related to a conventional television program, thereby providing significant user interactivity with the television.Type: GrantFiled: July 20, 2006Date of Patent: December 1, 2009Assignee: Microsoft CorporationInventor: Robert M. Fries
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Patent number: 7620965Abstract: An information processing apparatus and an information processing method are disclosed. A personal computer receives a program guide and displays it. Then, the personal computer sends information for identifying a user-specified program to an iEPG site. In response, the iEPG site generates preset recording data corresponding to the user-specified program and acquires advertisement-associated data. Then, the iEPG site sends the generated preset recording data and the acquired advertisement-associated data to the personal computer. Thus, the apparatus and method can make users of preset recording data view advertisement.Type: GrantFiled: July 24, 2001Date of Patent: November 17, 2009Assignee: Sony CorporationInventors: Takuma Miyazaki, Yusuke Tani